...Elementary Marketing Plan for a Children’s Amusement Park
The marketing objectives for this paper are to create a strategic marketing plan that considers the situational analysis, target segmentation, marketing mix, financials and controls needed to get the Park to the kids and get parents to buy an annual membership.
The vision for the Park is to be a safe place where all ethnicities and children are welcome and stimulated; where they can play games and have a snack zone with healthy but good-tasting treats. It is to be a place where parents are comfortable spending time as well while they allow their children to play on their own.
The mission is to reach this vision by adhering to the company’s main principles: 1) differentiate, 2) advocate, and 3) create. The first step is to make sure the Park is always offering something unique that sets it apart from other……
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The Caribbean nations of Haiti, Jamaica, and Puerto Rico share in common a history of tumultuous colonial rule. Yet different Old World colonial governments had presided over each of these countries, leading to completely different languages, cultures, customs, and institutions. The French left the most lingering legacy on Haiti, and Haitian slaves ended up leading the world’s first successful large-scale slave rebellion. British rule in Jamaica would also eventually dissolve, as slavery became an untenable model for the global labor market. Spanish-ruled Puerto Rico likewise capitalized on the slave trade and the free labor extracted from it, but slavery in Puerto Rico was less linked to race as it was in either Haiti or Jamaica. This is not to say that Puerto Rico is not as marred by slavery as were Jamaica or Haiti, but the colonial system did ensure a lingering social stratification based on class status. This……
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The untimely death of Kobe Bryant, a well-known basketball player and philanthropist, sent shock waves through the community. The impact of the death was magnified by the fact that the accident that killed him also took the life of his daughter, Gianna Bryant. While he was mourned by people from all walks of life, his death seemed to hit the African American community the hardest, as he had long been considered a role model for African American men, especially in terms of fatherhood. However, while many people mourned his death, others found it disturbing that posthumous coverage of his death did not address the fact that Bryant had been the subject of credible rape allegations, leading to heated discussions about when it is appropriate to discuss the possible wrongdoings of someone who has passed. This article covers Kobe Bryant’s life, his career, his personal life, and the allegations against……
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