Ecommerce Essays (Examples)
Study Document
Warehouse And Material Handling
...Ecommerce Abstract
This paper explicates a proposal for a warehouse for Electrical Appliances for distribution both within Singapore and overseas. Logistics plays a pivotal role in the integration of supply chains within industries. One of the key components within the supply chain of an enterprise is warehousing. The warehouse will be a private warehouse, which implies that it will be owned by the company. This will be important for the enterprise in regard to increased control, flexibility, and cost. Concerning warehouse location accessibility, Tangjong Pagar is considered to be the most suitable location for the warehouse. This is linked to low inbound transportation cost and also distance to the port of Singapore. In addition, there is ready and accessible manpower for the distribution operations. The appropriate racking system for storage of the finished product will be a combination of block stacking and adjustable pallet racking storage. This will facilitate flexibility within……
References
References
Adler, D. (Ed.). (2007). Metric handbook. Routledge.
Alberto, P. (2000). The logistics of industrial location decisions: An application of the analytic hierarchy process methodology. International Journal of Logistics, 3(3), 273-289.
Bhatnagar, A. (2010). Textbook of supply chain management. New Delhi: Sanbun Publishers.
Buurman, J. (2002). Supply chain logistics management. New York: McGraw-Hill.
Heizer, J., & Render, B. (2006). Additional Problems: Principles of Operations Management/Operations Management. Prentice Hall.
Interlake. (2019). Warehouse layout design. Retrieved from: https://www.interlakemecalux.com/warehouse-manual/warehouse-design/warehouse-layout
Mulcahy, D. E., & Sydow, J. (2008). A supply chain logistics program for warehouse management. Auerbach Publications.
Radaev, A., & Leventsov, V. (2018). THE METHODOLOGY FOR SUBSTANTIATING THE MATERIALS HANDLING EQUIPMENT OF A UNIT LOAD WAREHOUSING SYSTEM. International Journal for Quality Research, 12(4).
Study Document
Local Vs Organic Food
...Ecommerce Introduction
When it comes to the great debate over whether it is healthier to eat local foods or organic foods, there are arguments to be found on both sides. But at the end of the day, one has to decide what one is really seeking to achieve by choosing one side over the other. Organic foods are typically labeled or certified organic, meaning they are non-GMO and thus are naturally grown. Local foods are typically fresher and seasonal, meaning they are going to have a more authentic and more robust quality and character to them (though there is no guarantee they are raised or grown non-GMO). Nonetheless, consuming local foods comes with the added benefit of supporting local farmers and the local economy. Plus, with local foods, one is more likely to be able to know for sure that one is getting quality foods from quality farmers whom one can……
References
References
Debate. (2018). Is organic food healthier than non-organic food? Retrieved from https://www.debate.org/opinions/is-organic-food-healthier-than-non-organic-foods
Goldberg, H. (2014). People Still Don\\\\'t Know the Difference Between \\\\"Organic\\\\" and \\\\"Local\\\\". Retrieved from https://time.com/2970505/organic-misconception-local/
Heather, X. (2011). The local vs. organic debate. Retrieved from http://www.intuitive-nutrition.com/the-local-vs-organic-debate/
Healthline. (2018). Fresh vs Frozen Fruit and Vegetables — Which Are Healthier? Retrieved from https://www.healthline.com/nutrition/fresh-vs-frozen-fruit-and-vegetables
O’Born, S. (2019). Local vs. organic food: the great debate. Retrieved fromhttps://canadianfamily.ca/food/great-debate-local-organic/
Ryvasy, T. (2018). Is organic or local food better? Retrieved from https://greenamerica.org/organic-or-local/organic-or-local-food-better
Trimarchi, M. (2018). Is it better to buy local or organic food? Retrieved from https://recipes.howstuffworks.com/local-or-organic.htm
Wadyka, S. (2018). Farmer’s market produce. Retrieved from https://www.consumerreports.org/fruits-vegetables/farmers-market-produce-local-vs-organic/
Study Document
Compare And Contrast Competitive Business Pricing Models
...Ecommerce Price skimming and penetration pricing are marketing strategies typically implemented when businesses commit to a launch of new services or products. Reliant on low upfront prices, penetration pricing attracts customers in a straight forward fashion. Skimming aims to make the most through short-term profits by offering high upfront prices to the most interested and eager consumers (Nagle, Hogan, & Zale, 2016). A good example of penetration pricing is Walmart. They offer the lowest price guaranteed on many of their products and will price match if customers find lower prices elsewhere. For a skimming example, Apple offers high prices for their latest release iPhones to interested customers and then, over time, the same model’s price lowers due to decreased demand and popularity. Both pricing strategies aim to make profits, yet one is aiming for long-term profits versus short-term profits.
There are three pricing strategies that any business must consider. Customer value-based……
References
References
Nagle, T. T., Hogan, J., & Zale, J. (2016). The Strategy and Tactics of Pricing: New International Edition. London, England: Routledge.
Schindler, R. M. (2011). Pricing Strategies: A Marketing Approach. Thousand Oaks, CA: SAGE Publications.
Study Document
Volkswagen Emissions Fraud
...Ecommerce Decisions Influenced by Bias
Volkswagen produced vehicles that were equipped with emissions controls that were designed to shut off once the cars had passed regulatory tests. As s result, not only did the cars pollute more in real life than in those tests, but the company benefitted from these tests financially, because they showed that diesel engines were less polluting than gasoline ones. The result was misleading the public, making the company eligible for subsidies that gave it competitive benefit, and misleading the public, as many people may have chosen to buy a Volkswagen in part based on the emissions performance of the vehicles (Parloff, 2018).
Biases at Play
There were a few different biases at play in the Volkswagen case that can be unpacked. The first of these is the bias towards the optimal motivations of executive action. The company’s senior executive at the time, Martin Winterkorn, was aware……
References
References
Ganti, A. (2019) Rationcal choice theory. Investopedia. Retrieved January 18, 2020 from https://www.investopedia.com/terms/r/rational-choice-theory.asp
Palmiter, A. (no date). Corporate governance as moral psychology. In possession of the author.
Parloff, R. (2018) How VW paid $25 billion for dieselgate – and got off easy. Business Ethics. Retrieved January 18, 2020 from https://business-ethics.com/2018/02/08/1638-how-vw-paid-25-billion-for-dieselgate-and-got-off-easy/
Smith, A. (2018) Volkswagen ex-CEO charged with fraud in diesel emissions scandal. CNN. Retrieved January 18, 2020 from https://money.cnn.com/2018/05/03/news/companies/winterkorn-vw-diesel-scandal/index.html
Study Document
Nantucket Nectars Exit Study
...Ecommerce The company, Nantucket Nectars has a variety of options available that will help determine their future. The information in the case study directs focus on the decision to either sell, go public, or remain independent. The managers appear comfortable with any option listed. Still, in order to make the best decision, pros and cons for each must be made.
Should the company go public, they must go through the process of having an initial public hearing. This could lead to numerous benefits. One of which is a new source of capital that can be used to invest in the company. Instant capital funding allows Nantucket Nectars to grow and settle some past and future debts. If the company plans to grow, they will need more liquid capital to do so.
An IPO by going public would allow the current management to remain (Acharya & Xu, 2017). Scott for example, would……
References
References
Acharya, V., & Xu, Z. (2017). Financial dependence and innovation: The case of public versus private firms. Journal of Financial Economics, 124(2). doi:10.3386/w19708
Ang, S., & Oliva, A. (2004). Superior Customer Value in the New Economy: Concepts and Cases, Second Edition. Boca Raton, FL: CRC Press.
Lassiter III, J. B., Sahlman, W. A., & Wasserman, N. (2014, February). Nantucket Nectars: The Exit - Case. Retrieved from https://www.hbs.edu/faculty/pages/item.aspx?num=37865
Study Document
Directors Remuneration And Its Impact On Share Repurchases
...Ecommerce Introduction
Prior to 1982, share buybacks by public companies in the open market in the U.S. were illegal. That year the Securities and Exchange Commission (SEC) passed Rule 10b-18, which created a legal process for executing share repurchases (Reda, 2018). Since that time, many companies have engaged in share repurchasing. As Egan (2018) notes more than $400 billion were allocated by companies to share buybacks in 2018. The reason this is relevant is that it shows a dangerous trend of allowing considerably vast sums of money to be used in share repurchasing programs: conflicts of interest are inevitable and moral hazard can result (Chan & Hoy, 1991; Choi & Maldoom, 1992). Leaders and directors of companies are often incentivized to perform by being given shares and options in the company. When companies use (or borrow) money to repurchase shares they effectively prop up the stock price, which allows directors and……
References
References
Bendix, R. (1974). Inequality and social structure: a comparison of Marx and Weber. American Sociological Review, 149-161.
Chan, R., & Hoy, M. (1991). East—West joint ventures and buyback contracts. Journal of International Economics, 30(3-4), 331-343.
Choi, C. J., & Maldoom, D. (1992). A simple model of buybacks. Economics Letters, 40(1), 77-82.
Durkheim, E. (1997). The Division of Labor in Society. NY: The Free Press.
Egan, M. (2018). Tax cut triggers $437 billion explosion of stock buybacks. Retrieved from https://money.cnn.com/2018/07/10/investing/stock-buybacks-record-tax-cuts/index.html
Goldsmith, J. M. (1994). The case against GATT. Multinational Monitor, 15(10), 20-24.
Lee, P. (2018). Share Buybacks and Redemptions: Legal Update - Companies Act 2014. Retrieved from https://www.lexology.com/library/detail.aspx?g=30c07ac8-c29c-4f99-b17d-7844d09888ea
Mill, J. S. (1859). On Liberty. London: John W. Parker and Son, West Strand.
Study Document
Recruitment Of Talented Employees
...Ecommerce Recruiting and Attracting Talent:
Using HR to Improve Company Performance
A commonly cited cliché is that an organization is as only good as its people; in other words, that talent and organizational performance go hand-in-hand. This is even truer today than it has been in past eras, as companies must strive to differentiate themselves from other organizations with a similar price point. Service is key, which demands recruiting and attracting top talent. It also means retaining such talent with the right balance of extrinsic and intrinsic rewards. According to the McKinsey consulting firm’s senior partners Scott Keller and Mary Meaney, the evidence suggests that the very best people do the majority of the work at most organizations, thus hiring and keeping the right people can result in productivity gains as well as cost savings due to retention. Keller & Meaney (2017) estimate that high performers are 400% more productive than……
References
References
Bajic, E. (2013). The 6 steps for retaining good employees. Forbes. Retrieved from:
https://www.forbes.com/sites/elenabajic/2013/07/15/the-6-steps-for-retaining-good- employees/#63a92aa5721f
Fallon, N. (2016). 6 steps for learning how to recruit the best talent. Business News Daily.
Retrieved from: https://www.businessnewsdaily.com/6252-tips-for-recruiters.html
Keller, S. & Meaney, (2017). Attracting and retaining the right talent. McKinsey. Retrieved
from: https://www.mckinsey.com/business-functions/organization/our-insights/attracting - and-retaining-the-right-talent
Williams, D. & Scott, M. (2012). Five ways to retain employees forever. Harvard Business
Review Retrieved from: https://hbr.org/2012/11/five-ways-to-retain-employees
Study Document
External Environment Of Salesforce
...Ecommerce Threats
There are several challenges and threats that Salesforce is confronting due to external factors. Politically, the environment of catering to political factors is growing and due to uncertainties, it is affecting all the businesses especially the international business (Pratap, 2019). Salesforce and other software companies face political threats from countries which puts their companies (domestic business) over international services which makes it difficult and complex for the companies to enter into various countries because of these barriers (Pratap, 2019). It constricts the scope of the business. Also, as the technology is increasing, the governments are moving towards more private data conservation due to which there are frameworks and laws protecting their countries’ data (Salesforce.com SWOT and Pestle Anlaysis, 2018) threatening the growth of the company.
There are some socio-economic threats and challenges as well as the people are changing and the trends and the buying patterns keep changing because……
References
References
Pratap, A. (2019, November 18). PESTEL ANALYSIS OF CRM BRAND SALESFORCE. Notesmatic. Retrieved from https://notesmatic.com/2019/10/pestel-analysis-of-crm-brand-salesforce/
Pratap, A. (2019, March 2). SALESFORCE.COM SWOT ANALYSIS. Notesmatic. Retrieved from https://notesmatic.com/2018/09/salesforce-com-swot-analysis/
Salesforce.com SWOT Analysis, Competitors & USP. (n.d.). MBA Skool. Retrieved from https://www.mbaskool.com/brandguide/it-technology/2609-salesforcecom.html
Salesforce.com SWOT and Pestle Anlaysis. (2018, December). S & P Swot and Pestle.com. Retrieved from https://www.swotandpestle.com/salesforce/
Study Document
Using Social Media For Meal Prepping Business
...Ecommerce Introduction
The implementation plan for the Meal Prepping business is to design the organizational structure: the company will necessarily have to be organized as a non-profit with 501(c)3 status to ensure that big donors can write off donations, which is a major incentive for many who wish to support non-profits. The business will need to be self-sustainable, however, and cannot count on relying on federal dollars, as the government itself is already heavily in debt and future years are likely to see big cuts in federal spending. The business’s success will thus depend upon partnering with other local businesses to gain visibility, using crowdfunding (Zhou & Kuo, 2018) to gain seed money that will support early investment in the business’s development, and using social media in the same way Elon Musk at Tesla has done to turn his $10 a share electric vehicle car company into a world-saving environmentally-friendly car……
References
References
Lunt, T., & Nicotra, E. (2018). Event Sponsorship and Fundraising: An Advanced Guide. Kogan Page Publishers.
Malhotra, C. K., & Malhotra, A. (2016). How CEOs can leverage twitter. MIT Sloan Management Review, 57(2), 73.
Stever, G. S., & Lawson, K. (2013). Twitter as a way for celebrities to communicate with fans: Implications for the study of parasocial interaction. North American journal of psychology, 15(2).
Yauney, R. H. (2018). Leadership Development: A Study of Elon Musk. Marriott Student Review, 2(2), 4.
Zhou, S., & Kuo, C. (2018). How Social Media are Changing Nonprofit Advocacy: Evidence from the Crowdfunding Platform in Taiwan. The China Nonprofit Review, 10(2), 349-370.
Study Document
Business Proposal For Coffee Shop And Restaurants
...Ecommerce Business Proposal for Coffee Shop & Restaurants: The Madam Walker Theatre
History and Why the Business Fits
My business proposal is to start (re-start) the coffee-shop/restaurant that once existed in Walker Theatre (it was then named “The Coffee Pot”). The Madam Walker Theatre was named after Madam C. J. Sarah Breedlove Walker, an African-American entrepreneur who specialized in hair care and beauty products that were manufactured and sold in the building that now serves as her namesake. She developed and initiated plans for the building to be built and after her death in 1919 the completion of the project fell to her daughter A’Leila Walker. The building opened in 1927 and served as both the headquarters for the Madam C. J. Walker Manufacturing Company—one of the biggest and brightest examples of African-American ingenuity and industry in the 20th century (National Park Service, 2019)—and as an entertainment theatre for the African……
References
References
Benedict-Browne, T. (2019). The Icon of Indiana Avenue. Retrieved from http://nomeancity.com/walker-theater
Evans, D. (2010). Social media marketing: An hour a day. John Wiley & Sons.
Hobbs, J. (2017). 15 of Africa's favorite dishes. Retrieved from https://www.cnn.com/travel/article/africa-food dishes/index.html#targetText=Pap%20en%20vleis%2FShisa%20nyama%2C%20South%20Africa&targetText=Chops%2C%20steak%2C%20chicken%2C%20kebabs,and%20suurpap%20(soured%20pap).
Madam Walker Legacy Center. (2019). Retrieved from https://madamwalkerlegacycenter.com/
National Park Service. (2019). Madame C. J. Walker Building. Retrieved from https://www.nps.gov/nr/travel/indianapolis/walkerbuilding.html
Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Improve your studying and writing skills
We have over 150,000+ study documents to help you.
Sign Up for FREE
