Ecommerce Essays (Examples)
Study Document
Stakeholder Dedication Approval And Participation
...Ecommerce Question A
Stakeholder dedication, approval and participation in the overall change process proves crucial to change management initiative success. To this end, stakeholders ought to be adequately informed about change goals and intent, in addition to being accorded a chance to share individual ideas during change initiative implementation. Studies reveal that an open, consultative approach to change implementation leads to better overall outcomes (Chirenje, Giliba & Musamba, 2013).
Studies reveal that without having an effective communication strategy in place, the whole process of change can end up being a disaster. Both a total lack of communication and over-communicating are detrimental, potentially derailing the entire change endeavor. Without ample organization-wide communication or reciprocal conversation, the change attempt might end up not fulfilling its aims. A communication strategy that is straightforwardly and efficiently devised helps build awareness as well as acquire personnel support all through the course of the initiative. The continuum……
References
References
Callahan, K., Olshfski, D., & Schwella, E. (2005). Global public management: Cases and comments. Thousand Oaks, CA: Sage Publications Inc.
Chirenje, L. I., Giliba, R. A., & Musamba, E. B. (2013). Local communities’ participation in decision-making processes through planning and budgeting in African countries. Chinese Journal of Population Resources and Environment, 11(1), 10-16.
Eskerod, P., & Jepsen, A. L. (2016). Project stakeholder management. Routledge.
Fleming, Q. W., & Koppelman, J. M. (2016). Earned value project management. Project Management Institute.
Study Document
Stock Dividend Vs Stock Split
...Ecommerce A stock dividend is when the company uses the money that would ordinarily go to pay shareholder dividends but instead uses it to buy additional shares for the shareholder. The stock split occurs when the company issues new shares (2 or more) for every existing share held by investors. The former action decreases the overall float in the marketplace, which means the share price is likely to be driven up—good for investors if they want to sell. The latter is dilutive and increases the float by doubling the number of shares available for purchase.
It really depends on the company. For instance, Apple split its stock 7:1 in 2014, which drove the price down significantly and made it more attractive for retail buyers (Stock Split, 2019). Because many retail buyers view Apple as at the forefront of the tech industry, they were willing to buy. Apple, too, has been conducting……
Study Document
Physical And Mental Disabilities In The Workplace
...Ecommerce Introduction
By analyzing the critical issues of diversity in today’s world through the lenses of history, the humanities, the natural and applied sciences, and the social sciences, one can see how the feedback loop within society is created. This paper explores the issue of physical and mental disabilities in the workplace. Until recently in this nation’s history, individuals with disabilities were viewed as liabilities—but now the very language that people use when discussing individuals who have physical or mental disabilities is changing. Even the term “disabled” seems to stem from the problematic concept of ableism: as the Center for Disability Rights points out, some managers still operate under “the assumption that disabled people need to be 'fixed' in one form or the other.” That assumption is being challenged across the country as the rights of disabled people are asserted and defended—and this paper shows how. Historically, the disabled population has been one……
References
References
Baruch, Y. (2000). Teleworking: benefits and pitfalls as perceived by professionals and managers. New technology, work and employment, 15(1), 34-49.
Bortz, D. (2018). Can Blind Hiring Improve Workplace Diversity? Retrieved from https://www.shrm.org/hr-today/news/hr-magazine/0418/pages/can-blind-hiring-improve-workplace-diversity.aspx
Center for Disability Rights. (2019). Ableism. Retrieved from http://cdrnys.org/blog/uncategorized/ableism/
Corrigan, P. W. (2016). Lessons learned from unintended consequences about erasing the stigma of mental illness. World Psychiatry, 15(1), 67-73.
Fabian, R. (2019). New Marvel Film \\\\\\\\\\\\'The Eternals\\\\\\\\\\\\' Will Feature First Deaf Superhero. Retrieved from https://finance.yahoo.com/news/marvel-film-eternals-feature-first-211402332.html
Faurer, J., Rogers-Brodersen, A., & Bailie, P. (2014). Managing the re-employment of military veterans through the Transition Assistance Program (TAP). Journal of Business & Economics Research (Online), 12(1), 55.
Guruge, S., Wang, A. Z. Y., Jayasuriya-Illesinghe, V., & Sidani, S. (2017). Knowing so much, yet knowing so little: a scoping review of interventions that address the stigma of mental illness in the Canadian context. Psychology, Health & Medicine, 22(5), 507-523.
Marquis, J.P., Lim, N., Kavanagh, J., Harrell, M.C. & Scott, L.M. (2007). Managing Diversity in Corporate America: An Exploratory Analysis. Pittsburgh, PA: Rand Corporation.
Study Document
Effect Of Digital Marketing On Competitiveness Of Automobile Companies
...Ecommerce Introduction
In the research article “Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya” by Eva Nkatha Kigunda, the objective was to assess how digital marketing strategies affected the competitiveness of automobile companies in Kenya. The digital marketing strategies included in the study are search engine marketing (SEM), email marketing, social media marketing (SMM), and online advertising. The study population was staff working in the marketing departments of major motor vehicle dealers in Kenya, and a sample of 101 (30% of the population) was included in the study (Kigunda 2017). Data was collected through semi-structured questionnaires and inferential and descriptive statistics used for data analysis. Quantitative data was analyzed using SPSS version 20. The study findings are that while automobile dealers in Kenya have significantly invested in digital marketing, there return on investment (ROI) is still insignificant. Digital marketing strategies are mainly used in maintaining the current customer……
References
References
Evans, M.P., 2007. Analysing Google rankings through search engine optimization data. Internet research, 17(1), pp.21-37.
Galvan, J.L. and Galvan, M.C., 2017. Writing literature reviews: A guide for students of the social and behavioral sciences. Routledge.
Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), pp.59-68.
Kigunda, E. N. 2017. Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya (Doctoral dissertation, United States International University-Africa).
Kimani, B., 2012. When social media does the marketing. Management magazine, (36-37).
Machi, L.A. and McEvoy, B.T., 2016. The literature review: Six steps to success. Corwin Press.
Ngulube, P., Mathipa, E.R. and Gumbo, M.T., 2015. Theoretical and conceptual frameworks in the social and management sciences. Addressing research challenges: Making headway in developing researchers, pp.43-66.
Wong, L.L.C., 2016. Challenges and expectations: Preparing postgraduate students to write literature reviews. In International Conference of the Spanish Association of Applied Linguistics (AESLA), 2016. University of Alicante.
Study Document
Investing Overseas Market Entry Decision Making
...Ecommerce International Acquisition
EU or not EU?
On the question of whether to expand into the European Union or not, there are a few different considerations for an American firm. While the EU has a fairly complex regulatory environment that could prove challenging, the decision as to where to expand internationally still has to be more of a market-based decision. That means looking at an ROI or net present value type of calculation, weighing the cost of entering the market against the size of the market opportunity. That calculation might show that the EU is the best choice for international expansion, or it might not.
There is a lot of information available about expanding into Europe, so at least the decision to enter the EU market or not can be made with a fairly robust set of information guiding it. Each of the 28 member nations publishes material for exporters, and……
References
References
CE Intelligence. (2019) EU – market entry strategies. CE Intelligence.com. Retrieved December 5, 2019 from http://www.ceintelligence.com/content_manager/contentPages/view/eu-market-entry-strategies
Chapman, K. & Edmond, H. (2010) Mergers/acquisitions and restructuring in the EU chemical industry: Patterns and implications. Regional Studies. Vol. 34 (8) 753-767
Conyon, M., Girma, S., Thompson, S. & Wright, P. (2003) The productivity and wage effects of foreign acquisitions in the United Kingdom. The Journal of Industrial Economics. Vol. 50 (1) 85-102.
EF.com (2019) English proficiency index. EF.com. Retrieved December 5, 2019 from https://www.ef.com/wwen/epi/
Export.gov (2019) European Union – market entry strategy. Export.gov. Retrieved December 5, 2019 from https://www.export.gov/article?id=European-union-Market-Entry-Strategy
Girma, S. (2002) The process of European integration and the determinants of entry by non-EU multinationals in UK manufacturing. DOI:10.1111/1467-9957.00305
Girma, S. (2005) Technology transfer from acquisition FDI and the absorptive capacity of domestic firms: An empirical investigation. Open Economies Review. Vol. 16 (2) 175-187.
Lamson, M. (2016) 5 things you need to know before doing business in Europe. Inc. Magazine. Retrieved December 5, 2019 from https://www.inc.com/melissa-lamson/5-things-you-need-to-know-before-doing-business-in-europe.html
Study Document
Starbucks Corporation Operational Sustainability
...Ecommerce Introduction
Starbucks Corporation was established in 1971 and it is headquartered in Seattle, Washington. The company specializes in roasting, marketing, and retailing specialty coffee all over the world and accounts for about 3% of coffee sourcing globally. Serving 78 unique markets, the company is one of the biggest coffee roasters in the world and serves millions of patrons every day from its 30,000 plus stores around the globe. This article looks at how Starbucks has approached and operationalized the concept of sustainability.
Social Sustainability
In 2016, Starbucks floated a sustainability bond with the goal of financing coffee growing projects in various regions so as to promote environmental sustainability and socio-economic growth. Starbucks Corporation followed the guidelines presented by the Green Bond Principles 2016 in issuing its Starbucks Corporation Sustainability Bond Framework - also referred to simply as the “Framework”. The proceeds of the bond were directed at financing and refinancing……
References
References
Bruhn-Hansen, S. (2012). Corporate Social Responsibility–A case study of Starbucks’ CSR: communication through its corporate website. Unpublished master’s thesis, Illinois State University. Retrieved from http://pure. au. dk/portal/files/45282206/ba_thesis. pdf.
Harnrungchalotorn, S., & Phayonlerd, Y. (2016). Starbucks with Corporate Social Responsibility (CSR):“How Starbucks succeeds in a business world with CSR” (Doctoral dissertation, Master Thesis. Faculty Board of Economic Sciences, Communication and IT Business Administration).
Juneja, P. (2018). PESTLE Analysis of Starbucks. Retrieved November 21, 2019, from https://www.managementstudyguide.com/swot-analysis-of-unilever.htm .
Khalamayzer, A. (2017, November 16). How Starbucks brewed a stronger sustainability bond. Retrieved November 21, 2019, from https://www.greenbiz.com/article/how-starbucks-brewed-stronger-sustainability-bond .
Steven Li. (2019, July 5). Is Starbucks actually serious about environmental sustainability? Retrieved November 21, 2019, from https://therising.co/2019/07/05/is-starbucks-actually-serious-about-environmental-sustainability/ .
Sustainalytics. (2019). Second-Party Opinion Starbucks Sustainability Bond. Sustainalytics Second-Party Opinion Review.
Study Document
Shareholder Vs Stakeholder Theory
...Ecommerce Introduction
Milton Friedman’s quote gets to the heart of the conflict between shareholder theory vs. stakeholder theory. Shareholder theory posits that a corporation’s sole responsibility is to maximize the return on investment (ROI) for shareholders. Stakeholder theory posits, on the other hand, that a company owes a duty to all stakeholders (not just shareholders)—members of the community, workers, consumers; in short, anyone who is part of or who is impacted in some way by the company. The question is: Do corporations exist only to serve the interests of shareholders or do they also have a responsibility to serve stakeholders as well? This paper will answer that question by looking at the nature and essence of business social responsibility from the standpoint of the four major sources of ethical values in business: Law, Culture, Philosophy, and Religion. It will show that in today’s business environment, stakeholder theory needs to be pursued……
References
References
Augustine. (n.d.). Commentaries on Sermon on the Mount. http://www.newadvent.org/fathers/16011.htm
Chen, J. (2019). Market Milestones as the Bull Market Turns 10. Retrieved from https://www.investopedia.com/market-milestones-as-the-bull-market-turns-10-4588903
Egan, M. (2018). Tax cut triggers $437 billion explosion of stock buybacks. Retrieved from https://money.cnn.com/2018/07/10/investing/stock-buybacks-record-tax-cuts/index.html
Henrich, S. (2019). Unholy alliance. Retrieved from https://northmantrader.com/2019/11/30/unholy-alliance/
Laux, C., & Leuz, C. (2010). Did fair-value accounting contribute to the financial crisis?. Journal of economic perspectives, 24(1), 93-118.
Light, L. (2019). More than Half of All Stock Buybacks are Now Financed by Debt. Here’s Why That’s a Problem. Retrieved from https://fortune.com/2019/08/20/stock-buybacks-debt-financed/
Mullen, C. (2019). People want to buy \\\\\\'local\\\\\\' food, but they\\\\\\'re not sure what it means. Retrieved from https://www.bizjournals.com/bizwomen/news/latest-news/2019/05/people-want-to-buy-local-food-but-theyre-not-sure.html?page=all
Putka, G. (2019). Insiders are selling. Retrieved from https://www.washingtonpost.com/business/economy/company-insiders-are-selling-stock-during-buyback-programs-and-making-additional-profits-when-stock-prices-jump-and-its-legal/2019/11/06/fc592f58-e493-11e9-a331-2df12d56a80b_story.html
Study Document
Effect Of Training And Re Education On Employee Performance
...Ecommerce In the present day intensely competitive marketplace, businesses must incessantly enhance the level of quality of their products and services in order to gain competitive advantages. Corporations have to attain and capitalize on their resources in an efficacious manner. As a result, it is of the best interest for the corporations to improve the job performances of their staff by carrying out training and education as one of the fundamental measures to increase productivity. Training and education is a significant component in human resource growth and development for enhancement of performance and organizational efficacy. In addition, training and education is a wide ranging aspect necessitated to attain most output and productivity from the human assets as it is utilized to enhance or increase activity that is linked with general performance requirements of the staff and the organization in its entirety.
The main objective of the research is to determine whether……
References
References
Becker, B. E., Huselid, M. A., & Beatty, R. W. (2009). The differentiated workforce: Translating talent into strategic impact. Harvard Business Press.
Brayfield, A.H. and Crockett, W.H. (1955). Employee attitudes and employee performance. Psychological bulletin, 52(5), p.396.
Dessler, G. and Varrkey, B. (2005). Human Resource Management, 15e. India: Pearson Education India.
Falola, H.O., Osibanjo, A.O. and Ojo, I.S. (2014). Effectiveness of training and development on employees' performance and organisation competitiveness in the nigerian banking industry. Bulletin of the Transilvania University of bra?ov, 7(1), p.161.
Halidu, S.G. (2015). The Impact of Training and Development on Workers’ Productivity. Review Public Administration Management, 3(160).
Keep, E. (2014). Corporate training strategies: the vital component? New Perspectives, pp.109-125.
Kothari, C. R. (2004). Research methodology: Methods and techniques. New Age International.
Lussier, R. N. (2010). Human relations in organizations: Applications and skill building. McGraw-Hill.
Study Document
Starbucks Use Of Wireless Technology
...Ecommerce In this world of technological advancement, companies are trying to gain competitive advantage through using unique ways of reaching out to the customers. Since wireless technology is everywhere, many companies have commercialized and expanded their business through it. Starbucks is one such company.
Starbuck uses GPS (Global Positioning System) in its Application to know the location of the customer on the basis of which it sends notification and music information to help select the customer their taste of music as this system provides accurate position, time and speed information through satellite.[footnoteRef:1] This has increased customer engagement and brand loyalty as the App offers other unique features too but the tracking of location and giving out customized packages within the area of the customer has made it more successful in attracting the customers towards them. Also due to its built-in GPS system in the user Application, it can suggest a nearby……
References
References
Brewin, B. (2001, Jan 08). Starbucks takes wireless leap. Computer World .
Greenemeier, L. (2014, June 24). Starbucks to Offer Wireless Caffeine for Smartphones. Scientific American .
How Household Names Use GIS. (2019, October 9). USC Dornsife.
Torrington, M. (2016, April 12). Starbucks: A Case Study in Effective Mobile App Marketing. Digital Turbine.
Wheeler, C. (2014). Going BIG with GIS. Esri User Conference.
Study Document
Amazon S Code Of Ethics
...Ecommerce Amazon is a company that takes its social responsibility to stakeholders seriously. As it is a company that operates all over the world, it recognizes that it has a truly global role to play in making the world a better place. That is why it focuses on sustainability as one of its core corporate social responsibility (CSR) objectives (Amazon Sustainability, 2019). Its other CSR programs include working with Feeding America, Worldreader’s LEAP 2.0 program to promote education among underserved populations, and “Girls Who Code,” to help promote gender equality in the IT industry. Underlying these CSR programs is a Code of Ethics that seeks to promote compliance with all local, state and federal laws and to foster a strong ethical spirit among its workers.
The Code of Ethics for Amazon first focuses on compliance with all external lows of the city, state and federal government. Secondly, it focuses on removing……
References
References
Amazon Code of Ethics. (2019). Retrieved from https://ir.aboutamazon.com/corporate-governance/documents-charters/code-business-conduct-and-ethics?c=97664&p=irol-govConduct
Amazon Sustainability. (2019). Retrieved from https://www.aboutamazon.com/sustainability
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