Customer Experience Essays (Examples)
Study Document
Marketing Strategy Creation For OPG
Marketing Driven Strategy
In a market driven strategy the customer is the focal point, which means that everything the bar and grill does should be oriented towards benefiting the customer in some way. To know what OPG can do to benefit the customer, it has to determine its distinctive capabilities. These would be the strengths it possesses as identified in its SWOT analysis. It would also … possesses as identified in its SWOT analysis. It would also include opportunities identified in the same analysis. Then comes the step of matching customer value with the bar and grill’s capabilities and to ask whether leveraging the pub’s resources would help to create customer value. If there is a match and the pub can do it, the steps should lead to superior performance and a successful marketing … Trout and Rivkin (2006) argue, a company must differentiate or die, which is what OPG……
References
References
Dhar, V., & Chang, E. A. (2009). Does chatter matter? The impact of user-generated content on music sales. Journal of Interactive Marketing, 23(4), 300-307.
Lim, X. J., Radzol, A. M., Cheah, J. H., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Trout, J. & Rivkin, S., (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Elite Business Solutions EBS Worldwide Inc Field Report
… affect growth. This paper focuses on the Indian business environment by analyzing a Small and Medium Enterprise (SME) and an Entrepreneur who has experience of managing change. The analysis of the business will be done through Lewin's Change Management Model. Therefore, this paper analyses EBS Worldwide Inc., … noted that these changes began after the CEO had noticed the need for change to respond to the market forces and the changing customer needs.
After EasyBuy, the business did not take the needed course to profitability, and thus, the CEO reinvented the company to Elite Business …
The outcomes
The outcomes of the changes the CEO made helped to turn around the company. First, the company entirely refocused its target customer. Initially, the company targeted music lovers who wanted to buy new albums and music CDs in India. After the change, the company now … businesses, both small and medium,……
References
References
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government, and civil society. Routledge.
EBS Worldwide Inc., 2009. Retrieved from http://www.ebsworldwide.biz/index.php
Financial Express, 2002. EasyBuyMusic renames itself, expands product range. Retrieved from https://www.financialexpress.com/archive/easybuymusic-renames-itself-expands-product-range/37717/
Rodrigues, M., 2012. Five entrepreneurs tell us how they reinvented themselves. India Today. Retrieved from https://www.indiatoday.in/magazine/supplement/story/20120813-business-entrepreneurs-stock-vinay-gupta-nikhil-velpanur-759294-2012-08-01
Shirey, M. R. (2013). Lewin\\\\\\\\\\\\'s theory of planned change as a strategic resource. JONA: The Journal of Nursing Administration, 43(2), 69-72.
Study Document
Using DoorDash To Promote A Restaurant Brand
… public at events.
DoorDash would also be a good partner for OPG, as DoorDash is in the business of delivering local foods to customer. In today’s COVID-19 stricken world, DoorDash can ensure that the pub is getting meals to people who do not want to leave their … staying true to course and keeping fans happy by keeping its OPG Burger the same. Change can come with other menu items but customer want consistency and do not like it when a favorite menu item changes all of a sudden. OPG should have taken better care … Strategies
Two ideas for sales promotion are to have an OPG…[break]…suppliers to know when stocks are getting low and to expect new orders.
customer on the go are going to want to be able to place orders using their cell phones and are likely to be more … to explain why performance is……
References
References
Gallardo-Echenique, E. E., Marqués-Molías, L., Bullen, M., & Strijbos, J. W. (2015). Let’s talk about digital learners in the digital era. International Review of Research in Open and Distributed Learning, 16(3), 156-187.
Gibson, C., & Homan, S. (2004). Urban redevelopment, live music and public space: Cultural performance and the re?making of Marrickville. International Journal of Cultural Policy, 10(1), 67-84.
Lawson, C. (2007). Victorian Young Planners: News and Views-Pot, Parma and Trivia Night. Planning News, 33(6), 12.
Queensland. (2020). Key components of a digital strategy. Retrieved from https://www.business.qld.gov.au/running-business/it/digital-strategy/key-components
Study Document
Walt Disney
… in a diverse workplace environment. Instead of relying on training room courses, workers can interact with mentors in the workplace who bring their experience and insight to the workplace environment and thus serve as encyclopedias of knowledge for younger workers and who can offer social and emotional … a high quality, motivated level. The more that an organization can invest in human capital and enable workers to interact in ways where experience and experience workers come together, the less reliant the organization has to be on skills and knowledge training in a formal setting. In order for … chain analysis is a systematic way of looking at the company’s functional activities and seeing how well they lead to the creation of customer value. For years, Disney succeeded at doing just that. It revitalized its film industry by developing great scripts into films people wanted to … Disney succeeded at……
References
References
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2010). Strategic management and business policy. Upper Saddle River, NJ: Prentice Hall.
Study Document
Home Depot Response To COVID 19
… businesses have been forced to make a series of changes in their operations in order to enhance the health and safety of their customer, workers and associates. Home Depot is an example of a business that has transformed its operations in efforts to adjust to the impact … is an essential retailer to the communities it serves and is ranked the top U.S. home-improvement retailer. Throughout its operations, the retailer has experience tremendous success reflected in its profitability over the years. However, the retailer’s operations have been significantly affected by the global pandemic despite its … amidst the pandemic because homeowners and businesses rely on it for various services. While the pandemic continues to affect business operations, the retailer’s customer rely on it for urgent needs/services like electrical and plumbing repairs, hot water heaters, and refrigerators. Additionally, homeowners and businesses rely on Home … Depot for harsh weather products……
References
References
Cheng, A. (2020, April 1). Walmart, Home Depot Implement Safety Measures Amid Coronavirus Pandemic. More Companies Should Follow Suit. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/andriacheng/2020/04/01/walmart-home-depot-did-the-right-thing-on-this-front-to-flatten-coronavirus-curve-more-companies-should-follow/#60e61a9a24d3
Home Depot Product Authority. (2020). COVID-19 Update: How Home Depot is Responding. Retrieved April 29, 2020, from https://corporate.homedepot.com/newsroom/covid-19-update-how-home-depot-preparing-and-responding
Kawshala, H. (2017, February). Theorizing the Concept of Core Competencies: An Integrative Model Beyond Identification. International Journal of Scientific and Research Publications, 7(2), 253-256.
Putra, Y.S., Sudarmiatin & Suharto. (2018, April 23). Analysis of Differentiation Strategies to Create Competitive Advantages in Facing Global Markets. In The first international research conference on economics and business, 254-269. DOI 10.18502/kss.v3i3.1888
Trefis Team. (2017, May 30). A Closer Look at Home Depot’s Growth Strategy. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/greatspeculations/2017/05/30/a-closer-look-at-home-depots-growth-strategy/#6c6e177b2e76
Study Document
Bass Pro Management
… on, have led workers to view what was once a great place to work as now an organization that is more focused on customer service than it is on employee support. This paper will discuss the workforce environment of Bass Pro Shops, the nature of engagement and … of work (Orpen, 1997). If they have questions they can ask their mentor instead of looking stunned and lost in front of a customer or continuously making mistakes through a process of guess and check until they get it right.
At the same time, Bass Pro uses … selected organization assess your workforce capability and capacity needs?
The company assesses the workforce capabilities and capacity needs through internal auditing, sales performance, customer feedback, and employee surveying. Managers are tasked with examining areas where the company comes into barriers in terms of performance and looks at … the company comes into barriers……
References
References
Babin, B. J., & Attaway, J. S. (2000). Atmospheric affect as a tool for creating value and gaining share of customer. Journal of Business research, 49(2), 91-99.
Bass Pro Shops Employee Reviews. (2017). For manager. Retrieved from https://www.indeed.com/cmp/Bass-Pro-Shops/reviews?fjobtitle=Manager&fcountry=ALL
De Vries, M.F.K., 1998. Charisma in action: The transformational abilities of Virgin's Richard Branson and ABB's Percy Barnevik. Organizational Dynamics, 26(3), pp.7-21.
Klein, H. J., & Polin, B. (2012). Are organizations on board with best practices onboarding. The Oxford handbook of organizational socialization, 267-287.
Life at Bass Pro Shops. (2018). Careers. Retrieved from https://www.basspro.com/shop/en/careers-life
Orpen, C. (1997). The effects of formal mentoring on employee work motivation, organizational commitment and job performance. The Learning Organization, 4(2), 53-60.
Randolph Thomas, H., & Horman, M. J. (2006). Fundamental principles of workforce management. Journal of Construction Engineering and Management, 132(1), 97-104.
Study Document
Starbucks Use Of Wireless Technology
In this world of technological advancement, companies are trying to gain competitive advantage through using unique ways of reaching out to the customer. Since wireless technology is everywhere, many companies have commercialized and expanded their business through it. Starbucks is one such company.
Starbuck uses GPS … business through it. Starbucks is one such company.
Starbuck uses GPS (Global Positioning System) in its Application to know the location of the customer on the basis of which it sends notification and music information to help select the customer their taste of music as this system provides accurate position, time and speed information through satellite.[footnoteRef:1] This has increased customer engagement and brand loyalty as the App offers other unique features too but the tracking of location and giving out customized packages within … as the App offers other unique features too but the tracking of location and giving out customized packages within……
References
References
Brewin, B. (2001, Jan 08). Starbucks takes wireless leap. Computer World .
Greenemeier, L. (2014, June 24). Starbucks to Offer Wireless Caffeine for Smartphones. Scientific American .
How Household Names Use GIS. (2019, October 9). USC Dornsife.
Torrington, M. (2016, April 12). Starbucks: A Case Study in Effective Mobile App Marketing. Digital Turbine.
Wheeler, C. (2014). Going BIG with GIS. Esri User Conference.
Study Document
Banking Industry Crimes
… sector are secured. The key stakeholders, from the perspective of a bank institution are inclusive of the government and the various regulatory agencies, customer, investors, employees, other institutions in the financial services sector, etc. In seeking to promote transparency – both within and without – the institutional … bank robberies have been on a steep decline over the last few decades. Towards this end, the types of crimes the banking industry experience that have been highlighted in this text largely relate to white collar crime. It is important to note that the various kinds of … Secondly, there is need for the bank to institute audits on a periodic basis. Lastly, and perhaps most importantly, I would recommend that customer addresses be vigorously verified especially in those instances relating to credit card and debit card requests or where there are requests for change … debit card requests or where……
References
References
Albrecht, W.S., Albrecht, C.C., Albrecht, C.O. & Zimbelman, M.F. (2008). Fraud Examination (3rd ed.). Mason, OH: Cengage Learning.
Dionne, B. (2020). Regions Bank Teller Accused of Stealing Customer Identities Faces Felony Charges. Retrieved https://www.wbrc.com/2020/01/30/regions-bank-teller-accused-stealing-customer-identities-facing-felony-charges/
Golden, T.W., Skalak, S.L. & Clayton, M.M. (2006). A Guide to Forensic Accounting Investigation. Hoboken, NJ: John Wiley & Sons.
Krancher, M., Riley, R. & Wells, T.J. (2010). Forensic Accounting and Fraud Examination. Hoboken, NJ: John Wiley & Sons.
Singleton, T.W., Singleton, A.J. & Bologna, R.J. (2006). Fraud Auditing and Forensic Accounting (3rd ed.). Hoboken, NJ: John Wiley & Sons.
Zagaris, B. (2010). International White Collar Crime: Cases and Materials. New York, NY: Cambridge University Press.
Study Document
Healthcare Marketing
… is well-known and familiar;
3) have a website that is easy to use, informative, intuitive, and friendly;
4) use marketing emails to keep customer informed and to raise health literacy in the community, such as the need for screenings for breast or prostate cancer.
Healthcare content marketing … a great method of attracting healthcare consumers, as it focuses on spreading valuable information to the consumer. By educating consumers about their health, customer can come to know what is important and why they should take care of their bodies and minds. They feel grateful to companies … Age is here). This means using a website and having a social media presence, developing lead generation when needed, identifying and targeting new customer and boosting consumer growth while simultaneously retaining existing customer, and enhancing brand loyalty.……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Competitive Advantage And Operations Management
… I want to conduct, and to find the shoes I want once I decide what designs I favor. But I also want the experience of owning these shoes to be incredible, because of the investment that they represent. Credence attributes are of course would relate to the … in the coffee shop business was able to do.
Apple has several competitive advantages that it utilizes. First, the company all but pioneered customer evangelism, and it benefits from this loyal fanbase to this today. This in turn allowed Apple to innovate at a rapid pace and … is that today Apple still has a decent market share in a number of products, a massive ecosystem, tens of millions of loyal customer, and beyond that, years of success have made it one of the largest companies in the world by revenue and with a massive ……
References
References
Deshmukh, G. & Das, R. (2012) Consumer buying behaviour for high involvement products. Asian Journal of Management. Vol. 3 (3) 153-157.
Halton, C. (2019) Credence good. Investopedia. Retrieved March 26, 2020 from https://www.investopedia.com/terms/c/credence-good.asp
Interbrand (2019) Best global brands. Interbrand Retrieved March 26, 2020 from https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/
QSR (2017) The QSR Top 50. QSR Magazine. Retrieved March 26, 2020 from https://www.qsrmagazine.com/content/qsr-50
QuickMBA (2010) The value chain. QuickMBA.com. Retrieved March 26, 2020 from http://www.quickmba.com/strategy/value-chain/
Zhang, B. (2018) The 10 best airlines to fly in North America. Business Insider. Retrieved March 26, 2020 from https://www.businessinsider.com/best-airlines-in-north-america-for-2018-skytrax-2018-10
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