Customer Experience Essays (Examples)
Study Document
Discrimination Or Prejudice
… position of privilege and power in one environment and in a position of discrimination and prejudice in another environment. I know this from experience because I have been in both types of situations before in my life. What is interesting about being a Latina in America is … the face of perceived opposition from the other. McCabe (2009) has noted that on college campuses it is not uncommon for Latinas to experience microaggressions from whites who do not even realizing they are sending such signals, though at the same time Latinas could project microaggressions towards … of power and privilege is a two-way street. In this paper, I will describe an instance in which I as a female Latina experience discrimination and an instance in which I was the perpetrator of discrimination.
An Instance of Discrimination
For me, an instance of discrimination occurred … hateful way.
When we refused……
References
References
Barajas, H. L., & Ronnkvist, A. (2007). Racialized Space: Framing Latino and Latina Experience in Public Schools. Teachers College Record, 109(6), 1517-1538.
Flores, J., & Garcia, S. (2009). Latina testimonios: A reflexive, critical analysis of a ‘Latina space’at a predominantly White campus. Race Ethnicity and Education, 12(2), 155-172.
McCabe, J. (2009). Racial and gender microaggressions on a predominantly-White campus: Experiences of Black, Latina/o and White undergraduates. Race, Gender & Class, 133-151.
Zamudio, M. M., & Lichter, M. I. (2008). Bad attitudes and good soldiers: Soft skills as a code for tractability in the hiring of immigrant Latina/os over native Blacks in the hotel industry. Social Problems, 55(4), 573-589.
Warren, C. S. (2014). Body area dissatisfaction in white, black and Latina female college students in the USA: an examination of racially salient appearance areas and ethnic identity. Ethnic and Racial Studies, 37(3), 537-556.
Study Document
Fero Beauty
...Customer experience ABC Marketing Plan (FERO BEAUTY)
Introduction
The company in question is Fero Beauty. Fero Beauty is a boutique that sells the latest, fashionable and chic clothing, shoes, and accessories for women in the market. The company will be situated in Manhattan, New York City. Specifically, the product offerings will include shoes, accessories such as bracelets and earrings, and clothing for women such as dresses, jeans, and blouses.
In this section of the marketing plan, I will share the company’s pricing and distribution strategy, integrated marketing communications plan, public relations, sales promotion, and personal selling plan, competitive analysis, online and direct marketing plan, and social responsibility/cause-related marketing plan.
Pricing and Distribution Strategy
Pricing alludes to the practice of a business setting the price for retailing its products and services. Distribution channels encompass the course and path through which products move from production to end-user consumption. This section discusses the pricing and……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
Managing Behavior In Adolescents And Children Through Solution Focused
… children and adolescents with lifetime predominance rates running from 2.6% to 20% (Brockman et.al, 2016). Children and adolescents adapting to overseeing conduct may experience lower accomplishment, challenges with social and enthusiastic working, sorrow, and substance use issue. There are numerous instances of how managing behaviors presents with … a future wherein your present issues have less of an effect on your life. SFBT is focused on finding sensible, serviceable answers for customer as fast as would be prudent, and the viability of this treatment has affected its spread the world over and use in different … stressors of life to high-affect life occasions. It puts critical thinking at the bleeding edge of the discussion and can be valuable for customer who aren't experiencing major emotional wellness issues and need assistance taking care of a specific issue. As opposed to going through years in … together to characterize an issue……
References
References
Boyer, B., MacKay, K. J., McLeod, B. D., & van der Oord, S. (2018). Comparing Alliance in Two Cognitive-Behavioral Therapies for Adolescents with ADHD Using a Randomized Controlled Trial. Behavior Therapy, 49(5), 781–795. 10.1016/j.beth.2018.01.003
Brockman, M., Hussain, K., Sanchez, B., & Turns, B. (2016). Managing Child Behavior Problems in Children with Autism Spectrum Disorders: Utilizing Structural and Solution Focused Therapy with Primary Caregivers. American Journal of Family Therapy, 44(1), 1–10. 10.1080/01926187.2015.1099414
Gonzalez, C. (2017). Recovering Process from Child Sexual Abuse During Adulthood from an Integrative Approach to Solution-Focused Therapy: A Case Study. Journal of Child Sexual Abuse, 26(7), 785–805. 10.1080/10538712.2017.1354954
Kiser, D. J., & Piercy, F. P. (2014). Creativity and family therapy theory development: Lessons from the founders of solution-focused therapy: The journal of solution focus in organizations. InterAction, 6(2), 51-851645018526?accountid=45782
Smith, T. E., Shelton, V. M., & Richards, K. V. (2016). Solution-focused financial therapy with couples. Journal of Human Behavior in the Social Environment, 26(5), 452–460. 10.1080/10911359.2015.1087921
Study Document
Lululemon Strategic Management
… characterized by numerous growth and better positioning opportunities. These opportunities are attributable to increased demands for stylish and fashionable apparel items by female customer who account for a significant portion of the industry’s customer base. Lululemon is well positioned in this industry as it is in a similar strategic group as Nike, an established brand. The firm’s ……
References
Reference
Gamble, J.E., Peteraf, M.A. & Thompson, A.A. (2019). Essentials of strategic management: The quest for competitive advantage (6th ed.). New York, NY: McGraw-Hill Education.
Study Document
Online Auctions For Fund Raising By Non Profit Organizations
… high demand. Lower willingness to pay the surge price results in a demand decline. This enables the scarce resources to be shared among customer willing to pay a premium for products when the market is experiencing a surge. On the other hand, a market surge implies higher ……
References
References
Cachon, G. P., Daniels, K., & Lobel, R. (2015). The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity. https://ssrn.com/abstract=2698192
Connelly, A., & Winter, M. (2003). Going...Going...Gone!: Successful Auctions for Non-Profit Institutions (Second). Target Funding Group, Inc. All.
Fasli, M., Co, C., & Co, C. (2014). Designing and Implementing E-market Games. Designing and Implementing e-Market Games. January 2005.
Forbes Magazine. (2019). The 100 Largest U.S. Charities. Forbes Magazine. https://doi.org/10.1007/springerreference_75918
Hasker, K., & Sickles, R. (2010). eBay in the Economic Literature: Analysis of an Auction Marketplace. Review of Industrial Organization, 37(1), 3–42. https://doi.org/10.1007/s11151-010-9257-5
Kingston, K. (2015). A Higher Bid: How to Transform Special Event with Strategic Benefit Auctions. John Wiley & Sons, Inc., Hoboken, New Jersey.
Klemperer, P. (2004). Auctions: Theory and Practice. In Princeton University Press. https://doi.org/10.4337/9781839107429.00004
McAfee, P. (2017). The Ideal Auction - Numberphile. YouTube. https://www.youtube.com/watch?v=4kWuxfVbIaU
Study Document
Royale Racing RP16
… in Great Britain. The company produced single seater race cars until 1987 when the company closed its production facility. King had had some experience in working on speedway cars in New Zealand in his youth and after returning to Great Britain he opened a car lot, selling … and kept it around with the intention of racing the car—but the car caught the attention of other consumers and because he had experience in the speedway, he found that he had a skill set that was in demand in a niche market in England. Thus, he ……
References
Works Cited
1973 Royale RP16 Formula Ford. https://bringatrailer.com/listing/1973-royale-rp16/
“About Royale Racing.” Royale FCS Competition Services. http://www.racingcarsforsale.co.uk/frameset-royale.htm
Brazilian Formula Ford. http://www.driverdb.com/standings/152-1970/cars/
Lawrence, Paul. Nowhere to Hide: The Story of Royale Racing Cars. TFM Publishing, 2001.
“Royale.” http://www.f3history.co.uk/Manufacturers/Royale/royale.htm?LMCL=nU3Mya
Royale Race Tires. “About Us.” http://www.royaleracetires.com/about-us/
Ward, Ian. “Royale Racing.” The World of Automobiles, volume 17. Pennsylvania State University, 1974.
Study Document
Business Proposal For Coffee Shop And Restaurants
… all know who and what made this development possible. I would want that partnership to flow through everything I do so that every customer knows that it was the partnership that made it happen—that I was just an instrument.
And it would benefit the Legacy of Madam … Madam Walker, I feel it is absolutely essential to bring back the Coffee Shop restaurant and to infuse it with a real African experience in authentic ethnic African cuisine, teas and coffees. It would be an experience unlike any other. And it could potentially change the lives……
References
References
Benedict-Browne, T. (2019). The Icon of Indiana Avenue. Retrieved from http://nomeancity.com/walker-theater
Evans, D. (2010). Social media marketing: An hour a day. John Wiley & Sons.
Hobbs, J. (2017). 15 of Africa's favorite dishes. Retrieved from https://www.cnn.com/travel/article/africa-food dishes/index.html#targetText=Pap%20en%20vleis%2FShisa%20nyama%2C%20South%20Africa&targetText=Chops%2C%20steak%2C%20chicken%2C%20kebabs,and%20suurpap%20(soured%20pap).
Madam Walker Legacy Center. (2019). Retrieved from https://madamwalkerlegacycenter.com/
National Park Service. (2019). Madame C. J. Walker Building. Retrieved from https://www.nps.gov/nr/travel/indianapolis/walkerbuilding.html
Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Panera Bread
… mainly quick service or fast casual businesses, it does offer a relatively unique value proposition in terms of the food and the in-store experience.
A SWOT analysis reveals that Panera does a lot of things well, and these competencies have allowed them to grow to be a ……
References
References
MindTools (2019) Porter’s generic strategies. MindTools. Retrieved March 26, 2019 from https://www.mindtools.com/pages/article/newSTR_82.htm
Panera Bread 2015 Form 10K. Retrieved March 26, 2019 from https://www.sec.gov/Archives/edgar/data/724606/000072460616000042/a2015122910k.htm
Study Document
Valiant
…
· All consumers that walk in our doors will be treated with integrity and objectivity to guarantee their satisfaction
· We guarantee brilliant customer service and customer satisfaction at all times
· We guarantee incessant creativity and comprehensive insight in all services that we provide to fit in the preferences ……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Autoethnography On Life In Quarantine
Those Who Wear the Mask and Those Who Don t Life in a Time of Quarantine
Introduction
The quarantined life can be voyeuristically experience via social media or by way of any number of the various videos submitted to Instagram, Snapchat, Facebook, YouTube or Twitter by celebrities … are shaped by the subculture of the quarantined life and how we come to know ourselves in a new way based on this experience.
My Situation
I started out in this situation completely on the wrong foot. I was actually already travelling when things started getting serious. ……
References
Works Cited
Branch, S., Shallcross, L., Barker, M., Ramsay, S., & Murray, J. P. (2018). Theoretical Frameworks That Have Explained Workplace Bullying: Retracing Contributions Across the Decades. Concepts, Approaches and Methods, 1-44.
Hilton, J. L., & Von Hippel, W. (1996). Stereotypes. Annual review of psychology, 47(1), 237-271.
McLeod, S. (2008) Social Identity Theory. Simply Psychology. Retrieved from http://www.simplypsychology.org/social-identity-theory.html
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