Study Document
The company, nantucket nectars has a variety of options available that will help determine their future. The information in the case study directs focus on the decision … benefits. One of which is a new source of capital that can be used to invest in the company. Instant capital funding allows nantucket nectars to grow and settle some past and future debts. If the company plans to grow, they will need more liquid capital to do … with the strategies designed for the company and allow for increased brand awareness than going public offers. The memorable and quirky aspect of nantucket nectars may increase positivity for the company and continue to allow it to successfully market to a new audience.
The cons however, lie in ……
References
Acharya, V., & Xu, Z. (2017). Financial dependence and innovation: The case of public versus private firms. Journal of Financial Economics, 124(2). doi:10.3386/w19708
Ang, S., & Oliva, A. (2004). Superior Customer Value in the New Economy: Concepts and Cases, Second Edition. Boca Raton, FL: CRC Press.
Lassiter III, J. B., Sahlman, W. A., & Wasserman, N. (2014, February). Nantucket Nectars: The Exit - Case. Retrieved from https://www.hbs.edu/faculty/pages/item.aspx?num=37865
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