Coffee Essays (Examples)
Study Document
Business Proposal For Coffee Shop And Restaurants
Business Proposal for Coffee Shop & Restaurants: The Madam Walker Theatre
History and Why the Business Fits
My business proposal is to start (re-start) the coffee-shop/restaurant that once existed in Walker Theatre (it was then named “The Coffee Pot”). The Madam Walker Theatre was named after Madam C. J. Sarah Breedlove Walker, an African-American entrepreneur who specialized in hair care and … played and showmen performed. There was salon and beauty school, a ballroom, a movie theatre, a drugstore, professional offices, and there was the Coffee Pot restaurant.
All told, it was a sensational building full of life and vitality—but by mid-century the neighborhood began to decline and the … as Benedict-Browne (2019) has put it. And that is why my business idea will fit into it. I want to bring back the Coffee Pot restaurant and re-realize the ambition of Madam Walker to be part of the lifeblood of……
References
References
Benedict-Browne, T. (2019). The Icon of Indiana Avenue. Retrieved from http://nomeancity.com/walker-theater
Evans, D. (2010). Social media marketing: An hour a day. John Wiley & Sons.
Hobbs, J. (2017). 15 of Africa's favorite dishes. Retrieved from https://www.cnn.com/travel/article/africa-food dishes/index.html#targetText=Pap%20en%20vleis%2FShisa%20nyama%2C%20South%20Africa&targetText=Chops%2C%20steak%2C%20chicken%2C%20kebabs,and%20suurpap%20(soured%20pap).
Madam Walker Legacy Center. (2019). Retrieved from https://madamwalkerlegacycenter.com/
National Park Service. (2019). Madame C. J. Walker Building. Retrieved from https://www.nps.gov/nr/travel/indianapolis/walkerbuilding.html
Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Operations Management And Business Strategy
Operations Management
Introduction to the Company
Fiyeli Coffee is an artisan coffee roaster in a mid-sized city. The company operates with a wholesale-only business model, which allows it to focus on the high end restaurant … on the high end restaurant and hotel trade in the state, along with a mail order retail business. Fiyeli also sells to select coffee shops, but most of its market is on the restaurant and hotel side.
In the United States, the retail coffee market is worth an estimated $12.8 billion and saw a growth rate of 7.9% (Morder Intelligence, 2017). The market is highly competitive and … grow, and to find specialized niche markets.
The Challenge
Fiyeli faces a long-term challenge to ensure a stable supply chain of high quality coffee beans. Rising consumption has increased demand, while climate change is threatening supply, the result being a spike in the price (Mersie, 2019)……
References
References
Aburto, L. & Weber, R. (2005) Improved supply chain management based on hybrid demand forecasts. Applied Soft Computing. Retrieved June 13, 2019 from https://s3.amazonaws.com/academia.edu.documents/30284637/demand_forecast_in_a_supermarket_using_a_hybrid_intelligent_system.pdf
CT Magazine (2012) Coffee packaging freshness. Coffee Talk Magazine. Retrieved June 13, 2019 from https://coffeetalk.com/ctmagazine/10-2012/3926/
Del Valle, G. (2019) Wholesale coffee is cheaper than it has been in years. That’s not good news. Vox. Retrieved June 13, 2019 from https://www.vox.com/the-goods/2019/4/25/18512680/coffee-futures-price-dropping-brazil-currency
Garza, E. & Hoffman, M. (2019) How climate change is killing coffee. Knowledge @ Wharton. Retrieved June 13, 2019 from https://knowledge.wharton.upenn.edu/article/coffee-climate-change/
Khan, O. & Creazza, A. (2005) The impact of product design on the supply chain. Chartered Institute of Logistics and Transport Retrieved June 13, 2019 from https://www.researchgate.net/publication/265492088_The_Impact_of_Product_Design_on_the_Supply_Chain_The_Impact_of_Product_Design_on_the_Supply_Chain
Manetti, G. & Becatti, L. (2009). Assurance services for sustainability reports: Standards and empirical evidence. Journal of Business Ethics. Vol. 87 (2009) 289-298.
Mersie, A. (2019) Coffee prices seen rising 25% by year end. Reuters Retrieved June 13, 2019 from https://www.reuters.com/article/us-global-coffee-poll/coffee-prices-seen-rising-nearly-25-percent-by-year-end-reuters-poll-idUSKCN1Q11JD
Mordor Intelligence (2017) United States coffee market – growth, trends and forecasts. Mordor Intelligence Retrieved June 13, 2019 from https://www.mordorintelligence.com/industry-reports/united-states-coffee-market
Study Document
Global Transformations And The Human Condition Global Lives Of Things
Section 1
The commodity selected for this research paper is coffee. This commodity was chosen owing to the reason that it is one of the most common and most consumed beverages across the globe. … the reason that it is one of the most common and most consumed beverages across the globe. In fact, the practice of consuming coffee goes to as far back as the 15th century (Einstein, 2019). As indicated by Ponte (2002), more than 2.25 billion cups of coffee are consumed on an everyday basis. 54 percent if adults in America consume coffee with an average intake of at least three cups of coffee every day. In totality, it is approximated that the United States spends just about $40 billion on coffee annually. One of the key issues surrounding the consumption of coffee is the health benefits or risks that the commodity poses. The effects of coffee……
References
References
Bhupathiraju, S. N., Pan, A., Manson, J. E., Willett, W. C., van Dam, R. M., & Hu, F. B. (2014). Changes in coffee intake and subsequent risk of type 2 diabetes: three large cohorts of US men and women. Diabetologia, 57(7), 1346-1354.
Cadden, I. S. H., Partovi, N., & Yoshida, E. M. (2007). Possible beneficial effects of coffee on liver disease and function. Alimentary pharmacology & therapeutics, 26(1), 1-8.
D’Costa, K. (2011). The Culture of Coffee Drinkers. Scientific American.
Einstein, E. (2019). The Health Benefits of Coffee: How does drinking coffee help your body and your brain? Scientific American.
Lucas, M., Mirzaei, F., Pan, A., Okereke, O. I., Willett, W. C., O’Reilly, É. J., ... & Ascherio, A. (2011). Coffee, caffeine, and risk of depression among women. Archives of internal medicine, 171(17), 1571-1578.
Ponte, S. (2002). The latte revolution? Regulation, markets and consumption in the global coffee chain. World development, 30(7), 1099-1122.
Rudeen, K. (2018). The History of Coffee and its Concurrent Marketing Strategies. Scholars Archive.
Samoggia, A., & Riedel, B. (2019). Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing. Nutrients, 11(3), 653.
Study Document
Starbucks Corporation Operational Sustainability
Introduction
Starbucks Corporation was established in 1971 and it is headquartered in Seattle, Washington. The company specializes in roasting, marketing, and retailing specialty coffee all over the world and accounts for about 3% of coffee sourcing globally. Serving 78 unique markets, the company is one of the biggest coffee roasters in the world and serves millions of patrons every day from its 30,000 plus stores around the globe. This article looks at … Starbucks has approached and operationalized the concept of sustainability.
Social Sustainability
In 2016, Starbucks floated a sustainability bond with the goal of financing coffee growing projects in various regions so as to promote environmental sustainability and socio-economic growth. Starbucks Corporation followed the guidelines presented by the Green … “Framework”. The proceeds of the bond were directed at financing and refinancing existing and future projects put together to promote the advancement of coffee-growing communities socioeconomically and also promote……
References
References
Bruhn-Hansen, S. (2012). Corporate Social Responsibility–A case study of Starbucks’ CSR: communication through its corporate website. Unpublished master’s thesis, Illinois State University. Retrieved from http://pure. au. dk/portal/files/45282206/ba_thesis. pdf.
Harnrungchalotorn, S., & Phayonlerd, Y. (2016). Starbucks with Corporate Social Responsibility (CSR):“How Starbucks succeeds in a business world with CSR” (Doctoral dissertation, Master Thesis. Faculty Board of Economic Sciences, Communication and IT Business Administration).
Juneja, P. (2018). PESTLE Analysis of Starbucks. Retrieved November 21, 2019, from https://www.managementstudyguide.com/swot-analysis-of-unilever.htm .
Khalamayzer, A. (2017, November 16). How Starbucks brewed a stronger sustainability bond. Retrieved November 21, 2019, from https://www.greenbiz.com/article/how-starbucks-brewed-stronger-sustainability-bond .
Steven Li. (2019, July 5). Is Starbucks actually serious about environmental sustainability? Retrieved November 21, 2019, from https://therising.co/2019/07/05/is-starbucks-actually-serious-about-environmental-sustainability/ .
Sustainalytics. (2019). Second-Party Opinion Starbucks Sustainability Bond. Sustainalytics Second-Party Opinion Review.
Study Document
Supply And Demand Economics
Even in consumer’s everyday lives, the principles of economics are evident. This can be seen in the current state of the coffee market, as the beverage grows more ubiquitous worldwide, even in traditional tea-drinking nations such as China, Japan, and India, and more and more … are willing to pay premium prices for the product. According to a 2016 article in Forbes by Laura Lorenzetti, although world demand for coffee is on the rise, Americans are still driving the trend. Coffee consumption has increased and thus prices for the beverage have increased, as suppliers can command a higher price for their product. Coffee production itself has also been hard-hit by bad harvest in critical production areas such as Brazil. Coupled with physically curtailed demand and the … as this, producers cannot meet demand quickly, and prices have correspondingly climbed. Also, in some areas of the world, the social cache of……
References
Works Cited
Lorenzetti, Laura. “Americans’ Coffee Guzzling Is Pushing Bean Prices Higher.” July 1, 2016. Web. August 5, 2019. https://fortune.com/2016/07/01/americans-coffee-prices/
Study Document
Positive And Negative Effects Athletic Performance And Caffeine
… and Negative Effects of Caffeine on Athletic Performance
Introduction
Caffeine is an alkaloid as well as a natural intoxicant that is prevalent in coffee, tea, as well as cacao. In the contemporary setting, caffeine is the most extensively consumed psychoactive drug across the globe, enabling an individual … as it can is in sustenance of energy levels (Patton, 2016).
McDaniel et al. (2010) indicate that for numerous years, several athletes consumed coffee before competitive events. However, it was not until recently that caffeine was established to facilitate the performance of an athlete. Results of studies … Typically,…[break]…to be consumed an hour prior to the workout. Basically, this can be translated into the aspect that averagely, one cup of liquid coffee comprises of 85 milligrams of caffeine. Therefore, an athlete with a bodyweight of approximately 130 pounds would necessitate coffee amounts of about 118 mg to 295 mg of caffeine……
References
References
Anthony, G. (2019). Positive and negative effects of caffeine on athletes. Align Thoughts. Retrieved from: https://www.alignthoughts.com/positive-and-negative-effects-of-caffeine-on-athletes/
Dunford, M., & Doyle, J. A. (2011). Nutrition for sport and exercise. Cengage Learning.
Evolution Nutrition. (2015). How Caffeine Affects Athletic Performance. Retrieved from: https://www.acefitness.org/education-and-resources/professional/expert-articles/5407/how-caffeine-affects-athletic-performance/
Jenkinson, D. M., & Harbert, A. J. (2008). Supplements and sports. American family physician, 78(9), 1039-1046.
Letter, W. (1995). The New Wellness Encyclopedia. University of California at Berkeley.
Mattioli, A. V., Sisca, G., & Farinetti, A. (2019). Potential negative effects of caffeine in athletes. Progress in Nutrition, 21(1), 241-242.
McDaniel, L. W., McIntire, K., Streitz, C., Jackson, A., & Gaudet, L. (2010). The effects of caffeine on athletic performance. College Teaching Methods & Styles Journal (CTMS), 6(1), 33-38.
Mishra, D. (2018). Caffeine For Athletic Performance: Good Or Avoid? Sideline Sports. Retrieved from: https://www.sidelinesportsdoc.com/caffeine-for-athletic-performance-good-or-avoid/
Study Document
Starbucks
… where the company is earning healthy returns from its businesses, and focused on growth mainly in some of the overseas markets where the coffee market is maybe a bit more nascent, in other words where there remains high growth potential going forward.
Starbucks Income Statement
Starbucks has … return of former CEO Howard Schultz, who had left the company but then returned in order to bring it back to growth (The Coffee Brewers, 2008).
Balance Sheet
Decisions regarding the financing of this steady growth should be reflected on the company’s balance sheet. At the end ……
References
References
Cannivet, M. (2019) Starbucks’ big stock buyback limits future upside. Forbes. Retrieved October 4, 2019 from https://www.forbes.com/sites/michaelcannivet/2019/08/29/starbucks-big-stock-buyback-limits-future-upside/#26c434067047
Hawley, J. (2019) Who are Starbucks’ main competitors? Investopedia. Retrieved October 4, 2019 from https://www.investopedia.com/articles/markets/101315/who-are-starbucks-main-competitors.asp
Macrotrends (2019) Starbucks. Macrotrends.com. Retrieved October 4, 2019 from https://www.macrotrends.net/stocks/charts/SBUX/starbucks/financial-statements
Marketwatch (2019) McDonalds Marketwatch. Retrieved October 4, 2019 from https://www.marketwatch.com/investing/stock/mcd/financials
Sharf, S. (2013) Starbucks ordered to pay Kraft $2.8 billion. Forbes. Retrieved October 4, 2019 from https://www.forbes.com/sites/samanthasharf/2013/11/12/starbucks-ordered-to-pay-kraft-2-8-billion/#5516b7fa167d
Starbucks 1999 Annual Report. Retrieved October 4, 2019 from https://s22.q4cdn.com/869488222/files/doc_financials/annual/1999/102640_financials2_99.pdf
The Coffee Brewers (2008) With Starbucks closing 600 shops, is the coffee business still lucrative? The Coffee Brewers. Retrieved October 4, 2019 from https://www.thecoffeebrewers.com/starbucks.html
Study Document
Arabic Language And Culture Course Middle East Culture
...Coffee Arabic Language and Culture Course: Middle East Culture
Abstract
This grant proposal seeks funds to support the development of the Arabic Language and Culture Course. This course will provide opportunities for students to further enhance their Arabic language skills outside the class setting. The target audience is Intermediate Arabic learners who have completed at least two Arabic courses. The primary goals of this proposed course include: preparing students to communicate effectively in Arabic.
Project Description
Rationale
This theme of Hookah Lounges enables me as an instructor to incorporate Arabic Culture concurrently with developing the linguistic skills of listening, understanding, speaking, reading, and writing. Hookah Lounges in Dearborn incorporate such elements as traditional Arabic décor and Arabic music. They are regarded by many as a novel and chic way to socialize and embrace multiculturalism. The reason I chose Dearborn is that it has the biggest population of Arabs in the US.……
References
References
Center for Arabic Study Abroad (Casa). (2012). USED Grant Proposal, 2008-2012. Cairo, Egypt, The University Of Texas, Austin. Retrieved from http://www2.ed.gov/programs/iegpsgpa/texas.doc
Center for Cross-Cultural Learning. (2008). Arabic Course Description and Syllabus. Boston University Morocco Program. Department of Moroccan Languages and Culture CCCL. Retrieved from http://www.bu.edu/abroad/files/2009/12/syllabus-rabat-language-and-liberal-arts-rabat-arabic.pdf
General English Activities Worksheets Games. https://www.teach-this.com/general-activities-worksheet s
Learn Modern Standard Arabic (MSA) Online with Arab Academy. https://www.arabacademy.com/msa/
Syllabus for Spanish Culture - Instructure. https://canvas.instructure.com/courses/902107/assignments/syllabus
Utah State University DigitalCommons@USU. Retrieved from https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=1820&context=gradreports
Study Document
Starbucks Use Of Wireless Technology
...Coffee In this world of technological advancement, companies are trying to gain competitive advantage through using unique ways of reaching out to the customers. Since wireless technology is everywhere, many companies have commercialized and expanded their business through it. Starbucks is one such company.
Starbuck uses GPS (Global Positioning System) in its Application to know the location of the customer on the basis of which it sends notification and music information to help select the customer their taste of music as this system provides accurate position, time and speed information through satellite.[footnoteRef:1] This has increased customer engagement and brand loyalty as the App offers other unique features too but the tracking of location and giving out customized packages within the area of the customer has made it more successful in attracting the customers towards them. Also due to its built-in GPS system in the user Application, it can suggest a nearby……
References
References
Brewin, B. (2001, Jan 08). Starbucks takes wireless leap. Computer World .
Greenemeier, L. (2014, June 24). Starbucks to Offer Wireless Caffeine for Smartphones. Scientific American .
How Household Names Use GIS. (2019, October 9). USC Dornsife.
Torrington, M. (2016, April 12). Starbucks: A Case Study in Effective Mobile App Marketing. Digital Turbine.
Wheeler, C. (2014). Going BIG with GIS. Esri User Conference.
Study Document
Competitive Advantage And Operations Management
… This combination of brand power and massive number of locations makes Starbucks a formidable competitor among mainstream quick service restaurants, outperforming all over coffee competitors and taking it towards the top of the industry (QSR, 2017). Starbucks has been able to leverage its competitive advantage in coffee, for example, to expand into the retail and institutional coffee spaces, and expand into breakfast and snack food, both areas that have helped to fuel the company’s growth. Starbucks furthermore has a global … locations, and this flexibility allows it to control market entry, and also allowed it to expand much faster than any competitor in the coffee shop business was able to do.
Apple has several competitive advantages that it utilizes. First, the company all but pioneered customer evangelism, and ……
References
References
Deshmukh, G. & Das, R. (2012) Consumer buying behaviour for high involvement products. Asian Journal of Management. Vol. 3 (3) 153-157.
Halton, C. (2019) Credence good. Investopedia. Retrieved March 26, 2020 from https://www.investopedia.com/terms/c/credence-good.asp
Interbrand (2019) Best global brands. Interbrand Retrieved March 26, 2020 from https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/
QSR (2017) The QSR Top 50. QSR Magazine. Retrieved March 26, 2020 from https://www.qsrmagazine.com/content/qsr-50
QuickMBA (2010) The value chain. QuickMBA.com. Retrieved March 26, 2020 from http://www.quickmba.com/strategy/value-chain/
Zhang, B. (2018) The 10 best airlines to fly in North America. Business Insider. Retrieved March 26, 2020 from https://www.businessinsider.com/best-airlines-in-north-america-for-2018-skytrax-2018-10
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