Branding Essays (Examples)
Study Document
Lululemon Strategic Management
...Branding Lululemon Athletica Inc. is a premium designer and retailer of athletic apparel that has remained profitable over the years. The firm’s profitability and success is attributable to various factors, particularly its fashionable products. Lululemon stores have more visitors on a daily basis because of these products, knowledgeable store personnel, and store ambience (Gamble, Peteraf & Thompson, 2019). This paper discusses strategic management for Lululemon Athletica Inc in relation to its business strategy and practices.
Competitive Forces Confronting Lululemon
Even though Lululemon has remained profitable over the years, the company is faced by various competitive forces in the market for performance-based yoga and fitness apparel. Given the attractiveness of this market to entrepreneurs and start-ups, the threat of new entrants in Lululemon’s market is high. The firm also faces a high threat of substitutes from established brands like Nike, Adidas and Reebok. However, the bargaining power of buyers in the market……
References
Reference
Gamble, J.E., Peteraf, M.A. & Thompson, A.A. (2019). Essentials of strategic management: The quest for competitive advantage (6th ed.). New York, NY: McGraw-Hill Education.
Study Document
Valiant
...Branding Company Description
Company Summary
Valiant Marketing is a new conception in marketing. Our marketing agency will be tilted toward gaining clients to work with LGBT consumers and businesses. Basically, Valiant will work towards connecting businesses in America with the LGBTQ community. Our company will work with major companies, brands, entities and government institutions in the endeavor to comprehend, reach, serve and work with the LGBTQ. By conducting extensive market research across the spectrum of this community, Valiant Marketing will provide our clientele with a profound and substantial understanding of how to realistically link with and engage with this increasing, influential, potent and diverse LGBTQ community.
Mission Statement
Vision Statement
We shall operate our business with excellence in all facets and at all times, treasure the exquisiteness and distinctiveness within the advertising and marketing industry, and we will purpose to sustain our brand name and reputation in the highest regard possible.……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Defending The Practice Of Social Media Marketing
...Branding How to Use Social Media Influencers to Promote Products
Social media marketing has become an important marketing strategy for companies today, as many consumers turn to social media for information on products and for their peers’ opinions on products (Lou & Yuan, 2019). Through influencers, blogs, video-sharing platforms, and messaging apps, companies can use social media to gain followers, build brand equity, and answer questions and tease coming products (Ki & Kim, 2019). Thus, companies that want to influence the consumer’s intention to purchase are looking at social media as the best way to do this (Lim, Radzol, Cheah & Wong, 2017). This paper will describe the pros and cons of social media marketing and examine an example of a practical application.
Pros and Cons of Social Media Marketing
The pros of social media marketing are that it allows the company to directly connect to consumers on platforms that consumers……
References
References
Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922.
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
Study Document
Logistical Support And Distribution Strategies
...Branding Logistical Support and Distribution Strategies
Distribution strategies refer to techniques of services/goods dissemination to end customers. Adoption of the ideal distribution technique for one’s organization forms the key when it comes to generating revenue and ensuring client loyalty. Several organizations opt for several distribution techniques to cater to diverse end-customer bases. Logistical aspects have always contributed strategically to the organizational business. Within the context of wholesalers and retailers, such organizations go beyond the areas of transportation and inventory management for including one among the most crucial components of organizational success—location relative to supply sources or end-customer markets. When it comes to producers, logistics is concerned with basic aspects like manufacturing unit location, customer service quality/standards, and raw material sourcing. Of late, business environmental evolution has coerced large as well as small corporations into focusing closely on the link between this function and others (Heskett, 1977).
Key factors in organizational strategy……
References
References
Heskett, J. L. (1977). Logistics-essential to strategy. Harvard Business Review, 55(6), 85-96.
Jenkins, L. (2018). Distribution strategy | Cutting edge distribution strategies 2020. Software Selection Tool | Software Selection Management | SelectHub. https://www.selecthub.com/enterprise-resource-planning/cutting-edge-distribution-strategies/
La Londe, B. J., & Masters, J. M. (1994). Emerging logistics strategies. International journal of physical distribution & logistics management.
Li, X. (2014). Operations management of logistics and supply chain: Issues and directions. Discrete Dynamics in Nature and Society, 2014.
Ma, X., Yin, Y., & Liu, T. (2011, August). The simulation and optimizing of different distribution strategies for the distribution centre based on Flexsim. In 2011 IEEE International Conference on Automation and Logistics (ICAL) (pp. 201-204). IEEE.
Partida, B. (2017, November 14). The right distribution strategy affects logistics performance. Supply Chain Management Review. https://www.scmr.com/article/the_right_distribution_strategy_affects_logistics_performance
Study Document
Fero Beauty
...Branding ABC Marketing Plan (FERO BEAUTY)
Introduction
The company in question is Fero Beauty. Fero Beauty is a boutique that sells the latest, fashionable and chic clothing, shoes, and accessories for women in the market. The company will be situated in Manhattan, New York City. Specifically, the product offerings will include shoes, accessories such as bracelets and earrings, and clothing for women such as dresses, jeans, and blouses.
In this section of the marketing plan, I will share the company’s pricing and distribution strategy, integrated marketing communications plan, public relations, sales promotion, and personal selling plan, competitive analysis, online and direct marketing plan, and social responsibility/cause-related marketing plan.
Pricing and Distribution Strategy
Pricing alludes to the practice of a business setting the price for retailing its products and services. Distribution channels encompass the course and path through which products move from production to end-user consumption. This section discusses the pricing and……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
Twitter External Internal Analysis Report To CEO
...Branding Appendix
External Analysis
1. PESTEL Analysis
1.1. Political
1.1.1.Global leaders use of social media impacts the political landscape and is able to influence operations. (C-142)
1.1.2. Several high-profile world leaders utilize social media platforms to address their followers, the most notable being U.S. President Donald Trump who tweets regularly to announce global interactions with other political leaders. They also have high interactions and reach with the global community: U.S President Donald Trump had 30.13 million twitter followers as at May 2017 and former U.S. President Barack Obama had 103 million followers as at June 2018 (C-142)
1.1.3. Depending on the political climate in various countries, governments may censor content and access to social media platforms.
1.2. Economics
1.2.1. Generated revenues through advertising, data licensing and other products. products. In 2017, total revenue generated was $2,443, 299, 000 (C-142)
1.2.2. Fluctuating exchange rates and inflation rates can affect overall profit-margins. (C-147)……
References
References
Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)
Study Document
Supply Chain Management In Canada
...Branding Strategic Supply Chain Management: Case Study
I. Executive Summary
Strategic supply chain management consists of strategic, tactical and operational levels, wherein general planning, short-term process decision-making, and day-to-day operations are planned and executed. This case study examines the supply chain issues of Krebbler-McCray Home Products and provides recommendations together with an integration implementation and monitoring plan to address both the long and short term issues presented in the case. The report is organized in the following sections: Issues Identification, Environmental Analysis, Root Cause Analysis, Alternatives and Options, Recommendations, Implementation, and Monitor and Control. It covers the strategy and market position of the company, the supply chain decisions that have to be made, evaluation criteria, possible alternatives, quantitative and non-quantitative analysis, how the best strategy can be implemented, and how the company be know whether the strategy has been successful.
The main points of this summary are the following:
1. The……
References
Bibliography
Channick, Robert. “Fallout from China Trade War,” Chicago Tribune, 2019. https://www.chicagotribune.com/business/ct-biz-china-tariffs-illinois-impact-20190510-story.html
Krebbler Furniture Case Study, Supply Chain Management Association. Digital File.
Study Document
McCain Foods Strategies
...Branding Strategies of McCain Foods
There are several marketing and distribution strategies employed by McCain Foods in order to keep themselves up with the market. Marketing strategies are the core strategies that define how the product and service reaches to the customers. McCain foods comes under the highly competitive Food and Beverages Industry for which an effective marketing mix is employed making the company successful and one of the leading company in its domain (Essays, 2018). The 4ps of the market; price, promotion, place and product, are the most effective tools to ensure the brand loyalty and customer retention. Marketing mix ensures overall effectiveness of the company’s strategies as they are the building blocks of marketing strategy
First and foremost, McCain Food’s unique competency is ‘Calories in/ Calories out’ (how-mccain-responds-to-changes-in-the-external-environment, 2019) concept which awares the consumers of the products’ healthy attributes. This makes the product highly suitable for its target audience……
References
References
(2019, September 17). Business Case Studies. Retrieved from https://businesscasestudies.co.uk/how-mccain-responds-to-changes-in-the-external-environment/#axzz2m8hClVBn
SLEPT Analysis of McCain Foods. (2015, April 03). PDF Slide. Retrieved from https://pdfslide.net/documents/slept-analysis-of-mccain-foods.html
Williamson, D. (2018, December 05). McCain Foods SWOT Analysis. Eassy 48. Retrieved from https://www.essay48.com/term-paper/13961-McCain-Foods-Swot-Analysis
Study Document
General Electric Appliance Company Quality Control Instruments
...Branding Quality Control of General Electric Appliance Company
Company background
General Electric Appliances is renowned for designing and building the best appliances across the globe. Ranging from the design process to production and further to service, the main endeavor of GE Appliances is to assist people in enhancing their lives at home. From self-cleaning varieties to ice and water dispensers, to speed cook rotisseries and fridges that make coffee, GE Appliances has electrified and simplified life for over 12 decades with our heritage of innovation (GE Appliances, 2020).
GE Appliances has its main center of operations situated in Louisville in the state of Kentucky, United States. The company has manufacturing facilities operating in Decatur in the state of Alabama. Moreover, GE Appliances has wholly-owned subsidiaries that are situated in Georgia and also in Tennessee (GE Appliances, 2020). Significantly, GE Appliances has ownership of FirstBuild, a multinational co-creation community, and an ultramodern……
References
References
General Electric. (2019). Annual Report, 2019. Retrieved from: https://www.ge.com/sites/default/files/GE_AR19_AnnualReport.pdf
GE Appliances. (2020). Our Community. Retrieved from: https://www.geappliances.com/our-company/
QIMA. (2020). What is the Product Inspection? Retrieved from: https://www.qima.com/quality-control-services/product-and-manufacturing-inspections
Goh, A., Sullivan, M. (2011). How To Conduct Quality Control With Chinese Manufacturers. Business Insider.
Weber, A. (2019). Assembly Plant of the Year: Refrigerator Production Heats Up at GE Appliances. Assembly. Retrieved from: https://www.assemblymag.com/articles/95217-assembly-plant-of-the-year-refrigerator-production-heats-up-at-ge-appliance s
Trebilcock, B. (2020). GE Appliance: Pulling the digital thread. Logistics Management. Retrieved from: https://www.logisticsmgmt.com/article/ge_appliance_pulling_the_digital_thread
Flannery, R. (January 15, 2016). Haier To Buy GE Appliances For $5.4B In China\\\\\\\\\\\\'s 2nd Big U.S. Acquisition This Week. Forbes. Retrieved from: https://www.forbes.com/sites/russellflannery/2016/01/15/haier-to-buy-ge-appliances-for-5-4b-in-chinas-2nd-big-u-s-acquisition-this-week/#2a6118503c24
Hayes, A. (July 28, 2020). Quality Control. Investopedia. Retrieved from: https://www.investopedia.com/terms/q/quality-control.asp
Study Document
Fero Beauty Boutiques
...Branding Marketing plan
Introduction
Fero Beauty is a boutique that sells the latest, fashionable and chic clothing, shoes, and accessories for women in the market. The company will be situated in Manhattan, New York City. Specifically, the product offerings will include shoes, accessories such as bracelets and earrings, and clothing for women such as dresses, jeans, and blouses. The purpose of this paper is to explain a comprehensive marketing plan for the company. The marketing plan will include the mission statement, short-term and long-term goals, and the suitable ways of measuring them, an environmental analysis, and SWOT analysis.
Mission Statement and Vision Statement
The mission statement of the company is \"To make every consumer feel stylish, chic and beautiful in every way.\"
The vision statement of the company is, \"Transform the fashion world one item at a time.\"
Short Term and Long Term Goals
The short term goals of the company……
References
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Jeannet, J. P., & Hennessey, H. D. (2005). Global marketing strategies. New York: Dreamtech Press.
Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008-5013.
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