Branding Essays (Examples)
Study Document
Media And Its Grip On Youth Culture
...Branding Introduction
As Stuart Hall shows, media representations are powerful. The problem is that the often present stereotypical images and characters that perpetuate and propagate biased beliefs. Because so much media is directed at and consumed by young people, youth culture itself becomes inundated with prefabricated ideas that are developed by the Culture Industry for their consumption. The Frankfurt School argued that the reason people in America never rose up against the owners of the means of production was because the Culture Industry had pacified them by way of the media—films, TV shows, musicals, music albums and so on—all of it had depleted the working class people of whatever impulse they might have had to rise up and take control of their own destiny, like Marx said they would. One of the most powerful companies within the Culture Industry is Disney, and as Giroux points out, it is all about hooking……
References
Works Cited
Drake, Jennifer, et al. Growing up postmodern: Neoliberalism and the war on the young. Rowman & Littlefield Publishers, 2002.
Giroux, Henry. “Disney, Casino Capitalism and the Exploitation of Young Boys: Beyond the Politics of Innocence.” TruthOut, 2009. https://truthout.org/articles/disney-casino-capitalism-and-the-exploitation-of-young-boys-beyond-the-politics-of-innocence/
Hall, Stuart. “Representation & the Media.” Media Education Foundation, 1997. https://www.mediaed.org/transcripts/Stuart-Hall-Representation-and-the-Media-Transcript.pdf
Marger, Martin N. \\\\\\\\\\\\"The mass media as a power institution.\\\\\\\\\\\\" Power in modern societies (1993): 238-249.
Study Document
How Media Perpetuate Racism
...Branding When Willie Lynch wrote his letter to white slave owners in America in the 17th century, laying out the blueprint for the American Establishment on how to create racial tensions in order to facilitate the white slave owners’ rule over their African slave, he unwittingly laid the foundation stone for American elitism and racism that has since come to characterize the ruling class’ use of mass media in controlling the population (Heaggans). As Horkheimer and Adorno later showed in their analysis and dissection of the Culture Industry, the controllers of mass media have essentially used the basic framework of Lynch to perpetuate the idea of racism and to use race as a means of dividing and conquering the population, keeping the mass of men and women disunited and disempowered, turned against themselves, focused on their own external differences, and preventing them from uniting and standing up to the powers that……
References
Works Cited
Adorno, Theodor and M. Horkheimer. The culture industry: Enlightenment as mass deception. Stardom and celebrity: A reader, 34, 2007.
Aldrige, Derick. “From Civil Rights to Hip Hop: Toward a Nexus of Ideas.” http://www.thehiphopproject.org/site/pdfs/hhp_civilRights.pdf
Blair, Elizabeth. “The Strange Story of the Man behind Strange Fruit.” NPR. http://www.npr.org/2012/09/05/158933012/the-strange-story-of-the-man-behind-strange-fruit
Cashmore, Ellis. The Black culture industry. Routledge, 2006.
Collins, Patricia Hill. "New commodities, new consumers: Selling blackness in a global marketplace." Ethnicities 6.3 (2006): 297-317.
Davis, Angela. The Meaning of Freedom. San Francisco, CA: City Light Books, 2012.
Guy, Talmadge C. "Gangsta rap and adult education." New directions for adult and continuing education 2004.101 (2004): 43-57.
Heaggans, Raphael C. "When the oppressed becomes the oppressor: Willie Lynch and the politics of race and racism in hip-hop music." West Virginia University Philological Papers 50 (2003): 77-81.
Study Document
Shareholder Vs Stakeholder Theory
...Branding Introduction
Milton Friedman’s quote gets to the heart of the conflict between shareholder theory vs. stakeholder theory. Shareholder theory posits that a corporation’s sole responsibility is to maximize the return on investment (ROI) for shareholders. Stakeholder theory posits, on the other hand, that a company owes a duty to all stakeholders (not just shareholders)—members of the community, workers, consumers; in short, anyone who is part of or who is impacted in some way by the company. The question is: Do corporations exist only to serve the interests of shareholders or do they also have a responsibility to serve stakeholders as well? This paper will answer that question by looking at the nature and essence of business social responsibility from the standpoint of the four major sources of ethical values in business: Law, Culture, Philosophy, and Religion. It will show that in today’s business environment, stakeholder theory needs to be pursued……
References
References
Augustine. (n.d.). Commentaries on Sermon on the Mount. http://www.newadvent.org/fathers/16011.htm
Chen, J. (2019). Market Milestones as the Bull Market Turns 10. Retrieved from https://www.investopedia.com/market-milestones-as-the-bull-market-turns-10-4588903
Egan, M. (2018). Tax cut triggers $437 billion explosion of stock buybacks. Retrieved from https://money.cnn.com/2018/07/10/investing/stock-buybacks-record-tax-cuts/index.html
Henrich, S. (2019). Unholy alliance. Retrieved from https://northmantrader.com/2019/11/30/unholy-alliance/
Laux, C., & Leuz, C. (2010). Did fair-value accounting contribute to the financial crisis?. Journal of economic perspectives, 24(1), 93-118.
Light, L. (2019). More than Half of All Stock Buybacks are Now Financed by Debt. Here’s Why That’s a Problem. Retrieved from https://fortune.com/2019/08/20/stock-buybacks-debt-financed/
Mullen, C. (2019). People want to buy \\\\\\'local\\\\\\' food, but they\\\\\\'re not sure what it means. Retrieved from https://www.bizjournals.com/bizwomen/news/latest-news/2019/05/people-want-to-buy-local-food-but-theyre-not-sure.html?page=all
Putka, G. (2019). Insiders are selling. Retrieved from https://www.washingtonpost.com/business/economy/company-insiders-are-selling-stock-during-buyback-programs-and-making-additional-profits-when-stock-prices-jump-and-its-legal/2019/11/06/fc592f58-e493-11e9-a331-2df12d56a80b_story.html
Study Document
Iraq War
… set their goals, but it was still unclear how Schwarzkopf was expected to handle it. This is the reason why some ended up branding him as too pessimistic. In general, he was in quite a difficult place to make the right decision (Hardy, McIntyre III & Knight, ……
References
References
Andrews, W. F. (1998). Airpower against an Army: Challenge and Response in CENTAF\\\\\\'s Duel with the Republican Guard. DIANE Publishing.
Bame, D. J. (2001). The Exit Strategy Myth and the End State Reality. Marine Corps Command and Staff College. Quantico VA.
Builder, C. H., Bankes, S. C., & Nordin, R. (1999). Command concepts: A theory derived from the practice of command and control. RAND NATIONAL DEFENSE RESEARCH INST SANTA MONICA CA.
Currie Jr, J. G. (1995). Operational Logistics, War and Operations Other Than War: What Applies?. Army Command and General Staff College. Fort Leavenworth Ks. School of Advanced Military Studies.
Joint Chiefs of Staff (2017). Joint Publication 5-0: Joint Planning. Washigton, DC, Aug.
Matsunaga, H. (2019). The Reconstruction of Iraq after 2003: Learning from Its Successes and Failures.
Study Document
Death Of Kobe Bryant
...Branding Abstract
The untimely death of Kobe Bryant, a well-known basketball player and philanthropist, sent shock waves through the community. The impact of the death was magnified by the fact that the accident that killed him also took the life of his daughter, Gianna Bryant. While he was mourned by people from all walks of life, his death seemed to hit the African American community the hardest, as he had long been considered a role model for African American men, especially in terms of fatherhood. However, while many people mourned his death, others found it disturbing that posthumous coverage of his death did not address the fact that Bryant had been the subject of credible rape allegations, leading to heated discussions about when it is appropriate to discuss the possible wrongdoings of someone who has passed. This article covers Kobe Bryant’s life, his career, his personal life, and the allegations against……
References
Badenhausen, Kurt. “Kobe Bryant’s $600 Million Fortune: How He Won On- And Off-The Court.” Forbes. 28 January 2020. https://www.forbes.com/sites/kurtbadenhausen/2020/01/28/kobes-600-million-fortune-how-he-scored-onand-offthe-court/#75edd8766d36 . Accessed 15 March 2020.
Biography.com Editors. “Kobe Bryant Biography.” A&E Television Networks. 25 February 2020. https://www.biography.com/athlete/kobe-bryant . Accessed 15 March 2020.
CBS News. “Kobe Loses McDonald’s Deal.” CBS News. 23 January 2004. https://www.cbsnews.com/news/kobe-loses-mcdonalds-deal/ . Accessed 15 March 2020.
Sanchez, Ray. “Kobe Bryant Was a Living Legend. In His Final Hours, He Was an Ordinary Dad and Friend.” CNN. 3 February 2020. https://www.cnn.com/2020/02/02/us/kobe-bryant-final-hours/index.html. Accessed 15 March 2020.
Wikipedia. “Kobe Bryant.” Wikipedia. 8 March 2020. https://en.wikipedia.org/wiki/Kobe_Bryant . Accessed 15 March 2020.
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