Branding Essays (Examples)
Study Document
Nantucket Nectars Exit Study
...Branding The company, Nantucket Nectars has a variety of options available that will help determine their future. The information in the case study directs focus on the decision to either sell, go public, or remain independent. The managers appear comfortable with any option listed. Still, in order to make the best decision, pros and cons for each must be made.
Should the company go public, they must go through the process of having an initial public hearing. This could lead to numerous benefits. One of which is a new source of capital that can be used to invest in the company. Instant capital funding allows Nantucket Nectars to grow and settle some past and future debts. If the company plans to grow, they will need more liquid capital to do so.
An IPO by going public would allow the current management to remain (Acharya & Xu, 2017). Scott for example, would……
References
References
Acharya, V., & Xu, Z. (2017). Financial dependence and innovation: The case of public versus private firms. Journal of Financial Economics, 124(2). doi:10.3386/w19708
Ang, S., & Oliva, A. (2004). Superior Customer Value in the New Economy: Concepts and Cases, Second Edition. Boca Raton, FL: CRC Press.
Lassiter III, J. B., Sahlman, W. A., & Wasserman, N. (2014, February). Nantucket Nectars: The Exit - Case. Retrieved from https://www.hbs.edu/faculty/pages/item.aspx?num=37865
Study Document
The Assassination Of Qassem Soleimani The Iranian General
...Branding The assassination of Major General Qassem Soleimani
Introduction
In early 2020, January 3, the U.S. launched airstrike attacks around Baghdad International Airport and killed two of the most influential leaders in Iran, Iraq, and the surrounding regions. The strike killed Qassem Soleimani, the Islamic Revolutionary Guard Corps- Quds Force's Major General, and Abu Mahdi Al-Muhandis, the Deputy head of the Popular Mobilization Commission, and also the founder of the militia known as Kata' ib Hezbollah (Jahanbani, 2020). The strikes happened when there was an escalating conflict between the US, Iran and Iraq. This was after December 27, 2019, when a famous proxy from Iran by the name Kata' ib Hezbollah killed several pro-Iranian Militia members and a U.S. citizen four days down the line. The hit triggered criticisms of the Trump administration of how he was using his diplomatic, executive powers and ethical judgment in leadership. He was accused of……
References
References
Jahanbani, N. (2020). Beyond Soleimani: Implications for Iran\\\\\\\\\\\\'s Proxy Network in Iraq and Syria. CTC Perspectives.
Vladeck, S. I. (2004). Emergency Power and the Militia Acts. Yale LJ, 114, 149.
Brands, H. (2019). Why America Can\\\\\\\\\\\\" t Quit the Middle East. Hoover Institution, 21.
Tillman, S. P. (1982). The United States in the Middle East: Interests and Obstacles (Vol. 82). Bloomington: Indiana University Press.
Terry, J. P. (1986). Countering State-Sponsored Terrorism: A Law-Policy Analysis. Naval L. Rev., 36, 159.
Maogoto, J. N. (2003). War on the enemy: self-defense and state-sponsored terrorism. Melb. J. Int\\\\\\\\\\\\'l L., 4, 406.
Lillich, R. B., & Paxman, J. M. (1976). State Responsibility for Injuries to Aliens Occasioned by Terrorist Activities. Am. U.L. Rev., 26, 217.
Parker, C. & Noack, R. (2020, January 2). Iran has invested in allies and proxies across the Middle East. Here\\\\\\\\\\\\'s where they stand after Soleimani\\\\\\\\\\\\'s death. Washington Post. Retrieved from https://www.washingtonpost.com/world/2020/01/03/iran-has-invested-allies-proxies-across-middle-east-heres-where-they-stand-after-soleimanis-death/
Study Document
CEOs And Presidents
...Branding Influence Practices of Elon Musk and Jeff Skilling
CEOs and Presidents
Abstract
This paper looks at the influence processes of three CEOs: Elon Musk of Tesla, Alex Gorsky of Johnson & Johnson, and Jeff Skilling of Enron. These leaders have various strengths and faults and their leadership approaches are all different and to some extent based on their own personalities and styles of management. Some have met with more success than others, and some have met with more failure. Gorsky has succeeded at leading Johnson & Johnson for the past 8 years. Skilling failed in his leadership role at Enron and was jailed for fraud. Musk has seen a string of successes and failures during the course of his tenure as head of Tesla. This paper discusses their various influence processes, analyzes their strengths and weaknesses and summarizes their key attributes that effect positive organizational change and improved performance.
Introduction……
References
References
Bromley, H. R. (2007). Are you a transformational leader?. Physician Executive, 33(6), 54.
Brown, M. E., & Treviño, L. K. (2014). Do role models matter? An investigation of role modeling as an antecedent of perceived ethical leadership. Journal of Business Ethics, 122(4), 587-598.
Chamers, M.M. (2014). An Integrative Theory of Leadership (4thed.). New York, NY: Psychology Press.
De Vries, M.F.K. (1998). Charisma in action: The transformational abilities of Virgin's Richard Branson and ABB's Percy Barnevik. Organizational Dynamics, 26(3), 7-21.
Healthcare Technology Report. (2019). Alex Gorsky is the all-American CEO. Retrieved from https://thehealthcaretechnologyreport.com/alex-gorsky-is-the-all-american-ceo/
Holmes, A. (2007). Ethics: Approaching moral decisions. Downers Grove, IL: InterVarsity Press.
Kameda, T., Ohtsubo, Y., & Takezawa, M. (1997). Centrality in sociocognitive networks and social influence: An illustration in a group decision-making context. Journal of personality and social psychology, 73(2), 296.
Kolodny, L. (2018). Elon Musk’s extreme micromanagement has wasted time and money at Tesla, insiders say. Retrieved from https://www.cnbc.com/2018/10/19/tesla-ceo-elon-musk-extreme-micro-manager.html
Study Document
Operations Management And Business Strategy
...Branding Operations Management
Introduction to the Company
Fiyeli Coffee is an artisan coffee roaster in a mid-sized city. The company operates with a wholesale-only business model, which allows it to focus on the high end restaurant and hotel trade in the state, along with a mail order retail business. Fiyeli also sells to select coffee shops, but most of its market is on the restaurant and hotel side.
In the United States, the retail coffee market is worth an estimated $12.8 billion and saw a growth rate of 7.9% (Morder Intelligence, 2017). The market is highly competitive and highly stratified, but the growth provides opportunity for companies to grow, and to find specialized niche markets.
The Challenge
Fiyeli faces a long-term challenge to ensure a stable supply chain of high quality coffee beans. Rising consumption has increased demand, while climate change is threatening supply, the result being a spike in the……
References
References
Aburto, L. & Weber, R. (2005) Improved supply chain management based on hybrid demand forecasts. Applied Soft Computing. Retrieved June 13, 2019 from https://s3.amazonaws.com/academia.edu.documents/30284637/demand_forecast_in_a_supermarket_using_a_hybrid_intelligent_system.pdf
CT Magazine (2012) Coffee packaging freshness. Coffee Talk Magazine. Retrieved June 13, 2019 from https://coffeetalk.com/ctmagazine/10-2012/3926/
Del Valle, G. (2019) Wholesale coffee is cheaper than it has been in years. That’s not good news. Vox. Retrieved June 13, 2019 from https://www.vox.com/the-goods/2019/4/25/18512680/coffee-futures-price-dropping-brazil-currency
Garza, E. & Hoffman, M. (2019) How climate change is killing coffee. Knowledge @ Wharton. Retrieved June 13, 2019 from https://knowledge.wharton.upenn.edu/article/coffee-climate-change/
Khan, O. & Creazza, A. (2005) The impact of product design on the supply chain. Chartered Institute of Logistics and Transport Retrieved June 13, 2019 from https://www.researchgate.net/publication/265492088_The_Impact_of_Product_Design_on_the_Supply_Chain_The_Impact_of_Product_Design_on_the_Supply_Chain
Manetti, G. & Becatti, L. (2009). Assurance services for sustainability reports: Standards and empirical evidence. Journal of Business Ethics. Vol. 87 (2009) 289-298.
Mersie, A. (2019) Coffee prices seen rising 25% by year end. Reuters Retrieved June 13, 2019 from https://www.reuters.com/article/us-global-coffee-poll/coffee-prices-seen-rising-nearly-25-percent-by-year-end-reuters-poll-idUSKCN1Q11JD
Mordor Intelligence (2017) United States coffee market – growth, trends and forecasts. Mordor Intelligence Retrieved June 13, 2019 from https://www.mordorintelligence.com/industry-reports/united-states-coffee-market
Study Document
External Environment Of Salesforce
...Branding Threats
There are several challenges and threats that Salesforce is confronting due to external factors. Politically, the environment of catering to political factors is growing and due to uncertainties, it is affecting all the businesses especially the international business (Pratap, 2019). Salesforce and other software companies face political threats from countries which puts their companies (domestic business) over international services which makes it difficult and complex for the companies to enter into various countries because of these barriers (Pratap, 2019). It constricts the scope of the business. Also, as the technology is increasing, the governments are moving towards more private data conservation due to which there are frameworks and laws protecting their countries’ data (Salesforce.com SWOT and Pestle Anlaysis, 2018) threatening the growth of the company.
There are some socio-economic threats and challenges as well as the people are changing and the trends and the buying patterns keep changing because……
References
References
Pratap, A. (2019, November 18). PESTEL ANALYSIS OF CRM BRAND SALESFORCE. Notesmatic. Retrieved from https://notesmatic.com/2019/10/pestel-analysis-of-crm-brand-salesforce/
Pratap, A. (2019, March 2). SALESFORCE.COM SWOT ANALYSIS. Notesmatic. Retrieved from https://notesmatic.com/2018/09/salesforce-com-swot-analysis/
Salesforce.com SWOT Analysis, Competitors & USP. (n.d.). MBA Skool. Retrieved from https://www.mbaskool.com/brandguide/it-technology/2609-salesforcecom.html
Salesforce.com SWOT and Pestle Anlaysis. (2018, December). S & P Swot and Pestle.com. Retrieved from https://www.swotandpestle.com/salesforce/
Study Document
The Disney And Pixar Merger Deal
...Branding Disney and Pixar
The acquisition of Pixar by Disney in 2006 is an example of vertical merger, which is best described as a merger that occurs between two firms that work at separate and distinct stages of the production process. By merging operations, the two firms become one and their oversight of the production process is made that much more complete. Prior to the merger, Pixar produced films and Disney released them, marketed them, and so on. After the merger, the entire process would be overseen by Disney with Pixar leaders still playing a fundamental role in the creative development phases of production (Jain, 2013). As Debruge (2016) notes, however, the merger was more of a bailout for Disney, whose animated studio had floundered ever since Pixar’s hit Toy Story took animation and audiences in a whole new direction. Disney thus wanted to keep the firms separate while retaining ownership……
References
References
Debruge, P. (2016). Disney’s Pixar Acquisition: Bob Iger’s Bold Move That Reanimated a Studio. Retrieved from https://variety.com/2016/film/features/disney-pixar-acquisition-bob-iger-john-lasseter-1201923719/
Jain, P. (2013). The Disney-Pixar merger. Retrieved from https://qrius.com/disney-pixar-merger/
Study Document
Enterprise Risk Management In Wells Fargo During The Pandemic
...Branding Enterprise Risk Management in Wells Fargo during the Pandemic
Introduction
As Beasley (2020) points out, enterprise risk management (ERM) is especially needed during the COVID 19 pandemic because of the “number of different, but interrelated risks spread all across most organization” (p. 2). COVID 19 is not just a factor that has impacted one business or industry. It has impacted all businesses and all industries in different ways. Grocery chains like Kroger, for instance, have seen increased demand. Restaurants on the other hand have seen business dry up due to mandated quarantine orders. Small business owners and large corporations have filed for bankruptcy. All of this impacts the banking sector and Wells Fargo specifically because of its role in managing loan products, using interest rates to attract savers, and offering investment advice. “No single risk associated with the COVID-19 pandemic crisis can be managed in isolation,” as Beasley (2020) points……
References
References
Beasley, M. (2020). How to Leverage ERM Principles to Better Respond to COVID-19-Related Risks. ERM Professional Insights.
Derysh, I. (2020). Watchdog questions why Wells Fargo reported giving only one large PPP loan to a Black-owned business. Retrieved from https://www.salon.com/2020/07/22/watchdog-questions-why-wells-fargo-reported-giving-only-one-large-ppp-loan-to-a-black-owned-business/
English, C. (2020). Wells Fargo Forced to Cut Its Dividend After Fed Stress Test. Here’s What Other Banks Did. Retrieved from https://www.barrons.com/articles/wells-fargo-forced-to-cut-its-dividend-after-fed-stress-test-51593467664
Hall, J. (2007). Internal Auditing and ERM: Fitting in and Adding Value. Retrieved from https://global.theiia.org/about/about-the-iia/Public Documents/Sawyer_Award_2007.pdf
Kaplan, R. & Mikes, A. (2012). Managing risks: A new framework. Harvard Business Review, 3.
Lewis, M. (2010). The Big Short. NY: W. W. Norton.
Lundqvist, S. (2014). Abandoning Silos for Integration: Implementing Enterprise Risk Management and Risk Governance. Lund University.
Morgenson, G. (2020). More Wells Fargo customers say the bank decided to pause their mortgage payments without asking. Retrieved from https://www.nbcnews.com/business/personal-finance/more-wells-fargo-customers-say-bank-decided-pause-their-mortgage-n1234610
Study Document
Walt Disney
...Branding Disney Studios and the Online Streaming Wars
1
Disney was at its best when it was not just Eisner but rather the triumvirate of Eisner, Wells and Katzenberg. The three complemented one another well, but individually and on their own they could not recreate the same magic. Thus, strategy formulation and implementation has to start with the question of who is calling the shots and making the decisions at Disney? Who is bringing the vision? What is the vision? This has to be clearly defined and it has to be directional. Once the direction is defined, the parenting strategy has to be defined: this is the “manner in which management coordinates activities, transfers resources, and cultivates capabilities among product lines and business units” (Wheelan, Hunger, Hoffman & Bamford, 2010, p. 5). The strategy has to focus on what the company is doing with its human capital. Intangible assets are human……
References
References
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2010). Strategic management and business policy. Upper Saddle River, NJ: Prentice Hall.
Study Document
Strategic
...Branding Marketing to a Target Population and Differentiating Services
The New Product
The new product is a spa that services mothers of young children. It is called Ma Spa and the innovative idea behind the service is that it provides care for her kids while she receives her spa treatment. Most moms with small kids do not have the opportunity to stop in at the spa because they have kids in tow—so the Ma Spa is designed for them: no appointments needed and no worries about what to do with the children. The Ma Spa has certified childcare professionals on staff who oversee the children as they play in their own play area while Mom relaxes and gets her hair or nails done. It is a business that caters specifically to women and lets them know how special and important they are to the community by making sure their beauty and……
References
References
Kim, W. & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.
Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews. Business Horizons, 55(2), 141-153.
Neely, M. E., Schallert, D. L., Mohammed, S. S., Roberts, R. M., & Chen, Y. J. (2009). Self-kindness when facing stress: The role of self-compassion, goal regulation, and support in college students’ well-being. Motivation and Emotion, 33(1), 88-97.
Study Document
Law In Business
...Branding Law in Business
Source: Saunders, K. M., & Golden, N. (2018). Skill or secret? — the line between trade secrets and employee general skills and knowledge. Journal of Law and Business, 15(1), 61-99.
This article primarily focuses on how employees should treat trade secrets legally. The authors argue that as agents or former agents of companies, employees should not disclose trade secrets or any other important confidently information to anyone. Neither should they use it. However, an employee is free to utilize general skills, knowledge, and/ or experience that he or she may have gained on a current or former job without being accused of trade secret misappropriation. This law is related to two legal concepts: employee mobility and protect competition. Nevertheless, the difference between general knowledge and trade secrets is usually not clear. Even the courts in different jurisdictions have not be consistent about what is what between the……
References
Edelman, M. (2018). Lack of integrity? Rebutting the myth that U. S. commercial sports leagues have an intellectual property right to sports gambling proceeds. Journal of Law and Business, 15(1), 1-16.
Franck, J-U., & Peitz, M. (2018). Suppliers as forgotten cartel victims. Journal of Law & Business, 15(1), 17-59.
Saunders, K. M., & Golden, N. (2018). Skill or secret? — the line between trade secrets and employee general skills and knowledge. Journal of Law and Business, 15(1), 61-99.
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