Wellness / Prevention Evaluate Existing Case Study

This is problematic, because it is not motivating patients enough to make changes to their lifestyle.

Describe how you would improve the wellness and prevention marketing program.

To improve the health and wellness program at the hospital requires, increasing coordination within the community. Where, you are focused on offering the public alternative lifestyle choices. One way that this can be accomplished is working with: schools, senior citizens organizations and non-profits to support a host of initiatives that will promote healthy lifestyle choices. For example, Massachusetts General could promote various events that can encourage everyone to engage in physical activity. This could be accomplished through having the hospital work with: various professional and amateur athletes to help support these programs. Where, they could sponsor a host of events (such as: walk a thons) to encourage everyone to remain active. To market this program, the hospital could have a series of public service announcements with: various athletes and celebrities to show the underlying benefits. This would be accomplished through: the traditional advertising mediums (i.e. billboards / TV) and online. Over the course of time, these kinds of consistent efforts would help to: encourage and create changes individual lifestyle changes.

Clearly, Massachusetts General has taken a number of different steps to help address various wellness and prevention issues. Where, they have been focused on educating patients, about how to make these kinds of lasting changes. This is accomplished through an emphasis on various administrative programs / committees to address these underlying challenges to include: the Benson Henry Institute for Mind Body Medicine, the Department of Nutrition & Food Services and the Patient & Family Advisory Council. This is important, because it highlighting how the hospital has taken steps to address the problem, by proving better information to: patients and ensuring that there are specific ways to address the underlying challenges.

However, when you look beneath the surface; more needs to be done to help improve the effectiveness of these programs. The most notable include: increasing community involvement and forging alliances with other organizations / individuals. Where, the hospital could help to promote various events with a number of: celebrities and non-profits to encourage everyone to be active. This would be accomplished through: a traditional and online marketing strategy. Over the course of time, this kind of approach would help to increase changes in lifestyle, by promoting this as trendy and the best way for everyone to feel their best. At which point, there will be changes in the lifestyle of a host of individuals in the community, because of this increased awareness.

Bibliography

Benson Henry Institute for Mind Body Medicine. (2010). Mass General. Retrieved from:: http://www.massgeneral.org/bhi/about/staff.aspx

Massachusetts General Hospital Nutrition and Food Services. (2008). Mass General. Retrieved from: http://www.massgeneral.org/nutrition/assets/Dietetic_Internship_GraduateClasses_2008.pdf

Patient and Family Advisory Councils. (2010). Mass General. Retrieved from: http://www.massgeneral.org/patientadvisorycouncils/assets/pdf/2010_PFACreport.pdf

Belluck, P. (2010). Obesity Rate Hits Plateau. New York Times. Retrieved from: http://www.nytimes.com/2010/01/14/health/14obese.html?_r=1