Study Document
Marketing Management Discussion Question Answers Essay
Pages:5 (1789 words)
Sources:8
Subject:Marketing
Topic:Integrated Marketing Communication
Document Type:Essay
Document:#36775973
Although a corporation has developed successful marketing strategies to sell the products it is producing, its marketing plan will probably be a limiting factor in attaining its set objectives, this necessitates the need to have a good sales force to help in the process of acquiring able personnel to be among the corporation's future customers and boost sales. The outline includes the character, welfare, knowledge, training and inspiration of the best candidate to attain the highest results for the corporation. As the process of recruiting also attracts all kinds of individuals even to the un-qualified ones, hence the need to eliminate some until you reach the ideal persons that meet the company's set outline to help sell the products at an effective rates. Hence, sales force is better than training as at long run it helps the company to be efficient, cost-effective and minimize financial losses in employing a person who will create losses to the company and need supervisors for them to meet their goals and deadlines.
References
Chiaravalle, B., & Schenck, B.F. (2006). Branding for dummies. Hoboken, N.J: For Dummies.
Floor, K. (2006). Branding a store: How to build successful retail brands in a changing marketplace. London: Kogan Page.
Gwartney, J.D. (2009). Economics: Private and public choice. Mason, OH: South-Western Cengage Learning.
Mishra, P. (2009). Sales management: Keys to effective sales. New Delhi: Global India Publications.
Monroe, K. (2001). Pricing practices that endanger profit. 49(42), 227-233.
Shimp, T.A. (2010). Advertising, promotion, and other aspects of integrated marketing communications. Mason, Ohio: South-Western Cengage Learning.
Study Reveals TV as most Effective Medium for Delivering High Emotional engagement, Cognitive Recall. (2010). Retrieved from http://www.tvb.ca/page_files/pdf/TV_Most_Effective_for_Emotional_Engagement,_Cognitive_Recall.pdf
Sample Source(s) Used
References
Chiaravalle, B., & Schenck, B.F. (2006). Branding for dummies. Hoboken, N.J: For Dummies.
Floor, K. (2006). Branding a store: How to build successful retail brands in a changing marketplace. London: Kogan Page.
Gwartney, J.D. (2009). Economics: Private and public choice. Mason, OH: South-Western Cengage Learning.
Mishra, P. (2009). Sales management: Keys to effective sales. New Delhi: Global India Publications.
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