Target Marketing Essays (Examples)
Study Document
Business Proposal For Coffee Shop And Restaurants
...Target marketing Business Proposal for Coffee Shop & Restaurants: The Madam Walker Theatre
History and Why the Business Fits
My business proposal is to start (re-start) the coffee-shop/restaurant that once existed in Walker Theatre (it was then named “The Coffee Pot”). The Madam Walker Theatre was named after Madam C. J. Sarah Breedlove Walker, an African-American entrepreneur who specialized in hair care and beauty products that were manufactured and sold in the building that now serves as her namesake. She developed and initiated plans for the building to be built and after her death in 1919 the completion of the project fell to her daughter A’Leila Walker. The building opened in 1927 and served as both the headquarters for the Madam C. J. Walker Manufacturing Company—one of the biggest and brightest examples of African-American ingenuity and industry in the 20th century (National Park Service, 2019)—and as an entertainment theatre for the African……
References
References
Benedict-Browne, T. (2019). The Icon of Indiana Avenue. Retrieved from http://nomeancity.com/walker-theater
Evans, D. (2010). Social media marketing: An hour a day. John Wiley & Sons.
Hobbs, J. (2017). 15 of Africa's favorite dishes. Retrieved from https://www.cnn.com/travel/article/africa-food dishes/index.html#targetText=Pap%20en%20vleis%2FShisa%20nyama%2C%20South%20Africa&targetText=Chops%2C%20steak%2C%20chicken%2C%20kebabs,and%20suurpap%20(soured%20pap).
Madam Walker Legacy Center. (2019). Retrieved from https://madamwalkerlegacycenter.com/
National Park Service. (2019). Madame C. J. Walker Building. Retrieved from https://www.nps.gov/nr/travel/indianapolis/walkerbuilding.html
Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
McDonalds International Expansion
Global marketing Project
Market Analysis
St. Lucia is a small market, with a population of 166,000 people and a GDP per capita of $14,400 (CIA ……
References
References
CIA World Factbook (2020) St. Lucia. Central Intelligence Agency. Retrieved May 29, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/st.html
Deloitte (2020) International tax St. Lucia highlights 2020. Deloitte. Retrieved May 29, 2020 from https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Tax/dttl-tax-stluciahighlights-2020.pdf
Duncan, N. (2019) The QSR 50. Quick Service Restaurants. Retrieved May 29, 2020 from https://www.qsrmagazine.com/reports/qsr-50-11
Patrick (2020) McDonald’s failure in Barbados hides in plain sight. Uncommon Caribbean. Retrieved May 29, 2020 from https://www.uncommoncaribbean.com/barbados/mcdonalds-failure-in-barbados-hides-in-plain-sight/
St. Lucia Times (2019) Saint Lucia slips in ease of doing business rankings. St. Lucia Times. Retrieved May 29, 2020 from https://stluciatimes.com/saint-lucia-slips-in-ease-of-doing-business-rankings/
Trading Economics (2019) St. Lucia corruption perceptions index. Trading Economics. Retrieved May 29, 2020 from https://tradingeconomics.com/st-lucia/corruption-index
Study Document
Gun Violence Among African American Community
… It can be split within 12 months, the ones that have to take time between a year and 36 months and those that target outcomes in three years and longer. The policy effectiveness can be monitored by maintaining a record of incidents of gun violence and their ……
References
References
Armstrong, M., & Carlson, J. (2019). Speaking of trauma: The race talk, the gun violence talk, and the racialization of gun trauma. Palgrave Communications, 5(112). https://doi.org/10.1057/s41599-019-0320-z
Maxson, C. L., Hennigan, K, and D. C. Sloane. (2003). For the sake of the neighborhood? Civil gang injunctions as a gang intervention tool in Southern California. In Scott H. Decker, Ed. Policing Gangs and Youth Violence. Belmont, CA: Wadsworth/Thomson Learning
Morris, S. (2018). Mass shootings in the US: There have been 1,624 in 1,870 days. The Guardian. https://www.theguardian.com/us-news/ng-interactive/2017/oct/02/america-mass-shootings-gun-violence
Payne, B. K. (2006). Weapon bias: split-second decisions and unintended stereotyping. Curr Directions Psychological Sci, 15(6), 287–291.
Roman, J. K. (2013).Race, justifiable homicide, and stand your ground laws: Analysis of FBI supplementary homicide report data. Retrieved from http://www.ncjrs.gov/App/publications/abstract.aspx?ID=265405
Schopper, D., Lormand, J. D.,&Waxweiler, R (eds). (2006).Developing policies to prevent injuries and violence: guidelines for policy-makers and planners. Geneva, World Health Organization.
Tate, J., Jenkins, J., Rich, S., Muyskens, J., Elliott, K., Mellnik, T., &Williams, A. (2016).How the Washington Post is examining police shootings in the United States. The Washington Post.
Tita, G. E., Troshynski, E., & Graves, M. (2007). Strategies for reducing gun violence: The role of gangs, drugs, and firearm accessibility. Research Report: National Crime Prevention Centre (NCPC). Retrieved from https://www.publicsafety.gc.ca/cnt/rsrcs/pblctns/rdcng-gn-vlnc/rdcng-gn-vlnc-eng.pdf
Study Document
Logistical Support And Distribution Strategies
… for fulfilling its needs (Ma et al., 2011).
Telephone orders or catalogs from the second mode of direct distribution. This strategy might be target at older clients or clients in particular sectors accustomed to this mode of order placement. A key consideration when adopting direct distribution approaches … to end-users, whether via intermediaries, direct selling, or both strategies combined. Also, it allows companies to identify specific users or geographical areas for target their sales, ensuring the ideal application of their efforts (Partida, 2017).
Earlier, considerable regulatory activity within the logistics domain was economical, linked specifically to … results in a move from focusing on growth as such, to earnings quality, acquired using prudent cost control necessary for serving fairly slower-growing marketing/selling bases. Logistical factors are of considerable significance in initiatives aimed at improving earnings quality. For effective distribution strategy implementation, ensuring it is in ……
References
References
Heskett, J. L. (1977). Logistics-essential to strategy. Harvard Business Review, 55(6), 85-96.
Jenkins, L. (2018). Distribution strategy | Cutting edge distribution strategies 2020. Software Selection Tool | Software Selection Management | SelectHub. https://www.selecthub.com/enterprise-resource-planning/cutting-edge-distribution-strategies/
La Londe, B. J., & Masters, J. M. (1994). Emerging logistics strategies. International journal of physical distribution & logistics management.
Li, X. (2014). Operations management of logistics and supply chain: Issues and directions. Discrete Dynamics in Nature and Society, 2014.
Ma, X., Yin, Y., & Liu, T. (2011, August). The simulation and optimizing of different distribution strategies for the distribution centre based on Flexsim. In 2011 IEEE International Conference on Automation and Logistics (ICAL) (pp. 201-204). IEEE.
Partida, B. (2017, November 14). The right distribution strategy affects logistics performance. Supply Chain Management Review. https://www.scmr.com/article/the_right_distribution_strategy_affects_logistics_performance
Study Document
Beginning A Public Health Campaign
...Target marketing Health Communications: Minority Youth Substance Abuse Solutions
Introduction: Why a Public Health Campaign is Needed
The rise of the opioid epidemic in America has been well documented by researchers (Nelson, Juurlink & Perrone, 2015; Manchikanti et al., 2012). As millions of youths are at risk of succumbing to substance abuse via street drugs and opioids, the need for a public health campaign is evident (Murthy, 2016). The issue of reducing the spread of substance abuse among minority youths is particularly important because a high percentage of those who become addicted to or substance abusers is found in minority populations and particularly high among Asian Americans (Winter, 2016). In order to prevent the spread of substance abuse among minority youth, a public health campaign should be developed and implemented.
A Key Element of Health Communication
A key element of health communication that is essential for a public health leader dealing with……
References
References
Nelson, L. S., Juurlink, D. N., & Perrone, J. (2015). Addressing the opioid epidemic. Jama, 314(14), 1453-1454.
Manchikanti, L., Fellows, B., Janata, J. W., Pampati, V., Grider, J. S., & Boswell, M. V. (2012). Opioid epidemic in the United States. Pain Physician, 15(3 Suppl), ES9-38.
Murthy, V. H. (2016). Ending the opioid epidemic—a call to action. New England Journal of Medicine, 375(25), 2413-2415.
Smit-Kroner, C. & Brumby, S. (2015). Farmers sun exposure, skin protection, and public health campaigns: An Australian Perspective. Preventive Medicine Reports 2, 602-607.
Velasquez, A., & LaRose, R. (2015). Youth collective activism through social media: The role of collective efficacy. New Media & Society, 17(6), 899-918.
Winter, T. (2016). Addiction among different races. Retrieved from https://sunrisehouse.com/addiction-demographics/different-races/
Study Document
Branding Study
...Target marketing Nike Should Move Production to the US and Make America Great Again
Introduction
Nike is a global sport, clothing and shoe supplier and retailer with over 1000 retail outlets in the US and with global brand recognition. Since its founding in the 1960s, the company has dominated the sporting industry with its apparel, shoes, accessories and sporting products—from golf balls to tennis rackets. One reason for its success has been its ability to brand itself as the company that produces the products champions use. Nike is associated with winners like Michael Jordan and Tiger Woods and LeBron James. When people think of Nike, they think of winning, and the trademark phrase of the company—“Just Do It”—has inspired millions of customers to put on Nike gear and go out onto the field to give it their all.
Overview of Firm
History
Nike was founded by Phil Knight and Bill Bowerman as……
References
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/
Global News. “Nike shoes burn on social media as Colin Kaepernick features in ‘Just Do It’ campaign.” Global News, 2018 https://globalnews.ca/news/4425379/nike-shoes-burn-colin-kaepernick/
Morning Consult. “Nike's Favorability Drops Double Digits Following New ‘Just Do It’ Campaign with Colin Kaepernick.” Morning Consult, 2019. https://morningconsult.com/form/nike-kaepernick-report/
Peters, Jeremy. “The Birth of ‘Just Do It’ and Other Magic Words.” The New York Times, 19 Aug 2009. https://www.nytimes.com/2009/08/20/business/media/20adco.html?_r=3&ref=busine ss
Storey, G. “Nike and the importance of meaningful brand values.” Polpeo, 2019. https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Teenage Health Vulnerabilities With Substance Abuse US
… States have continued their efforts to address substance abusing behaviors by adolescents. While state and local government programs vary significantly, some representative programs target adolescent substance abuse that are sponsored by the U.S. government include the following:
· Bureau of Indian Affairs, Office of Human Services;
· … and Alateen;
· Advocates for Recovery;
· Big Brothers and Sisters;
· Council on Alcohol and Drug…[break]…inherent in your program. How could social marketing and mass media help your program?
One of the more challenging aspects of treating adolescent substance abuse is the fact that the overwhelming … they need treatment and almost never seek it on their own” (para. 7). This reluctance means that the program can benefit from social marketing using online resources that are popular with young people such as Facebook and Twitter. These online resources can serve as a valuable tool ……
References
References
A public health-based approach. (2019). Rural Health. Retrieved from https://www.ruralhealth info.org/toolkits/substance-abuse/1/public-health-based-approach.
Barker, P. (2009). Psychiatric and mental health nursing: The craft of caring. London: Hodder Arnold.
Burrow-Sanchez, J. J. (2009, Summer). Understanding adolescent substance abuse: Prevalence, risk factors, and clinical implications. Journal of Counseling and Development, 84(3), 283-288.
Guy, X. & Slesnick, N. (2016, April). Changes in family relationships among substance abusing runaway adolescents: A comparison between family and individual therapies. Journal of Marital and Family Therapy, 42(2), 299-302.
National Institute on Drug Abuse. (2019). Principles of adolescent substance use disorder treatment: A research-based guide. Retrieved from https://www.drugabuse.gov/ publications/principles-adolescent-substance-use-disorder-treatment-research-based-guide/principles-adolescent-substance-use-disorder-treatment.
Schwartz, R. C. & Smith, S. D. (2009, October). Screening and assessing adolescent substance abuse: A primer for counselors. Journal of Addictions & Offender Counseling, 24(1), 23-26.
The United States war on drugs. (2017 ). Stanford University. Retrieved from https://web. stanford.edu/class/e297c/poverty_prejudice/paradox/htele.html.
Youth.gov. (2019). Substance abuse agencies. Retrieved from https://youth.gov/youth-topics/substance-abuse/prevalence-substance-use-abuse-and-dependence .
Study Document
External Environment Of Salesforce
… a customer centric approach and to have a strong business model that takes into account all the political uncertainties. Salesforce need to develop marketing strategy which is locally suited according their linguistic and culture so more and more companies can be attracted to it. Localized marketing strategy helps the company to understand its consumers more deeply and customize the services according to their needs. Salesforce also needs to expand ……
References
References
Pratap, A. (2019, November 18). PESTEL ANALYSIS OF CRM BRAND SALESFORCE. Notesmatic. Retrieved from https://notesmatic.com/2019/10/pestel-analysis-of-crm-brand-salesforce/
Pratap, A. (2019, March 2). SALESFORCE.COM SWOT ANALYSIS. Notesmatic. Retrieved from https://notesmatic.com/2018/09/salesforce-com-swot-analysis/
Salesforce.com SWOT Analysis, Competitors & USP. (n.d.). MBA Skool. Retrieved from https://www.mbaskool.com/brandguide/it-technology/2609-salesforcecom.html
Salesforce.com SWOT and Pestle Anlaysis. (2018, December). S & P Swot and Pestle.com. Retrieved from https://www.swotandpestle.com/salesforce/
Study Document
Employment Law
… the defendant (Murley) parted ways with the plaintiff (Hallmark Cards) and was paid a total of $735,000 as the severance package. As Hallmark’s marketing vice-president, Murley had come across and was indeed in possession of some confidential information regarding the operations of the company. The said information ……
References
References
Frey, M.A. (2015). Essentials of Contract Law (2nd ed.). Mason, OH: Cengage Learning.
Gross, J.A. & Compa, L.A. (2009). Human Rights in Labor and Employment Relations International and Domestic Perspectives. Champaign, IL: Labor and Employment Relations Association.
Peacock, W. (2013). Breach of Contract, Confidential Info Leak Case: Hallmark Prevails. Retrieved from https://blogs.findlaw.com/eighth_circuit/2013/01/hallmark-prevails-in-breach-of-contract-confidential-info-leak-case.html
Study Document
Domestic Terrorism And Extremist Groups
… movement did. Black Nationalism today, particularly Black Lives Matter, is fueled by a contempt for law enforcement, which the group views as unfairly target and killing black Americans (Mulloy, 2014).
Thus, it can be seen that the rise of extremist groups in the US is essentially a … to them other than to take violent action against the government and its agents. For this reason, the Lone Wolf terrorist the Unabomber target Americans as a way to express his outrage for the authoritarianism of the US government (Barnett, 2015).
Part of the problem is that … in communication.
The situation is exacerbated by the patriotic zeal with which the message is reinforced (Vitolo-Haddad, 2019). The individuals involved in this marketing of extremist and domestic terror cloak their hatred in images of symbolic violence and thus make use of slogans like “Don’t Tread on ……
References
References
Barnett, B. A. (2015). 20 Years Later: A Look Back at the Unabomber Manifesto. Perspectives on Terrorism, 9(6), 60-71.
Beinart, P. (2017). The rise of the violent left. Retrieved from https://www.theatlantic.com/magazine/archive/2017/09/the-rise-of-the-violent-left/534192/
Chatfield, A. T., Reddick, C. G., & Brajawidagda, U. (2015, May). Tweeting propaganda, radicalization and recruitment: Islamic state supporters multi-sided twitter networks. In Proceedings of the 16th Annual International Conference on Digital Government Research (pp. 239-249).
Costello, M., & Hawdon, J. (2018). Who are the online extremists among us? Sociodemographic characteristics, social networking, and online experiences of those who produce online hate materials. Violence and gender, 5(1), 55-60.
DeCook, J. R. (2018). Memes and symbolic violence:# proudboys and the use of memes for propaganda and the construction of collective identity. Learning, Media and Technology, 43(4), 485-504.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Hamm, M &Spaaj, R. (2015). Lone wolf terrorism in America: Using knowledge of radicalization pathways to forge prevention strategies. U.S. Department of Justice. Retrieved from https://www.ncjrs.gov/pdffiles1/nij/grants/248691.pdf
Klein, A. (2019). From Twitter to Charlottesville: Analyzing the Fighting Words Between the Alt-Right and Antifa. International Journal of Communication, 13, 22.
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