Strategic Plan Essays (Examples)
Study Document
Counterintelligence Issues Within United States
… is precisely what has happened in the past and is currently happening under the Trump Administration with its 2020-2022 National Counterintelligence Strategy.
The strategic objectives of the 2020-2022 National Counterintelligence Strategy of the United States (2020) are: 1) to protect the nation’s critical infrastructure, 2) reduce threats … foreign influence, and 5) counter foreign intelligence cyber and technical operations (4). These objectives differ from the 2018-2022 National Counterintelligence and Security Center strategic plan. Under Director William R. Evanina, integration of CI and security activities was a top priority and theme of the strategy, but the strategic goals were quite distinct: Goal 1 was to “Advance our Knowledge of, and our Ability to Counter Foreign and other Threats and Incidents”; … or their agents, or international terrorist organizations” (National Counterintelligence and Security Center Strategy 2018-2020 2020, 2). The conflated, mixed, broad, and somewhat vague strategic objectives that have been developed……
References
Bibliography
2020-2022 National Counterintelligence Strategy of the United States. 2020. Washington, DC: National Counterintelligence and Security Center
Bailey, Christopher and Susan M. Galich. 2012. “Codes of Ethics: The Intelligence Community.” International Journal of Intelligence Ethics 35 (2): 77-99.
Bernardi, Beatrice. 2013. \\\\\\"The Role of Intelligence in the Fight Against International Terrorism: Legal Profiles.\\\\\\" Bachelor\\\\\\'s thesis, Università Ca\\\\\\'Foscari Venezia.
Carson, Thomas L. 2010. Lying and Deception: Theory and Practice. Oxford University Press.
Erskine, Toni. 2004. \\\\\\"\\\\\\'As Rays of Light to the Human Soul\\\\\\'? Moral Agents and Intelligence Gathering.\\\\\\" Intelligence & National Security 19 (2): 359-381.
Godson, Roy, and James J. Wirtz. 2000. \\\\\\"Strategic denial and deception.\\\\\\" International Journal of Intelligence and Counterintelligence 13 (4): 424-437.
Horkheimer, Max. 1972. Critical Theory. New York: Seabury Press.
Intelligence and National Security Alliance. 2020. Counterintelligence for the 21st Century. Arlington, VA.
Study Document
Customer Persona For Filshie Clip System
… want to use a contraceptive that does not requiring remembering to take pills. Women of birth-giving age use contraceptives as part of family plan, which makes them the ideal target market in comparison to older women who are already mothers. Therefore, women of birth-giving age have unique … their needs and demands, and how they can interact with the business across the board (St Louis, 2017). Customer personas influence product design plan, help to develop relationships between the business and its customers, and helps to incorporate everyone in the business process.
The company will benefit … tactics and forward vertical integration. Additionally, ensuring availability of Filshie Clips in surgeon’s facilities and women’s hospitals would be critical toward achievement of strategic marketing decisions. Through this, the company would be incorporating physical facilities in the marketing mix, which enhances marketing and delivery of services (Kotler ……
References
References
Antoun, L., Smith, P., Gupta, J. K., & Clark, T. J 2017. The feasibility, safety, and effectiveness of hysteroscopic sterilization compared with laparoscopic sterilization. American journal of obstetrics and gynecology, vol. 217, no. 5, pp.e571-570. e576.
Beerthuizen, R 2010. State-of-the-art of non-hormonal methods of contraception: V. Female sterilisation. The European Journal of Contraception & Reproductive Health Care, vol. 15, no. 2, pp.124-135.
De Toni, D., Milan, G.S., Saciloto, E.B., & Larentis, F 2017. Pricing strategies and levels and their impact on corporate profitability. Revista de Administracao, vol. 52, no. 2, pp.120-133.
Duran, A 2018. Sink or swim: how to create buyer personas to ensure marketing success. Forbes. Viewed 20 August 2019,
Griffin, A, Noble, CH, Durmusoglu, SS, Luchs, MI, & Swan, S 2015. ‘Chapter 3 Personas: powerful tools for designers’, in Design Thinking : New Product Development Essentials from the PDMA, John Wiley & Sons, Incorporated, Hoboken.
Johnson, S., Pion, C. & Jennings, V 2013. Current methods and attitudes of women towards contraception in Europe and America. Reproductive Health, vol. 10, no. 7, pp.1-9.
Kotler, P., & Keller, K. L. (2015). Marketing Management, Global Edition. Pearson Education Limited: Boston, MA.
Magrath, A.J 1986. When Marketing Services, 4Ps are not enough. Business Horizons, pp.4450.
Study Document
Higher Education Institutional Crisis And Solutions
...Strategic plan Introduction
Higher education continues to be a significant aspect within an economy with professions necessitating individuals with such educational attainments. However, institutions of higher education have continued to experience several challenges, including deteriorating student enrollments, increasing student debt across the United States, and also concerning student completion rates for the different educational programs. The Higher Education sector in the United States is experiencing major challenges. California State University, Los Angeles, is the leading all-inclusive public university that is situated at the heart of Los Angeles and is committed to engagement, service, and the public good. It is one of the renowned higher education institutions not only in Los Angeles but also in the state of California as a whole. The purpose of this report is to conduct extensive research to offer prospective solutions to an organizational problem being experienced at Cal State LA as a setting for higher education.
Vision,……
References
References
California State University Los Angeles. (2020). Strategic Plan. Retrieved from: http://www.calstatela.edu/strategicplan
Chavez, M. (2019). Cal State LA has proposed a plan to cut enrollment for incoming freshmen beginning Fall 2020. University Times. Retrieved from: https://csulauniversitytimes.com/operation-impaction/
Finney, J. E. (2014). Why the finance model for public higher education is broken and must be fixed. Public Policy Initiative 2(6).
Wiley Education Services. (2020). Top Challenges Facing U.S. Higher Education. Retrieved from: https://edservices.wiley.com/top-higher-education-challenges/
Unigo. (2020). California State University – Los Angeles: What do you consider the worst thing about your school? Why? Retrieved from: https://www.unigo.com/colleges/california-state-university-los-angeles/q-and-a/what-do-you-consider-the-worst-thing-about-your-school-why-673/1
Mitchell, B. C. (February 22, 2018). America\\\\\\\\\\\\'s colleges and universities have a serious revenue problem. Hechinger Report. Retrieved from: https://hechingerreport.org/opinion-americas-colleges-universities-serious-revenue-problem/
Hussain, S. (February 25, 2019). Cal State L.A.\\\\\\\\\\\\'s plan to raise admissions standards faces pushback from students and faculty. Los Angeles Times. https://www.latimes.com/local/lanow/la-me-edu-cal-state-los-angeles-admissions-20190225-story.html
Zeleza, P. T. (March 12, 2020). Money Matters: The Financial Crises Facing Universities. The Elephant. Retrieved from: https://www.theelephant.info/ideas/2020/03/12/money-matters-the-financial-crises-facing-universities/
Study Document
Change Management At Nike
… consumers can get back to doing what they do best, which is buying. There may be resistance to change within Nike if this plan were to be implemented, so Kotter’s 8-Step model should be used to address and prevent potential resistance.
Table of Contents
Executive Summary 1
… understandable that some changes needed to be made for the foreseeable future as nations go into lockdown. But this is not a sustainable plan or strategy for companies that need laborers and supply chains. To maintain the livelihood of the nation at the same time that people … Transportation may be halted altogether in the coming months and years, which means Nike will need to ask major questions about how it plan to provide its products. The old way of relying on overseas labor or goods made overseas may have to come to an end. ……
References
Bibliography and References
Balaji, S., & Murugaiyan, M. S. (2012). Waterfall vs. V-Model vs. Agile: A comparative study on SDLC. International Journal of Information Technology and Business Management, 2(1), 26-30.
Boehm, B. (2002). Get ready for agile methods, with care. Computer, (1), 64-69.
Boehm, B. (2007). A survey of agile development methodologies. Laurie Williams, 45, 119.
Fernandez, D. J., & Fernandez, J. D. (2008). Agile project management—agilism versus traditional approaches. Journal of Computer Information Systems, 49(2), 10-17.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Cameron, E. and Green, M. (2015), Making Sense of Change Management: A complete Guide to the Models, Tools and Techniques of Organizational Change. Kogan Page: London
Kotter, J. P. (2012). Leading Change. Harvard Business Review Press.
TMZ. (2018). Kaep Deal Adds Up... WE GOT NIKE'S CUSTOMER BREAKDOWN. Retrieved from https://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/
Study Document
Valiant
… to the products and services being offered by the businesses.
3. Strategy
This service will include helping businesses to develop a general game plan through which they can reach the prospective LGBTQ consumers as a community and convert them into consumers of their product and service offerings
… consist of ad buys and connections in the Southeast US with Atlanta as the home base / next 2 years expand Nationwide with plan afterwards to go global. Subsequent to having a greater number of consumers and increase service sales, we plan to extend our business operations to neighboring states and further to internationally. The LGBTQ community is increasing all over the world. From a ……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Childrens Amusement Park
Marketing plan for a Children’s Amusement Park
Executive Summary
The marketing objectives for this paper are to create a strategic marketing plan that considers the situational analysis, target segmentation, marketing mix, financials and controls needed to get the Park to the kids and get parents … back again and again to patronize the Park, buy annual passes, and get their friends to join.
The core competencies needed for this plan to succeed are excellent customer service and people skills so that customers always feel valued and that they are getting good value for … inventory costs down, converting basic entertainment concepts and materials into blockbuster sales, and enhancing the customer experience by incorporating feedback into the delivery plan.
The overview of this plan is as follows. First, the situation analysis will be provided with an examination of the Park’s SWOT and external environmental factors. Second is ……
References
References
Andzulis, J. M., Panagopoulos, N. G., & Rapp, A. (2012). A review of social media and implications for the sales process. Journal of Personal Selling & Sales Management, 32(3), 305-316.
Appelbaum, S. H., Habashy, S., Malo, J. L., & Shafiq, H. (2012). Back to the future: revisiting Kotter's 1996 change model. Journal of Management Development, 31(8), 764-782.
Chyi, H. I. (2005). Willingness to pay for online news: An empirical study on the viability of the subscription model. Journal of Media Economics, 18(2), 131-142.
Douglas, E. (2019). Houston economy to grow bigger, slower than other Texas cities: analysis. Retrieved from https://www.houstonchronicle.com/business/economy/article/Houston-economy-to-grow-bigger-slower-than-other 13903941.php#targetText=The%20Austin%20metro%20area%2C%20which,pace%2C%20according%20to%20the%20projections.
Frederick, S., Novemsky, N., Wang, J., Dhar, R., & Nowlis, S. (2009). Opportunity cost neglect. Journal of Consumer Research, 36(4), 553-561.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.
Study Document
Fero Beauty Boutiques
Marketing plan
Introduction
Fero Beauty is a boutique that sells the latest, fashionable and chic clothing, shoes, and accessories for women in the market. The … and earrings, and clothing for women such as dresses, jeans, and blouses. The purpose of this paper is to explain a comprehensive marketing plan for the company. The marketing plan will include the mission statement, short-term and long-term goals, and the suitable ways of measuring them, an environmental analysis, and SWOT analysis.
Mission … distinctive products, they can still be easily substituted with other similar products from other stores.
Conclusion
Fero Beauty is a women’s boutique that plan to sell clothing, shoes, and other accessories. Situated in Manhattan, New York, the company’s main aim is to ensure that it makes every ……
References
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Jeannet, J. P., & Hennessey, H. D. (2005). Global marketing strategies. New York: Dreamtech Press.
Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008-5013.
Study Document
Using DoorDash To Promote A Restaurant Brand
… is the process of implementing the strategy. Implementation has its own set of challenges that have to be addressed, however. These include forming strategic partnerships, managing top-selling products, improving pricing strategies; developing sales Promotion, advertising and sale promotion strategies; developing digital strategies and measuring market performance. This … strategies and measuring market performance. This paper will address each of these challenges and offer solutions for implementing the market strategy for OPG.
strategic Partnerships
strategic partnerships the company could develop to help promote both companies could be to look for a local brewer who is wanting to expand … existing brewer and expanding that operation into OPG so as to benefit both businesses and get a canning or bottling operation underway.
Another strategic partnership would be to partner with a local event organizer to help promote events and to provide catering for the events. This type ……
References
References
Gallardo-Echenique, E. E., Marqués-Molías, L., Bullen, M., & Strijbos, J. W. (2015). Let’s talk about digital learners in the digital era. International Review of Research in Open and Distributed Learning, 16(3), 156-187.
Gibson, C., & Homan, S. (2004). Urban redevelopment, live music and public space: Cultural performance and the re?making of Marrickville. International Journal of Cultural Policy, 10(1), 67-84.
Lawson, C. (2007). Victorian Young Planners: News and Views-Pot, Parma and Trivia Night. Planning News, 33(6), 12.
Queensland. (2020). Key components of a digital strategy. Retrieved from https://www.business.qld.gov.au/running-business/it/digital-strategy/key-components
Study Document
Counterintelligence
… National Counterintelligence Strategy of the United States of America 2016 (Strategy), 5. https://www.dni.gov/files/NCSC/documents/Regulations/National_CI_Strategy_2016.pdf]
Automation is another key aspect of the strategy and ONCIX plan to use automated records checkers to help identify applicable counterintelligence information that would assist in identifying an insider threat.[footnoteRef:4] Risk management is also … which means submitting to the mindset of awareness and of monitoring for the sake and safety of the operation.
Question 2: Generate a plan which embeds effective counter-intelligence procedures to enhance security in one of the areas of recurring weakness: Inadequate Vetting; Employment Disgruntlement; Apathy / Reticence ……
References
Bibliography
Counter intelligence for National Security, CIA, 1993. https://www.cia.gov/library/center-for-the-study-of-intelligence/kent-csi/vol2no4/html/v02i4a10p_0001.htm
Johnston, David and James Risen, “U.S.had evidence of espionage,” New York Times, 2001. https://www.nytimes.com/2001/02/23/us/us-had-evidence-of-espionage-but-fbi-failed-to-inspect-itself.html
National Counterintelligence Strategy of the United States of America 2016 (Strategy). https://www.dni.gov/files/NCSC/documents/Regulations/National_CI_Strategy_2016.pdf
Prunckun, Hank. 2012. Counterintelligence Theory and Practice, Lanham: Rowman&Littlefield Publishers Inc. Read the following: Chapters 8 to 14, pages 131 to 217. Appendices A to D, pages 219 to 231.
Richelson, Jeffrey. 2007. “The Pentagon’s Counterspies: The Counterintelligence Field Activity (CIFA).” (September 17). National Security Archive. Accessed January 19, 2017. http://nsarchive.gwu.edu/NSAEBB/NSAEBB230/ .
Van Cleave, Michelle. “Strategic Counterintelligence: What Is It and What Should We Do About It ?” 2007. CIA Center for the Study of Intelligence. https://www.cia.gov/library/center-for-the-study-of-intelligence/csi-publications/csi-studies/studies/vol51no2/strategic-counterintelligence.html
Study Document
The Rise Of The Opium Trade In Afghanistan Following The US Invasion
… and al-Qaeda forces were chased into the mountains between Afghanistan and Pakistan. With the enemy’s camps and presence gone, the US saw the strategic aim as accomplished.
This strategy was not entirely effective, however, as it in the beginning lacked a whole-picture framework, with forces entering into … always publicly known nor interdepartmentally known. That is the problem with the existence of governmental silos: silos conceal cultures, which have their own plan and processes that may not align with other plan and operations in other parts of the organization. Covert operations are covert from other departments as well.
All of this should signal a ……
References
References
Almukhtar, S. & Nordland, R. (2019). What Did the U.S. Get for $2 Trillion in Afghanistan? Retrieved from https://www.nytimes.com/interactive/2019/12/09/world/middleeast/afghanistan-war-cost.html
Barno, D. (2007). The Other War: Counterinsurgency Strategy in Afghanistan 2003– 20. Military Review, 87(5), 32–44.
Barton, G. (2016). Out of the ashes of Afghanistan and Iraq: the rise and rise of Islamic State. Retrieved from https://theconversation.com/out-of-the-ashes-of-afghanistan-and-iraq-the-rise-and-rise-of-islamic-state-55437
Felbab-Brown, V. (2017). Afghanistan’s opium production is through the roof—why Washington shouldn’t overreact. Retrieved from https://www.brookings.edu/blog/order-from-chaos/2017/11/21/afghanistans-opium-production-is-through-the-roof-why-washington-shouldnt-overreact/
FM 3-24. (2014). Retrieved from https://fas.org/irp/doddir/army/fm3-24.pdf
Hitz, F. P. (1999). Obscuring Propriety: The CIA and Drugs. International Journal of Intelligence and CounterIntelligence, 12(4), 448-462.
IrishTimes. (2001). Britain freezes £61m of suspected Taliban assets. Retrieved from https://www.irishtimes.com/news/britain-freezes-61m-of-suspected-taliban-assets-1.398565
Kiras, J. D. (2002). Terrorism and Irregular Warfare, in John Baylis, James Wirtz, Eliot Cohen and Colin Gray eds., Strategy in the Contemporary World (Oxford: Oxford University Press, 2002), 208–232.
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