Social Media Essays (Examples)
Study Document
Fero Beauty
… and distribution strategy, integrated marketing communications plan, public relations, sales promotion, and personal selling plan, competitive analysis, online and direct marketing plan, and social responsibility/cause-related marketing plan.
Pricing and Distribution Strategy
Pricing alludes to the practice of a business setting the price for retailing its products and … Nonetheless, at the same time, consumers will also be able to peruse the various product items on the company website and the different social media channels and purchase them online (Kotler et al., 2009).
Integrated Marketing Communications
Integrated marketing communications (IMC) is an approach that endeavors to amalgamate … and up to date and covers…[break]…also use Facebook for its online and direct marketing. Undoubtedly Facebook is the most renowned and prominently used social media tool across the globe. In recent times, Facebook has grown from simply being a website where friends connect and share information and pictures … and links associated……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
Marketing Strategy Creation For OPG
… one more reason to be loyal to the pub, to buy pub merch, and to promote the pub by word of mouth and social media marketing, i.e., user generated content. User-generated content is free for the pub and is also one of the most effective ways to market … User-generated content is free for the pub and is also one of the most effective ways to market because of the role that social media influencers play in the lives of consumers today (Dhar & Chang, 2009; Lim, Radzol, Cheah & Wong, 2017).
In terms of value chain … order to identify where traffic is coming from to its website and who is interested in reviews of its restaurant. It can use social media to collect information about potential customers based on who follows the pub online and who is liking posts or taking part in social media challenges.
Selling……
References
References
Dhar, V., & Chang, E. A. (2009). Does chatter matter? The impact of user-generated content on music sales. Journal of Interactive Marketing, 23(4), 300-307.
Lim, X. J., Radzol, A. M., Cheah, J. H., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Trout, J. & Rivkin, S., (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Coronavirus COVID 19
… would not even be clinically diagnosed as having COVID 19 for that reason—though they are still being counted as infected persons by most media outlets (National Academies of Sciences, Engineering, and Medicine, 2015). By far the most common symptoms are fever, cough and fatigue, and it is … twice as many ACE2 receptors in their body as white people. The reaction in the West was somewhat muted at first, but as media-inspired fear spread, governors across the US have been locking down states. Still, it is unclear how the virus spreads, or what it really … the flu and only has mild symptoms for most people in the US or whether it is as deadly and contagious as the media makes it out to be. Though lockdowns have been applied for all non-essential services, one of the more perplexing characteristics of this disease … the virus as a credible……
References
References
Chen, N., Zhou, M., Dong, X., Qu, J., Gong, F., Han, Y., ... & Yu, T. (2020). Epidemiological and clinical characteristics of 99 cases of 2019 novel coronavirus pneumonia in Wuhan, China: a descriptive study. The Lancet, 395(10223), 507-513.
Kekatos, M. (2020). Ventilating too soon. Retrieved from https://www.dailymail.co.uk/health/article-8201783/Some-doctors-moving-away-ventilators-virus-patients.html
Myers, S. L. (2020). China Spins Tale That the U.S. Army Started the Coronavirus Epidemic. Retrieved from https://www.nytimes.com/2020/03/13/world/asia/coronavirus-china-conspiracy-theory.html
National Academies of Sciences, Engineering, and Medicine. (2015). Improving diagnosis in health care. National Academies Press.
Oliver, D. (2020). Coronavirus genetic material stayed on surfaces for up to 17 days on Diamond Princess cruise, CDC says. Retrieved from https://www.usatoday.com/story/travel/cruises/2020/03/24/coronavirus-diamond-princess-cabin-surfaces-contaminated-cdc-report/2905924001/
Study Document
Black Lives Matter And MLK
… other cases of oppression and injustice—and it was different than just reading these people’s tweets on Twitter or looking at their profiles on social media. It was like seeing the real person behind the digital veneer and I realized that these protestors and the people in the Black … gave a really a human face to the movement that I think it sometimes lacks when one is only exposed to it over social media.
Technology and social media obviously helped to enable the Black Lives Matter movement by facilitating the instant spread of news and information and giving a platform to … and empowering them by allowing them to make their voices known and heard. People could connect with others all over the country via social media, and they could find support and work to organize in their frustration and anger towards a system of oppression. Without video and……
References
Resources
https://www.nytimes.com/video/us/100000003841604/blacktwitter-after-ferguson.html
Study Document
Violence Prevention Programs
Using social media to Build Out Support Systems
Introduction
Violence prevention programs focus on curtailing forms of violence in society, such as child abuse, domestic violence … at play in every case, and some may be readily explained by strain theory, and some will not be. Other theories, such as social bond theory or life course theory, are just as applicable in understanding why violence occurs in given situations. To understand why violent acts … it is likely the case that there is more going on with the person; there may be addiction involved, or a lack of social support, or no connection to one’s community. It is important to consider how interlocking and integrated numerous theories can be when one pulls … of follow-up necessary to maintain program quality, 3) use of street tactics in the schools, and 4) underestimation of the power of non-school social forces” (Johnson &……
References
References
Altafim, E. R. P., & Linhares, M. B. M. (2016). Universal violence and childmaltreatment prevention programs for parents: A systematic review. Psychosocial Intervention, 25(1), 27-38.
Alternative Paths. (2020). Violence prevention. Retrieved from https://www.alternativepaths.org/services/diversion-programs/violence-prevention-program
Farrell, A. D., Meyer, A. L., Kung, E. M., & Sullivan, T. N. (2001). Development and evaluation of school-based violence prevention programs. Journal of clinical child psychology, 30(2), 207-220.
Johnson, D. W., & Johnson, R. T. (1995). Why violence prevention programs don't work--and what does. Educational Leadership, 52(5), 63-68.
Lee, C., & Wong, J. S. (2020). Examining the effects of teen dating violence prevention programs: a systematic review and meta-analysis. Journal of Experimental Criminology, 1-40.
Siegel, L. (2018). Criminology, 7th Ed. Cengage Learning.
Stagg, S. J., & Sheridan, D. (2010). Effectiveness of bullying and violence prevention programs: A systematic review. Aaohn Journal, 58(10), 419-424.
Study Document
Strategic
… what to do with their kids or who is watching them.
The mission statement is: To make sure moms get the mental, physical, social and beauty health support they need through spa relaxation treatment at any time of the working day.
Short Term Marketing Objectives
The short … To promote the new service—this will include advertising locally with ads online that use targeted marketing
2. To engage the audience—by developing a social media presence and describing what is available at the facility and inviting questions from followers
3. To obtain positive product and service reviews—this will … while they wait by having them sign up for email discounts and sale promotions and then reaching out to them on email or social media to get a positive review from them
4. To increase brand awareness—this will include sponsoring local events so that the word gets out … tech tools, since……
References
References
Kim, W. & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.
Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews. Business Horizons, 55(2), 141-153.
Neely, M. E., Schallert, D. L., Mohammed, S. S., Roberts, R. M., & Chen, Y. J. (2009). Self-kindness when facing stress: The role of self-compassion, goal regulation, and support in college students’ well-being. Motivation and Emotion, 33(1), 88-97.
Study Document
Cyberbullying
… is more than just isolated incidents of negative behavior; it requires repetitive behavior.
C. Cyberbullying occurs electronically, via the internet, cell phones, and social media.
II. Imbalance of power
A. Bullies have some type of power over victims.
B. There are different ways that bullies can exert power … power
A. Bullies have some type of power over victims.
B. There are different ways that bullies can exert power over victims.
1. social power
2. Financial power
3. Sexual power
4. Group power
C. Bullying cannot be mutual, but bullies and victims can switch roles over … part of a repetitive pattern of bullying.
IV. Cyberbullying occurs electronically.
A. Cyberbullying can occur several ways:
1. Internet
2. Cell phones
3. social media
B. Cyberbullying may occur only online or can be combined with in-person bullying.
V. Conclusion
A. Cyberbullying occurs electronically.
B. Cyberbullying involves a … the Reach of……
References
Bazarova, Natalie. (14 May 2018). Key Questions in the Fight Against Cyberbullying. Psychology Today. https://www.psychologytoday.com/us/blog/social-media-stories/201805/key-questions-in-the-fight-against-cyberbullying . Accessed 16 July 2020.
Ben-Joseph, Elena Pearl. (April 2018). Cyberbullying. TeensHealth. https://kidshealth.org/en/teens/cyberbullying.html . Accessed 16 July 2020.
Scheff, Sue. (29 November 2019). Adult Cyberbullying Is More Common Than You Think. Psychology Today. https://www.psychologytoday.com/us/blog/shame-nation/201911/adult-cyberbullying-is-more-common-you-think . Accessed 16 July 2020.
John, Ann et al., (2018). Self-Harm, Suicidal Behaviors, and Cyberbullying in Children and Young People: Systematic Review. Journal of Medical Internet Research, 20(4): e129 DOI: 10.2196/jmir.9044.
Oakes, Kelly. (15 September 2019). Why Children Become Bullies at School. BBC.com. https://www.bbc.com/future/article/20190913-why-some-children-become-merciless-bullies . Accessed 16 July 2020.
Study Document
Beginning A Public Health Campaign
… the problem and collect as much data on the issue as possible. Once that data is collected, an effective intervention must be…[break]…Today’s powerful social justice movement shows that youths are ready to take ownership of the future—and combating substance abuse falls right in line with their core … reason, the way to overcome the challenge of managing the scope of this problem is to focus on harnessing the power of the social justice movement and directing those participants to embracing and working for this public health campaign. The message to be delivered has to focus … touched by their own daily experiences, and made aware that they can do something to turn this problem around. Using the power of social media to manage the scope of this problem and raise local support that can generate the kind of grassroots assistance required is exactly the ……
References
References
Nelson, L. S., Juurlink, D. N., & Perrone, J. (2015). Addressing the opioid epidemic. Jama, 314(14), 1453-1454.
Manchikanti, L., Fellows, B., Janata, J. W., Pampati, V., Grider, J. S., & Boswell, M. V. (2012). Opioid epidemic in the United States. Pain Physician, 15(3 Suppl), ES9-38.
Murthy, V. H. (2016). Ending the opioid epidemic—a call to action. New England Journal of Medicine, 375(25), 2413-2415.
Smit-Kroner, C. & Brumby, S. (2015). Farmers sun exposure, skin protection, and public health campaigns: An Australian Perspective. Preventive Medicine Reports 2, 602-607.
Velasquez, A., & LaRose, R. (2015). Youth collective activism through social media: The role of collective efficacy. New Media & Society, 17(6), 899-918.
Winter, T. (2016). Addiction among different races. Retrieved from https://sunrisehouse.com/addiction-demographics/different-races/
Study Document
What Is Cybercrime And How To Deter It
… as good at hiding their digital footprints as they believe. So they can leave tracks behind that can be found. They may also media trigger red flags in systems that have been designed to identify criminal activity or suspicious behavior. Many organizations are monitoring what their employees … of the best ways to prevent cybercrime is to educate the end user. The vast majority of cybercrimes come from phishing scams and social engineering, both of which prey on the end user. End users should know better than to click on suspicious links or give away ……
References
References
Computer Hope. (2019). When was the first computer invented? Retrieved from https://www.computerhope.com/issues/ch000984.htm
Crane, C. (2019). 33 alarming cybercrime statistics you should know in 2019. Retrieved from https://www.thesslstore.com/blog/33-alarming-cybercrime-statistics-you-should-know/
Schjølberg, Stein. (2017). The History of Cybercrime (1976-2016). Books on Demand.
Statista. (2020). Global digital population. Retrieved from https://www.statista.com/statistics/617136/digital-population-worldwide/
Taylor, R. W., Fritsch, E. J., Liederbach, J., Saylor, M. R., & Tafoya, W. L. (2019). Cyber crime and cyber terrorism. NY, NY: Pearson.
Study Document
Childrens Amusement Park
… focuses on children’s amusement features. There is an opportunity too for the company to increase its brand image and brand loyalty by using social media marketing to increase visibility and connectedness with consumers.
Threats are that because many of the jobs in the region are oil-related, a downturn … and will be raised from private investors who will own shares in the company.
Promotional costs will include:
Sponsorships: Annual budget of $150,000
social media marketing: $60,000 for salaried social media marketer employee
Improvements, Monitor, Control
Improvements will be made as needed and will be determined by implementing a strategy to obtain customer feedback ……
References
References
Andzulis, J. M., Panagopoulos, N. G., & Rapp, A. (2012). A review of social media and implications for the sales process. Journal of Personal Selling & Sales Management, 32(3), 305-316.
Appelbaum, S. H., Habashy, S., Malo, J. L., & Shafiq, H. (2012). Back to the future: revisiting Kotter's 1996 change model. Journal of Management Development, 31(8), 764-782.
Chyi, H. I. (2005). Willingness to pay for online news: An empirical study on the viability of the subscription model. Journal of Media Economics, 18(2), 131-142.
Douglas, E. (2019). Houston economy to grow bigger, slower than other Texas cities: analysis. Retrieved from https://www.houstonchronicle.com/business/economy/article/Houston-economy-to-grow-bigger-slower-than-other 13903941.php#targetText=The%20Austin%20metro%20area%2C%20which,pace%2C%20according%20to%20the%20projections.
Frederick, S., Novemsky, N., Wang, J., Dhar, R., & Nowlis, S. (2009). Opportunity cost neglect. Journal of Consumer Research, 36(4), 553-561.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.
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