Senior Management Essays (Examples)
Study Document
Nike S Colin Kaepernick Ad Campaign
...Senior management Nike
Executive Summary
Nike’s decision to tap into “woke culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. This paper discusses the strategic issue underlying Nike’s controversial campaign and shows how it was intended to leverage “woke culture” and gain competitive advantage in an industry that had largely stayed quiet on socio-political issues. This paper provides an external analysis, internal analysis, and financial analysis before addressing the strategic issue. Alternatives are also discussed along with a recommendation and an implementation plan. Before beginning, background information on Nike is provided here below.
Company Vision/Mission
Nike’s Vision is to “to bring inspiration and innovation to every athlete in the world.” Its mission is to create “groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Pediatric Nursing And Gastroenteritis
… be highly vulnerable due to their health conditions (Hockenberry & Wilson, 2019).
The recommended approaches for managing Gastroenteritis keep evolving. There are new management strategies and treatments proposed every day. Some of the proposals could be controversial. New approaches are being tested for fast rehydration using intravenous ……
References
References
Campos, M. C., Rodrigues, K. C. S., & Pinto, M. C. M. (2010). Evaluation of the behavior of the pre-school one just admitted in the unit of pediatrics and the use of the therapeutic toy. Einstein (São Paulo), 8(1), 10-17.
Caplin, D., & Cooper, M. (2007). Child development for inpatient medicine. In Comprehensive pediatric hospital medicine (pp. 1285-1292). Mosby.
Emde, R. N., & Harmon, R. J. (Eds.). (2012). Continuities and discontinuities in development. Springer Science & Business Media.
Hockenberry, M. J., & Wilson, D. (2019). Wong\\\\\\\\\\\\'s nursing care of infants and children E-book. Elsevier Health Sciences.
Koukourikos, K., Tzeha, L., Pantelidou, P., & Tsaloglidou, A. (2015). The Importance of Play during Hospitalization of Children. Materia socio-medica, 27(6), 438–441. https://doi.org/10.5455/msm.2015.27.438-441
Li, W. H., Chung, J. O. K., Ho, K. Y., & Kwok, B. M. C. (2016). Play interventions to reduce anxiety and negative emotions in hospitalized children. BMC pediatrics, 16(1), 36.
National Collaborating Centre for Women\\\\\\\\\\\\'s and Children\\\\\\\\\\\\'s Health; UK. (2009). Diarrhea and vomiting caused by gastroenteritis: diagnosis, assessment, and management in children younger than 5 years.
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
...Senior management Introduction
The American soft drink market has been gradually shrinking over the last two decades due to health concerns. Many health experts are warning against sugary and carbonated drinks, so the sales have naturally reduced. And several reports are showing that those who are no longer taking sugary and carbonated drinks are turning to alternative drinks such as teas, natural juices, water, and so on. This has resulted in the steady growth of healthier non-carbonated drinks (Al-Shaar et al., 2017). Among the many alternative drinks recording, steady growth in energy drinks.
The energy drink market has seen steady growth since its launch in the United States in the year 1997. According to Kunst (2019), since energy drinks were launched in the United States in 1997, the market or segment has grown steadily at an annual rate of about 20 percent every year. The market is now valued at over 53……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
C Suite Executive Leadership And Ethics
… Challenges
Persons in positions of leadership inevitably encounter major ethical dilemmas and in fact make ethical decisions on a daily basis. Interviews with senior executives can reveal the complexities of ethical decision making at the executive level, as personal morals frequently disconnect from the ethical culture governing … emotional intelligence, Linden notes, pointing out that the first step should always be direct confrontation with the individual and then if necessary alerting senior leadership.
Linden believes that human resources should remain more actively involved in promoting the ethical culture of the company through more robust hiring … too, values have value in the C-suite. MacDougall, Bagdasarov & Buckley (2018) refer to the concept of the “triple bottom line,” which many senior executives like Linden have come to adopt in their daily work…[break]…ethics plus the cultivation of good moral character in employees makes for a ……
References
References
Bailey, C. & Shantz, A. (2018). Creating an ethically strong organization. MIT Sloan Management Review. http://ilp.mit.edu/media/news_articles/smr/2018/60101.pdf
Crossan, M., Mazutis, D. & Seijts, G. (2013). In search of virtue. Journal of Business Ethics 113(4): 567-581.
Hatcher, T. (2008). The value of values in the C-suite. In Sims, R.R. & Quatro, S.A. (Eds.) Executive Ethics. Charlotte: IAP, pp. 97-122.
Hoekstra, E., Bell, A. & Peterson, S.R. (2008). Humility in Leadership: Abandoning the Pursuit of Unattainable Perfection. In S.A. Quatro & R. R. Sims (Eds.), Executive Ethics: Ethical Dilemmas and Challenges for the C-Suite. Greenwich, CT: Information Age Publishing, pp. 79-96.
MacDougall, A.E., Bagdarasov, Z. & Buckley, M.R. (2008). Applying a primary risk management model to the C-suite. In Sims, R.R. & Quatro, S.A. (Eds.) Executive Ethics. Second Edition. Charlotte: IAP, pp. 211-234.
Martin, R. (2011). The CEO\\\\'s ethical dilemma in the era of earnings management. Strategy & Leadership 39(6): 43-47.
Schwartz, M.S. (2013). Developing and sustaining an ethical corporate culture: The core elements. Business Horizons 56(1): 39-50.
Study Document
Retention In The National Guard
...Senior management 1. Introduction
The United States Congress has for many years been directly involved in ensuring that the country has a fully equipped standing military force that is capable of dealing with any external or internal threat. One of the ways it does this is to make laws that influence how the different branches of the United States military recruit and retain soldiers. For example, the Congress has the power to set the maximum number of men and women a branch of the military can have. This will have a direct influence on the branch’s recruitment policies (Kapp, 2014; 2012). The Congress can also set compensation levels e.g. separation incentives, educational benefits, recruitment bonuses, retention bonuses, and salary. The Congress can also set the eligibility criteria for recruitment and retention i.e. the qualifications that one must meet to serve in any branch of the United States Armed Forces. Some of the……
Study Document
Private Prison Industry And Mental Health Of Inmates
...Senior management My view of criminal justice has changed completely. Before this course, I was under the impression that the criminal justice system might be flawed—but what system is perfect? Now I have a much better understanding of the nature of that system and the reasons it is not just imperfect but in major need of reform if not total re-development. The reason I say that is I have come to understood criminological theories that explain why crime happens, and mental health issues are a big part of the problem. It is almost to the point where crime has really become not a criminal justice problem but rather a mental health problem, as nearly half of all crimes are committed by people with a history of mental health issues (Evans Cuellar, McReynolds & Wasserman, 2006). Instead of getting the mental health treatment they need, these people become self-destructive, break laws because they……
References
References
Evans Cuellar, A., McReynolds, L. S., & Wasserman, G. A. (2006). A cure for crime: Can mental health treatment diversion reduce crime among youth?. Journal of Policy Analysis and Management: The Journal of the Association for Public Policy Analysis and Management, 25(1), 197-214.
Pelaez, V. (2014). The prison industry in the United States: big business or a new form of slavery?. Global Research, 31, 1-2.
Study Document
Using DoorDash To Promote A Restaurant Brand
...Senior management Implementing the Market Strategy
Introduction
Just as important as developing the market strategy is the process of implementing the strategy. Implementation has its own set of challenges that have to be addressed, however. These include forming strategic partnerships, managing top-selling products, improving pricing strategies; developing sales Promotion, advertising and sale promotion strategies; developing digital strategies and measuring market performance. This paper will address each of these challenges and offer solutions for implementing the market strategy for OPG.
Strategic Partnerships
Strategic partnerships the company could develop to help promote both companies could be to look for a local brewer who is wanting to expand and partnering with that brewer to brew in the adjacent building owned by OPG. OPG wants to start brewing its own beer, but instead of hiring a brewmeister and investing in the brewing business, it may make more sense to partner with a small existing brewer and……
References
References
Gallardo-Echenique, E. E., Marqués-Molías, L., Bullen, M., & Strijbos, J. W. (2015). Let’s talk about digital learners in the digital era. International Review of Research in Open and Distributed Learning, 16(3), 156-187.
Gibson, C., & Homan, S. (2004). Urban redevelopment, live music and public space: Cultural performance and the re?making of Marrickville. International Journal of Cultural Policy, 10(1), 67-84.
Lawson, C. (2007). Victorian Young Planners: News and Views-Pot, Parma and Trivia Night. Planning News, 33(6), 12.
Queensland. (2020). Key components of a digital strategy. Retrieved from https://www.business.qld.gov.au/running-business/it/digital-strategy/key-components
Study Document
Developing Ethical Leaders In Law Enforcement
...Senior management Developing Ethical Leaders in Law Enforcement
At any point in time but especially during periods of social and political unrest, American citizens look to law enforcement authorities to provide them with the informed guidance and support they need to navigate their ways through these challenging times successfully. It is therefore incumbent upon law enforcement agencies at every level to create an organizational culture that places a high priority of ethical policing practices and to develop ethical leaders that can model the way for their subordinates. To this end, the purpose of this paper is to provide a review of the relevant literature to explicate the importance of ethical leadership and to identify strategies for developing ethical leaders in law enforcement today. A summary of the research and key findings concerning these issues are presented in the paper’s conclusion.
Review and Discussion
Importance of Ethical Leadership in Law Enforcement
One of……
References
References
Hughes, P. J. (2017, January 1). A new sheriff in town. Advancing Women in Leadership, 31, 8-13.
Law enforcement code of ethics. (2020). The International Association of Chiefs of Police. Retrieved from https://www.theiacp.org/resources/law-enforcement-code-of-ethics .
Law enforcement facts. (2020). National Law Enforcement Officers Memorial Fund. Retrieved from https://nleomf.org/facts-figures/law-enforcement-facts .
McCarthy, N. (2019, May 8). The number of U.S. police officers killed in the line of duty increased law year. Forbes. Retrieved from https://www.forbes.com/sites/niallmccarthy/2019/05/08/the-number-of-u-s-police-officers-killed-in-the-line-of-duty-increased-last-year-infographic/
Owens, K. M. & Pfeifer, J. (2009, June). Police leadership and ethics: Training and policy recommendations. Canadian Journal of Police and Security Services, 1(2), 124-130.
Steirheim, M. (2020, March). The importance of ethical leadership and moral courage in pubic management. Public Management, 102(3), 19-23.
Study Document
Suicide Prevention Intervention In The Emergency Department
...Senior management Lack of Mental Treatment and Support
Introduction and Overview
Emergency departments (EDs) can play a major role in reducing the risk and occurrence of suicide, self-harm and harm caused to others by taking steps to create a safety plan for the patient (Stanley et al., 2018). However, many EDs do very little to actually assist patients in this regard. My own experience at Legacy Treatment Center, where I interned, allowed me to see as much. Legacy is in Lee County’s Screening Center for Mental Health Crisis and is located inside Main St Hospital, and patients from all over the county are processed through the Emergency Room. At Legacy, patients will be screened using the Columbia Assessment to see whether they are currently suicidal, homicidal or a danger to others. However, these patients are not offered counseling services. Instead, they are referred or voluntarily or involuntarily committed. The lack of any……
References
References
Appleby, L., Morriss, R., Gask, L., Roland, M., Lewis, B., Perry, A., ... & Davies, L. (2000). An educational intervention for front-line health professionals in the assessment and management of suicidal patients (The STORM Project). Psychological medicine, 30(4), 805-812.
Belmont Report. (1979). Ethical Principles and Guidelines for the Protection of Human
Subjects of Research The National Commission for the Protection of Human Subjects of Biomedical and Behavioral Research. Department of Health, Education, and Welfare. Retrieved from https://www.hhs.gov/ohrp/regulations-and-policy/belmont-report/index.html
Browne, V., Knott, J., Dakis, J., Fielding, J., Lyle, D., Daniel, C., ... & Virtue, E. (2011). Improving the care of mentally ill patients in a tertiary emergency department: development of a psychiatric assessment and planning unit. Australasian Psychiatry, 19(4), 350-353.
Burnette, C., Ramchand, R., & Ayer, L. (2015). Gatekeeper training for suicide prevention: A theoretical model and review of the empirical literature. Rand health quarterly, 5(1).
Callaghan, P., Eales, S., Coates, T., & Bowers, L. (2003). A review of research on the structure, process and outcome of liaison mental health services. Journal of Psychiatric and Mental Health Nursing, 10(2), 155-165.
Chatterjee, R. (2018). A Simple Emergency Room Intervention Can Help Cut Suicide Risk. Retrieved from https://www.npr.org/sections/health-shots/2018/07/11/628029412/a-simple-emergency-room-intervention-can-help-cut-future-suicide-risk
Cooper, J., Kapur, N., Webb, R., Lawlor, M., Guthrie, E., Mackway-Jones, K., & Appleby, L. (2005). Suicide after deliberate self-harm: a 4-year cohort study. American Journal of Psychiatry, 162(2), 297-303.
Study Document
The Cleveland Clinic Health
...Senior management Cleveland Clinic Case Study
Introduction
The Cleveland Clinic is a large health care provider based in Cleveland, but with some expansion under its belt already. The Clinic has in recent years been an innovator in a number of areas, and an early adopter in others such as the use of information technology. These approaches have set the Clinic up for success. Since 1999, operating revenue has increased consistently, each year, including the recession years of 2008 and 2009, going from around $2.3 billion in 1999 to nearly $7 billion in 2014. While the operating margin has fluctuated during that period, it has been above zero since 2002 and is on a two-year upward trend. Thus, there is significant success attached to recent endeavors. For the leadership of the Cleveland Clinic, there are a number of strategic and tactic options on the table, including those with respect to international expansion, operating……
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