Perception Essays (Examples)
Study Document
Nike S Colin Kaepernick Ad Campaign
...Perception Nike
Executive Summary
Nike’s decision to tap into “woke culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. This paper discusses the strategic issue underlying Nike’s controversial campaign and shows how it was intended to leverage “woke culture” and gain competitive advantage in an industry that had largely stayed quiet on socio-political issues. This paper provides an external analysis, internal analysis, and financial analysis before addressing the strategic issue. Alternatives are also discussed along with a recommendation and an implementation plan. Before beginning, background information on Nike is provided here below.
Company Vision/Mission
Nike’s Vision is to “to bring inspiration and innovation to every athlete in the world.” Its mission is to create “groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Social Media Campaign Discouraging Binge Drinking Among Teens
...Perception Social Media Campaign: Discouraging Binge Drinking Among Teens
Problem Definition
Binge drinking, according to the Centers for Disease Control and Prevention – CDC (2019), could be defined as “a pattern of drinking that brings a person’s blood alcohol concentration (BAC) to 0.08 g/dl or above… typically happens when men consume 5 or more drinks or women consume 4 or more drinks in about 2 hours.” As the CDC further points out, in every six US adults, one binge drinks a minimum of four times in a month. It is, thus, apparent that the problem of excessive consumption of alcohol is rather widespread across the nation. The issue becomes even worse when binge drinking is increasingly becoming common amongst teenagers.
The National Institute on Alcohol Abuse and Alcoholism – NIAAA (2020) observes that underage drinking is one of the main concerns facing the country at present. In the words of NIAAA……
References
References
Centers for Disease Control and Prevention – CDC (2019). Binge Drinking. Retrieved from https://www.cdc.gov/alcohol/fact-sheets/binge-drinking.htm
Centers for Disease Control and Prevention – CDC (2020). Underage Drinking. Retrieved from https://www.cdc.gov/alcohol/fact-sheets/underage-drinking.htm
Grenard, J.L., Dent, C.W. & Stacy, A.L. (2013). Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems. Pediatrics, 131(2), e369-e379.
Karen, P., Wei, Q. & Scott, L. (2017). Binge drinking and academic performance, engagement, aspirations, and expectations: a longitudinal analysis among secondary school students in the COMPASS study. Health Promot Chronic Dis Prev Can., 37(11), 376-385.
National Institute on Alcohol Abuse and Alcoholism – NIAAA (2020). Underage Drinking. Retrieved from https://www.niaaa.nih.gov/publications/brochures-and-fact-sheets/underage-drinking
Rothoni, A. (2019). Teenagers’ Everyday Literacy Practices in English: Beyond the Classroom. New York, NY: Springer Nature.
Study Document
Psychology
...Perception Psychology
Question 1
What differentiated the control group from the two experimental groups and the two experimental groups from each other?
The aim of the experiment is key to differentiating all the groups involved: groups A, B, and control. Festinger and Carlsmith (1959) were trying to identify the occurrence of cognitive dissonance in the experiment through the motivations of the groups, thereby proving the validity of their theory over the behaviorist and reinforcement approach. The main difference between all the groups is the motivation/level of dissonance experienced. The control group experienced no dissonance, as they were not required to lie about the experimental procedure nor offered monetary compensation; the other groups were, however, motivated to lie via monetary compensation. Groups A and B are further differentiated by their level of “induced dissonance” through the amount of monetary compensation offered to them: group A received $1, which is significantly less than……
References
References
Cherry, K. (2020). The Incentive Theory of Motivation. Retrieved from: https://www.verywellmind.com/the-incentive-theory-of-motivation-2795382
Festinger, L., & Carlsmith, J. M. (1959). Thoughts out of tune. Journal of Abnormal and Social Psychology, 58, 203-210.
Izuma, K., & Murayama, K. (2019). The neural basis of cognitive dissonance. In E. Harmon-Jones (Ed.), Cognitive dissonance: Reexamining a pivotal theory in psychology (p. 227–245). American Psychological Association. https://doi.org/10.1037/0000135-011
Legg, T. (2019). Cognitive dissonance: What to know. Retrieved from: https://www.medicalnewstoday.com/articles/326738#overview
McLeod, S. (2018). Cognitive dissonance. Retrieved from https://www.simplypsychology.org/cognitive-dissonance.html
Northrup, C. (2018). 4 ways to reduce cognitive dissonance. Retrieved from: https://www.drnorthrup.com/4-ways-to-reduce-cognitive-dissonance/
Silverman, K., Jarvis, B. P., Jessel, J., & Lopez, A. A. (2016). Incentives and motivation. Translational Issues in Psychological Science, 2(2), 97–100. DOI:10.1037/tps0000073 Retrieved from: https://sci-hub.tw/10.1037/tps0000073
Van Kampen, H. S. (2019). The principle of consistency and the cause and function of behaviour. Behavioural processes, 159, 42-54. Retrieved from: https://scihub.tw/https://doi.org/10.1016/j.beproc.2018.12.013
Study Document
Marijuana Is An Addictive Drug
… and candies for it to be consumed. This produces the same effect as that of smoking it. Marijuana being a psychoactive drug alters perception. It contains tetrahydrocannabinol (THC), which is a chemical compound that causes the effects of the drug (Uhl, Koob and Cable 8). People experience ……
References
References
Ford, Benjamin M, et al. \\\\\\"Synthetic Pot: Not Your Grandfather’s Marijuana.\\\\\\" Trends in Pharmacological Sciences 38.3 (2017): 257-76. Print.
Hefner, Kathryn R, Mark J Starr, and John J Curtin. \\\\\\"Altered Subjective Reward Valuation among Drug-Deprived Heavy Marijuana Users: Aversion to Uncertainty.\\\\\\" Journal of abnormal psychology 125.1 (2016): 138. Print.
Miller, NS, T Oberbarnscheidt, and MS Gold. \\\\\\"Marijuana Addictive Disorders: Dsm-5 Substance-Related Disorders.\\\\\\" J Addict Res Ther S 11 (2017): 2. Print.
Uhl, George R, George F Koob, and Jennifer Cable. \\\\\\"The Neurobiology of Addiction.\\\\\\" Annals of the New York Academy of Sciences 1451.1 (2019): 5. Print.
Wong, Su-Wei, and Hsien-Chang Lin. \\\\\\"Medical Marijuana Legalization and Associated Illicit Drug Use and Prescription Medication Misuse among Adolescents in the Us.\\\\\\" Addictive behaviors 90 (2019): 48-54. Print.
Study Document
Eating Disorder
… will you initiate based on this MENTAL HEALTH priority (ies)?
Nursing Interventions
Rationale
Expected Outcome
Cognitive-behavioral intervention
Supportive psychotherapy
To address altered mood, perceptions and depressive symptoms
Need to address the patient’s experience and emotional impact
Improve patient’s engagement in the care process and reduce depressive symptoms
……
Study Document
Change Management At Nike
...Perception Why Nike Needs to Cut Colin Kaepernick
Executive Summary
Nike’s decision to tap into “woke culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. Nike needs to change the way it approaches its consumer base in America while simultaneously addressing the supply chain issues that have arisen as a result of COVID-19, which has caused major production problems for Nike in Asia. While Nike has been active in promoting the ultimate Trump antagonist in Colin Kaepernick, it is now time to bury the hatch and put America first but cutting ties with Kaepernick and opening up production in the US so as to 1) bring manufacturing back to America and solve the supply chain problems caused by the virus, and 2) to help put Americans back to……
References
Bibliography and References
Balaji, S., & Murugaiyan, M. S. (2012). Waterfall vs. V-Model vs. Agile: A comparative study on SDLC. International Journal of Information Technology and Business Management, 2(1), 26-30.
Boehm, B. (2002). Get ready for agile methods, with care. Computer, (1), 64-69.
Boehm, B. (2007). A survey of agile development methodologies. Laurie Williams, 45, 119.
Fernandez, D. J., & Fernandez, J. D. (2008). Agile project management—agilism versus traditional approaches. Journal of Computer Information Systems, 49(2), 10-17.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Cameron, E. and Green, M. (2015), Making Sense of Change Management: A complete Guide to the Models, Tools and Techniques of Organizational Change. Kogan Page: London
Kotter, J. P. (2012). Leading Change. Harvard Business Review Press.
TMZ. (2018). Kaep Deal Adds Up... WE GOT NIKE'S CUSTOMER BREAKDOWN. Retrieved from https://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/
Study Document
How Healthcare Policy Impacts Advanced Practice Nursing
...Perception How Healthcare Policy Impacts APN
Explanation of how healthcare policy can impact the advanced practice nurse profession
The role of APN is to provide primary, specialty, and acute care through assessment, diagnosis, and treatment of those who seek healthcare services. Healthcare policies are meant to improve healthcare services, and thus, they affect the APN profession. However, the specific effect of any policy depends on the specific policy (Taft & Nanna, 2008). For example, one of the policies that affected the APN profession was the Affordable Care Act (ACA). This act, at its core, was to provide healthcare to the marginalized, to those with chronic sicknesses, and at the same time, more healthcare from the hospital in favor of outpatient.
Because of the nature of the ACA, the APN profession was impacted through the increment of persons seeking healthcare. There were more- and sicker patients entering the healthcare system, and thus,……
References
References
Choi, P. P. (2015). Patient advocacy: the role of the nurse. Nursing Standard (2014+), 29(41), 52.
Flemming, P. L. (2017). Building a Climate of Change with a link through Transformational Leadership and Corporate Culture: A Management key to a Global Environment. International Journal of Business and Social Research, 7(1), 44-55.
Gerber, L. (2018). Understanding the nurse\\\\\\\\\\\\'s role as a patient advocate. Nursing2019, 48(4), 55-58.
Lathrop, B., & Hodnicki, D. R. (2014). The Affordable Care Act: Primary care and the doctor of nursing practice nurse. Online Journal of Issues in Nursing, 19(2).
Metz, S., Piro, J. S., Nitowski, H., & Cosentino, P. (2019). Transformational Leadership: Perceptions of Building-Level Leaders. Journal of School Leadership, 29(5), 389-408.
Taft, S. H., & Nanna, K. M. (2008). What are the sources of health policy that influence nursing practice?. Policy, Politics, & Nursing Practice, 9(4), 274-287.
Study Document
God Of Old Testament Versus God Of New Testament
God of the Old Testament is the same as the God of the New Testament
Mathewson, Dave. \"Reading Heb 6: 4-6 in light of the Old Testament.\" Westminster theological journal 61, no. 2 (1999): 209-226.
This particular article aims to propose an additional aspect that has not been adequately considered in the interpretation of Hebrews 6:4-6 to offer new exegetical understanding into comprehending this confusing passage. More precisely, the author looks to suggest reading Hebrews 6:4-6 in light of an Old Testament matrix since according to the author, a great portion of the interpretation of this part of Hebrews arises from the failure of not appreciating its Old Testament background.
Osredkar, Mari Jo�e. \"Forgiveness as the Summation of the Gospel Ethics of God.\" Bogoslovni vestnik 78 (2018): 313-323.
Here, the author maintains that the revelation of God doesn't necessarily fall from the heavens, but man acknowledges the word of God in the human word.……
References
References
Astika, Made. \\\\\\\\\\\\"The Relationship Between Old And New Testament: A Study On Contemporary Debate Of Methodology Of The Old Testament Theology.\\\\\\\\\\\\" Jurnal Jaffray 11, no. 1 (2013): 129-149.
Baah-Odoom, Dinah, and Frimpong Wiafe. \\\\\\\\\\\\"The Importance Of The Old Testament To The Christian Spirituality.\\\\\\\\\\\\" The International Journal of Social Sciences and Humanities Invention, Vol. 3 iss. 7, (2016); 2414-2425.
Baker, David L. Two Testaments, One Bible: The Theological Relationship between the Old and New Testaments. InterVarsity Press, 2010.
Jasper, F. N. \\\\\\\\\\\\"The Relation of the Old Testament to the New: Part I.\\\\\\\\\\\\" The Expository Times 78, no. 9 (1967): 228-232.
Lamb, David T. God Behaving Badly: Is the God of the Old Testament Angry, Sexist and Racist?. InterVarsity Press, 2011.
Longman, Tremper III. Making Sense of the Old Testament (Three Crucial Questions): Three Crucial Questions. Baker Books, 1999.
Mathewson, Dave. \\\\\\\\\\\\"Reading Heb 6: 4-6 in light of the Old Testament.\\\\\\\\\\\\" Westminster theological journal 61, no. 2 (1999): 209-226.
Newman, Kelly D. \\\\\\\\\\\\"To Know the One True God: Reconciling the God of the Old Testament with the God of the New Testament.\\\\\\\\\\\\" Masters of Arts in Religious Education, Brigham Young University. (2006).
Study Document
Blinded By Sight Seeing Race Through The Eyes Of The Blind
… mistake his pistol for his Taser gun. The officer was acquitted by an all-white jury. Even though there were videos and eyewitnesses, the perceptions of individuals who witnessed the crime were completely different. Racial biases, in other words, colors judgement to the point of quite literally affecting ……
References
Works Cited
Obasogie, Osagie. Blinded by Sight: Seeing Race Through the Eyes of the Blind. Stanford, CA: Stanford University Press, 2014.
Study Document
How Different People And Countries Are Managing Coronavirus COVID 19
… fighting this pandemic as it spreads across Nigeria? How much contact have you had with other leaders throughout the nation and what is perception of their willingness to do what has to be done?
5. Are you concerned about the impact this virus could have on the ……
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