New York City Essays (Examples)
Study Document
Healthcare Marketing
... york city
Introduction
When it comes to healthcare marketing there are certain restrictions that have to be followed under U.S. law. For example, the FDA has rules for companies that want to market pharmaceuticals directly to consumers. Truth-in-advertising laws have to be complied with. Stark Law rules and HIPAA rules both determine the extent to which social media platforms can be used by medical companies, with respect to doctors gaining referrals and the potential for patient information to be spread publicly in violation of the privacy rights of patients (Lane, 2019). Moreover, aside from issues of compliance, the nature of marketing has changed to such an extent within the last few decades that much of advertising itself has migrated from old media to new media to focus on targeted consumers. The Digital Age has ushered in a new era of communication: more and more people turn to the Internet for information and……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
The Modern World Of Autonomy Vs Heteronomy
... york city Introduction
In the world today, information societies, all referred to as digital or postindustrial societies, are among the latest developments and are mainly founded on the generation of services and information. Information societies are powered by digital technology, and high-tech organizations like Microsoft, RIM, and Apple are its version of steel and railroad production companies. Given that the information societies’ economy is steered by knowledge, great power lies among those in control of the production, storage, and distribution of information (Steiner and Stewart, 527). Social classes are subdivided by peoples’ access to an education, because without any communication and technical skills, individuals part of an information society do not have any means to succeed.
Theoretical perspectives on modern society
Whereas several sociologists have conducted various research on social and society interactions, Max Weber and Karl Max established different theoretical strategies to assist us in understanding the development and growth of……
References
Works cited
Gerth, H. H., and C. Wright Mills. \\\\\\\\\\\\"Politics as a Vocation.\\\\\\\\\\\\" From Max Weber: Essays in Sociology (1946): 77-128.
Little, William. “Chapter 4. Society and Modern Life.” Introduction to Sociology – 2nd Canadian Edition. (n.d.). Web.
Lumen Learning. “Theoretical Perspectives on Society.” Society and Social Interaction. (n.d.). Web.
Marx, Karl, and Friedrich Engels. \\\\\\\\\\\\"The Communist Manifesto.\\\\\\\\\\\\" Selected Works bu Karl Marx and Frederick Engels. Neu York: International Publishers 1363 (1848). 108-127.
Marx, Karl. \\\\\\\\\\\\"Economic and philosophical manuscripts.\\\\\\\\\\\\" Early writings 333 (1844) 75–112.
Marx, Karl. Grundrisse: Foundations of the critique of political economy. Penguin UK, 2005. 82-111.
Steiner, Pierre, and John Stewart. \\\\\\\\\\\\"From autonomy to heteronomy (and back): The enaction of social life.\\\\\\\\\\\\" Phenomenology and the Cognitive Sciences 8.4 (2009): 527.
Weber, Max. The protestant ethic and the spirit of capitalism. New Introduction and Translation by Stephen Kalberg. ROXBURY PUBLISHING COMPANY, 2001. 13-37
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