Marketing Strategy Essays (Examples)
Study Document
Lululemon Strategic Management
… personnel, and store ambience (Gamble, Peteraf & Thompson, 2019). This paper discusses strategic management for Lululemon Athletica Inc in relation to its business strategy and practices.
Competitive Forces Confronting Lululemon
Even though Lululemon has remained profitable over the years, the company is faced by various competitive forces … potential areas for cost savings and the reasons for increased costs. Insights from the analysis should be utilized to determine a new business strategy going into 2017.
Secondly, Lululemon should transform its business audience to incorporate a wider target audience to help improve profit margins. The company … people and seniors as part of the target market, which would require using a different competitive approach other than the current focused differentiation strategy. In this case, the firm should adopt a brand differentiation strategy in order to reach a wider target market.
Third, Lululemon’s CEO and management should capitalize on its constant……
References
Reference
Gamble, J.E., Peteraf, M.A. & Thompson, A.A. (2019). Essentials of strategic management: The quest for competitive advantage (6th ed.). New York, NY: McGraw-Hill Education.
Study Document
Advantages And Disadvantages Of Interrelationships Between Organizational
… Organisational Structure
Organizational Functions
The functions of an organization take into account the different aspects undertaken by the business including production or manufacturing, marketing, sales, accounting as well as research and development. In accordance to Sherman and Thompson (2019), the organizational structure delineates the relationship and interrelations … dissimilar lines of production, the department for every line of production has its own functional groups, for instance, accounting, research and development, and marketing (Jones, 2013). The advantage of this is that every division of the organization has the staff to undertake all the essential functions. Fundamentally, … 2008). Within a matrix organizational structure, the advantage is that every employee operates within a function-oriented department, for instance, finance or sales and marketing, but the employee can be apportioned to projects under various supervisors or managers and also placed into teams with other employees who have ……
References
References
Air India. (2019). Board of Directors. Retrieved from: http://www.airindia.in/board-of-directors.htm
Aquinas, P. G. (2008). Organization structure and design. India: Excel Books India.
Burns, T., & Stalker, G. M. (2005). Mechanistic and organic systems. Organizational Behavior, 2, 214-25.
Choo, S., & Bowley, C. (2007). Emerald Article: Using training and development to affect job satisfaction. Journal of Small Business and Enterprise Development, 14(2),339 - 352.
Cichocki, P., & Irwin, C. (2014). Organization design: A guide to building effective organizations. Kogan Page Publishers.
Civil Aviation. (2019). About Us: Organizational Setup. Retrieved from: http://www.civilaviation.gov.in/en/aboutus/orgsetup
Cunliffe, A. L. (2008). Organization theory. New York: Sage.
Cunliffe, A. L., & Luhman, J. T. (2012). Key concepts in organization theory. New York: Sage.
Study Document
Home Depot Response To COVID 19
… had significant positive impacts on its profitability and market size as it attracts more customers to the business. As part of this differentiation strategy and efforts, Home Depot focuses on products that can save time and money for all its customers. During this global pandemic, the company … focuses on products that can save time and money for all its customers. During this global pandemic, the company has maintained its differentiation strategy as a key factor for continued operations and profitability. However, the company has differentiated itself from its rivals by increasingly focusing on providing … by increasingly focusing on providing essential products and services. The focus on essential products and services is a key aspect of its differentiation strategy that has helped maintain its operations amidst the pandemic. At a time when many retailers are forced to close, Home Depot’s provision of … time when many retailers are……
References
References
Cheng, A. (2020, April 1). Walmart, Home Depot Implement Safety Measures Amid Coronavirus Pandemic. More Companies Should Follow Suit. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/andriacheng/2020/04/01/walmart-home-depot-did-the-right-thing-on-this-front-to-flatten-coronavirus-curve-more-companies-should-follow/#60e61a9a24d3
Home Depot Product Authority. (2020). COVID-19 Update: How Home Depot is Responding. Retrieved April 29, 2020, from https://corporate.homedepot.com/newsroom/covid-19-update-how-home-depot-preparing-and-responding
Kawshala, H. (2017, February). Theorizing the Concept of Core Competencies: An Integrative Model Beyond Identification. International Journal of Scientific and Research Publications, 7(2), 253-256.
Putra, Y.S., Sudarmiatin & Suharto. (2018, April 23). Analysis of Differentiation Strategies to Create Competitive Advantages in Facing Global Markets. In The first international research conference on economics and business, 254-269. DOI 10.18502/kss.v3i3.1888
Trefis Team. (2017, May 30). A Closer Look at Home Depot’s Growth Strategy. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/greatspeculations/2017/05/30/a-closer-look-at-home-depots-growth-strategy/#6c6e177b2e76
Study Document
The Cleveland Clinic Health
… technology. The choice of different options will reflect the broader strategic thrust of the organization, so the first step in determining the optimal strategy is to understand the high level strategy that the Cleveland Clinic should pursue.
Differentiation
The differentiated strategy is one of the basic strategies that Michael Porter has identified, along with cost leadership and hybrid strategies. At the heart of the … one of the basic strategies that Michael Porter has identified, along with cost leadership and hybrid strategies. At the heart of the differentiated strategy is an approach that places a premium on service and product excellence, and doing things differently than competitors. In health care, where there … an opportunity to differentiate. At the low end of the market, services are likely to be more standardized.
One element of the differentiated strategy is to improve the patient care experience. The Cleveland Clinic has been……
Study Document
Teenage Health Vulnerabilities With Substance Abuse US
… and Alateen;
· Advocates for Recovery;
· Big Brothers and Sisters;
· Council on Alcohol and Drug…[break]…inherent in your program. How could social marketing and mass media help your program?
One of the more challenging aspects of treating adolescent substance abuse is the fact that the overwhelming … they need treatment and almost never seek it on their own” (para. 7). This reluctance means that the program can benefit from social marketing using online resources that are popular with young people such as Facebook and Twitter. These online resources can serve as a valuable tool ……
References
References
A public health-based approach. (2019). Rural Health. Retrieved from https://www.ruralhealth info.org/toolkits/substance-abuse/1/public-health-based-approach.
Barker, P. (2009). Psychiatric and mental health nursing: The craft of caring. London: Hodder Arnold.
Burrow-Sanchez, J. J. (2009, Summer). Understanding adolescent substance abuse: Prevalence, risk factors, and clinical implications. Journal of Counseling and Development, 84(3), 283-288.
Guy, X. & Slesnick, N. (2016, April). Changes in family relationships among substance abusing runaway adolescents: A comparison between family and individual therapies. Journal of Marital and Family Therapy, 42(2), 299-302.
National Institute on Drug Abuse. (2019). Principles of adolescent substance use disorder treatment: A research-based guide. Retrieved from https://www.drugabuse.gov/ publications/principles-adolescent-substance-use-disorder-treatment-research-based-guide/principles-adolescent-substance-use-disorder-treatment.
Schwartz, R. C. & Smith, S. D. (2009, October). Screening and assessing adolescent substance abuse: A primer for counselors. Journal of Addictions & Offender Counseling, 24(1), 23-26.
The United States war on drugs. (2017 ). Stanford University. Retrieved from https://web. stanford.edu/class/e297c/poverty_prejudice/paradox/htele.html.
Youth.gov. (2019). Substance abuse agencies. Retrieved from https://youth.gov/youth-topics/substance-abuse/prevalence-substance-use-abuse-and-dependence .
Study Document
Introduction And Literature Review On Esports
… with fans filling stadiums that hold 91,000 people (Stewart, 2017). Based on their proven spectator appeal and growing popularity worldwide, the advertising and marketing potential of eSports is even greater than it is for many traditional sports. Most eSports also demand both physical and psychological training, good … greater than it is for many traditional sports. Most eSports also demand both physical and psychological training, good sportsmanship practices, teamwork, and game strategy. Because they resemble traditional sports from the player perspective and the perspective of spectators and marketers, eSports can and should be considered “real … bring in new sources of revenue for schools and also because eSports can teach students the essential qualities of good sportsmanship and discipline.
marketing, spectator appeal, a specialized set of mental, social, and physical skills, strategy, and training are all dimensions of eSports. Both scholarly and popular texts focusing on the global phenomenon……
References
References
Hallmann, K. & Giel, T. (2018). eSports--Competitive sports or recreational activity? Sport Management Review 21(1): 14-20.
Keiper, M. C., Manning, R. D., Jenny, S., Olrich, T., & Croft, C. (2017). No reason to LoL at LoL: the addition of esports to intercollegiate athletic departments. Journal for the Study of Sports and Athletes in Education, 11(2), 143–160. doi:10.1080/19357397.2017.1316001
Moosa, T. (2017). eSports are real sports. The Guardian. 11 Aug, 2017. Retrieved from https://www.theguardian.com/commentisfree/2017/aug/11/esports-olympic-video-games-ioc-gaming
Pereira, A.M., Brito, J., Figueiredo, P., et al. (2019). Virtual sports deserve real sports medical attention. BMJ Open Sport & Exercise Medicine 5(1): https://bmjopensem.bmj.com/content/5/1/e000606.abstract
Rosen, G. (2017). Should e-sports be considered real sports? The Telescope. Retrieved from https://www.palomar.edu/telescope/2017/11/14/should-e-sports-be-considered-real-sports-pro/
Stewart, J. (2017). Why esports ARE real sports: Video gamers\\\\\\' talents compare with those of athletes and their tournaments rival viewing figures of sport events. Mail Online. 24 Aug, 2017. Retrieved from https://www.dailymail.co.uk/sport/esports/article-4812762/Why-esports-real-sports.html
Study Document
Individuals Using Customary Practices In Times Of Crises
...Marketing strategy Allen-Meares, P. & Garvin, C. (Eds.). (2000). The Handbook of Social Work Direct Practice. New York, SAGE. This is not a primary source, but the definition of crisis could be used in the proposal.
An assessment of the customary practices utilized by individuals in times of crisis would not be complete without a clear definition of ‘crisis’ in the context of the said practices. In seeking to define the term crisis, the cited authors of the relevant piece in the volume are definite that we must base our perspectives on subjective reality. This is more so the case given that “what precipitates a crisis episode in one individual might not generate such a response in another person” (327). This is true for communities as well. It, therefore, follows that this is an essential resource in the definition of what constitutes a crisis at both the individual and community levels. This……
References
Roberts. A.R. (Ed.). (2005). Crisis Intervention Handbook: Assessment, Treatment, and Research (3rd ed.). New York, NY: Oxford University Press.
Sama’ila, A. (2019). Economic crisis and the coping strategies of indigenous automobile entrepreneurs in northern Nigeria, 1983-2014. Sociology International Journal, 3(6), 437-442.
Study Document
Purchasing And Supply Management
… a better outcome for one’s firm. This is what is known as obtaining the competitive advantage (Monczka & Handfield, 2016). The competitive advantage strategy for negotiating prices is one of the best when there are multiple suppliers that can supply the firm with what it needs. In … it needs. In a market where suppliers are few and thus have the advantage, competitive advantage is not going to be the best strategy to use. In any event, the aim should be to identify one’s bottom line and then to ask for more than one might … great deal more material for consideration, such as the role that lean manufacturing can play in the supply chain by developing a business strategy of “doing more with less” (p. xvii). However, the supply chain focused manufacturing planning model that Benton (2013) gives is fundamentally in line ……
References
References
BDC. (2019). 6 ways the purchasing department can improve your business. Retrieved from https://www.bdc.ca/en/articles-tools/operations/purchasing/pages/purchasing-department-objectives.aspx
Benton, W. C. (2013). Supply chain focused manufacturing planning and control. Nelson Education.
Burt, D. N. (2010). Supply Management, 8th Edition. Devry.
Harland, C., Brenchley, R., & Walker, H. (2003). Risk in supply networks. Journal of Purchasing and Supply management, 9(2), 51-62. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.471.2910&rep=rep1&type=pdf
Holmlund, M. & Strandvik, T. (1999) Perception configuration in business relationship, Management Decision, 37(9), 686-696
MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and thedirect sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login
Monczka, R. & Handfield, R. (2016). Purchasing and supply chain management. Boston, MA: Cengage.
NC State University. (2003). Negotiating for success. Retrieved from https://scm.ncsu.edu/scm-articles/article/negotiating-for-success
Study Document
Branding Study
… the 1980s to over $80 per share today. While not all of the company’s stock performance can be attributed to the company’s branding strategy (share buybacks and central bank intervention also help to keep stock prices levitated), Nike’s brand has become so recognizable and trusted that it ……
References
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/
Global News. “Nike shoes burn on social media as Colin Kaepernick features in ‘Just Do It’ campaign.” Global News, 2018 https://globalnews.ca/news/4425379/nike-shoes-burn-colin-kaepernick/
Morning Consult. “Nike's Favorability Drops Double Digits Following New ‘Just Do It’ Campaign with Colin Kaepernick.” Morning Consult, 2019. https://morningconsult.com/form/nike-kaepernick-report/
Peters, Jeremy. “The Birth of ‘Just Do It’ and Other Magic Words.” The New York Times, 19 Aug 2009. https://www.nytimes.com/2009/08/20/business/media/20adco.html?_r=3&ref=busine ss
Storey, G. “Nike and the importance of meaningful brand values.” Polpeo, 2019. https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Gun Violence Among African American Community
...Marketing strategy Gun Violence Effect on African American Community
Introduction
The African American community has faced the brunt of the criminal justice system in the aftermath of gun violence. For starters, the violence takes a toll on these communities. The violence that emanates from the use of guns and other incidences of shooting rips families apart and tears the family and community fabric. There's often a second devastating effect that results from the violence. The police frequently have to stop members of the colored community on the streets and run inspections. The outcome is that the community becomes suspicious of the law enforcement authorities. Indeed, any government departments, including but not limited to the police, are under thorough scrutiny regarding the treatment of people of color. There are calls for reforms in the justice system owing to the disproportionate numbers of people of color in incarceration. Also, the increase in gun violence……
References
References
Armstrong, M., & Carlson, J. (2019). Speaking of trauma: The race talk, the gun violence talk, and the racialization of gun trauma. Palgrave Communications, 5(112). https://doi.org/10.1057/s41599-019-0320-z
Maxson, C. L., Hennigan, K, and D. C. Sloane. (2003). For the sake of the neighborhood? Civil gang injunctions as a gang intervention tool in Southern California. In Scott H. Decker, Ed. Policing Gangs and Youth Violence. Belmont, CA: Wadsworth/Thomson Learning
Morris, S. (2018). Mass shootings in the US: There have been 1,624 in 1,870 days. The Guardian. https://www.theguardian.com/us-news/ng-interactive/2017/oct/02/america-mass-shootings-gun-violence
Payne, B. K. (2006). Weapon bias: split-second decisions and unintended stereotyping. Curr Directions Psychological Sci, 15(6), 287–291.
Roman, J. K. (2013).Race, justifiable homicide, and stand your ground laws: Analysis of FBI supplementary homicide report data. Retrieved from http://www.ncjrs.gov/App/publications/abstract.aspx?ID=265405
Schopper, D., Lormand, J. D.,&Waxweiler, R (eds). (2006).Developing policies to prevent injuries and violence: guidelines for policy-makers and planners. Geneva, World Health Organization.
Tate, J., Jenkins, J., Rich, S., Muyskens, J., Elliott, K., Mellnik, T., &Williams, A. (2016).How the Washington Post is examining police shootings in the United States. The Washington Post.
Tita, G. E., Troshynski, E., & Graves, M. (2007). Strategies for reducing gun violence: The role of gangs, drugs, and firearm accessibility. Research Report: National Crime Prevention Centre (NCPC). Retrieved from https://www.publicsafety.gc.ca/cnt/rsrcs/pblctns/rdcng-gn-vlnc/rdcng-gn-vlnc-eng.pdf
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