Industry Analysis Essays (Examples)
Study Document
Nike S Colin Kaepernick Ad Campaign
… the strategic issue underlying Nike’s controversial campaign and shows how it was intended to leverage “woke culture” and gain competitive advantage in an industry that had largely stayed quiet on socio-political issues. This paper provides an external analysis, internal analysis, and financial analysis before addressing the strategic issue. Alternatives are also discussed along with a recommendation and an implementation plan. Before beginning, background information on Nike … strategies focus on product differentiation, market niche, and building customer loyalty. Its corporate strategy focuses on diversification, international appeal, and developing partnerships.
External analysis
industry/Competition—Five Forces
Current Rivalry Opportunities
· Online sales represent a great growth area, as the shift to e-commerce has caused brick and mortar retail … are true brand players at the international level
Bargaining Power of Supplier Threats
· The suppliers in Asia are major inputs in the industry and if Asian markets collapse from Covid-19 as is……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
… increased energy. The popularity of energy drinks is also increasing because of their association with different sports disciplines and with the alcoholic beverages industry.
The Lemon Thirst Beverage Company is one of the latest entrants into the energy drinks segment of the beverages industry. The Company is based in Ogden City in the State of Utah. Its flagship beverage will be the Lemon Thirst energy drink. The … These values were adopted by the Company since they are the same values upheld by many people across the State of Utah.
Situation analysis
An energy drink is a special beverage that is formulated to provide an increase in physical and mental energy. Most energy drinks on … healthier in two ways. First, because it is made of natural ingredients. Second, because it does not deliver too many calories (Mahajan, 2020).
industry Overview
As of 2018, the international energy drinks segment……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
Strengths And Weaknesses Of Various Organizational Behavior Theories
… Power, Complexity Theory and Resource Dependence Theory. An explanation concerning the fundamental concepts of each of these three theories is followed by an analysis of their respective importance to a business. In addition, an evaluation of the strengths and weaknesses of each of these three theories as … negative ways that the theories impact the workforce behavior of organizations. Finally, in the context of Air India, the paper presents a critical analysis of the advantages and disadvantages of interrelationships between organizational functions and the impact that can have upon organizational structure, how structure, size and … mission.
In addition, the health care organization must also develop a clear understanding concerning where it is situated within the broader health care industry. For instance, Seidel (2019, p. 2) asks, “Will its organization be a leader in research or cutting-edge procedures? Will it be a teaching … is to its credit that……
References
References
‘About Air India.’ Air India. [online] available: http://www.airindia.in/about-airindia.htm .
Arena, MJ ‘Understanding Large Group Intervention Processes: A Complexity Theory Perspective.’ Organization Development Journal, 27, no. 1 (Spring 2009): 49-53
Braunstein, JR and Zhang, JJ ‘Dimensions of Athletic Star Power Associated with Generation Y Sports Consumption.’ International Journal of Sports Marketing & Sponsorship, 6, no. 4 (July 2005): 242-245.
Buble, M and Juras, A ‘The Relationship between Managers\\' Leadership Styles and Motivation.’ Management: Journal of Contemporary Management Issues, 19, no. 1 (June 2014): 161-165.
French, JRP & Raven, B ‘Bases of power.’ In D. Cartwright (Ed.), Studies in Social Power (pp. 150-167). Ann Arbor, MI: University of Michigan, 1959.
Gruia, GC and Kavan, M ‘An Off-Line Dual Maximum Resource Bin Packing Model for Solving the Maintenance Problem in the Aviation Industry.’ Global Economic Observer, 1, no. 1 (January 1, 2013): 135-140.
Hillman, AJ, Withers, MC and Collins, BJ ‘Resource dependence theory: A Review.’ Journal of Management, 35, no. 6 (2009): 1404-1427.
Jain, AK ‘Organizational Citizenship Behaviour as a Potential Source of Social Power.’ Indian Journal of Industrial Relations, 45, no. 3 (January 2010): 396-401.
Study Document
How Media Perpetuate Racism
… come to characterize the ruling class’ use of mass media in controlling the population (Heaggans). As Horkheimer and Adorno later showed in their analysis and dissection of the Culture industry, the controllers of mass media have essentially used the basic framework of Lynch to perpetuate the idea of racism and to use race … research question this paper will answer is: How does Lynch’s Letter to Slave Owners in the South foreshadows the role of the culture industry (i.e., Media)? Using critical theory (Adorno and Horkheimer’s theory to explain the Culture industry), this question will be answered in the following pages.
Nina Simone’s “Strange Fruit” was released in 1965, the same year Malcolm X was … generation of blacks was robbed of its unique, one-of-a-kind leaders—leaders who had defined their generation. By the 1970s, mass media and the Culture industry had put the struggle of Black America back on……
References
Works Cited
Adorno, Theodor and M. Horkheimer. The culture industry: Enlightenment as mass deception. Stardom and celebrity: A reader, 34, 2007.
Aldrige, Derick. “From Civil Rights to Hip Hop: Toward a Nexus of Ideas.” http://www.thehiphopproject.org/site/pdfs/hhp_civilRights.pdf
Blair, Elizabeth. “The Strange Story of the Man behind Strange Fruit.” NPR. http://www.npr.org/2012/09/05/158933012/the-strange-story-of-the-man-behind-strange-fruit
Cashmore, Ellis. The Black culture industry. Routledge, 2006.
Collins, Patricia Hill. "New commodities, new consumers: Selling blackness in a global marketplace." Ethnicities 6.3 (2006): 297-317.
Davis, Angela. The Meaning of Freedom. San Francisco, CA: City Light Books, 2012.
Guy, Talmadge C. "Gangsta rap and adult education." New directions for adult and continuing education 2004.101 (2004): 43-57.
Heaggans, Raphael C. "When the oppressed becomes the oppressor: Willie Lynch and the politics of race and racism in hip-hop music." West Virginia University Philological Papers 50 (2003): 77-81.
Study Document
Advantages And Disadvantages Of Interrelationships Between Organizational
… different legislations including the Aircraft Act of 1934 and the Aircraft Rules of 1937 as well as other laws relating to India’s aviation industry. This Ministry carries out directorial and executive control over involved and self-governing establishments such as the Directorate General of Civil Aviation, Bureau of ……
References
References
Air India. (2019). Board of Directors. Retrieved from: http://www.airindia.in/board-of-directors.htm
Aquinas, P. G. (2008). Organization structure and design. India: Excel Books India.
Burns, T., & Stalker, G. M. (2005). Mechanistic and organic systems. Organizational Behavior, 2, 214-25.
Choo, S., & Bowley, C. (2007). Emerald Article: Using training and development to affect job satisfaction. Journal of Small Business and Enterprise Development, 14(2),339 - 352.
Cichocki, P., & Irwin, C. (2014). Organization design: A guide to building effective organizations. Kogan Page Publishers.
Civil Aviation. (2019). About Us: Organizational Setup. Retrieved from: http://www.civilaviation.gov.in/en/aboutus/orgsetup
Cunliffe, A. L. (2008). Organization theory. New York: Sage.
Cunliffe, A. L., & Luhman, J. T. (2012). Key concepts in organization theory. New York: Sage.
Study Document
Barriers That Prevent Implementation Of IoT Within Small Businesses
… in chapter two. Chapter three provides a detailed description of the study’s qualitative methodology and chapter four presents the results of the data analysis. Finally, chapter fives provide a summary of the research together with answers to the study’s guiding research questions and subquestions.
The Implementation of … guiding Unified Theory of Acceptance and Use of Technology theoretical/conceptual framework followed by an overview of the Internet of Things (IoT) and an analysis of current trends that are having an impact on its proliferation. In addition, an examination of the risks that are associated with the … impact on its proliferation. In addition, an examination of the risks that are associated with the implementation of IoT is followed by an analysis of other barriers that prevent the implementation of IoT by small businesses. Finally, a summary of the research and the key findings that … influence, and (4) facilitating conditions……
References
References
Ahamed, J., & Rajan, A.V. (2016). Internet of Things (IoT): Application systems and security vulnerabilities. 2016 5th International Conference on Electronic Devices, Systems and Applications (ICEDSA), 1-5.
Aishah, S., Sahandi, R., Prakoonwit, S., & Khan, W. (2019). Big data and IoT opportunities for small and medium-sized enterprises (SMEs). In Handbook of Research on Big data and the IoT. doi: 10.4018/978-1-5225-7432-3.ch005
An, N. & Wang, J. (2018, October). Research and practice on innovative methods of ideological and political education for college student. Educational Sciences Theory and Practice, 18(5), 2386-2391.
Banham, R. (2016, July-August). IoT complexity: As the Internet of Things expands, the risks-and questions of liability-become more complicated. Risk Management, 63(6), 39-44.
Bhardwaj, A., Subramanyam, G. V., Avasthi, V. & Sastry, H. (2016). Review of solutions for securing end user data over cloud applications. International Journal of Advanced Computer Research, 6(27), 2277-2291.
Bok, H. (2014, September). An empirical study on factors influencing Internet advertising effects. Advances in Management, 7(9), 6-9.
Business.com. (2018). Disaster preparedness for small businesses. Business.com, September 26. Retrieved from https://www.business.com/articles/business-disaster-prep/ .
Cass, J. (2019). Internet of Things: What it is, how it works, examples and more. Just Creative. Retrieved from https://justcreative.com/2018/11/19/internet-of-things-explained/ .
Study Document
Supply Chain Management In Ethiopia
… Participants worked in both export and import markets. Interviews were spread across nine different manufacturing industries in Ethiopia. The industries included the alcohol industry, the garment industry, wood industry, textile, leather, food, and ceramics industries.
The biggest challenge facing these firms is simply the fact that technology has not advanced in the ……
References
References
Afshan, N. (2013, December). The performance outcomes of dimensions of supply chain integration: A conceptual framework. Business: Theory and Practice, 14(4), 323.
Georgise, F. B., Thoben, K. D., & Seifert, M. (2014). Supply chain integration in the manufacturing firms in developing country: An Ethiopian case study. Journal of Industrial Engineering, 2014.
Prensky, M. (2001). Digital natives, digital immigrants part 1. On the horizon, 9(5), 1-6.
Spiess, J., T'Joens, Y., Dragnea, R., Spencer, P., & Philippart, L. (2014). Using big data to improve customer experience and business performance. Bell labs technical journal, 18(4), 3-17.
Study Document
Lululemon Strategic Management
… Gamble, Peteraf & Thompson (2019) state that this market is characterized by intense competition, especially from established brands.
Strategic Group Map of this industry
Based on my strategic group map, the performance sports apparel industry is characterized by numerous growth and better positioning opportunities. These opportunities are attributable to increased demands for stylish and fashionable apparel items by … opportunities are attributable to increased demands for stylish and fashionable apparel items by female customers who account for a significant portion of the industry’s customer base. Lululemon is well positioned in this industry as it is in a similar strategic group as Nike, an established brand. The firm’s better positioning is also brought by its success … in the performance-based yoga and fitness apparel, companies face the need to adopt suitable strategies to enhance their success. Based…[break]…incorporate conducting a comprehensive analysis of the supply chain to identify potential areas for……
References
Reference
Gamble, J.E., Peteraf, M.A. & Thompson, A.A. (2019). Essentials of strategic management: The quest for competitive advantage (6th ed.). New York, NY: McGraw-Hill Education.
Study Document
Understanding The Factors Affecting The Success Of Credit Risk In
… financing for several companies and entrepreneurs. In the past decade, there have been dramatic changes concerning the management of risk in the banking industry. Progressively more financial institutions and managers have augmented the focus on the significance of risk management. In delineation, risk management encompasses the practice … estimation of the likelihood that the prospective borrowers will end up defaulting in their loan obligations. In the course of this process, the analysis of credit risk is purpose to curtail the potential loss to the acceptable levels of risk (Derelioglu and Gurgen, 2011).
The fundamental income … (micro-economic) and external factors (macro-economic). In accordance to Garr (2013), the different factors that influence credit risk can be classified into macroeconomic factors, industry-specific factors, and bank institution –specific factors.
Macro-economic Factors
These are factors that have an influence on the economy of a nation as a ……
References
References
Bhattarai, Y. R. (2016). Effect of credit risk on the performance of Nepalese commercial banks. NRB Economic Review, 28(1), 41-64.
Das, A. and Ghosh, S. (2007). Determinants of Credit Risk in Indian State-owned Banks: An Empirical Investigation. Economic Issues, 12(2): 48-66.
Derelio?lu, G., & Gürgen, F. (2011). Knowledge discovery using neural approach for SME’s credit risk analysis problem in Turkey. Expert Systems with Applications, 38(8), 9313-9318
Garr, D. K. (2013). Determinants of credit risk in the banking industry of Ghana. Developing Country Studies, 3(11), 64-77.
Gizaw, M., Kebede, M., & Selvaraj, S. (2015). The impact of credit risk on profitability performance of commercial banks in Ethiopia. African Journal of Business Management, 9(2), 59-66.
Johnson, B., & Christensen, L. (2008). Educational research: Quantitative, qualitative, and mixed approaches. New York: Sage.
Kithinji, A. M. (2010). Credit risk management and profitability of commercial banks in Kenya. (Doctoral dissertation, University of Nairobi).
Limam, I. (2001). Measuring technical efficiency of Kuwaiti banks. Kuwait: Arab Planning Institute.
Study Document
Enterprise Risk Management In Wells Fargo During The Pandemic
… but interrelated risks spread all across most organization” (p. 2). COVID 19 is not just a factor that has impacted one business or industry. It has impacted all businesses and all industries in different ways. Grocery chains like Kroger, for instance, have seen increased demand. Restaurants on … ERM perspective the problem has to be approached comprehensively with risk understood at the macro level. This paper will provide 1) a critical analysis, including a comparison and contrast of Enterprise Risk Management (ERM) vs. traditional risk management; 2) a discussion of hazard, financial, operational and strategic … contrast of Enterprise Risk Management (ERM) vs. traditional risk management; 2) a discussion of hazard, financial, operational and strategic risks; 3) a SWOT analysis of Wells Fargo; 4) an examination of the relationship between organizational culture and ERM; 5) a discussion of risk in terms of current … a speculative tool; and 8)……
References
References
Beasley, M. (2020). How to Leverage ERM Principles to Better Respond to COVID-19-Related Risks. ERM Professional Insights.
Derysh, I. (2020). Watchdog questions why Wells Fargo reported giving only one large PPP loan to a Black-owned business. Retrieved from https://www.salon.com/2020/07/22/watchdog-questions-why-wells-fargo-reported-giving-only-one-large-ppp-loan-to-a-black-owned-business/
English, C. (2020). Wells Fargo Forced to Cut Its Dividend After Fed Stress Test. Here’s What Other Banks Did. Retrieved from https://www.barrons.com/articles/wells-fargo-forced-to-cut-its-dividend-after-fed-stress-test-51593467664
Hall, J. (2007). Internal Auditing and ERM: Fitting in and Adding Value. Retrieved from https://global.theiia.org/about/about-the-iia/Public Documents/Sawyer_Award_2007.pdf
Kaplan, R. & Mikes, A. (2012). Managing risks: A new framework. Harvard Business Review, 3.
Lewis, M. (2010). The Big Short. NY: W. W. Norton.
Lundqvist, S. (2014). Abandoning Silos for Integration: Implementing Enterprise Risk Management and Risk Governance. Lund University.
Morgenson, G. (2020). More Wells Fargo customers say the bank decided to pause their mortgage payments without asking. Retrieved from https://www.nbcnews.com/business/personal-finance/more-wells-fargo-customers-say-bank-decided-pause-their-mortgage-n1234610
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