Industries Essays (Examples)
Study Document
Effect Of Digital Marketing On Competitiveness Of Automobile Companies
...Industries Introduction
In the research article “Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya” by Eva Nkatha Kigunda, the objective was to assess how digital marketing strategies affected the competitiveness of automobile companies in Kenya. The digital marketing strategies included in the study are search engine marketing (SEM), email marketing, social media marketing (SMM), and online advertising. The study population was staff working in the marketing departments of major motor vehicle dealers in Kenya, and a sample of 101 (30% of the population) was included in the study (Kigunda 2017). Data was collected through semi-structured questionnaires and inferential and descriptive statistics used for data analysis. Quantitative data was analyzed using SPSS version 20. The study findings are that while automobile dealers in Kenya have significantly invested in digital marketing, there return on investment (ROI) is still insignificant. Digital marketing strategies are mainly used in maintaining the current customer……
References
References
Evans, M.P., 2007. Analysing Google rankings through search engine optimization data. Internet research, 17(1), pp.21-37.
Galvan, J.L. and Galvan, M.C., 2017. Writing literature reviews: A guide for students of the social and behavioral sciences. Routledge.
Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), pp.59-68.
Kigunda, E. N. 2017. Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya (Doctoral dissertation, United States International University-Africa).
Kimani, B., 2012. When social media does the marketing. Management magazine, (36-37).
Machi, L.A. and McEvoy, B.T., 2016. The literature review: Six steps to success. Corwin Press.
Ngulube, P., Mathipa, E.R. and Gumbo, M.T., 2015. Theoretical and conceptual frameworks in the social and management sciences. Addressing research challenges: Making headway in developing researchers, pp.43-66.
Wong, L.L.C., 2016. Challenges and expectations: Preparing postgraduate students to write literature reviews. In International Conference of the Spanish Association of Applied Linguistics (AESLA), 2016. University of Alicante.
Study Document
Healthcare Marketing
...Industries
Introduction
When it comes to healthcare marketing there are certain restrictions that have to be followed under U.S. law. For example, the FDA has rules for companies that want to market pharmaceuticals directly to consumers. Truth-in-advertising laws have to be complied with. Stark Law rules and HIPAA rules both determine the extent to which social media platforms can be used by medical companies, with respect to doctors gaining referrals and the potential for patient information to be spread publicly in violation of the privacy rights of patients (Lane, 2019). Moreover, aside from issues of compliance, the nature of marketing has changed to such an extent within the last few decades that much of advertising itself has migrated from old media to new media to focus on targeted consumers. The Digital Age has ushered in a new era of communication: more and more people turn to the Internet for information and……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Clinical Informatics
...Industries Clinical Decision Support and Electronic Health Records
Introduction
Information technology has revolutionized nearly every aspect of life, from how people recreate to how they work. This is no less true in the field of health care, where clinical informatics is reshaping the nursing workplace environment, how patient data is recorded and shared, and how health care is delivered. This paper will discuss clinical informatics concepts emerging in the 21st century, what evidence-based practice (EBP) shows with respect to clinical informatics, how the law figures into this issue with respect to HIPAA, privacy/confidentiality and security issues; and how patient safety, the nursing role and electronic medical records are impacted.
Clinical Informatics Concepts in the 21st Century
Controlling the flow of information to promote efficiency, security, and safety is the number one priority of clinical informatics. 21st century concepts for how this can be accomplished include training in how to find information,……
References
References
Cho, O. M., Kim, H., Lee, Y. W., & Cho, I. (2016). Clinical alarms in intensive care units: Perceived obstacles of alarm management and alarm fatigue in nurses. Healthcare informatics research, 22(1), 46-53.
Effken, J., Weaver, C., Cochran, K., Androwich, I., & O’Brien, A. (2016). Toward a central repository for sharing nursing informatics’ best practices. CIN: Computers, Informatics, Nursing, 34(6), 245-246.
Elsayed, W. A., Hussein, F. M., & Othman, W. N. (2017). Relation between nursing informatics competency and nurses’ attitude toward evidence-based practice among qualified nurses at Mansoura Oncology Center. International Journal of Nursing Didactics, 7(6), 26-33.
Drolet, B. C., Marwaha, J. S., Hyatt, B., Blazar, P. E., & Lifchez, S. D. (2017). Electronic communication of protected health information: privacy, security, and HIPAA compliance. The Journal of hand surgery, 42(6), 411-416.
Haupeltshofer, A., Egerer, V., & Seeling, S. (2020). Promoting health literacy: What potential does nursing informatics offer to support older adults in the use of technology? A scoping review. Health Informatics Journal, 1460458220933417.
Kharbanda, E. O., Asche, S. E., Sinaiko, A. R., Ekstrom, H. L., Nordin, J. D., Sherwood, N. E., & O’Connor, P. (2018). Clinical decision support for recognition and management of hypertension: a randomized trial. Pediatrics, 141(2).
Khezri, H., & Abdekhoda, M. (2019). Assessing nurses’ informatics competency and identifying its related factors. Journal of Research in Nursing, 24(7), 529-538.
Kleib, M., & Nagle, L. (2018). Factors associated with Canadian nurses\\\\\\\\\\\\' informatics competency. CIN: Computers, Informatics, Nursing, 36(8), 406-415.
Study Document
Enterprise Risk Management In Wells Fargo During The Pandemic
… (p. 2). COVID 19 is not just a factor that has impacted one business or industry. It has impacted all businesses and all industries in different ways. Grocery chains like Kroger, for instance, have seen increased demand. Restaurants on the other hand have seen business dry up ……
References
References
Beasley, M. (2020). How to Leverage ERM Principles to Better Respond to COVID-19-Related Risks. ERM Professional Insights.
Derysh, I. (2020). Watchdog questions why Wells Fargo reported giving only one large PPP loan to a Black-owned business. Retrieved from https://www.salon.com/2020/07/22/watchdog-questions-why-wells-fargo-reported-giving-only-one-large-ppp-loan-to-a-black-owned-business/
English, C. (2020). Wells Fargo Forced to Cut Its Dividend After Fed Stress Test. Here’s What Other Banks Did. Retrieved from https://www.barrons.com/articles/wells-fargo-forced-to-cut-its-dividend-after-fed-stress-test-51593467664
Hall, J. (2007). Internal Auditing and ERM: Fitting in and Adding Value. Retrieved from https://global.theiia.org/about/about-the-iia/Public Documents/Sawyer_Award_2007.pdf
Kaplan, R. & Mikes, A. (2012). Managing risks: A new framework. Harvard Business Review, 3.
Lewis, M. (2010). The Big Short. NY: W. W. Norton.
Lundqvist, S. (2014). Abandoning Silos for Integration: Implementing Enterprise Risk Management and Risk Governance. Lund University.
Morgenson, G. (2020). More Wells Fargo customers say the bank decided to pause their mortgage payments without asking. Retrieved from https://www.nbcnews.com/business/personal-finance/more-wells-fargo-customers-say-bank-decided-pause-their-mortgage-n1234610
Study Document
McDonalds International Expansion
...Industries Global Marketing Project
Market Analysis
St. Lucia is a small market, with a population of 166,000 people and a GDP per capita of $14,400 (CIA World Factbook, 2020). This makes it a relatively weak market for fast food, and there are only a few outlets in the entire country, and none for McDonalds. There is potential, however, in Castries, and in tourist areas such as Rodney Bay, or near the airport in Vieux Fort. How much potential the market had is up for debate, as locals do not eat much beef, and this was responsible for the downfall of McDonalds in Barbados and Jamaica recently (Patrick, 2020). Furthermore, the pandemic has suppressed demand for all restaurants in St. Lucia. Other outlets like KFC have barely a foothold in the country. That said, McDonalds is motivated to figure out the Caribbean market, because there is opportunity if it can figure out……
References
References
CIA World Factbook (2020) St. Lucia. Central Intelligence Agency. Retrieved May 29, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/st.html
Deloitte (2020) International tax St. Lucia highlights 2020. Deloitte. Retrieved May 29, 2020 from https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Tax/dttl-tax-stluciahighlights-2020.pdf
Duncan, N. (2019) The QSR 50. Quick Service Restaurants. Retrieved May 29, 2020 from https://www.qsrmagazine.com/reports/qsr-50-11
Patrick (2020) McDonald’s failure in Barbados hides in plain sight. Uncommon Caribbean. Retrieved May 29, 2020 from https://www.uncommoncaribbean.com/barbados/mcdonalds-failure-in-barbados-hides-in-plain-sight/
St. Lucia Times (2019) Saint Lucia slips in ease of doing business rankings. St. Lucia Times. Retrieved May 29, 2020 from https://stluciatimes.com/saint-lucia-slips-in-ease-of-doing-business-rankings/
Trading Economics (2019) St. Lucia corruption perceptions index. Trading Economics. Retrieved May 29, 2020 from https://tradingeconomics.com/st-lucia/corruption-index
Study Document
Military History
...Industries The Past Present and Future of Warfare Impact of Technology and Strategy
Introduction
Military tactics and strategies are essential in warfare. Without the right tactics and strategy, it is impossible to win wars. By definition, military strategy is the planning, coordination, and implementation of military operations to meet some set objectives. Tactics can be defined as short-term military strategies in the field of operations in terms of the equipment to use, how to use them, and troop movement. According to renowned Carl von Clausewitz, who was a distinguished military strategist and theorist, the strategy is how to utilize battles to win wars and tactics is how to utilize troops and weaponry in battles (Phifer, 2012). However, both tactics and strategies have been theorized, defined, or utilized in different ways at different times in history. In this work, it is my argument that the United States military needs to adopt tactics……
References
Bibliography
Grieco, K. A. (2018). The 2018 national defense strategy: continuity and competition. Strategic Studies Quarterly, 12(2), 3-8.
Henry, R. S. (2016). “First With the Most” Forrest. Pickle Partners Publishing.
Hundley, R. O. (1999). Past Revolutions, Future Transformations. What Can the History of Revolutions in Military Affairs Tell us about Transforming the US Military? (No. RAND-MR-1029-DARPA). RAND CORP SANTA MONICA CA.
Noel, E. (1905). Gustaf Adolf (King of Sweden): The Father of Modern War. Bale & Danielsson.
Parrot, D. A. (1985). Strategy and Tactics in the Thirty Years\\\\\\\\\\\\' War: The\\\\\\\\\\\\" Military Revolution.\\\\\\\\\\\\" Militärgeschichtliche Zeitschrift, (2), 7.
Phifer, M. (2012). A Handbook of Military Strategy and Tactics. Vij Books India Pvt Ltd.
RisCassi, R. W. (1997). Doctrine for joint operations in a combined environment: A necessity. Military Review, 77(1), 103.
Steele, B. (2005). Military Reengineering Between the World Wars. RAND NATIONAL DEFENSE RESEARCH INST SANTA MONICA CA.
Study Document
Enhancing Communication Migration From 4G To 5G
...Industries Enhancing Communication, migration from 4G to 5G
Aims and objectives
1. To determine how the migration from 4G to 5G will enhance Communication
The primary aim of the dissertation is to determine how the migration from 4G to 5G will enhance Communication. Migration to 5G is expected to bring various enhancements as compared to the 4G. These enhancements include low latencies, high speeds, low power consumption, enhanced reliability, and greater terminal device densities. Also, and perhaps the most important features of 5G is the new network capabilities that could allow several virtual networks with differential performance capabilities to be supported by a single physical network (Alkhazaali 2017). Given these capabilities, this paper aims to determine how Communication will be enhanced.
2. To identify some of the challenges of 5G
Experience has shown that technology, however, how advanced, has some peculiar limitations that make it vulnerable. As a result, this dissertation……
References
References
Alkhazaali, N.H., 2017. Mobile Communication through 5G Technology (Challenges and Requirements). International Journal of Communications, Network and System Sciences, 10(05), p.202.
Gandotra, P., and Jha, R.K., 2016. Device-to-device communication in cellular networks: A survey. Journal of Network and Computer Applications, 71, pp.99-117.
Penttinen, Jyrki T. J., et al. 2019. "Deployment," in 5G Explained: Security and Deployment of Advanced Mobile Communications, Wiley, pp.271-291
Shen, Xuemin. "Device-to-device communication in 5G cellular networks." IEEE Network 29, no. 2 (2015): 2-3.
Tehrani, M.N., Uysal, M., and Yanikomeroglu, H., 2014. Device-to-device communication in 5G cellular networks: challenges, solutions, and future directions. IEEE Communications Magazine, 52(5), pp.86-92.
Zhang, A., and Lin, X., 2017. Security-aware and privacy-preserving D2D communications in 5G. IEEE Network, 31(4), pp.70-77.
Study Document
Culture Formation In The Internet Age
...Industries Online Access and Culture
Access to the Internet has been linked to a number of different influences over culture. As a new means of communication, the Internet has transformed how culture is disseminated around the world, but it has also had a significant influence on how culture is created. All told, the influence of the online access to culture is far-reaching, and there are few touchpoints of culture that have not been subject to the influence of the Internet. Yet, there is often a temptation to oversimplify the influence that the Internet has had on culture, and cultures. This paper will provide an overview of some of the most important among the complex interactions between online access and culture.
Autonomy
One of the major themes in the discussion of the influence of the Internet on culture is the outcome of greater autonomy. The Internet has become the world’s largest store……
References
References
Bauer, J., Berne, M. & Maitland, C. (2002) Internet access in the European Union and in the United States. Telematics and Information. Vol. 19 (2) 117-137.
Castells, M. (2019) The impact of the Internet on society: A global perspective. Open Mind BBVA. Retrieved February 10, 2020 from https://www.bbvaopenmind.com/en/articles/the-impact-of-the-internet-on-society-a-global-perspective/
DiMaggio, P. (2014) The Internet and cultural industries. MIT Technology Review. Retrieved February 10, 2020 from https://www.technologyreview.com/s/531341/the-internet-and-the-cultural-industries/
Huizer, E., Shah, S., Arroyo, J., Okorafor, U. & MacKinnon, R. (2017) A brave new world: How the Internet affects societies. Chatham House. Retrieved February 11, 2020 from https://www.internetsociety.org/wp-content/uploads/2017/08/MeetingSummary.BraveNewWorld.pdf
Voiskounsky, A. (1998) Internet: Culture diversity and unification. Proceedings on Cultural Attitudes Towards Communication and Technology. Retrieved February 11, 2020 from https://www.it.murdoch.edu.au/catac/catac98/pdf/07_voiskounsky.pdf
Study Document
Hurricane Maria And Puerto Rico S Emergency Management
...Industries Introduction
Hurricane Maria was the strongest hurricane to strike Puerto Rico in nearly a hundred years when it made landfall on the tiny island state in September of 2017 (Amnesty International, 2018). Maria followed upon the heels of Hurricane Irma, which had struck the island only a mere matter of weeks before. Nearly 3000 died as a result, according to Puerto Rico’s Governor and tens of thousands of people were displaced and forced to take up temporary shelter that gradually took on a character of permanence as the island struggled to cope with the devastation of the Category 4 hurricane (Amnesty International, 2018). Losses were estimated at some $90 billion. The fact that Puerto Rico was still reeling from the damages caused by Irma, which hit on September 6th, meant that local organizations were ill-prepared to cope with a second larger hurricane on September 20th. Irma had already “caused the……
References
References
Acevedo, N. (2018). Puerto Rico lacked disaster planning, communications strategy, hurricane study found. Retrieved from https://www.nbcnews.com/storyline/puerto-rico-crisis/puerto-rico-lacked-disaster-planning-communications-strategy-hurricane-study-found-n904866
Achenbach, J. & Hernandez, A. (2017). FEMA administrator: Puerto Rico’s politics, lack of unity, hindering hurricane response. Retrieved from https://www.washingtonpost.com/national/fema-administrator-puerto-ricos-politics-lack-of-unity-hindering-hurricane-response/2017/10/09/f1711996-ad10-11e7-9e58-e6288544af98_story.html?noredirect=on&utm_term=.eef2e6bc0e3e
Amnesty International. (2018). Puerto Rico a year after Hurricane Maria. Retrieved from https://www.amnesty.org/en/latest/research/2018/09/puerto-rico-a-year-after-hurricane-maria/
Bomey, N. (2017). Hurricane Maria halts crucial drug manufacturing in Puerto Rico, may spur shortages. Retrieved from https://www.usatoday.com/story/money/2017/09/22/hurricane-maria-pharmaceutical-industry-puerto-rico/692752001/
CDC. (2019). PHEP. Retrieved from https://www.cdc.gov/cpr/epf/docs/PuertoRico.pdf de Arzola, O. R. (2018). Emergency Preparedness and Hurricane Maria: The Experience of a Regional Academic Medical Center in Southwest Puerto Rico. Journal of Graduate Medical Education,10(4), 477-480. Florido, A. (2018). Government Lawyer Says Puerto Rico's Hurricane Response Plan 'Does Not Exist'. Retrieved from https://www.npr.org/2018/10/30/662345336/government-lawyer-says-puerto-ricos-hurricane-response-plan-does-not-exist
McMahon, C. (2018). Double down on the Jones Act? Journal of Maritime Law & Commerce, 49(2), 153-195.
Samaan, J. L., & Verneuil, L. (2009). Civil–Military Relations in Hurricane Katrina: a case study on crisis management in natural disaster response. Humanitarian Assistance: Improving US-European Cooperation, Center for Transatlantic Relations/Johns Hopkins University, Baltimore, MD/Global Public Policy Institute, Berlin, 413-432.
Study Document
Lululemon Strategic Management
...Industries Lululemon Athletica Inc. is a premium designer and retailer of athletic apparel that has remained profitable over the years. The firm’s profitability and success is attributable to various factors, particularly its fashionable products. Lululemon stores have more visitors on a daily basis because of these products, knowledgeable store personnel, and store ambience (Gamble, Peteraf & Thompson, 2019). This paper discusses strategic management for Lululemon Athletica Inc in relation to its business strategy and practices.
Competitive Forces Confronting Lululemon
Even though Lululemon has remained profitable over the years, the company is faced by various competitive forces in the market for performance-based yoga and fitness apparel. Given the attractiveness of this market to entrepreneurs and start-ups, the threat of new entrants in Lululemon’s market is high. The firm also faces a high threat of substitutes from established brands like Nike, Adidas and Reebok. However, the bargaining power of buyers in the market……
References
Reference
Gamble, J.E., Peteraf, M.A. & Thompson, A.A. (2019). Essentials of strategic management: The quest for competitive advantage (6th ed.). New York, NY: McGraw-Hill Education.
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