Health Campaign Essays (Examples)
Study Document
Beginning A Public Health Campaign
health Communications: Minority Youth Substance Abuse Solutions
Introduction: Why a Public health campaign is Needed
The rise of the opioid epidemic in America has been well documented by researchers (Nelson, Juurlink & Perrone, 2015; Manchikanti et … 2012). As millions of youths are at risk of succumbing to substance abuse via street drugs and opioids, the need for a public health campaign is evident (Murthy, 2016). The issue of reducing the spread of substance abuse among minority youths is particularly important because a high percentage … populations and particularly high among Asian Americans (Winter, 2016). In order to prevent the spread of substance abuse among minority youth, a public health campaign should be developed and implemented.
A Key Element of health Communication
A key element of health communication that is essential for a public health leader dealing with this particular issue and this particular population is to have an adequate……
References
References
Nelson, L. S., Juurlink, D. N., & Perrone, J. (2015). Addressing the opioid epidemic. Jama, 314(14), 1453-1454.
Manchikanti, L., Fellows, B., Janata, J. W., Pampati, V., Grider, J. S., & Boswell, M. V. (2012). Opioid epidemic in the United States. Pain Physician, 15(3 Suppl), ES9-38.
Murthy, V. H. (2016). Ending the opioid epidemic—a call to action. New England Journal of Medicine, 375(25), 2413-2415.
Smit-Kroner, C. & Brumby, S. (2015). Farmers sun exposure, skin protection, and public health campaigns: An Australian Perspective. Preventive Medicine Reports 2, 602-607.
Velasquez, A., & LaRose, R. (2015). Youth collective activism through social media: The role of collective efficacy. New Media & Society, 17(6), 899-918.
Winter, T. (2016). Addiction among different races. Retrieved from https://sunrisehouse.com/addiction-demographics/different-races/
Study Document
Healthcare Advocacy For The Elderly
… that the vulnerable elderly population faces (Brojeni, Ilali, Taraghi & Mousavinasab, 2019). As Yamada et al. (2015) point out, however, the issue of health disparity and health inequality of the elderly is one of the biggest issues because it underlines all the others: if the elderly population does not even … even have sufficient access to care, it is unlikely to be able to battle the effects of ageism, isolation or ignorance about gerontology. health costs have doubled since the 1990s (Yamada et al., 2015), and this puts an added burden on the elderly population, whose resources are … and this puts an added burden on the elderly population, whose resources are finite. Yamada et al. (2015) put it this way: “as health costs rises, more of the increasing costs are transferred to certain disadvantaged populations, and patients would have to spend a considerable share of … rises, more……
References
References
Brojeni, S. A., Ilali, E. S., Taraghi, Z., & Mousavinasab, N. (2019). Lifestyle and its related factors in elderly. Journal of Nursing and Midwifery Sciences, 6(1), 32.
Community Health Advocates. (2015). Helping New Yorkers get, keep, and use health coverage. Retrieved from: http://www.cssny.org/programs/entry/community-health-advocates
Davoodvand, S., Abbaszadeh, A., & Ahmadi, F. (2016). Patient advocacy from the clinical nurses' viewpoint: A qualitative study. Journal of Medical Ethics & History of Medicine, 9(5), 1-8.
Maryland, M. A., & Gonzalez, R. I. (2012). Patient advocacy in the community and legislative arena. Online Journal of Issues in Nursing, 17(1), 2.
Stainton, H. (2016). Horizon to fund new NJ healthcare advocacy organization. News, Issues, andIinsight for New Jersey. Retrieved from: http://www.njspotlight.com/stories/16/11/21/horizon-to-fund-new-nj-healthcare-advocacy-organization/
Yamada, T., Chen, C. C., Murata, C., Hirai, H., Ojima, T., & Kondo, K. (2015). Access disparity and health inequality of the elderly: unmet needs and delayed healthcare. International journal of environmental research and public health, 12(2), 1745-1772.
Study Document
Healthcare Provider Shortage
Executive Summary
The health sector in the United States is facing shortage of health providers, particularly in rural settings. One of the most affected areas in the country is rural Maryland, especially Allegany County, which has been … especially Allegany County, which has been selected as the location for this project. The proposed plan seeks to help lessen the shortage of health providers in the county using MedChi, an organization that provides public health resources in Maryland. MedChi could help address the problem through promoting adoption of technologies like telemedicine and expansion of the scope of practice … of practice of non-physician providers. To realize this objective, the organization needs to establish partnerships with relevant stakeholders within and outside the county’s health sector including policymakers. These partnerships should focus on identifying necessary resources for implementation of the proposed solution.
Provider Shortage Proposal
Shortage of providers … including policymakers. These partnerships……
References
References
Antonelli, A.F. (2019, May 14). Does America Have a Physician Shortage – or Are Our Doctors ‘Just Bad at Managing Time’? Retrieved August 5, 2019, https://www.advisory.com/daily-briefing/2019/05/14/physician-shortage
Daly, R. (2018, May 22). Healthcare Workforce Shortage Worsening: Senators. Retrieved August 5, 2019, from https://www.hfma.org/topics/news/2018/05/60811.html
Desmon, S. (2019, March 1). Doctors in Short Supply in Rural Maryland. Baltimore Sun. Retrieved August 5, 2019, from https://www.baltimoresun.com/bal-id.rural01mar01-story.html
Heath, S. (2019, July 11). What Clinician Recruitment Tactics Say About the Physician Shortage. Retrieved August 5, 2019, from https://patientengagementhit.com/news/what-clinician-recruitment-tactics-say-about-the-physician-shortage
Merritt Hawkins. (2019). 2019 Review of Physician and Advanced Practitioner Recruiting Incentives. Retrieved August 5, 2019, from https://www.merritthawkins.com/uploadedFiles/merritthawkins_2019_incentivereview.pdf
Western Maryland Health System and Allegany County Health Department. (2011, November). Allegany County Community Health Needs Assessment. Retrieved August 5, 2019, from http://www.alleganyhealthplanningcoalition.com/pdf/ACHD%20Community%20Health%20Needs%20Assessment.pdf
Wolford, H.B. (2018, May 28). Allegany County Sees Shortage of Health Care Workers. Time News. Retrieved August 5, 2019, from https://www.times-news.com/news/local_news/allegany-county-sees-shortage-of-health-care-workers/article_28b1030d-4403-5d84-aa26-fe17d61b8561.html
Study Document
Healthcare Program
… people – both young and old - group tend to encounter in their daily living. RAND undertook an “evaluation of California’s state-wide mental health prevention and early intervention programs” (Eberhart et al., 2015, p. 1). It is important to note that the three initiatives that RAND sought … initiatives that RAND sought to evaluate were inclusive of; the reduction of discrimination as well as stigma, prevention of suicide, and the mental health of students.
How was the success of the program or policy measured?
Essentially, the RAND undertook a baseline survey that covered the entire … PEI initiatives are successfully launched and are already showing positive outcomes in stigma and discrimination reduction, suicide prevention, and improvement of student mental health” (Eberhart et al., 2015, p. 1). As it has further been pointed out, the relevance of these constructive/optimistic outcomes cannot be overstated given … the Centers for Disease Control……
References
References
Eberhart, N.K., Burnam, M.A., Berry, S.H., Collins, R.L., Ebener, P.A., Ramchand, R., Stein, B.D. & Woodbridge, M.W. (2015). Evaluation of California\\\\'s Statewide Mental Health Prevention and Early Intervention Programs: Summary of Key Year 2 Findings. Santa Monica, CA: RAND Corporation.
Study Document
Healthcare Marketing
Introduction
When it comes to health marketing there are certain restrictions that have to be followed under U.S. law. For example, the FDA has rules for companies that want … to disseminate ideas about news and what brands to trust. As Hawn (2009) points out, social media itself is changing the nature of health care by altering where patients go for information about health and healing. In this new complex landscape of regulations and changing technology, health marketing faces new challenges. Fortunately, old formulas can still apply. This paper will describe the strategies and tools that can still be effective … faces new challenges. Fortunately, old formulas can still apply. This paper will describe the strategies and tools that can still be effective in health marketing while allowing marketers to navigate the rules and laws that can lead one into pitfalls if not careful.
Ethics, Rules and Regulations
… the……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Indigenous Health Of Australians Closing The Gap Prime Ministers
1. Introduction
Early 2008, representatives from indigenous health organizations, the Aboriginal and Torres Strait Islander Social Justice Commissioner, and the commonwealth government of Australia, signed an agreement that was meant to … that was meant to ensure that all the relevant stakeholders cooperate to ensure indigenous and non-indigenous Australians have equality in life expectancy and health status by 2030 (Human Rights and Equal Opportunity Commission 2008).
For quite a long time, it has been known that indigenous people in … Opportunity Commission 2008).
For quite a long time, it has been known that indigenous people in Australia have a disadvantage in terms of health. Many organizations and activists have over the years been trying to bridge the gap in health status between them and non-indigenous Australians and the signing of the agreement was a huge milestone that served two purposes. It raised public … served two purposes. It raised public……
References
Bibliography
AIHW. (2011, May 5). Life expectancy and mortality of Aboriginal and Torres Strait Islander people. Retrieved from Australian Institute of Health and Welfare: https://www.aihw.gov.au/reports/indigenous-australians/life-expectancy-and-mortality-of-aboriginal-and-to/contents/summary
AIHW. (2019, July 17). Deaths in Australia. Retrieved from Australian Institute of Health and Welfare: https://www.aihw.gov.au/reports/life-expectancy-death/deaths/contents/life-expectancy
Altman, J. C., Biddle, N., & Hunter, B. H. (2009). Prospects for ‘Closing the Gap’ in Cocioeconomic Outcomes for Indigenous Australians? Australian Economic History Review, 49(3), 225-251.
Biddle, N. (2019, February 14). Four lessons from 11 years of Closing the Gap reports. Retrieved from The Conversation: https://theconversation.com/four-lessons-from-11-years-of-closing-the-gap-reports-111816
Biddle, N., & Taylor, J. (2012). Demographic Consequences of the ‘Closing the Gap’ Indigenous Policy in Australia. Popul Res Policy Rev, 31, 571–585.
COAG. (n.d.). National Indigenous Reform Agreement. Council of Australian Governments.
Crikey. (2012, September 25). Black government expenditure — it’s a white thing. Retrieved from Crikey: https://www.crikey.com.au/2012/09/25/black-government-expenditure-its-a-white-thing/
Department of Prime Miniter and the Cabinet. (2008). Closing the Gap-Prime Minister\\\\\\'s report 2018. Australian Government.
Study Document
Social Media Campaign Discouraging Binge Drinking Among Teens
Social Media campaign: Discouraging Binge Drinking Among Teens
Problem Definition
Binge drinking, according to the Centers for Disease Control and Prevention – CDC (2019), could be … words of NIAAA (2020), “alcohol is the most widely used substance of abuse among America’s youth, and drinking by young people poses enormous health and safety risks.” The risks posed by binge drinking could manifest in either the short-term or in the long-term. Short-term effects include, but … concerned, teenagers ought to be made aware of the fact that excessive consumption of alcohol is associated with a wide range of adverse health outcomes including chronic illnesses (such as liver disease and high blood pressure) and cancer (specifically colon, liver, esophagus, and throat cancer) (CDC, 2019). … bad company, and evading situations that predispose one to alcohol consumption (i.e. visiting a club).
Monitoring
Without monitoring of the success of the campaign, it would be……
References
References
Centers for Disease Control and Prevention – CDC (2019). Binge Drinking. Retrieved from https://www.cdc.gov/alcohol/fact-sheets/binge-drinking.htm
Centers for Disease Control and Prevention – CDC (2020). Underage Drinking. Retrieved from https://www.cdc.gov/alcohol/fact-sheets/underage-drinking.htm
Grenard, J.L., Dent, C.W. & Stacy, A.L. (2013). Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems. Pediatrics, 131(2), e369-e379.
Karen, P., Wei, Q. & Scott, L. (2017). Binge drinking and academic performance, engagement, aspirations, and expectations: a longitudinal analysis among secondary school students in the COMPASS study. Health Promot Chronic Dis Prev Can., 37(11), 376-385.
National Institute on Alcohol Abuse and Alcoholism – NIAAA (2020). Underage Drinking. Retrieved from https://www.niaaa.nih.gov/publications/brochures-and-fact-sheets/underage-drinking
Rothoni, A. (2019). Teenagers’ Everyday Literacy Practices in English: Beyond the Classroom. New York, NY: Springer Nature.
Study Document
Nike S Colin Kaepernick Ad Campaign
… work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. This paper discusses the strategic issue underlying Nike’s controversial campaign and shows how it was intended to leverage “woke culture” and gain competitive advantage in an industry that had largely stayed quiet on … to brand loyalty among consumers (Nusser, Mahle & Pätzmann, 2015).
Company Policies/Values
Core values at Nike are: performance, authenticity, innovation and sustainability. Creating iconic brand campaign aligns with these values (Storey, 2019).
Corporate and Competitive Strategies
Nike’s competitive strategies focus on product differentiation, market niche, and building customer loyalty. … any company, especially one concerned with growth prospects as is Nike in today’s risky economy.
Recommendations
Nike should abandon its “woke culture” ad campaign and get back to its original core values of highlighting heroics on the field. Consumers like Nike……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
COVID 19 Effect On Health And Economic Issues For Latinos
… on lockdown for more than two months. The problems that Latinos face are numerous: on the one hand, the virus is impacting the health of this community in a big way, with 16.6% of U.S. COVID-19 deaths being among Latinos, according to data from the CDC (Despres). … losing jobs, getting pay cuts, and being sidelined from work. This has created an additional hardship for the community on top of the health scare that is affecting them more than most other communities.
The economic implications of the coronavirus on the US are going to be … it will be difficult for them to access their social support systems during this crisis, and if those systems remain closed indefinitely, the health of these……
References
References
Despres, Cliff. “Coronavirus Case Rates and Death Rates for Latinos in the UnitedStates.” Salud America, 20 Apr 2020. https://salud-america.org/coronavirus-case-rates-and-death-rates-for-latinos-in-the-united-states/
Garcia, J. & Hellerstein, E. (2020). Undocumented workers face obstacles qualifying for benefits during the pandemic. Retrieved from https://calmatters.org/california-divide/2020/04/undocumented-workers-benefits-coronavirus/
Labor Council for Latin American Advancement. “The Impact of COVID 19 on Latinos in the US.” https://assets.website-files.com/5e5f2e17e96a34dcf9b586b4/5e984eab4dd4ffba712e7906_COVID%20_%20Report%20%5BFinal%5D%20for%20web.pdf
Manuel, Jens M. et al. “U.S. Latinos among hardest hit by pay cuts, job losses due to coronavirus.” PewResearch, 3 Apr 2020. https://www.pewresearch.org/fact-tank/2020/04/03/u-s-latinos-among-hardest-hit-by-pay-cuts-job-losses-due-to-coronavirus/
Tappe, Anneken. “30 million Americans have filed initial unemployment claims since mid-March.” CNN, 30 Apr 2020. https://www.cnn.com/2020/04/30/economy/unemployment-benefits-coronavirus/index.html
Study Document
McCain Foods Strategies
… strategy
First and foremost, McCain Food’s unique competency is ‘Calories in/ Calories out’ (how-mccain-responds-to-changes-in-the-external-environment, 2019) concept which awares the consumers of the products’ health attributes. This makes the product highly suitable for its target audience since its audience is mostly moms who buys the company’s products for … audience is mostly moms who buys the company’s products for their kids. Moms are sensitive for their kids and would obviously opt for health food. McCain Foods have efficiently marketed its product through the tagline of ‘It’s All Good’ (how-mccain-responds-to-changes-in-the-external-environment, 2019) to imply that taste as well … ingredients involved (Essays, 2018). The consumers are informed about the ingredients of the product so their trust level in the brand increases. Advertising campaign are designed for children under 12 years of age, to attract them towards the product while the company uses emotional advertising (Essays, 2018) … eating habits as the rise……
References
References
(2019, September 17). Business Case Studies. Retrieved from https://businesscasestudies.co.uk/how-mccain-responds-to-changes-in-the-external-environment/#axzz2m8hClVBn
SLEPT Analysis of McCain Foods. (2015, April 03). PDF Slide. Retrieved from https://pdfslide.net/documents/slept-analysis-of-mccain-foods.html
Williamson, D. (2018, December 05). McCain Foods SWOT Analysis. Eassy 48. Retrieved from https://www.essay48.com/term-paper/13961-McCain-Foods-Swot-Analysis
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