Customer Relationship Management Essays (Examples)


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Operations Management And Business Strategy

Pages: 11 (3437 words) Sources: 4 Document Type:Reaction Paper Document #:30139516

Operations Management
Introduction to the Company
Fiyeli Coffee is an artisan coffee roaster in a mid-sized city. The company operates with a wholesale-only business model, … day (Sherman, 2018). The participants of this survey were adults, and children are not part of the target demographic. Most of the company’s customer on are the B2B side. They are usually men, middle aged, and white. They may or may not have a formal education, as … general population.
Design of the Supply Chain
Khan and Creazza (2005) make the case that product design is integral to the supply chain management process. Their research suggests that products are typically designed to meet identified market needs, and the supply chain designed around the product. But, … needs, and the supply chain designed around the product. But, they argue, if product design is also taken into account, the supply chain management can be simplified. An……



Aburto, L. & Weber, R. (2005) Improved supply chain management based on hybrid demand forecasts. Applied Soft Computing. Retrieved June 13, 2019 from

CT Magazine (2012) Coffee packaging freshness. Coffee Talk Magazine. Retrieved June 13, 2019 from 

Del Valle, G. (2019) Wholesale coffee is cheaper than it has been in years. That’s not good news. Vox. Retrieved June 13, 2019 from 

Garza, E. & Hoffman, M. (2019) How climate change is killing coffee. Knowledge @ Wharton. Retrieved June 13, 2019 from 

Khan, O. & Creazza, A. (2005) The impact of product design on the supply chain. Chartered Institute of Logistics and Transport Retrieved June 13, 2019 from

Manetti, G. & Becatti, L. (2009). Assurance services for sustainability reports: Standards and empirical evidence. Journal of Business Ethics. Vol. 87 (2009) 289-298.

Mersie, A. (2019) Coffee prices seen rising 25% by year end. Reuters Retrieved June 13, 2019 from 

Mordor Intelligence (2017) United States coffee market – growth, trends and forecasts. Mordor Intelligence Retrieved June 13, 2019 from


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Lululemon Strategic Management

Pages: 3 (976 words) Sources: 1 Document Type:Case Study Document #:50037389

… on a daily basis because of these products, knowledgeable store personnel, and store ambience (Gamble, Peteraf & Thompson, 2019). This paper discusses strategic management for Lululemon Athletica Inc in relation to its business strategy and practices.
Competitive Forces Confronting Lululemon
Even though Lululemon has remained profitable over … characterized by numerous growth and better positioning opportunities. These opportunities are attributable to increased demands for stylish and fashionable apparel items by female customer who account for a significant portion of the industry’s customer base. Lululemon is well positioned in this industry as it is in a similar strategic group as Nike, an established brand. The firm’s … In this case, the firm should adopt a brand differentiation strategy in order to reach a wider target market.
Third, Lululemon’s CEO and management should capitalize on its constant innovation to develop new products that reach the wider target market in order to……



Gamble, J.E., Peteraf, M.A. & Thompson, A.A. (2019). Essentials of strategic management: The quest for competitive advantage (6th ed.). New York, NY: McGraw-Hill Education.


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Purchasing And Supply Management

Pages: 9 (2780 words) Sources: 8 Document Type:Essay Document #:73672529

Purchasing and Supply Management
Why is purchasing and supply management so important to a firm’s success? Burt (2010) perhaps puts it best: “Historically, supply management has been considered important because of its impact on costs” (p. 9). In other words, a firm seeking to be competitive and profitable … impact on costs” (p. 9). In other words, a firm seeking to be competitive and profitable must have a good purchasing and supply management process in place—otherwise it risks watching its bottom line whittle away due to costs that it did not try its hardest to reduce. … to costs that it did not try its hardest to reduce. This paper will discuss the importance and value of purchasing and supply management by 1) looking at how the function relates to selecting a qualified supplier, 2) selecting the best strategies for negotiating prices, 3) creating … for detailed requirements, 4)……



BDC. (2019). 6 ways the purchasing department can improve your business. Retrieved from 

Benton, W. C. (2013). Supply chain focused manufacturing planning and control. Nelson Education.

Burt, D. N. (2010). Supply Management, 8th Edition. Devry.

Harland, C., Brenchley, R., & Walker, H. (2003). Risk in supply networks. Journal of Purchasing and Supply management, 9(2), 51-62. Retrieved from 

Holmlund, M. & Strandvik, T. (1999) Perception configuration in business relationship, Management Decision, 37(9), 686-696

MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and thedirect sales model [Video file]. Retrieved from

Monczka, R. & Handfield, R. (2016). Purchasing and supply chain management. Boston, MA: Cengage.

NC State University. (2003). Negotiating for success. Retrieved from


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Enterprise Risk Management In Wells Fargo During The Pandemic

Pages: 15 (4587 words) Sources: 15 Document Type:Essay Document #:32848070

Enterprise Risk Management in Wells Fargo during the Pandemic
As Beasley (2020) points out, enterprise risk management (ERM) is especially needed during the COVID 19 pandemic because of the “number of different, but interrelated risks spread all across most organization” … with risk understood at the macro level. This paper will provide 1) a critical analysis, including a comparison and contrast of Enterprise Risk Management (ERM) vs. traditional risk management; 2) a discussion of hazard, financial, operational and strategic risks; 3) a SWOT analysis of Wells Fargo; 4) an examination of the relationship between organizational culture and ERM; 5) a discussion of risk in terms of current and potential profit opportunities; 6) two specific ways in … ways in which auditors can incorporate ERM into the company’s audits; 7) a discussion of the role of financial derivatives as both risk management and a speculative tool; and 8) a discussion……



Beasley, M. (2020). How to Leverage ERM Principles to Better Respond to COVID-19-Related Risks. ERM Professional Insights.

Derysh, I. (2020). Watchdog questions why Wells Fargo reported giving only one large PPP loan to a Black-owned business. Retrieved from 

English, C. (2020). Wells Fargo Forced to Cut Its Dividend After Fed Stress Test. Here’s What Other Banks Did. Retrieved from 

Hall, J. (2007). Internal Auditing and ERM: Fitting in and Adding Value. Retrieved from  Documents/Sawyer_Award_2007.pdf

Kaplan, R. & Mikes, A. (2012). Managing risks: A new framework. Harvard Business Review, 3.

Lewis, M. (2010). The Big Short. NY: W. W. Norton.

Lundqvist, S. (2014). Abandoning Silos for Integration: Implementing Enterprise Risk Management and Risk Governance. Lund University.

Morgenson, G. (2020). More Wells Fargo customers say the bank decided to pause their mortgage payments without asking. Retrieved from


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Managing Behavior In Adolescents And Children Through Solution Focused

Pages: 10 (3015 words) Sources: 5 Document Type:Annotated Bibliography Document #:12594584

… a future wherein your present issues have less of an effect on your life. SFBT is focused on finding sensible, serviceable answers for customer as fast as would be prudent, and the viability of this treatment has affected its spread the world over and use in different … stressors of life to high-affect life occasions. It puts critical thinking at the bleeding edge of the discussion and can be valuable for customer who aren't experiencing major emotional wellness issues and need assistance taking care of a specific issue. As opposed to going through years in … under library and learning commons with publication authority from Journal of Human Behavior in the Social Environment where the key focus is conflict management, literacy, negotiation, theory, financial management, a trans-theoretical model of change, and couples therapy where it is cited fifteen times by Plum X metrics or Google scholar. Audience: The ………



Boyer, B., MacKay, K. J., McLeod, B. D., & van der Oord, S. (2018). Comparing Alliance in Two Cognitive-Behavioral Therapies for Adolescents with ADHD Using a Randomized Controlled Trial. Behavior Therapy, 49(5), 781–795. 10.1016/j.beth.2018.01.003

Brockman, M., Hussain, K., Sanchez, B., & Turns, B. (2016). Managing Child Behavior Problems in Children with Autism Spectrum Disorders: Utilizing Structural and Solution Focused Therapy with Primary Caregivers. American Journal of Family Therapy, 44(1), 1–10. 10.1080/01926187.2015.1099414

Gonzalez, C. (2017). Recovering Process from Child Sexual Abuse During Adulthood from an Integrative Approach to Solution-Focused Therapy: A Case Study. Journal of Child Sexual Abuse, 26(7), 785–805. 10.1080/10538712.2017.1354954

Kiser, D. J., & Piercy, F. P. (2014). Creativity and family therapy theory development: Lessons from the founders of solution-focused therapy: The journal of solution focus in organizations. InterAction, 6(2), 51-851645018526?accountid=45782

Smith, T. E., Shelton, V. M., & Richards, K. V. (2016). Solution-focused financial therapy with couples. Journal of Human Behavior in the Social Environment, 26(5), 452–460. 10.1080/10911359.2015.1087921


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Customer Persona For Filshie Clip System

Pages: 12 (3656 words) Sources: 11 Document Type:Capstone Project Document #:94593472

Executive Summary

This is a report providing detailed description of Filshie Clip System’s customer persona based on the selected target market. The creation of this persona was based on a comprehensive analysis of the target market and … women who are of childbearing age are the ideal target market for this stylish and effective method of contraception. We have established that customer in the target market are differentiated based on demographic factors, personal histories and expectations. These women are interested in a reversible contraception method … critical toward enhancing the ability of the firm to reach the target market and obtain overall profitability. In this report, we will describe customer persona in detail and provide marketing mix recommendations with respect to the identified target market.


Femcare is best known for manufacturing and … personas in order to ensure that product manufacturing and distribution efforts enhance focus on the ideal……



Antoun, L., Smith, P., Gupta, J. K., & Clark, T. J 2017. The feasibility, safety, and effectiveness of hysteroscopic sterilization compared with laparoscopic sterilization. American journal of obstetrics and gynecology, vol. 217, no. 5, pp.e571-570. e576. 

Beerthuizen, R 2010. State-of-the-art of non-hormonal methods of contraception: V. Female sterilisation. The European Journal of Contraception & Reproductive Health Care, vol. 15, no. 2, pp.124-135.

De Toni, D., Milan, G.S., Saciloto, E.B., & Larentis, F 2017. Pricing strategies and levels and their impact on corporate profitability. Revista de Administracao, vol. 52, no. 2, pp.120-133.

Duran, A 2018. Sink or swim: how to create buyer personas to ensure marketing success. Forbes. Viewed 20 August 2019,

Griffin, A, Noble, CH, Durmusoglu, SS, Luchs, MI, & Swan, S 2015. ‘Chapter 3 Personas: powerful tools for designers’, in Design Thinking : New Product Development Essentials from the PDMA, John Wiley & Sons, Incorporated, Hoboken.

Johnson, S., Pion, C. & Jennings, V 2013. Current methods and attitudes of women towards contraception in Europe and America. Reproductive Health, vol. 10, no. 7, pp.1-9.

Kotler, P., & Keller, K. L. (2015). Marketing Management, Global Edition. Pearson Education Limited: Boston, MA.

Magrath, A.J 1986. When Marketing Services, 4Ps are not enough. Business Horizons, pp.4450.


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Customer Service In The Telecoms Industry

Pages: 8 (2268 words) Sources: 10 Document Type:Research Paper Document #:62761595

… (2009) entitled “How quality, value, image, and satisfaction create loyalty at a Chinese telecom,” the researchers used an integrative model to assess the relationship between multiple variables related to consumers’ experience of telecoms in China. The researchers conducted a survey of 118 Chinese telecommunications customer and found that service quality has a direct impact on value perception. Value and customer satisfaction, moreover, were found to determine the extent to which the customer would be loyal to the firm. Corporate image perceptions were also found to impact customer satisfaction. The researchers were able to conclude that customer satisfaction and service quality do make a substantial difference in determining whether customer will be retained or not.
Kim, Park and Jeong (2004) examined how a Korean telecommunications company focused on retaining customer in their article entitled “The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services.”……



Angelova, B., & Zekiri, J. (2011). Measuring customer satisfaction with service quality using American Customer Satisfaction Model (ACSI Model). International journal of academic research in business and social sciences, 1(3), 232. Retrieved from

Boohene, R., & Agyapong, G. K. (2011). Analysis of the antecedents of customer loyalty of telecommunication industry in Ghana: The case of Vodafone (Ghana). International Business Research, 4(1), 229-240. Retrieved from 

Chu, P. Y., Lee, G. Y., & Chao, Y. (2012). Service quality, customer satisfaction, customer trust, and loyalty in an e-banking context. Social Behavior and Personality: an international journal, 40(8), 1271-1283.

Lai, F., Griffin, M., & Babin, B. J. (2009). How quality, value, image, and satisfaction create loyalty at a Chinese telecom. Journal of business research, 62(10), 980-986. Retrieved from

Lee, H. S. (2013). Major moderators influencing the relationships of service quality, customer satisfaction and customer loyalty. Asian Social Science, 9(2), 1. Retrieved from 

Liu, C. T., Guo, Y. M., & Lee, C. H. (2011). The effects of relationship quality and switching barriers on customer loyalty. International Journal of Information Management, 31(1), 71-79.

Khatibi, A. A., Ismail, H., & Thyagarajan, V. (2002). What drives customer loyalty: An analysis from the telecommunications industry. Journal of Targeting, Measurement and Analysis for Marketing, 11(1), 34-44. Retrieved from 

Kim, M. K., Park, M. C., & Jeong, D. H. (2004). The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services. Telecommunications policy, 28(2), 145-159. Retrieved from


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Marketing Strategy Creation For OPG

Pages: 6 (1941 words) Sources: 4 Document Type:Essay Document #:63904043

Marketing Driven Strategy
In a market driven strategy the customer is the focal point, which means that everything the bar and grill does should be oriented towards benefiting the customer in some way. To know what OPG can do to benefit the customer, it has to determine its distinctive capabilities. These would be the strengths it possesses as identified in its SWOT analysis. It would also … possesses as identified in its SWOT analysis. It would also include opportunities identified in the same analysis. Then comes the step of matching customer value with the bar and grill’s capabilities and to ask whether leveraging the pub’s resources would help to create customer value. If there is a match and the pub can do it, the steps should lead to superior performance and a successful marketing … Trout and Rivkin (2006) argue, a company must differentiate or die, which is what OPG……



Dhar, V., & Chang, E. A. (2009). Does chatter matter? The impact of user-generated content on music sales. Journal of Interactive Marketing, 23(4), 300-307.

Lim, X. J., Radzol, A. M., Cheah, J. H., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.

Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.

Trout, J. & Rivkin, S., (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.


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Pages: 10 (2886 words) Sources: 3 Document Type:Marketing Plan Document #:99752177

… available at the facility and inviting questions from followers
3. To obtain positive product and service reviews—this will include getting contact information from customer while they wait by having them sign up for email discounts and sale promotions and then reaching out to them on email or … include opening the store and having an opening day and opening week event in which all spa services are half off for all customer
6. To generate web traffic for the sale of products online—this will include getting visitors to check out the website online by mentioning … posts can be made with little bits of information passed on to those who follow on the site.
One idea to facilitate the customer relationship management is to use Instagram to host a competition among customer of who can post the best beauty picture featuring the organic make-up products purchased through or……



Kim, W. & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.

Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews.  Business Horizons, 55(2), 141-153.

Neely, M. E., Schallert, D. L., Mohammed, S. S., Roberts, R. M., & Chen, Y. J. (2009). Self-kindness when facing stress: The role of self-compassion, goal regulation, and support in college students’ well-being. Motivation and Emotion, 33(1), 88-97.


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The Cost Effectiveness In Cloud Computing Within An Accounting Organization

Pages: 15 (4615 words) Sources: 15 Document Type:Research Paper Document #:23416384

… of the cloud, including infinite and unrestricted storage and powerful analytic tools, system infrastructure software, various accounting applications in addition to enterprise resource management and customer relationship management, play a pivotal role in everyday business operations. Significantly, in the contemporary setting, companies and entrepreneurs in the accounting sector are no longer … design, facilitating expedient, on-demand network accessibility to a collective group of configurable computing resources that can be quickly provided and divulged with negligible management struggle or service provider contact. This basic definition of cloud computing accentuates the five fundamental features, which include on-demand self-service, wide-ranging network accessibility, ……



Bauer, E., & Adams, R. (2015). Reliability and availability of cloud computing. Hoboken: John Wiley & Sons.

Chang, W. Y., Abu-Amara, H., & Sanford, J. F. (2018). Transforming enterprise cloud services. New York: Springer Science & Business Media.

Chang, V. (Ed.). (2015). Delivery and adoption of cloud computing Services in Contemporary Organizations. IGI Global.

Hsien, W. F., Yang, C. C., & Hwang, M. S. (2016). A Survey of Public Auditing for Secure Data Storage in Cloud Computing. IJ Network Security, 18(1), 133-142.

Jamsa, K. (2016). Cloud computing. New York: Jones & Bartlett Publishers.

Maguire, M., & Delahunt, B. (2017). Doing a thematic analysis: A practical, step-by-step guide for learning and teaching scholars. AISHE-J: The All Ireland Journal of Teaching and Learning in Higher Education, 9(3).

Mehmood, R., Katib, S. S. I., & Chlamtac, I. (2020). Smart Infrastructure and Applications. New York: Springer International Publishing.

Prabhu, C. S. R. (2015). E-governance: concepts and case studies. New Delhi: PHI Learning Pvt. Ltd.

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