Customer Relationship Management Essays (Examples)
Study Document
Effect Of Digital Marketing On Competitiveness Of Automobile Companies
… significantly invested in digital marketing, there return on investment (ROI) is still insignificant. Digital marketing strategies are mainly used in maintaining the current customer pool for the dealers. The research article is a standard-structured paper that included a literature review under chapter two, pages 8-25. In this … company/dealer ranking in the digital space, as seen in the search engine results page. This ranking is important as studies have shown that customer will only click on the first three links on the search engine results page (Kigunda 2017). The diverse sub-topics covered in the literature ……
References
References
Evans, M.P., 2007. Analysing Google rankings through search engine optimization data. Internet research, 17(1), pp.21-37.
Galvan, J.L. and Galvan, M.C., 2017. Writing literature reviews: A guide for students of the social and behavioral sciences. Routledge.
Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), pp.59-68.
Kigunda, E. N. 2017. Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya (Doctoral dissertation, United States International University-Africa).
Kimani, B., 2012. When social media does the marketing. Management magazine, (36-37).
Machi, L.A. and McEvoy, B.T., 2016. The literature review: Six steps to success. Corwin Press.
Ngulube, P., Mathipa, E.R. and Gumbo, M.T., 2015. Theoretical and conceptual frameworks in the social and management sciences. Addressing research challenges: Making headway in developing researchers, pp.43-66.
Wong, L.L.C., 2016. Challenges and expectations: Preparing postgraduate students to write literature reviews. In International Conference of the Spanish Association of Applied Linguistics (AESLA), 2016. University of Alicante.
Study Document
Valiant
…
· All consumers that walk in our doors will be treated with integrity and objectivity to guarantee their satisfaction
· We guarantee brilliant customer service and customer satisfaction at all times
· We guarantee incessant creativity and comprehensive insight in all services that we provide to fit in the preferences … is committed to the expansion of economic prospects and developments for LGBTQ individuals, and the select certifying entity for LGBTQ-owned businesses (NGLCC, 2019).
Management Team and Company Structure
The company structure of Valiant Marketing will be hierarchical comprising of different rakings using the top-down approach:
Industry Analysis
… community is increasing all over the world. From a psychographic perspective, Valiant Marketing will target companies that are seeking to create a business relationship and affiliation with consumers and businesses in the LGBTQ community, with the main of changing how these consumers perceive them and have an ……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
CEOs And Presidents
… various strengths and faults and their leadership approaches are all different and to some extent based on their own personalities and styles of management. Some have met with more success than others, and some have met with more failure. Gorsky has succeeded at leading Johnson & Johnson …
The factors that affect these influence processes include characteristics of the leader, the follower, the situation and the culture in which the leader-follower relationship transpires. Stressful environments will have a different impact on the influence process as opposed to calm, stress-free environments. Followers who are facing a … the wrong way but will be appreciated by others for being a decision maker. Influence is a highly personal exchange, and no two relationship will be alike.
Methodology Used to Identify and Research the Leaders Selected
There is no one definition of leadership that is one size … to creating an effective organizational……
References
References
Bromley, H. R. (2007). Are you a transformational leader?. Physician Executive, 33(6), 54.
Brown, M. E., & Treviño, L. K. (2014). Do role models matter? An investigation of role modeling as an antecedent of perceived ethical leadership. Journal of Business Ethics, 122(4), 587-598.
Chamers, M.M. (2014). An Integrative Theory of Leadership (4thed.). New York, NY: Psychology Press.
De Vries, M.F.K. (1998). Charisma in action: The transformational abilities of Virgin's Richard Branson and ABB's Percy Barnevik. Organizational Dynamics, 26(3), 7-21.
Healthcare Technology Report. (2019). Alex Gorsky is the all-American CEO. Retrieved from https://thehealthcaretechnologyreport.com/alex-gorsky-is-the-all-american-ceo/
Holmes, A. (2007). Ethics: Approaching moral decisions. Downers Grove, IL: InterVarsity Press.
Kameda, T., Ohtsubo, Y., & Takezawa, M. (1997). Centrality in sociocognitive networks and social influence: An illustration in a group decision-making context. Journal of personality and social psychology, 73(2), 296.
Kolodny, L. (2018). Elon Musk’s extreme micromanagement has wasted time and money at Tesla, insiders say. Retrieved from https://www.cnbc.com/2018/10/19/tesla-ceo-elon-musk-extreme-micro-manager.html
Study Document
Business Proposal For Coffee Shop And Restaurants
… all know who and what made this development possible. I would want that partnership to flow through everything I do so that every customer knows that it was the partnership that made it happen—that I was just an instrument.
And it would benefit the Legacy of Madam ……
References
References
Benedict-Browne, T. (2019). The Icon of Indiana Avenue. Retrieved from http://nomeancity.com/walker-theater
Evans, D. (2010). Social media marketing: An hour a day. John Wiley & Sons.
Hobbs, J. (2017). 15 of Africa's favorite dishes. Retrieved from https://www.cnn.com/travel/article/africa-food dishes/index.html#targetText=Pap%20en%20vleis%2FShisa%20nyama%2C%20South%20Africa&targetText=Chops%2C%20steak%2C%20chicken%2C%20kebabs,and%20suurpap%20(soured%20pap).
Madam Walker Legacy Center. (2019). Retrieved from https://madamwalkerlegacycenter.com/
National Park Service. (2019). Madame C. J. Walker Building. Retrieved from https://www.nps.gov/nr/travel/indianapolis/walkerbuilding.html
Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Keller Williams Realty
… to commissions and the best training through their IGNITE and BOLD programs (Larcker & Tayan, 2015). KW Ft. Mitchell is known for its customer service which has allowed the firm to remain competitive with larger brokerages like HUFF in the area, as home buyers know they are … show them the methods that lead to success in closing sales. They should be responsible for promoting a learned approach to messaging with customer, drumming up clients, and making sure that every sales agent is confident in the field and knows what to do in a variety ……
References
References
Chang, S. C., & Lee, M. S. (2007). A study on relationship among leadership, organizational culture, the operation of learning organization and employees' job satisfaction. The learning organization, 14(2), 155-185.
Gerhart, B., & Fang, M. (2015). Pay, intrinsic motivation, extrinsic motivation, performance, and creativity in the workplace: Revisiting long-held beliefs. Annual Review of Organizational Psychology and Organizational Behavior, 2, 489-521
Larcker, D. & Tayan, B. (2015). How important is culture? An inside look at Keller Williams Realty. Rock Center for Corporate Governance at Stanford University Closer Look Series: Topics, Issues and Controversies in Corporate Governance No. CGRP-48. Social Science Research Network.
Meyer, C. B., & Stensaker, I. G. (2006). Developing capacity for change. Journal of Change Management, 6(2), 217–231.
Orpen, C. (1997). The effects of formal mentoring on employee work motivation, organizational commitment and job performance. The Learning Organization, 4(2), 53-60.
Study Document
Impact Of Agency Theory
Agency Theory
Agency theory refers to the relationship with the principle and the agent, where the principle delegates its financial decision making to the agent. In most cases, the agent is … shareholder. Challenging scenario arises as there are two distinct sets of interest which cause decision making problems. Due to this complex and intricate relationship, conflicts of interest arises sometimes where the agent puts his interest before the principle’s causing problems to the principle sometimes. This is known … (Kuypers, 2011).
Since, the nature of this relataionship is such that scandals have arisen in the past due to these problems as this relationship is exploited in self-interest. Some have argued that the scandals and agency risk exist primarily due the awareness of this theory which shouldn’t … foundation within the firms are strong to base the decision making on the principles of ethics communicated to all the executives and……
References
References
Demsetz, R. S. (1997). Agency Problems and Risk Taking at Banks.
Heath, J. (n.d.). Uses and Abuses of Agency Theory. Business Ethics Quarterly.
Kuypers, A. (2011). How is dealt with the agency problem and what is the role of the board of directors in it?
Lumen. (n.d.). Agency and Conflicts of Interests. Lumen. Retrieved from https://courses.lumenlearning.com/boundless-finance/chapter/agency-and-conflicts-of-interest/
Murray, I. (2016, September ). Wells Fargo and the Principle Agent Problem. Competitive Enterprise Institute.
Palia, D. (2007). “Agency Theory in Banking: An Empirical Analysis of Moral Hazard and the Agency Costs of Equity. Banks and Banks System.
Pennsylvania, W. U. (2017, August 08). Wells Fargo: What It Will Take to Clean Up the Mess. Wharton University of Pensylvannia.
Study Document
Investing Overseas Market Entry Decision Making
… that do business in the same countries that they do. So for the bank building an international presence helps it to build deeper relationship with key customer. This holds true for the world’s largest banks like HSBC and BNP Paribas, as it does for more regional players like Scotiabank, which … has extended beyond its Canadian home base to countries throughout the Americas, following Canadian trade patterns.
Financial institutions also have the same risk management motivation that other companies do. Interest rates theoretically reflect financial risk, but some countries have other forms of risk, in particular in the … other, such that a bank can manage its risk much better
All told, international expansion allows any business to do business where its customer do business, but also to build a more diversified portfolio, tap into new growth opportunities, and manage risk more effectively. Each international market ……
References
References
CE Intelligence. (2019) EU – market entry strategies. CE Intelligence.com. Retrieved December 5, 2019 from http://www.ceintelligence.com/content_manager/contentPages/view/eu-market-entry-strategies
Chapman, K. & Edmond, H. (2010) Mergers/acquisitions and restructuring in the EU chemical industry: Patterns and implications. Regional Studies. Vol. 34 (8) 753-767
Conyon, M., Girma, S., Thompson, S. & Wright, P. (2003) The productivity and wage effects of foreign acquisitions in the United Kingdom. The Journal of Industrial Economics. Vol. 50 (1) 85-102.
EF.com (2019) English proficiency index. EF.com. Retrieved December 5, 2019 from https://www.ef.com/wwen/epi/
Export.gov (2019) European Union – market entry strategy. Export.gov. Retrieved December 5, 2019 from https://www.export.gov/article?id=European-union-Market-Entry-Strategy
Girma, S. (2002) The process of European integration and the determinants of entry by non-EU multinationals in UK manufacturing. DOI:10.1111/1467-9957.00305
Girma, S. (2005) Technology transfer from acquisition FDI and the absorptive capacity of domestic firms: An empirical investigation. Open Economies Review. Vol. 16 (2) 175-187.
Lamson, M. (2016) 5 things you need to know before doing business in Europe. Inc. Magazine. Retrieved December 5, 2019 from https://www.inc.com/melissa-lamson/5-things-you-need-to-know-before-doing-business-in-europe.html
Study Document
Career Counseling
… appointing department heads to improve company leadership, analyzing operations, planning and directing company policies, and preparing budgets. Corresponding knowledge required included administration and management, personnel and human resources, and customer and personal service. The abilities included various types of oral and written communication and comprehension, as well as deductive reasoning and speech clarity. ……
References
References
Holland, J.L., Johnston, J.A. & Asama, F. (1994). More evidence for the relationship between Holland’s personality types and personality variables. Journal of Career Assessment 2(4): 331-340.
“Holland’s Six Personality Types.” Career Key. Retrieved online: https://www.careerkey.org/choose-a-career/holland-personality-types.html#.WgEWKxNSyRt
Occupational Information Network (ONet, 2017). Website; https://www.onetonline.org/
Rogers, M.E. & Creed, P.A. (2011). A longitudinal examination of adolescent career planning and exploration using a social cognitive career theory framework. Journal of Adolescence 34(1): 163-172.
Rogers, M.E., Creed, P.A. & Glendon, A.I. (2008). The role of personality in adolescent career planning and exploration: A social cognitive perspective. Journal of Vocational Behavior 73(1): 132-142.
Savickas, M.L. (2004). The theory and practice of career construction. In Career Development and Counseling. John Wiley.
Walsh, B. W., & Holland, J. L. (1992). A theory of personality types and work environments. In W. B. Walsh, K. H. Craik, & R. H. Price (Eds.), Person–environment psychology: Models and perspectives (pp. 35-69). Hillsdale, NJ: Lawrence Erlbaum Associates.
Study Document
Beginning A Public Health Campaign
...Customer relationship management Health Communications: Minority Youth Substance Abuse Solutions
Introduction: Why a Public Health Campaign is Needed
The rise of the opioid epidemic in America has been well documented by researchers (Nelson, Juurlink & Perrone, 2015; Manchikanti et al., 2012). As millions of youths are at risk of succumbing to substance abuse via street drugs and opioids, the need for a public health campaign is evident (Murthy, 2016). The issue of reducing the spread of substance abuse among minority youths is particularly important because a high percentage of those who become addicted to or substance abusers is found in minority populations and particularly high among Asian Americans (Winter, 2016). In order to prevent the spread of substance abuse among minority youth, a public health campaign should be developed and implemented.
A Key Element of Health Communication
A key element of health communication that is essential for a public health leader dealing with……
References
References
Nelson, L. S., Juurlink, D. N., & Perrone, J. (2015). Addressing the opioid epidemic. Jama, 314(14), 1453-1454.
Manchikanti, L., Fellows, B., Janata, J. W., Pampati, V., Grider, J. S., & Boswell, M. V. (2012). Opioid epidemic in the United States. Pain Physician, 15(3 Suppl), ES9-38.
Murthy, V. H. (2016). Ending the opioid epidemic—a call to action. New England Journal of Medicine, 375(25), 2413-2415.
Smit-Kroner, C. & Brumby, S. (2015). Farmers sun exposure, skin protection, and public health campaigns: An Australian Perspective. Preventive Medicine Reports 2, 602-607.
Velasquez, A., & LaRose, R. (2015). Youth collective activism through social media: The role of collective efficacy. New Media & Society, 17(6), 899-918.
Winter, T. (2016). Addiction among different races. Retrieved from https://sunrisehouse.com/addiction-demographics/different-races/
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