Consumer Perception Essays (Examples)
Study Document
Warehouse And Material Handling
… to market presence. It is imperative to note that a private warehouse that includes the name of the company on it might generate consumer perception of receptiveness, awareness and stability. At times, this sort of awareness gives a company a marketing advantage over other rivaling firms (Ross, 2015).
… the aspects of warehousing and material handling. I believe that effective warehousing can facilitate significant financial and service benefits not only to the consumer but also organizations as a whole. A warehouse provides a centralized location for the reception, storage and distribution of products. I believe that ……
References
References
Adler, D. (Ed.). (2007). Metric handbook. Routledge.
Alberto, P. (2000). The logistics of industrial location decisions: An application of the analytic hierarchy process methodology. International Journal of Logistics, 3(3), 273-289.
Bhatnagar, A. (2010). Textbook of supply chain management. New Delhi: Sanbun Publishers.
Buurman, J. (2002). Supply chain logistics management. New York: McGraw-Hill.
Heizer, J., & Render, B. (2006). Additional Problems: Principles of Operations Management/Operations Management. Prentice Hall.
Interlake. (2019). Warehouse layout design. Retrieved from: https://www.interlakemecalux.com/warehouse-manual/warehouse-design/warehouse-layout
Mulcahy, D. E., & Sydow, J. (2008). A supply chain logistics program for warehouse management. Auerbach Publications.
Radaev, A., & Leventsov, V. (2018). THE METHODOLOGY FOR SUBSTANTIATING THE MATERIALS HANDLING EQUIPMENT OF A UNIT LOAD WAREHOUSING SYSTEM. International Journal for Quality Research, 12(4).
Study Document
Nike S Colin Kaepernick Ad Campaign
… of Nike are to focus on innovation, sustainability, and form strategic partnerships that will enhance the brand and lead to brand loyalty among consumer (Nusser, Mahle & Pätzmann, 2015).
Company Policies/Values
Core values at Nike are: performance, authenticity, innovation and sustainability. Creating iconic brand campaigns aligns with these values … caused brick and mortar retail shops to fold in recent years. Nike has an opportunity to leverage its brand equity to draw e-commerce consumer to its website for online sales.
Current Rivalry Threats
· Supply chains may be disrupted by Covid-19, and rivals that can leverage supply … The economy appears to be growing under the Trump administration,…[break]…would allow Nike to please both the minority population and the white population. Alienating consumer is not a good look for any company, especially one concerned with growth prospects as is Nike in today’s risky economy.
Recommendations
Nike …
Recommendations
Nike should abandon its……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Change Management At Nike
… a controversial one since the sportswear company launched its Colin ad campaign in 2018. Nike needs to change the way it approaches its consumer base in America while simultaneously addressing the supply chain issues that have arisen as a result of COVID-19, which has caused major production … America and solve the supply chain problems caused by the virus, and 2) to help put Americans back to work so that American consumer can get back to doing what they do best, which is buying. There may be resistance to change within Nike if this plan … problem that Nike faces today is twofold: 1) its use of Colin Kaepernick as an activist frontman for the brand has alienated conservative consumer; 2) its use of offshore labor has caused production nightmares now that COVID-19 has put nations in lockdown mode for the foreseeable future. … caused production nightmares now that……
References
Bibliography and References
Balaji, S., & Murugaiyan, M. S. (2012). Waterfall vs. V-Model vs. Agile: A comparative study on SDLC. International Journal of Information Technology and Business Management, 2(1), 26-30.
Boehm, B. (2002). Get ready for agile methods, with care. Computer, (1), 64-69.
Boehm, B. (2007). A survey of agile development methodologies. Laurie Williams, 45, 119.
Fernandez, D. J., & Fernandez, J. D. (2008). Agile project management—agilism versus traditional approaches. Journal of Computer Information Systems, 49(2), 10-17.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Cameron, E. and Green, M. (2015), Making Sense of Change Management: A complete Guide to the Models, Tools and Techniques of Organizational Change. Kogan Page: London
Kotter, J. P. (2012). Leading Change. Harvard Business Review Press.
TMZ. (2018). Kaep Deal Adds Up... WE GOT NIKE'S CUSTOMER BREAKDOWN. Retrieved from https://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/
Study Document
Healthcare Marketing
… that have to be followed under U.S. law. For example, the FDA has rules for companies that want to market pharmaceuticals directly to consumer. Truth-in-advertising laws have to be complied with. Stark Law rules and HIPAA rules both determine the extent to which social media platforms can … extent within the last few decades that much of advertising itself has migrated from old media to new media to focus on targeted consumer. The Digital Age has ushered in a new era of communication: more and more people turn to the Internet for information and communication … allowing marketers to navigate the rules and laws that can lead one into pitfalls if not careful.
Ethics, Rules and Regulations
Direct to consumer marketing in the healthcare industry comes with its own risks and rewards. For one, there are many critics of direct to consumer marketing who feel that the healthcare companies……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Best Buy Purchasing And Supply Management
… and founded in 1966, Best Buy Co., Inc. (hereinafter alternatively “the company” or “Best Buy”) is a leading retailer in electronics and other consumer products that competes throughout North America and Mexico today. As of early 2019, Best Buy operated nearly 1,200 large format as well as … New competitive environment
Best Buy competes as a retailer of technology products and services as well as offering a wide array of other consumer products throughout its North America and Mexican markets in two main business segments: (1) domestic and (2) international (Company profile, 2019). Besides these … Kitchen and Home, bestbuy.ca, bestbuy.com.mx and the Best Buy Express brand names (Company profile, 2019). In addition, the company also offers range of consumer products and services using mobile apps and a network of call centers (Company profile, 2019).
The company’s top leadership team has been highly … a network of call centers……
References
References
Chan, R. (2011, June 29). Best Buy. Marketing, 20.
Corporate responsibility and sustainability. (2019). Best Buy Co., Inc. Retrieved from https://corporate.bestbuy.com/sustainability/ .
Best Buy supply chain. (2019). Best Buy Co., Inc. Retrieved from https://www.bestbuy. com/site/help-topics/ca-transparency-act/pcmcat263000050003.c?id=pcmcat 263000050003.
Company profile. (2019). Yahoo! Finance. Retrieved from https://finance.yahoo.com/quote/ BBY/profile?p=BBY.
Mitchell, S. (2009, September-October). The big box swindle: The true cost of the mega-retailers. Multinational Monitor, 27(5), 34-39.
Ong, T. (2018, May 1). Best Buy is closing all 250 of its mobile stores in the U.S. The Verge. Retrieved from https://www.theverge.com/2018/3/1/17066232/best-buy-close-all-mobile-stores-may-us .
Thomas, L. (2019, August 28). Best Buy revs up supply chain ahead of the holiday season. CNBC. Retrieved from https://www.cnbc.com/2019/08/28/best-buy-revs-up-supply-chain-ahead-of-the-holiday-season.html .
Wack, K. (2017, June 29). Credit card issuers face peril from rise in store closures: American Banker, 182(124), 37-39.
Study Document
Global Transformations And The Human Condition Global Lives Of Things
… is deemed to have both positive and negative effects on the health of human beings. The prevailing recommendations give the suggestion that a consumer should not drink more than 400 milligrams of caffeine on a daily basis. This is approximated to be about three to five cups … 400 milligrams of caffeine on a daily basis. This is approximated to be about three to five cups of coffee, reliant on the consumer’s brew of choice.
Section 2
Coffee is the most far and wide consumed beverage in the world. On estimate, almost 35,000 cups of … at their relationship to the greater world and has conversations.
There are different ways in which advertisements convey coffee as a commodity to consumer. One of the ways is whether a consumer is a morning person. Usually, in the morning, consumer are categorized into the caffeinated and the un-caffeinated, with the latter defined……
References
References
Bhupathiraju, S. N., Pan, A., Manson, J. E., Willett, W. C., van Dam, R. M., & Hu, F. B. (2014). Changes in coffee intake and subsequent risk of type 2 diabetes: three large cohorts of US men and women. Diabetologia, 57(7), 1346-1354.
Cadden, I. S. H., Partovi, N., & Yoshida, E. M. (2007). Possible beneficial effects of coffee on liver disease and function. Alimentary pharmacology & therapeutics, 26(1), 1-8.
D’Costa, K. (2011). The Culture of Coffee Drinkers. Scientific American.
Einstein, E. (2019). The Health Benefits of Coffee: How does drinking coffee help your body and your brain? Scientific American.
Lucas, M., Mirzaei, F., Pan, A., Okereke, O. I., Willett, W. C., O’Reilly, É. J., ... & Ascherio, A. (2011). Coffee, caffeine, and risk of depression among women. Archives of internal medicine, 171(17), 1571-1578.
Ponte, S. (2002). The latte revolution? Regulation, markets and consumption in the global coffee chain. World development, 30(7), 1099-1122.
Rudeen, K. (2018). The History of Coffee and its Concurrent Marketing Strategies. Scholars Archive.
Samoggia, A., & Riedel, B. (2019). Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing. Nutrients, 11(3), 653.
Study Document
Purchasing And Supply Management
… and the bottom line going up. If done poorly, it opens the firm to innumerable risks—from lost time on the production line to consumer flight to financial ruin. Supply managers must be cognizant of the overall goal of the company and what the company aims to do … have a special relationship with customers that would allow them to custom order products, a company that seeks this type of relationship with consumer will want to have a similarly close relationship with suppliers. However, it is always going to be most important to manage risk, to ……
References
References
BDC. (2019). 6 ways the purchasing department can improve your business. Retrieved from https://www.bdc.ca/en/articles-tools/operations/purchasing/pages/purchasing-department-objectives.aspx
Benton, W. C. (2013). Supply chain focused manufacturing planning and control. Nelson Education.
Burt, D. N. (2010). Supply Management, 8th Edition. Devry.
Harland, C., Brenchley, R., & Walker, H. (2003). Risk in supply networks. Journal of Purchasing and Supply management, 9(2), 51-62. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.471.2910&rep=rep1&type=pdf
Holmlund, M. & Strandvik, T. (1999) Perception configuration in business relationship, Management Decision, 37(9), 686-696
MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and thedirect sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login
Monczka, R. & Handfield, R. (2016). Purchasing and supply chain management. Boston, MA: Cengage.
NC State University. (2003). Negotiating for success. Retrieved from https://scm.ncsu.edu/scm-articles/article/negotiating-for-success
Study Document
Walmart And Starbucks Sustainability
… has emerged as a business strategy. They find that there is a marketing element to this corporate strategic approach, where marketing and public perception start to inform how companies respond to environmental issues. They identify some of the different approach to marketing corporate environmentalism that were being … to market value without evidence. But the bigger issue is that the companies studied have low innovation levels; that alone will harm customer perception and market value. Given that CSR is difficult to quantify and looks different in different companies owing to their being no set definition, … European countries. Ultimately, what CSR is and how it is implemented at the corporate level is defined by the differences in local cultural perception. This can actually be applied to both Starbucks and to Wal-Mart. While there is significant overlap between customer bases – no surprise for ……
References
References
Aguilera, R, Rupp, D., Williams, C. & Ganapathi, J. (2005) Putting the S back in corporate social responsibility: A multi-level theory of social change in organizations. Academy of Management Review. (2005). Retrieved November 4, 2017 from https://www.ideals.illinois.edu/bitstream/handle/2142/1768/TS_Aguilera.pdf?sequence=2&isAllowed=y
Banerjee, S. (2008) Corporate social responsibility: the good, bad and the ugly. Critical Sociology. Vol. 34 (1)
Blowfield, M., Frynas, J. (2005) Editorial setting new agendas: Critical perspectives on corporate social responsibility in the developing world. International Affairs. Vol. 81 (3) 499-513.
Brammer, S., Jackson, G. & Matten, D. (2012). Corporate social responsibility and institutional theory: New perspectives on private governance. Socio-Economic Review. Vol. 10 (2012) 3-28.
Campbell, J. (2007) Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility The Academy of Management Review. Vol. 32 (3) 946-967.
Epstein, E. (1987) The corporate social policy process: Beyond business ethics, corporate social responsibility, and corporate social responsiveness. California Management Review. Vol. 29 (3) 99.
Friedman, M. (1970) The social responsibility of business is to increase its profits. New York Times Magazine. Retrieved November 4, 2017 from https://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html
Heningway, C. & Maclagan, P. (2004) Managers' personal values as drivers of corporate social responsibility. Journal of Business Ethics. Vol. 50 (1) 33-44.
Study Document
McDonalds International Expansion
… market, because there is opportunity if it can figure out the right formula to counterbalance the competition from local restaurants and attract island consumer.
Environmental Analysis
There are no major political barriers to operating in St. Lucia, especially if the restaurant is owned by a local franchisee. … ranks in the middle of the “ease of doing business” rankings (St. Lucia Times, 2019) and has slipped of late in the Corruption perception Index, meaning that the political environment has deteriorated of late (Trading Economics, 2019). Corporate taxes are a flat rate 30%, so that is ……
References
References
CIA World Factbook (2020) St. Lucia. Central Intelligence Agency. Retrieved May 29, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/st.html
Deloitte (2020) International tax St. Lucia highlights 2020. Deloitte. Retrieved May 29, 2020 from https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Tax/dttl-tax-stluciahighlights-2020.pdf
Duncan, N. (2019) The QSR 50. Quick Service Restaurants. Retrieved May 29, 2020 from https://www.qsrmagazine.com/reports/qsr-50-11
Patrick (2020) McDonald’s failure in Barbados hides in plain sight. Uncommon Caribbean. Retrieved May 29, 2020 from https://www.uncommoncaribbean.com/barbados/mcdonalds-failure-in-barbados-hides-in-plain-sight/
St. Lucia Times (2019) Saint Lucia slips in ease of doing business rankings. St. Lucia Times. Retrieved May 29, 2020 from https://stluciatimes.com/saint-lucia-slips-in-ease-of-doing-business-rankings/
Trading Economics (2019) St. Lucia corruption perceptions index. Trading Economics. Retrieved May 29, 2020 from https://tradingeconomics.com/st-lucia/corruption-index
Study Document
Social Media And Its Effects On Girls
… genders are using social media, young people in particular have embraced these communication platforms in a major way, with a majority of these consumer using social media systems on daily basis. Against this backdrop, identifying and explicating the effects of social media usage on girls has assumed … where there are more users of social media services globally than there are not (Reinberg 2019).
Furthermore, a large majority of young female consumer are already using popular social media platforms such as Twitter, Instagram, Snapchat and Facebook (Reinberg). Moreover, the competition between these major social media ……
References
Works Cited
Ali, S. (2018). “Social Media Usage among Teenage Girls in Rawalpindi and Islamabad.” Global Media Journal, vol. 16, p. 31.
Chukwuere, Joshua Ebere and Chukwuere, Precious. (2017, December). Cyberbullying of female students: An exploration of literature study. Gender & Behaviour, vol. 13, no. 4, pp. 9983-9991.
Goodwin, Robin, Palgi,Yuval, Osnat, Lavenda, Yaira, Hamama-Raz and Ben-Ezra, Menachem. (2015), “Association between Media Use, Acute Stress Disorder and Psychological Distress.” Psychotherapy and Psychosomatics, vol. 84, no. 4, pp. 253-254
Granello, Paul F. and Zyromski, Brett. (2018, September-August). “Developing a Comprehensive School Suicide Prevention Program.” Professional School Counseling, vol. 22, no. 1, pp. 37-42.
Hutchinson, Tracy S. (2020, April 19). Ten things mentally strong people do during a pandemic. Psychology Today. [online] available: https://www.psychologytoday.com/us/blog/the-pulse-mental-health/202004/10-things-mentally-strong-people-do-during-pandemic.
Kemp. Simon. (2020, January). “Digital 2020.” We Are Social. [online] available: https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media.
Redden, Crystal V. (2018, December). “The Media\\\\\\\\\\\\'s Influence on Female Relational Aggression and Its Implications for Schools.” Canadian Journal of Education, vol. 36, no. 4, pp. 374-381.
Reinberg, Steven. (2019, August 14). “Here\\\\\\\\\\\\'s How Too Much Social Media Can Harm Girls.” WebMD. [online] available: https://www.webmd.com/mental-health/news/20190814/ heres-how-too-much-social-media-can-harm-girls#1.
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