Casual Essays (Examples)
Study Document
Fero Beauty
...Casual ABC Marketing Plan (FERO BEAUTY)
Introduction
The company in question is Fero Beauty. Fero Beauty is a boutique that sells the latest, fashionable and chic clothing, shoes, and accessories for women in the market. The company will be situated in Manhattan, New York City. Specifically, the product offerings will include shoes, accessories such as bracelets and earrings, and clothing for women such as dresses, jeans, and blouses.
In this section of the marketing plan, I will share the company’s pricing and distribution strategy, integrated marketing communications plan, public relations, sales promotion, and personal selling plan, competitive analysis, online and direct marketing plan, and social responsibility/cause-related marketing plan.
Pricing and Distribution Strategy
Pricing alludes to the practice of a business setting the price for retailing its products and services. Distribution channels encompass the course and path through which products move from production to end-user consumption. This section discusses the pricing and……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
Analyzing Social Context
...Casual How Emotional Experiences are Influenced by One s Sense of Self
The interviewee was a mother, age 55, employee of a mortgage servicing company. Because of COVID 19, she has been stuck working from home, which is very challenging and frustrating for her as none of the conveniences of her office are at her disposal and it makes her work more difficult and time consuming. The primary emotion she feels is anger: she is physically pained by working 12 hour days sitting in a dining room chair that is hard on her back and hands, since she had spinal surgery a year ago; she misses her comfortable office chair. Her computer and wi-fi are slower than the system at work, where she has two computer screens that she can use at once to help speed up her work. With everyone working from home, the tasks are more slowly accomplished and……
References
Works Cited
Goffman, Erving. “Tie Signs.”
Hochschild, Arlie. Managed Heart. University of California Press, 2012.
Katz, Jack. How Emotions Work. University of Chicago Press, 1999.
Study Document
Fero Beauty Boutiques
...Casual Marketing plan
Introduction
Fero Beauty is a boutique that sells the latest, fashionable and chic clothing, shoes, and accessories for women in the market. The company will be situated in Manhattan, New York City. Specifically, the product offerings will include shoes, accessories such as bracelets and earrings, and clothing for women such as dresses, jeans, and blouses. The purpose of this paper is to explain a comprehensive marketing plan for the company. The marketing plan will include the mission statement, short-term and long-term goals, and the suitable ways of measuring them, an environmental analysis, and SWOT analysis.
Mission Statement and Vision Statement
The mission statement of the company is \"To make every consumer feel stylish, chic and beautiful in every way.\"
The vision statement of the company is, \"Transform the fashion world one item at a time.\"
Short Term and Long Term Goals
The short term goals of the company……
References
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Jeannet, J. P., & Hennessey, H. D. (2005). Global marketing strategies. New York: Dreamtech Press.
Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008-5013.
Study Document
Pediatric Nursing And Gastroenteritis
… back. Still, though, the advanced memory and imagination could lead them to think of extraordinary aspects regarding their illness. They may create a casual hypothesis of what their ailment is about and what their role in it is. Things like: \"I fell sick because I deserved it\" ……
References
References
Campos, M. C., Rodrigues, K. C. S., & Pinto, M. C. M. (2010). Evaluation of the behavior of the pre-school one just admitted in the unit of pediatrics and the use of the therapeutic toy. Einstein (São Paulo), 8(1), 10-17.
Caplin, D., & Cooper, M. (2007). Child development for inpatient medicine. In Comprehensive pediatric hospital medicine (pp. 1285-1292). Mosby.
Emde, R. N., & Harmon, R. J. (Eds.). (2012). Continuities and discontinuities in development. Springer Science & Business Media.
Hockenberry, M. J., & Wilson, D. (2019). Wong\\\\\\\\\\\\'s nursing care of infants and children E-book. Elsevier Health Sciences.
Koukourikos, K., Tzeha, L., Pantelidou, P., & Tsaloglidou, A. (2015). The Importance of Play during Hospitalization of Children. Materia socio-medica, 27(6), 438–441. https://doi.org/10.5455/msm.2015.27.438-441
Li, W. H., Chung, J. O. K., Ho, K. Y., & Kwok, B. M. C. (2016). Play interventions to reduce anxiety and negative emotions in hospitalized children. BMC pediatrics, 16(1), 36.
National Collaborating Centre for Women\\\\\\\\\\\\'s and Children\\\\\\\\\\\\'s Health; UK. (2009). Diarrhea and vomiting caused by gastroenteritis: diagnosis, assessment, and management in children younger than 5 years.
Study Document
Culture Analysis At A Software Company
… that blends some of the classic software company culture with a more East Coast business culture. The former is manifested in a fairly casual office atmosphere, and perks that would be familiar to most tech employees. The people interviewed found the company fairly progressive at the lower ……
References
References
Chambers, K. & Honeycutt, A. (2009) Telecommunications mega-mergers: Impact on employee morale and turnover intention. Journal of Business & Economics Research. Vol. 7 (2) 43-52.
Dencker, J., Joshi, A, & Martocchio, J. (2007) Employee benefits as context for intergenerational conflict Human Resource Management Review. Vol. 17 (2) 208-220.
Lund, D. (2003) Organizational culture and job satisfaction. Journal of Business and Industrial Marketing. Vol. 18 (3) 219-236.
North, M. & Fiske, S. (2015) Intergenerational resource tensions in the workplace and beyond: Individual, interpersonal, institutional and international. Research in Organizational Behavior. Vol. 35 (2015) 159-179.
Yamanoi, J. & Sayama, H. (2013). Post-merger cultural integration from a social network perspective: A computational modeling approach. Computational and Mathematical Organization Theory Vol. 19 (2013) 516-537.
Study Document
Panera Bread
… individual competitors, but few major competitors that do exactly what Panera Bread does. If Panera is competing against mainly quick service or fast casual businesses, it does offer a relatively unique value proposition in terms of the food and the in-store experience.
A SWOT analysis reveals that ……
References
References
MindTools (2019) Porter’s generic strategies. MindTools. Retrieved March 26, 2019 from https://www.mindtools.com/pages/article/newSTR_82.htm
Panera Bread 2015 Form 10K. Retrieved March 26, 2019 from https://www.sec.gov/Archives/edgar/data/724606/000072460616000042/a2015122910k.htm
Study Document
Sex And Culture In The United States
… made to the effect that sexual norms and customs vary from country to country. However, I am surprised that some countries are too casual and liberal on sexual matters. For instance, we are told that “homosexual acts are part of initiation rites among the Etoro and the ……
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