Business World Essays (Examples)
Study Document
Online Auctions For Fund Raising By Non Profit Organizations
… for the market, hence unsustainably retailing undermining the artwork market (Connelly & Winter, 2003).
Uncovering Value and Increasing Revenue through Auctions by the world Vision
Forbes Magazine enlists world Vision as #19 largest charity institution in the U.S. with a private donations valuation of $719 and with a fundraising efficiency pf 88 … charity institution in the U.S. with a private donations valuation of $719 and with a fundraising efficiency pf 88 percent (Forbes Magazine, 2019). world Vision is 100 percent donor-dependent Christian relief and development umbrella organization. The Non-Profit-Organization supports humanitarian and advocacy activities by supporting communities, families, and … The Non-Profit-Organization supports humanitarian and advocacy activities by supporting communities, families, and children in fragile economic status in over 100 countries globally. The world Vision could leverage the opportunity of an online auction, particularly mobile auctions, to raise funds. Mobile auctions enable donors and guests to submit ………
References
References
Cachon, G. P., Daniels, K., & Lobel, R. (2015). The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity. https://ssrn.com/abstract=2698192
Connelly, A., & Winter, M. (2003). Going...Going...Gone!: Successful Auctions for Non-Profit Institutions (Second). Target Funding Group, Inc. All.
Fasli, M., Co, C., & Co, C. (2014). Designing and Implementing E-market Games. Designing and Implementing e-Market Games. January 2005.
Forbes Magazine. (2019). The 100 Largest U.S. Charities. Forbes Magazine. https://doi.org/10.1007/springerreference_75918
Hasker, K., & Sickles, R. (2010). eBay in the Economic Literature: Analysis of an Auction Marketplace. Review of Industrial Organization, 37(1), 3–42. https://doi.org/10.1007/s11151-010-9257-5
Kingston, K. (2015). A Higher Bid: How to Transform Special Event with Strategic Benefit Auctions. John Wiley & Sons, Inc., Hoboken, New Jersey.
Klemperer, P. (2004). Auctions: Theory and Practice. In Princeton University Press. https://doi.org/10.4337/9781839107429.00004
McAfee, P. (2017). The Ideal Auction - Numberphile. YouTube. https://www.youtube.com/watch?v=4kWuxfVbIaU
Study Document
McDonalds International Expansion
… Project
Market Analysis
St. Lucia is a small market, with a population of 166,000 people and a GDP per capita of $14,400 (CIA world Factbook, 2020). This makes it a relatively weak market for fast food, and there are only a few outlets in the entire country, … St. Lucia, especially if the restaurant is owned by a local franchisee. The island ranks in the middle of the “ease of doing business” rankings (St. Lucia Times, 2019) and has slipped of late in the Corruption Perceptions Index, meaning that the political environment has deteriorated of … the rule of law is upheld, and the court systems should be familiar both to McDonalds in general and to any St. Lucian business who wishes to operate a McDonalds franchise.
The economic environment is relatively unfavorable, unfortunately. St. Lucia is dependent on tourism for around 65% … franchise.
The economic environment is……
References
References
CIA World Factbook (2020) St. Lucia. Central Intelligence Agency. Retrieved May 29, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/st.html
Deloitte (2020) International tax St. Lucia highlights 2020. Deloitte. Retrieved May 29, 2020 from https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Tax/dttl-tax-stluciahighlights-2020.pdf
Duncan, N. (2019) The QSR 50. Quick Service Restaurants. Retrieved May 29, 2020 from https://www.qsrmagazine.com/reports/qsr-50-11
Patrick (2020) McDonald’s failure in Barbados hides in plain sight. Uncommon Caribbean. Retrieved May 29, 2020 from https://www.uncommoncaribbean.com/barbados/mcdonalds-failure-in-barbados-hides-in-plain-sight/
St. Lucia Times (2019) Saint Lucia slips in ease of doing business rankings. St. Lucia Times. Retrieved May 29, 2020 from https://stluciatimes.com/saint-lucia-slips-in-ease-of-doing-business-rankings/
Trading Economics (2019) St. Lucia corruption perceptions index. Trading Economics. Retrieved May 29, 2020 from https://tradingeconomics.com/st-lucia/corruption-index
Study Document
Branding Study
… sign star athletes to contracts so that the company could promote its shoes and other products by getting the celebrities of the sporting world to wear them. The company’s first line of Air Jordans was like a new dawn for Phil Knight, who had the vision to … early on in the company’s history.
Strategic Brand Analysis
Brand Identity
Nike’s vision is to “to bring inspiration and innovation to every athlete in the world.” Its mission is to create “groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and … as a place to get a new job. These micro and macro environment factors are issues Nike should seriously consider now that the world is changing and Nike needs to improve its image.
Its customer relationship management process could stand to improve through the use of social … the way Vans does. This……
References
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/ " target="_blank" REL="NOFOLLOW">
Study Document
Competitive Advantage And Operations Management
… and those would not stand out to anybody, so I would probably look for a design that speaks for itself, and tells the world those things about me that I want my shoes to tell.
Case Study
1. Lawn Care’s current strategy is to be a premium … snack food, both areas that have helped to fuel the company’s growth. Starbucks furthermore has a global scope and is listed among the world’s most valuable brands (Interbrand, 2019). Starbucks also gains competitive advantage by being able to run both company-owned stores and franchised locations, and this … this flexibility allows it to control market entry, and also allowed it to expand much faster than any competitor in the coffee shop business was able to do.
Apple has several competitive advantages that it utilizes. First, the company all but pioneered customer evangelism, and it benefits … ecosystem, tens of millions of……
References
References
Deshmukh, G. & Das, R. (2012) Consumer buying behaviour for high involvement products. Asian Journal of Management. Vol. 3 (3) 153-157.
Halton, C. (2019) Credence good. Investopedia. Retrieved March 26, 2020 from https://www.investopedia.com/terms/c/credence-good.asp
Interbrand (2019) Best global brands. Interbrand Retrieved March 26, 2020 from https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/
QSR (2017) The QSR Top 50. QSR Magazine. Retrieved March 26, 2020 from https://www.qsrmagazine.com/content/qsr-50
QuickMBA (2010) The value chain. QuickMBA.com. Retrieved March 26, 2020 from http://www.quickmba.com/strategy/value-chain/
Zhang, B. (2018) The 10 best airlines to fly in North America. Business Insider. Retrieved March 26, 2020 from https://www.businessinsider.com/best-airlines-in-north-america-for-2018-skytrax-2018-10
Study Document
Nike S Colin Kaepernick Ad Campaign
… beginning, background information on Nike is provided here below.
Company Vision/Mission
Nike’s Vision is to “to bring inspiration and innovation to every athlete in the world.” Its mission is to create “groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and …
Current Rivalry Threats
· Supply chains may be disrupted by Covid-19, and rivals that can leverage supply chains in other parts of the world will benefit while Nike suffers from supply chains being crippled in Asia.
Potential Entrants Opportunities
· Nike’s brand is dominant across all sports … Asian markets collapse from Covid-19 as is currently happening, major players in the market will be hurt. Suppliers from other parts of the world will have leverage in this situation.
Substitute Products Opportunities
· The industry is always growing in multiple directions and opportunities for substitute products ……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/ " target="_blank" REL="NOFOLLOW">
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
… there.
Macro Environmental Factors
Political Environment
The political environment in the City of Ogden and the State of Utah is pretty conducive for business. This will help the beverage company to move forward as it intends to. Both the state government and the federal government are putting … the federal government are putting measures in place to encourage the establishment of more companies to create employment. Some of the measures include pro-business regulation and tax benefits. Therefore, in terms of the political environment, the Company is in a good place.
Economic Environment
The coronavirus pandemic ……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
Twitter External Internal Analysis Report To CEO
… Analysis
1.1. Political
1.1.1.Global leaders use of social media impacts the political landscape and is able to influence operations. (C-142)
1.1.2. Several high-profile world leaders utilize social media platforms to address their followers, the most notable being U.S. President Donald Trump who tweets regularly to announce global … Conclusions
Political: U.S. President Donald Trump has help boost Twitter popularity.
Economic: Twitter is a global brand. The blue bird alone communicate twitter world.
Social: Twitter accounts that are at risk of impersonification have a verification badge.
Technological: Internet access is readily available in most parts of … Twitter accounts that are at risk of impersonification have a verification badge.
Technological: Internet access is readily available in most parts of the world. So, the number of social media users will increase in future.
Legal: Senator Mark Warner has asked Twitter to disclose any data sharing … LinkedIn total users was 562……
References
References
Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)
Study Document
Starbucks Use Of Wireless Technology
In this world of technological advancement, companies are trying to gain competitive advantage through using unique ways of reaching out to the customers. Since wireless technology … advantage through using unique ways of reaching out to the customers. Since wireless technology is everywhere, many companies have commercialized and expanded their business through it. Starbucks is one such company.
Starbuck uses GPS (Global Positioning System) in its Application to know the location of the customer ……
References
References
Brewin, B. (2001, Jan 08). Starbucks takes wireless leap. Computer World .
Greenemeier, L. (2014, June 24). Starbucks to Offer Wireless Caffeine for Smartphones. Scientific American .
How Household Names Use GIS. (2019, October 9). USC Dornsife.
Torrington, M. (2016, April 12). Starbucks: A Case Study in Effective Mobile App Marketing. Digital Turbine.
Wheeler, C. (2014). Going BIG with GIS. Esri User Conference.
Study Document
Amazon S Code Of Ethics
Amazon is a company that takes its social responsibility to stakeholders seriously. As it is a company that operates all over the world, it recognizes that it has a truly global role to play in making the world a better place. That is why it focuses on sustainability as one of its core corporate social responsibility (CSR) objectives (Amazon Sustainability, 2019). … sustainability as one of its core corporate social responsibility (CSR) objectives (Amazon Sustainability, 2019). Its other CSR programs include working with Feeding America, world’s LEAP 2.0 program to promote education among underserved populations, and “Girls Who Code,” to help promote gender equality in the IT industry. Underlying ……
References
References
Amazon Code of Ethics. (2019). Retrieved from https://ir.aboutamazon.com/corporate-governance/documents-charters/code-business-conduct-and-ethics?c=97664&p=irol-govConduct
Amazon Sustainability. (2019). Retrieved from https://www.aboutamazon.com/sustainability
Study Document
Royale Racing RP16
… Preparations, which focused on preparing cars using Coventry Climax engines. He was not alone, though: Alan Cornock came aboard to help move the business along. However, the enthusiasm for Coventry Climax engines dropped off by the late 1960s, so King and Cornock decided to take the company … fast the car still remains. It is a car that Bob King could be proud of and that drivers into the racing club world are still fond of, no matter where they are.
Conclusion
The race club world was made a little bit better with the arrival of Bob King and Alan Cornock in the late 1960s. Their work at Royale … updated model that became the most in-demand model of Royale Racing at that point. The car was wheeled to numerous victories around the world and helped bring a level of attraction to Royale that would keep the company going……
References
Works Cited
1973 Royale RP16 Formula Ford. https://bringatrailer.com/listing/1973-royale-rp16/
“About Royale Racing.” Royale FCS Competition Services. http://www.racingcarsforsale.co.uk/frameset-royale.htm
Brazilian Formula Ford. http://www.driverdb.com/standings/152-1970/cars/
Lawrence, Paul. Nowhere to Hide: The Story of Royale Racing Cars. TFM Publishing, 2001.
“Royale.” http://www.f3history.co.uk/Manufacturers/Royale/royale.htm?LMCL=nU3Mya
Royale Race Tires. “About Us.” http://www.royaleracetires.com/about-us/
Ward, Ian. “Royale Racing.” The World of Automobiles, volume 17. Pennsylvania State University, 1974.
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