Business World Essays (Examples)
Study Document
Using DoorDash To Promote A Restaurant Brand
… building owned by OPG. OPG wants to start brewing its own beer, but instead of hiring a brewmeister and investing in the brewing business, it may make more sense to partner with a small existing brewer and expanding that operation into OPG so as to benefit both … it may make more sense to partner with a small existing brewer and expanding that operation into OPG so as to benefit both business and get a canning or bottling operation underway.
Another strategic partnership would be to partner with a local event organizer to help promote … get the event organizer more attention because OPG gets a ton of traffic, and it would help OPG to break into the catering business by getting its services acknowledged more widely by the public at events.
DoorDash would also be a good partner for OPG, as DoorDash … services acknowledged more widely by……
References
References
Gallardo-Echenique, E. E., Marqués-Molías, L., Bullen, M., & Strijbos, J. W. (2015). Let’s talk about digital learners in the digital era. International Review of Research in Open and Distributed Learning, 16(3), 156-187.
Gibson, C., & Homan, S. (2004). Urban redevelopment, live music and public space: Cultural performance and the re?making of Marrickville. International Journal of Cultural Policy, 10(1), 67-84.
Lawson, C. (2007). Victorian Young Planners: News and Views-Pot, Parma and Trivia Night. Planning News, 33(6), 12.
Queensland. (2020). Key components of a digital strategy. Retrieved from https://www.business.qld.gov.au/running-business/it/digital-strategy/key-components
Study Document
Brazilian Market Entry Pricing Strategy
… Kilimanjaro, which falls into the premium segment in the United States. The quality of climbing harnesses probably does not change much around the world, for a couple of reasons. One is that climbing is an international sport, and two is that the safety standards for climbing gear … country, and the country’s sizeable middle and upper classes who are able to pay for quality gear and who likely travel around the world to climb. The brand may already be known to many climbers in the country, and this maturity of market gives Peak the opportunity ……
References
References
Chappelow, J. (2019) Monopolistic competition. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/m/monopolisticmarket.asp
CIA World Factbook. (2020) Brazil. Central Intelligence Agency. Retrieved March 28, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/br.html
Decker, A. (2020) The ultimate guide to pricing strategies HubSpot. Retrieved March 28, 2020 from https://blog.hubspot.com/sales/pricing-strategy
Dourado, A., Canabrava, L, Spadano, L, Alvarenga, P., Salles, R., Advogados, F., Lourencao, M. & Trung, T. (2019) Doing business in Brazil: An overview. Thomson Reuters Practical Law. Retrieved March 28, 2020 from https://uk.practicallaw.thomsonreuters.com/0-503-8385?__lrTS=20180603124715781&transitionType=Default&contextData= (sc.Default)&firstPage=true&bhcp=1#co_anchor_a102539
Downey, L. (2019) Brazilian real. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/forex/a/brl-brazilian-real.asp
Furgison, L. (2019) SWOT analysis, step 5: developing actionable strategies. BPlans.com. Retrieved March 28, 2020 from https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/
Kokemuller, N. (2020) Entry pricing strategy. Houston Chronicle. Retrieved March 28, 2020 from https://smallbusiness.chron.com/ entry-pricing-strategy-61428.html
Riley, C. (2019) Jair Bolsinaro says Brazil is open for business. CNN Business. Retrieved March 28, 2020 from https://www.cnn.com/2019/01/22/business/bolsonaro-brazil-davos-foreign-investment/index.html
Study Document
Fero Beauty Boutiques
… is \"To make every consumer feel stylish, chic and beautiful in every way.\"
The vision statement of the company is, \"Transform the fashion world one item at a time.\"
Short Term and Long Term Goals
The short term goals of the company include the following:
1. To … products and also increase the scope of the store's consumers.
4. Social Media
Social media platforms have become an essential tool for any business. Fero Beauty will have the opportunity to market its products on different social media platforms, including Facebook and Instagram. This will increase the … social media platforms, including Facebook and Instagram. This will increase the company's consumer base.
Threats
1. Changing consumer preferences
In the contemporary fashion world, consumer preferences are regularly changing and at a quick pace. It will be essential for the company to keep up with these changes ……
References
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Jeannet, J. P., & Hennessey, H. D. (2005). Global marketing strategies. New York: Dreamtech Press.
Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008-5013.
Study Document
Culture Analysis At A Software Company
… company that shall be known as K. K is not based in Silicon Valley, but elsewhere in the US, with offices around the world. K sells SaaS products in the B2B market and has sales in the hundreds of millions, and over 1000 employees. This company has … like. At the baseline level, K has a culture that blends some of the classic software company culture with a more East Coast business culture. The former is manifested in a fairly casual office atmosphere, and perks that would be familiar to most tech employees. The people … that trickles down to the other levels of the company, which results in the curious blending of tech startup culture and old school business culture.
The different companies that have been acquired in recent years have been maintained as distinct business units in order to maintain the aspects of their cultures that made……
References
References
Chambers, K. & Honeycutt, A. (2009) Telecommunications mega-mergers: Impact on employee morale and turnover intention. Journal of Business & Economics Research. Vol. 7 (2) 43-52.
Dencker, J., Joshi, A, & Martocchio, J. (2007) Employee benefits as context for intergenerational conflict Human Resource Management Review. Vol. 17 (2) 208-220.
Lund, D. (2003) Organizational culture and job satisfaction. Journal of Business and Industrial Marketing. Vol. 18 (3) 219-236.
North, M. & Fiske, S. (2015) Intergenerational resource tensions in the workplace and beyond: Individual, interpersonal, institutional and international. Research in Organizational Behavior. Vol. 35 (2015) 159-179.
Yamanoi, J. & Sayama, H. (2013). Post-merger cultural integration from a social network perspective: A computational modeling approach. Computational and Mathematical Organization Theory Vol. 19 (2013) 516-537.
Study Document
Papa Johns Strategic Analysis
… and has grown steadily since then, although there was a decline in the number of stores in 2017 (QSR, 2018).
According to IBIS world, the pizza industry in the US is worth $47 billion, which gives Papa John’s a 3.3% share. The largest competitor, Domino’s, has a … a 12.5% share, so there is only moderate concentration in the industry. IBIS (2019) shows slow growth of just 1.6%, indicating a mature business, and the number of new business is growing faster than the industry as a whole, meaning that pizza is getting more competitive.
Using Porter’s Five Forces analysis (Kenton, 2019), … affordability, the quality of the pizza, and the overall customer experience (McCormick, 2018).
Political and legal forces are relatively minimal on the pizza business, as most ingredients are sourced domestically. Tax policy can affect business where profit margins are this tight. Economic forces certainly can impact the……
References
References
Halzack, S. (2018) Papa John’s just went from bad to worse. BNN Bloomberg. Retrieved April 7, 2019 from https://www.bnnbloomberg.com/papa-john-s-just-went-from-bad-to-worse-1.1120265
IBIS World (2019) Pizza restaurants industry in the US. IBIS World. Retrieved April 7, 2019 from https://www.ibisworld.com/industry-trends/specialized-market-research-reports/consumer-goods-services/food-service-drinking-places/pizza-restaurants.html
Kenton, W. (2019) Porter’s 5 forces. Investopedia. Retrieved April 7, 2019 from https://www.investopedia.com/terms/p/porter.asp
McCormick, M. (2018) Key success factors in a pizza business. Houston Chronicle. Retrieved April 7, 2019 from https://smallbusiness.chron.com/ key-success-factors-pizza-business-2788.html
Navellier, L. (2009) Papa John’s – how to beat the recession with pizza. NASDAQ. Retrieved April 7, 2019 from https://www.nasdaq.com/personal-finance/papa-johns-PZZA.stm
Papa John’s Form 10-K 2018. Retrieved April 7, 2019 from https://ir.papajohns.com/static-files/2977c391-0218-4bac-8eb2-dcabd4561cfe
Papa John’s website, various pages. (2019) Retrieved April 7, 2019 from https://www.papajohns.com/company/about-papa-johns.html
QSR (2018) The QSR Top 50. QSR Magazine. Retrieved April 7, 2019 from https://www.qsrmagazine.com/content/qsr50-2018-top-50-chart
Study Document
Strengths And Weaknesses Of Various Organizational Behavior Theories
… are created, it is not surprising that there has been a great deal of scholarship concerning how organizations actually “behave” in the real world. The purpose of this paper is to provide a current definition of organizational behavior together with a statement of three prominent theories of … An explanation concerning the fundamental concepts of each of these three theories is followed by an analysis of their respective importance to a business. In addition, an evaluation of the strengths and weaknesses of each of these three theories as well as the positive and negative ways … between organizational functions and the impact that can have upon organizational structure, how structure, size and scope of different organizations link to the business objectives and product and services offered by the organization and the complexities of different types of business structures and interrelationships of different organizational functions. A summary of the research……
References
References
‘About Air India.’ Air India. [online] available: http://www.airindia.in/about-airindia.htm .
Arena, MJ ‘Understanding Large Group Intervention Processes: A Complexity Theory Perspective.’ Organization Development Journal, 27, no. 1 (Spring 2009): 49-53
Braunstein, JR and Zhang, JJ ‘Dimensions of Athletic Star Power Associated with Generation Y Sports Consumption.’ International Journal of Sports Marketing & Sponsorship, 6, no. 4 (July 2005): 242-245.
Buble, M and Juras, A ‘The Relationship between Managers\\' Leadership Styles and Motivation.’ Management: Journal of Contemporary Management Issues, 19, no. 1 (June 2014): 161-165.
French, JRP & Raven, B ‘Bases of power.’ In D. Cartwright (Ed.), Studies in Social Power (pp. 150-167). Ann Arbor, MI: University of Michigan, 1959.
Gruia, GC and Kavan, M ‘An Off-Line Dual Maximum Resource Bin Packing Model for Solving the Maintenance Problem in the Aviation Industry.’ Global Economic Observer, 1, no. 1 (January 1, 2013): 135-140.
Hillman, AJ, Withers, MC and Collins, BJ ‘Resource dependence theory: A Review.’ Journal of Management, 35, no. 6 (2009): 1404-1427.
Jain, AK ‘Organizational Citizenship Behaviour as a Potential Source of Social Power.’ Indian Journal of Industrial Relations, 45, no. 3 (January 2010): 396-401.
Study Document
CFOs Big Data Opportunities In Firms
… the past in terms of security and inefficiencies. One of the major security issues is fraudulent activity by insiders and outsiders. With the world increasingly becoming more connected, outsiders acting in bad faith such as hackers have more opportunities to gain access to company data. The traditional … do not have key functionalities such as the ability to segment customers by psychographic and demographic profiles. This inability for advanced segmentation limits business in their ability to accurately target their market segments when doing advertising. There is a growing need for a more advanced system that …
The growth of technology and ever-increasing data proliferation has transformed how industries are run. In the recent few years, about 90% of the world’s data has been as a result of the world creating some 2.5 quintillion bytes of data every day. This data phenomenon is known as Big Data and it presents……
References
References
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS quarterly, 36(4).
Jin, X., Wah, B. W., Cheng, X., & Wang, Y. (2015). Significance and challenges of big data research. Big Data Research, 2(2), 59-64.
Joshi, N. (2018). How Big Data Can Transform the Finance Industry. Retrieved October 7, 2019, from https://www.bbntimes.com/en/technology/big-data-is-transforming-the-finance-industry .
Nath, T. I. (2019). How Big Data Has Changed Finance. Retrieved October 7, 2019, from https://www.investopedia.com/articles/active-trading/040915/how-big-data-has-changed-finance.asp .
Turner, D., Schroeck, M., & Shockley, R. (2013). Analytics: The real-world use of big data in financial services. IBM Global Business Services, 27.
Yin, S., & Kaynak, O. (2015). Big data for modern industry: challenges and trends [point of view]. Proceedings of the IEEE, 103(2), 143-146.
Zhou, K., Fu, C., & Yang, S. (2016). Big data driven smart energy management: From big data to big insights. Renewable and Sustainable Energy Reviews, 56, 215-225.
Study Document
Investing Overseas Market Entry Decision Making
… across Europe to help American companies enter these markets (Export.gov, 2019). Furthermore, European markets are among the most mature and sophisticated in the world. For an American company seeking expansion, they will find that Europe has robust legal systems, the opportunity to employ a land and expand … Other studies suggest that this might not even hold across all UK firms, just the stronger ones (Girma, 2005).
The ease of doing business in Europe, the size of the market, and the ability to enter via acquisition in a culturally similar market like the UK or … fast-mover was a strong competitive move for KFC, and allowed it to capture substantial market share in a lot of countries around the world.
5. Financial institutions might prefer to provide credit in financial markets outside of their country because they want to gain the benefits of … it feels that market is……
References
References
CE Intelligence. (2019) EU – market entry strategies. CE Intelligence.com. Retrieved December 5, 2019 from http://www.ceintelligence.com/content_manager/contentPages/view/eu-market-entry-strategies
Chapman, K. & Edmond, H. (2010) Mergers/acquisitions and restructuring in the EU chemical industry: Patterns and implications. Regional Studies. Vol. 34 (8) 753-767
Conyon, M., Girma, S., Thompson, S. & Wright, P. (2003) The productivity and wage effects of foreign acquisitions in the United Kingdom. The Journal of Industrial Economics. Vol. 50 (1) 85-102.
EF.com (2019) English proficiency index. EF.com. Retrieved December 5, 2019 from https://www.ef.com/wwen/epi/
Export.gov (2019) European Union – market entry strategy. Export.gov. Retrieved December 5, 2019 from https://www.export.gov/article?id=European-union-Market-Entry-Strategy
Girma, S. (2002) The process of European integration and the determinants of entry by non-EU multinationals in UK manufacturing. DOI:10.1111/1467-9957.00305
Girma, S. (2005) Technology transfer from acquisition FDI and the absorptive capacity of domestic firms: An empirical investigation. Open Economies Review. Vol. 16 (2) 175-187.
Lamson, M. (2016) 5 things you need to know before doing business in Europe. Inc. Magazine. Retrieved December 5, 2019 from https://www.inc.com/melissa-lamson/5-things-you-need-to-know-before-doing-business-in-europe.html
Study Document
Walmart And Starbucks Sustainability
… Menon (1997) look at the marketing strategy behind environmental activities of corporations. Their study looks at how corporate environmentalism has emerged as a business strategy. They find that there is a marketing element to this corporate strategic approach, where marketing and public perception start to inform how ……
References
References
Aguilera, R, Rupp, D., Williams, C. & Ganapathi, J. (2005) Putting the S back in corporate social responsibility: A multi-level theory of social change in organizations. Academy of Management Review. (2005). Retrieved November 4, 2017 from https://www.ideals.illinois.edu/bitstream/handle/2142/1768/TS_Aguilera.pdf?sequence=2&isAllowed=y
Banerjee, S. (2008) Corporate social responsibility: the good, bad and the ugly. Critical Sociology. Vol. 34 (1)
Blowfield, M., Frynas, J. (2005) Editorial setting new agendas: Critical perspectives on corporate social responsibility in the developing world. International Affairs. Vol. 81 (3) 499-513.
Brammer, S., Jackson, G. & Matten, D. (2012). Corporate social responsibility and institutional theory: New perspectives on private governance. Socio-Economic Review. Vol. 10 (2012) 3-28.
Campbell, J. (2007) Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility The Academy of Management Review. Vol. 32 (3) 946-967.
Epstein, E. (1987) The corporate social policy process: Beyond business ethics, corporate social responsibility, and corporate social responsiveness. California Management Review. Vol. 29 (3) 99.
Friedman, M. (1970) The social responsibility of business is to increase its profits. New York Times Magazine. Retrieved November 4, 2017 from https://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html
Heningway, C. & Maclagan, P. (2004) Managers' personal values as drivers of corporate social responsibility. Journal of Business Ethics. Vol. 50 (1) 33-44.
Study Document
General Electric Appliance Company Quality Control Instruments
… revenue of $7 billion. The company has employed 12 000 employees. General Electric has global operations in more than 170 countries across the world. The company has 205,000 employees in total. The revenues of the company experienced a 2 percent decline in the past year to decrease ……
References
References
General Electric. (2019). Annual Report, 2019. Retrieved from: https://www.ge.com/sites/default/files/GE_AR19_AnnualReport.pdf
GE Appliances. (2020). Our Community. Retrieved from: https://www.geappliances.com/our-company/
QIMA. (2020). What is the Product Inspection? Retrieved from: https://www.qima.com/quality-control-services/product-and-manufacturing-inspections
Goh, A., Sullivan, M. (2011). How To Conduct Quality Control With Chinese Manufacturers. Business Insider.
Weber, A. (2019). Assembly Plant of the Year: Refrigerator Production Heats Up at GE Appliances. Assembly. Retrieved from: https://www.assemblymag.com/articles/95217-assembly-plant-of-the-year-refrigerator-production-heats-up-at-ge-appliance s
Trebilcock, B. (2020). GE Appliance: Pulling the digital thread. Logistics Management. Retrieved from: https://www.logisticsmgmt.com/article/ge_appliance_pulling_the_digital_thread
Flannery, R. (January 15, 2016). Haier To Buy GE Appliances For $5.4B In China\\\\\\\\\\\\'s 2nd Big U.S. Acquisition This Week. Forbes. Retrieved from: https://www.forbes.com/sites/russellflannery/2016/01/15/haier-to-buy-ge-appliances-for-5-4b-in-chinas-2nd-big-u-s-acquisition-this-week/#2a6118503c24
Hayes, A. (July 28, 2020). Quality Control. Investopedia. Retrieved from: https://www.investopedia.com/terms/q/quality-control.asp
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