Study Document
Business Proposal for coffee shop & Restaurants: The Madam Walker Theatre
History and Why the Business Fits
My business proposal is to start (re-start) the coffee-shop/restaurant that once existed in Walker Theatre (it was then named “The coffee Pot”). The Madam Walker Theatre was named after Madam C. J. Sarah Breedlove Walker, an African-American entrepreneur who specialized in hair care and … played and showmen performed. There was salon and beauty school, a ballroom, a movie theatre, a drugstore, professional offices, and there was the coffee Pot restaurant.
All told, it was a sensational building full of life and vitality—but by mid-century the neighborhood began to decline and the … as Benedict-Browne (2019) has put it. And that is why my business idea will fit into it. I want to bring back the coffee Pot restaurant and re-realize the ambition of Madam Walker to be part of the lifeblood of……
References
Benedict-Browne, T. (2019). The Icon of Indiana Avenue. Retrieved from http://nomeancity.com/walker-theater
Evans, D. (2010). Social media marketing: An hour a day. John Wiley & Sons.
Hobbs, J. (2017). 15 of Africa's favorite dishes. Retrieved from https://www.cnn.com/travel/article/africa-food dishes/index.html#targetText=Pap%20en%20vleis%2FShisa%20nyama%2C%20South%20Africa&targetText=Chops%2C%20steak%2C%20chicken%2C%20kebabs,and%20suurpap%20(soured%20pap).
Madam Walker Legacy Center. (2019). Retrieved from https://madamwalkerlegacycenter.com/
National Park Service. (2019). Madame C. J. Walker Building. Retrieved from https://www.nps.gov/nr/travel/indianapolis/walkerbuilding.html
Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Operations Management
Introduction to the Company
Fiyeli coffee is an artisan coffee roaster in a mid-sized city. The company operates with a wholesale-only business model, which allows it to focus on the high end restaurant … on the high end restaurant and hotel trade in the state, along with a mail order retail business. Fiyeli also sells to select coffee shop, but most of its market is on the restaurant and hotel side.
In the United States, the retail coffee market is worth an estimated $12.8 billion and saw a growth rate of 7.9% (Morder Intelligence, 2017). The market is highly competitive and … grow, and to find specialized niche markets.
The Challenge
Fiyeli faces a long-term challenge to ensure a stable supply chain of high quality coffee beans. Rising consumption has increased demand, while climate change is threatening supply, the result being a spike in the price (Mersie, 2019)……
References
Aburto, L. & Weber, R. (2005) Improved supply chain management based on hybrid demand forecasts. Applied Soft Computing. Retrieved June 13, 2019 from https://s3.amazonaws.com/academia.edu.documents/30284637/demand_forecast_in_a_supermarket_using_a_hybrid_intelligent_system.pdf
CT Magazine (2012) Coffee packaging freshness. Coffee Talk Magazine. Retrieved June 13, 2019 from https://coffeetalk.com/ctmagazine/10-2012/3926/
Del Valle, G. (2019) Wholesale coffee is cheaper than it has been in years. That’s not good news. Vox. Retrieved June 13, 2019 from https://www.vox.com/the-goods/2019/4/25/18512680/coffee-futures-price-dropping-brazil-currency
Garza, E. & Hoffman, M. (2019) How climate change is killing coffee. Knowledge @ Wharton. Retrieved June 13, 2019 from https://knowledge.wharton.upenn.edu/article/coffee-climate-change/
Khan, O. & Creazza, A. (2005) The impact of product design on the supply chain. Chartered Institute of Logistics and Transport Retrieved June 13, 2019 from https://www.researchgate.net/publication/265492088_The_Impact_of_Product_Design_on_the_Supply_Chain_The_Impact_of_Product_Design_on_the_Supply_Chain
Manetti, G. & Becatti, L. (2009). Assurance services for sustainability reports: Standards and empirical evidence. Journal of Business Ethics. Vol. 87 (2009) 289-298.
Mersie, A. (2019) Coffee prices seen rising 25% by year end. Reuters Retrieved June 13, 2019 from https://www.reuters.com/article/us-global-coffee-poll/coffee-prices-seen-rising-nearly-25-percent-by-year-end-reuters-poll-idUSKCN1Q11JD
Mordor Intelligence (2017) United States coffee market – growth, trends and forecasts. Mordor Intelligence Retrieved June 13, 2019 from https://www.mordorintelligence.com/industry-reports/united-states-coffee-market
Study Document
...Coffee shop In this world of technological advancement, companies are trying to gain competitive advantage through using unique ways of reaching out to the customers. Since wireless technology is everywhere, many companies have commercialized and expanded their business through it. Starbucks is one such company.
Starbuck uses GPS (Global Positioning System) in its Application to know the location of the customer on the basis of which it sends notification and music information to help select the customer their taste of music as this system provides accurate position, time and speed information through satellite.[footnoteRef:1] This has increased customer engagement and brand loyalty as the App offers other unique features too but the tracking of location and giving out customized packages within the area of the customer has made it more successful in attracting the customers towards them. Also due to its built-in GPS system in the user Application, it can suggest a nearby……
References
Brewin, B. (2001, Jan 08). Starbucks takes wireless leap. Computer World .
Greenemeier, L. (2014, June 24). Starbucks to Offer Wireless Caffeine for Smartphones. Scientific American .
How Household Names Use GIS. (2019, October 9). USC Dornsife.
Torrington, M. (2016, April 12). Starbucks: A Case Study in Effective Mobile App Marketing. Digital Turbine.
Wheeler, C. (2014). Going BIG with GIS. Esri User Conference.
Study Document
… where the company is earning healthy returns from its businesses, and focused on growth mainly in some of the overseas markets where the coffee market is maybe a bit more nascent, in other words where there remains high growth potential going forward.
Starbucks Income Statement
Starbucks has … return of former CEO Howard Schultz, who had left the company but then returned in order to bring it back to growth (The coffee Brewers, 2008).
Balance Sheet
Decisions regarding the financing of this steady growth should be reflected on the company’s balance sheet. At the end ……
References
Cannivet, M. (2019) Starbucks’ big stock buyback limits future upside. Forbes. Retrieved October 4, 2019 from https://www.forbes.com/sites/michaelcannivet/2019/08/29/starbucks-big-stock-buyback-limits-future-upside/#26c434067047
Hawley, J. (2019) Who are Starbucks’ main competitors? Investopedia. Retrieved October 4, 2019 from https://www.investopedia.com/articles/markets/101315/who-are-starbucks-main-competitors.asp
Macrotrends (2019) Starbucks. Macrotrends.com. Retrieved October 4, 2019 from https://www.macrotrends.net/stocks/charts/SBUX/starbucks/financial-statements
Marketwatch (2019) McDonalds Marketwatch. Retrieved October 4, 2019 from https://www.marketwatch.com/investing/stock/mcd/financials
Sharf, S. (2013) Starbucks ordered to pay Kraft $2.8 billion. Forbes. Retrieved October 4, 2019 from https://www.forbes.com/sites/samanthasharf/2013/11/12/starbucks-ordered-to-pay-kraft-2-8-billion/#5516b7fa167d
Starbucks 1999 Annual Report. Retrieved October 4, 2019 from https://s22.q4cdn.com/869488222/files/doc_financials/annual/1999/102640_financials2_99.pdf
The Coffee Brewers (2008) With Starbucks closing 600 shops, is the coffee business still lucrative? The Coffee Brewers. Retrieved October 4, 2019 from https://www.thecoffeebrewers.com/starbucks.html
Study Document
… coming years. I would, however, also research the price. Not only would I try to find the design I wanted online, but also shop around a bit to get the best price that I could. Chanel shoes can be very expensive so I would definitely want to … This combination of brand power and massive number of locations makes Starbucks a formidable competitor among mainstream quick service restaurants, outperforming all over coffee competitors and taking it towards the top of the industry (QSR, 2017). Starbucks has been able to leverage its competitive advantage in coffee, for example, to expand into the retail and institutional coffee spaces, and expand into breakfast and snack food, both areas that have helped to fuel the company’s growth. Starbucks furthermore has a global … locations, and this flexibility allows it to control market entry, and also allowed it to expand much faster than any……
References
Deshmukh, G. & Das, R. (2012) Consumer buying behaviour for high involvement products. Asian Journal of Management. Vol. 3 (3) 153-157.
Halton, C. (2019) Credence good. Investopedia. Retrieved March 26, 2020 from https://www.investopedia.com/terms/c/credence-good.asp
Interbrand (2019) Best global brands. Interbrand Retrieved March 26, 2020 from https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/
QSR (2017) The QSR Top 50. QSR Magazine. Retrieved March 26, 2020 from https://www.qsrmagazine.com/content/qsr-50
QuickMBA (2010) The value chain. QuickMBA.com. Retrieved March 26, 2020 from http://www.quickmba.com/strategy/value-chain/
Zhang, B. (2018) The 10 best airlines to fly in North America. Business Insider. Retrieved March 26, 2020 from https://www.businessinsider.com/best-airlines-in-north-america-for-2018-skytrax-2018-10
Study Document
… ensure that the interviewees will be comfortable during the interview process, we propose to conduct the interviews during their lunch break at a coffee shop close to their office.
Limitations, Challenges, and/or Barriers
Recruiting of the social workers will be a huge challenge for this research mainly due ……
References
Agbemenu, K. (2016). Acculturation and Health Behaviors of African Immigrants Living in the United States: An Integrative Review. ABNF Journal, 27(3).
Alegría, M., Álvarez, K., & DiMarzio, K. (2017). Immigration and mental health. Current epidemiology reports, 4(2), 145-155.
Baldwin-Clark, T., Ofahengaue Vakalahi, H. F., & Anderson, B. (2016). What about African American older women and depressive symptoms? Educational Gerontology, 42(5), 310-320.
Cassel, J. (1995). The contribution of the social environment to host resistance: the fourth wade Hampton frost lecture. American journal of epidemiology, 141(9), 798-814.
Cobb, S. (1976). Social support as a moderator of life stress. Psychosomatic medicine.
Delara, M. (2016). Social determinants of immigrant women’s mental health. Advances in Public Health, 2016.
Dow, H. D. (2011). An overview of stressors faced by immigrants and refugees: A guide for mental health practitioners. Home Health Care Management & Practice, 23(3), 210-217.
Emadpoor, L., Lavasani, M. G., & Shahcheraghi, S. M. (2016). Relationship between perceived social support and psychological well-being among students based on mediating role of academic motivation. International Journal of Mental Health and Addiction, 14(3), 284-290.
Study Document
… which includes a substantial twenty block stretch of the iconic street replete with ventanitos where locals and tourists alike sip strong, sweet Cuban coffee and where old Cuban men can still sit outside for hours playing dominos and drinking Presidente or rum with their friends. Miami is … the best Thai restaurants in the city can be found at Lung Yai (“Little Havana, Miami, neighborhood guide,” 1). Finally, there are numerous shop and bars that have private collections of local and international art. From reflecting on Calle Ocho and the Calle Ocho street festival, I ……
Works Cited
“8 Reasons to Fall In Love With Little Havana and Calle Ocho.” The Miami Herald. Retrieved from: https://www.miamiherald.com/miami-com/things-to-do/article225811520.html
Benowitz, Shane. “Calle Ocho Music Festival.” Miami and Beaches. Retrieved from: https://www.miamiandbeaches.com/events/detail/calle-ocho-music-festival/f8f6984e-103a-4784-beff-f6a05c61e9d3
Calle Ocho.com. The MSC 2019 kick-off party. Retrieved from: https://www.calleocho.com/
“Little Havana, Miami, neighborhood guide.” Time Out. Retrieved from: https://www.timeout.com/miami/little-havana
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