Business Strategy Essays (Examples)
Study Document
Online Auctions For Fund Raising By Non Profit Organizations
… features. According to Klemperer (2004), an English Auction also known as the oral ascending auction or first-price auction entails an ascending sequential price strategy where the auctioneer sets a reserve bid price which is the lowest price that the auctioneer is willing to accept while potential buyers … instant feedback on the other bidder's valuation of the item on sale, English auctions are associated with aggressive bidding (McAfee, 2017). The dominant strategy for a bidder is, therefore, bidding at a price slight lightly above the previous highest bid until the bidder reaches the private value … private value price for the item. Generating its name from the Dutch Flower Auction, the Dutch auction entails an oral descending sequential price strategy. The auctioneer sets the highest price asking, while the potential buyers place descending price offers, with the price decreasing with subsequent bids till … bidder wins the bid, but……
References
References
Cachon, G. P., Daniels, K., & Lobel, R. (2015). The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity. https://ssrn.com/abstract=2698192
Connelly, A., & Winter, M. (2003). Going...Going...Gone!: Successful Auctions for Non-Profit Institutions (Second). Target Funding Group, Inc. All.
Fasli, M., Co, C., & Co, C. (2014). Designing and Implementing E-market Games. Designing and Implementing e-Market Games. January 2005.
Forbes Magazine. (2019). The 100 Largest U.S. Charities. Forbes Magazine. https://doi.org/10.1007/springerreference_75918
Hasker, K., & Sickles, R. (2010). eBay in the Economic Literature: Analysis of an Auction Marketplace. Review of Industrial Organization, 37(1), 3–42. https://doi.org/10.1007/s11151-010-9257-5
Kingston, K. (2015). A Higher Bid: How to Transform Special Event with Strategic Benefit Auctions. John Wiley & Sons, Inc., Hoboken, New Jersey.
Klemperer, P. (2004). Auctions: Theory and Practice. In Princeton University Press. https://doi.org/10.4337/9781839107429.00004
McAfee, P. (2017). The Ideal Auction - Numberphile. YouTube. https://www.youtube.com/watch?v=4kWuxfVbIaU
Study Document
Investing Overseas Market Entry Decision Making
… For an American company seeking expansion, they will find that Europe has robust legal systems, the opportunity to employ a land and expand strategy, access to capital markets and financial institutions, along with plentiful potential partners or acquisitions in most fields. The member nations of the European … potential partners or acquisitions in most fields. The member nations of the European Union are sufficiently sophisticated to handle any chosen market entry strategy for the American exporter (CE Intelligence, 2019).
Typically, different industries have different preferences for how they would enter the EU market. Almor (2001) … Other studies suggest that this might not even hold across all UK firms, just the stronger ones (Girma, 2005).
The ease of doing business in Europe, the size of the market, and the ability to enter via acquisition in a culturally similar market like the UK or … of it is also pragmatic……
References
References
CE Intelligence. (2019) EU – market entry strategies. CE Intelligence.com. Retrieved December 5, 2019 from http://www.ceintelligence.com/content_manager/contentPages/view/eu-market-entry-strategies
Chapman, K. & Edmond, H. (2010) Mergers/acquisitions and restructuring in the EU chemical industry: Patterns and implications. Regional Studies. Vol. 34 (8) 753-767
Conyon, M., Girma, S., Thompson, S. & Wright, P. (2003) The productivity and wage effects of foreign acquisitions in the United Kingdom. The Journal of Industrial Economics. Vol. 50 (1) 85-102.
EF.com (2019) English proficiency index. EF.com. Retrieved December 5, 2019 from https://www.ef.com/wwen/epi/
Export.gov (2019) European Union – market entry strategy. Export.gov. Retrieved December 5, 2019 from https://www.export.gov/article?id=European-union-Market-Entry-Strategy
Girma, S. (2002) The process of European integration and the determinants of entry by non-EU multinationals in UK manufacturing. DOI:10.1111/1467-9957.00305
Girma, S. (2005) Technology transfer from acquisition FDI and the absorptive capacity of domestic firms: An empirical investigation. Open Economies Review. Vol. 16 (2) 175-187.
Lamson, M. (2016) 5 things you need to know before doing business in Europe. Inc. Magazine. Retrieved December 5, 2019 from https://www.inc.com/melissa-lamson/5-things-you-need-to-know-before-doing-business-in-europe.html
Study Document
Starbucks
… time should illustrate that. Starbucks’ growth since 1998 has mainly been in overseas markets, but the company has also branched out into other business lines, in an attempt to diversify its income streams. Today, Starbucks appears to have settled into more of a “cash cow” state, where … streams. Today, Starbucks appears to have settled into more of a “cash cow” state, where the company is earning healthy returns from its business, and focused on growth mainly in some of the overseas markets where the coffee market is maybe a bit more nascent, in other … billion.
One of the big questions is whether the company would make any changes to its capital structure, based not only on its strategy, but on the prevailing financing environment, which included a very long run of rock bottom interest rates. By 2005, liabilities were already up … in the quick service sector.……
References
References
Cannivet, M. (2019) Starbucks’ big stock buyback limits future upside. Forbes. Retrieved October 4, 2019 from https://www.forbes.com/sites/michaelcannivet/2019/08/29/starbucks-big-stock-buyback-limits-future-upside/#26c434067047
Hawley, J. (2019) Who are Starbucks’ main competitors? Investopedia. Retrieved October 4, 2019 from https://www.investopedia.com/articles/markets/101315/who-are-starbucks-main-competitors.asp
Macrotrends (2019) Starbucks. Macrotrends.com. Retrieved October 4, 2019 from https://www.macrotrends.net/stocks/charts/SBUX/starbucks/financial-statements
Marketwatch (2019) McDonalds Marketwatch. Retrieved October 4, 2019 from https://www.marketwatch.com/investing/stock/mcd/financials
Sharf, S. (2013) Starbucks ordered to pay Kraft $2.8 billion. Forbes. Retrieved October 4, 2019 from https://www.forbes.com/sites/samanthasharf/2013/11/12/starbucks-ordered-to-pay-kraft-2-8-billion/#5516b7fa167d
Starbucks 1999 Annual Report. Retrieved October 4, 2019 from https://s22.q4cdn.com/869488222/files/doc_financials/annual/1999/102640_financials2_99.pdf
The Coffee Brewers (2008) With Starbucks closing 600 shops, is the coffee business still lucrative? The Coffee Brewers. Retrieved October 4, 2019 from https://www.thecoffeebrewers.com/starbucks.html
Study Document
Competitive Advantage And Operations Management
… for itself, and tells the world those things about me that I want my shoes to tell.
Case Study
1. Lawn Care’s current strategy is to be a premium supplier of…[break]…loyal following, something most airlines struggle to win outside of their loyalty programs. Further, Southwest staff are … this flexibility allows it to control market entry, and also allowed it to expand much faster than any competitor in the coffee shop business was able to do.
Apple has several competitive advantages that it utilizes. First, the company all but pioneered customer evangelism, and it benefits ……
References
References
Deshmukh, G. & Das, R. (2012) Consumer buying behaviour for high involvement products. Asian Journal of Management. Vol. 3 (3) 153-157.
Halton, C. (2019) Credence good. Investopedia. Retrieved March 26, 2020 from https://www.investopedia.com/terms/c/credence-good.asp
Interbrand (2019) Best global brands. Interbrand Retrieved March 26, 2020 from https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/
QSR (2017) The QSR Top 50. QSR Magazine. Retrieved March 26, 2020 from https://www.qsrmagazine.com/content/qsr-50
QuickMBA (2010) The value chain. QuickMBA.com. Retrieved March 26, 2020 from http://www.quickmba.com/strategy/value-chain/
Zhang, B. (2018) The 10 best airlines to fly in North America. Business Insider. Retrieved March 26, 2020 from https://www.businessinsider.com/best-airlines-in-north-america-for-2018-skytrax-2018-10
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
… there.
Macro Environmental Factors
Political Environment
The political environment in the City of Ogden and the State of Utah is pretty conducive for business. This will help the beverage company to move forward as it intends to. Both the state government and the federal government are putting … the federal government are putting measures in place to encourage the establishment of more companies to create employment. Some of the measures include pro-business regulation and tax benefits. Therefore, in terms of the political environment, the Company is in a good place.
Economic Environment
The coronavirus pandemic ……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
Twitter External Internal Analysis Report To CEO
… millions of…[break]…much better position to sustain its profitability, and without the need for additional investment, or maybe even additional debt either.
2. Current strategy
3. Value Chain Analysis
3.1 Inbound Logistics and Operations
· It is the main primary activity that adds the most significant value to …
· Global high profile - political leaders around the world and famous celebrities of similar high-profiles use the platform (C-142)
· Platform allows business and content creators to extend reach and have the potential of billions of online impressions of tweets (C-141)
· Immediate data generator, every ……
References
References
Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)
Study Document
Valiant
…
Valiant Marketing is a new conception in marketing. Our marketing agency will be tilted toward gaining clients to work with LGBT consumers and business. Basically, Valiant will work towards connecting business in America with the LGBTQ community. Our company will work with major companies, brands, entities and government institutions in the endeavor to comprehend, … to realistically link with and engage with this increasing, influential, potent and diverse LGBTQ community.
Mission Statement
Vision Statement
We shall operate our business with excellence in all facets and at all times, treasure the exquisiteness and distinctiveness within the advertising and marketing industry, and we will … purpose to sustain our brand name and reputation in the highest regard possible.
Services
Valiant Marketing prides itself in creating a link between business and the LGBTQ community. There are five fundamental services that our company will render to our consumers:
1. Public relations
This will……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Starbucks Use Of Wireless Technology
… advantage through using unique ways of reaching out to the customers. Since wireless technology is everywhere, many companies have commercialized and expanded their business through it. Starbucks is one such company.
Starbuck uses GPS (Global Positioning System) in its Application to know the location of the customer ……
References
References
Brewin, B. (2001, Jan 08). Starbucks takes wireless leap. Computer World .
Greenemeier, L. (2014, June 24). Starbucks to Offer Wireless Caffeine for Smartphones. Scientific American .
How Household Names Use GIS. (2019, October 9). USC Dornsife.
Torrington, M. (2016, April 12). Starbucks: A Case Study in Effective Mobile App Marketing. Digital Turbine.
Wheeler, C. (2014). Going BIG with GIS. Esri User Conference.
Study Document
Integrated Waveguide Technologies Preparing For A Public Offering
… Cash dividends offer investors a stream of income. Stock repurchases entail the buyback of a firm shares. Stock repurchases are employed as a strategy for managing a company's real earnings. Moreover, the stock repurchases have an inverse relationship with the EPS. The dividend distribution policy ought to … has no adverse effect on the stock prices. Modigliani and Miller posit that a firm's value is determined by the basic earning power and its business risk instead of the pattern of income distribution between retained earnings and dividends. The theory is premised on the assumption that firms operate … 8: Stock Repurchase
Stock repurchases mean the buying of a firm's stock from the stockholders. Stock repurchases are adopted as large capital restricting strategy, alternative means of distribution of earnings as opposed dividends, or as a means of disposal of one-time cash earned from the sale of … hence higher cost implication. Firms……
References
References
Al-Malkawi, H.-A. N., Rafferty, M., & Pillai, R. (2010). Dividend Policy?: A Review of Literatures and Empirical Evidence. International Bulletin of Business Administration, 5(9), 38–45. https://doi.org/10.12816/0037572
Baker, H. K., & Weigand, R. (2015). Corporate dividend policy revisited. In Managerial Finance (Vol. 41, Issue 2, pp. 126–144). https://doi.org/10.1108/MF-03-2014-0077
Black, F., & Scholes, M. (2010). The effects of dividend yield and dividend policy on common stock prices and returns. In Journal of Financial Economics (Vol. 1, Issue 1, pp. 1–22). https://doi.org/10.1016/0304-405X(74)90006-3
Farre-Mensa, J., Michaely, R., & Schmalz, M. (2014). Payout Policy. Annual Review of Financial Economics, 6, 75–134.
Mohanasundari, M., & Vidhya, P. (2016). Dividend Policy and Its Impact on Firm Value: A Review of Theories and Empirical Evidence. Journal of Management Sciences and Technology, 3(3), 59–69.
Travlos, Trigeorgis, & Vafeas. (2001). No Title. Multinational Finance Journal, 5(2), 87–112.
Study Document
Quality Improvement Plan
… is a faster response to the customer query and the customer can receive the message promptly. With a focus on the customer, a business must be able to meet the customer where the customer feels most comfortable (Carvalho, Magalhaes, Varela, Sa, & Gonçalves, 2016). Some customers would … 2016). Some customers would prefer to interact via calls and others will prefer social media. With a presence in both these avenues, the business can be assured that it can interact with the customers and the business is able and willing to attend to customer problems or queries.
Customer loyalty will have a positive impact on output satisfaction. This is … or queries.
Customer loyalty will have a positive impact on output satisfaction. This is because loyal customers will become repeat customers and the business will increase its outputs. Therefore, the business will benefit since the customers will be satisfied with……
References
References
Brown, C. (2019). Why and how to employ the SIPOC model. Journal of business continuity & emergency planning, 12(3), 198-210.
Carvalho, M. S., Magalhaes, D. S., Varela, M. L., Sa, J. O., & Gonçalves, I. (2016). Definition of a collaborative working model to the logistics area using design for Six Sigma. International Journal of Quality & Reliability Management, 33(4), 465-475.
Shojaie, A. A., Raissi, S., & Dogahe, R. A. (2016). Impact analysis of TQM\\\\\\'s hard aspects on sigma level in electronics and telecommunication production process. International Journal of Productivity and Quality Management, 18(4), 425-439.
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