Brazil Essays (Examples)
Study Document
Brazilian Market Entry Pricing Strategy
Entering the Brazilian Market
Problem Statement
Peak must decide on a pricing strategy for entering the Brazilian market. It has narrowed its options down to three: penetration pricing, skim pricing and cost-plus pricing. This report will evaluate the company, the … the company, the market and each of these three options in order to determine the best choice of pricing strategy when entering the Brazilian market.
Concept/Theory: SWOT Analysis
The SWOT analysis is a tool whereby the company analyzes its internal strengths and weaknesses, and its external threats … to do so. So it is reasonable to assume that gear that is premium in the US would also be considered premium in Brazil.
The second strength for Peak is that they already have a distributor in the country, Amazonas. With a distribution already in place, they … to back up a volume sales approach, but they can also do premium……
References
References
Chappelow, J. (2019) Monopolistic competition. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/m/monopolisticmarket.asp
CIA World Factbook. (2020) Brazil. Central Intelligence Agency. Retrieved March 28, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/br.html
Decker, A. (2020) The ultimate guide to pricing strategies HubSpot. Retrieved March 28, 2020 from https://blog.hubspot.com/sales/pricing-strategy
Dourado, A., Canabrava, L, Spadano, L, Alvarenga, P., Salles, R., Advogados, F., Lourencao, M. & Trung, T. (2019) Doing business in Brazil: An overview. Thomson Reuters Practical Law. Retrieved March 28, 2020 from https://uk.practicallaw.thomsonreuters.com/0-503-8385?__lrTS=20180603124715781&transitionType=Default&contextData= (sc.Default)&firstPage=true&bhcp=1#co_anchor_a102539
Downey, L. (2019) Brazilian real. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/forex/a/brl-brazilian-real.asp
Furgison, L. (2019) SWOT analysis, step 5: developing actionable strategies. BPlans.com. Retrieved March 28, 2020 from https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/
Kokemuller, N. (2020) Entry pricing strategy. Houston Chronicle. Retrieved March 28, 2020 from https://smallbusiness.chron.com/entry-pricing-strategy-61428.html
Riley, C. (2019) Jair Bolsinaro says Brazil is open for business. CNN Business. Retrieved March 28, 2020 from https://www.cnn.com/2019/01/22/business/bolsonaro-brazil-davos-foreign-investment/index.html
Study Document
COVID 19 In South Africa Nigeria And Swaziland
...Brazil Literature Review on Coping Through The Use Of Informal Institutions during COVID 19 in South Africa, Nigeria, and Swaziland
The institutional theory deals with the outlines, regulations, standards, and procedures that are formulated in the institutions as commanding instructions for social behavior. This theory gives an understanding of how institutions are shaped, and the societal norms and frameworks are informed to all people of an organization. Communication is the sole indicator of how organizations are formulated with the help of formal rules and regulations, as that would reflect how they are conversed across all levels of the firm and in what way people are obeying them. This would ultimately build an organizational culture for coping with social and political issues. The informal institutions are socially shared instructions, typically unwritten, that are formed, transferred and imposed outside the official boundaries (Torniainen & Sasstamoinen, 2007), for example, giving tips to the food……
References
References
Coelho, A. (2019). The role of informal institutions in the enforcement of rules and how to improve corporate and public governance in Brazil: Studies based on a set of corporate governance cases involving state-owned companies (Working Paper). Retrieved from SSRN website https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3434037
Dacin, M.T., Goodstein, J. & Scott, W.R. (2002). Institutional theory and institutional change: Introduction to the special research forum. Academy of Management Journal, 45(1), 45- 47. DOI: 10.2307/3069284
Escandon-Barbosa, D.M., Urbano, D., Hurtado-Ayala, A., Paramo, J.S. & Dominguez, A.Z. (2019). Formal institutions, informal institutions, and entrepreneurial activity: A comparative relationship between rural and urban areas in Colombia. Journal of Urban Management, 8(3), 458-471. https://doi.org/10.1016/j.jum.2019.06.002
Estrin, S. & Prevezer, M. (2010). The role of informal institutions in corporate governance: Brazil, Russia, India, and China compared. Asia Pacific Journal of Management, 28, 41- 67. https://doi.org/10.1007/s10490-010-9229-1
Kaufmann, W., Hooghiemstra, R. & Feeney, M.K. (2018). Formal institutions, informal institutions, and red tape: A comparative study. Public Administration, 96(2), 386-403. https://doi.org/10.1111/padm.12397
Meluch, A.L. (2016, August). Understanding the organizational and institutional origins of social support in a cancer support center. (Unpublished doctoral dissertation). Retrieved from https://etd.ohiolink.edu/!etd.send_file?accession=kent1466944822&disposition=inline
Torniainen, T.J. & Sasstamoinen, O.J. (2007). Formal and informal institutions and their hierarchy in the regulation of the forest lease in Russia. Forestry: An International Journal of Forest Research, 80(5), 489-501. https://doi.org/10.1093/forestry/cpm033
Study Document
Fruit Science Report Washington Navel Oranges
… fruit could also be described as tangy and distinctly sweet. The Washington Navel orange, according to Ramsey and Markell (1920) “originated at Bahia, Brazil, apparently as a bud variation from the Portuguese orange variety, Laranja Selecta” (22). As the authors further point out, it is the early … further point out, it is the early Portuguese settlers and explorers who are believed to have introduced the said Portuguese orange variety to Brazil. It was, however, not until the 1870 that William O. Saunder received the Washington Navel orange from Australia for prompt propagation and distribution. … in California, Florida, and Arizona states of the U.S. Outside of the U.S., the tree is found in relative abundance in Egypt and Brazil where it is also grown commercially. In California, the San Joaquin Valley regions happens to be the primary Washington Navel orange growing area. ……
References
References
Boule, D. (2017). A Brief History of the Navel Orange in California – From the Sacramento Bee. Retrieved from http://www.merlofarminggroup.com/brief-history-navel-orange-california-%E2%80%93-sacramento-bee
Considine, D.M. & Considine, G.D. (2012). Foods and Food Production Encyclopedia. New York, NY: VNR.
El-Boray, M.S., Mostafa, M., Salem, E. & Sawwah, O. (2015). Improving Yield and Fruit Quality of Washington Navel Orange Using Foliar Applications of Some Natural Biostimulants. J. Plant Production, 6(8), 1317-1332.
Ferguson, L. & Grafton-Cardwell, E.E. (2014). Citrus Production Manual. Richmond, CA: UCANR Publications.
Geiger, P. & Dunkan, S. (2007). Farmers\\\\\\' Almanac. Mason, OH: Almanac Publishing Company.
Ramsey, H.J. & Markell, E.L. (1920). The Handling and Precooling of Florida Lettuce and Celery. Washington, DC: Government Printing Office.
Susser, A. (1997). The Great Citrus Book. New York, NY: Ten Speed Press.
Study Document
Global Transformations And The Human Condition Global Lives Of Things
… appraised US$ 31.1 billion in the 2018 fiscal year. In 2018, the country that exported the highest value worth of coffee globally was Brazil with a total amount of US4.4 billion, signifying 14.1 percent of the total coffee exports. Brazilian coffee exports as projected by Agricultural Trade Office in Sao Paulo for 2019/20 is 36.82 million bags, with every bad being equivalent to … back to the fifteenth century. Coffee is one of the highly traded economies amongst different markets. The major exporters of coffee comprise of Brazil, Vietnam, Colombia, Germany, as well as Switzerland. On the other hand, the major importers of the commodity comprise of the United States, France, ……
References
References
Bhupathiraju, S. N., Pan, A., Manson, J. E., Willett, W. C., van Dam, R. M., & Hu, F. B. (2014). Changes in coffee intake and subsequent risk of type 2 diabetes: three large cohorts of US men and women. Diabetologia, 57(7), 1346-1354.
Cadden, I. S. H., Partovi, N., & Yoshida, E. M. (2007). Possible beneficial effects of coffee on liver disease and function. Alimentary pharmacology & therapeutics, 26(1), 1-8.
D’Costa, K. (2011). The Culture of Coffee Drinkers. Scientific American.
Einstein, E. (2019). The Health Benefits of Coffee: How does drinking coffee help your body and your brain? Scientific American.
Lucas, M., Mirzaei, F., Pan, A., Okereke, O. I., Willett, W. C., O’Reilly, É. J., ... & Ascherio, A. (2011). Coffee, caffeine, and risk of depression among women. Archives of internal medicine, 171(17), 1571-1578.
Ponte, S. (2002). The latte revolution? Regulation, markets and consumption in the global coffee chain. World development, 30(7), 1099-1122.
Rudeen, K. (2018). The History of Coffee and its Concurrent Marketing Strategies. Scholars Archive.
Samoggia, A., & Riedel, B. (2019). Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing. Nutrients, 11(3), 653.
Study Document
Leisure Sports Brazilian Jiu Jitsu
How Brazilian Jiu Jitsu Can Help to Teach the Body Discipline
Concrete Experience
I learned Brazilian Jiu Jitsu (BJJ) because it was an opportunity for me to exercise, learn a sport, discipline my body and my mind, and develop … BJJ as well. BJJ Techniques to Defeat Bigger and Stronger Opponents by Dan Faggella was also a title I perused frequently, as was Brazilian Jiu-Jitsu by Alexandre Paiva.
Observations and Reflections
I did not have any preconceived ideas about the sport other than that I figured it ……
References
References
Barra, G. (2015). The five commandments of escaping from the bottom. Retrieved from https://graciebarra.com/gb-news/escaping-from-the-bottom/
Embiid, J. (2020). The process. Retrieved from https://www.brainyquote.com/authors/joel-embiid-quotes#:~:text=The%20Process%20is%20never%20going,It \\\\\\\\\\\\'s%20an%20ongoing%20thing.
Mullen, M. (2017). The toughest things to learn as a BJJ beginner. Retrieved from https://www.jiujitsutimes.com/toughest-things-learn-bjj-beginner/
Study Document
Investing Overseas Market Entry Decision Making
...Brazil International Acquisition
EU or not EU?
On the question of whether to expand into the European Union or not, there are a few different considerations for an American firm. While the EU has a fairly complex regulatory environment that could prove challenging, the decision as to where to expand internationally still has to be more of a market-based decision. That means looking at an ROI or net present value type of calculation, weighing the cost of entering the market against the size of the market opportunity. That calculation might show that the EU is the best choice for international expansion, or it might not.
There is a lot of information available about expanding into Europe, so at least the decision to enter the EU market or not can be made with a fairly robust set of information guiding it. Each of the 28 member nations publishes material for exporters, and……
References
References
CE Intelligence. (2019) EU – market entry strategies. CE Intelligence.com. Retrieved December 5, 2019 from http://www.ceintelligence.com/content_manager/contentPages/view/eu-market-entry-strategies
Chapman, K. & Edmond, H. (2010) Mergers/acquisitions and restructuring in the EU chemical industry: Patterns and implications. Regional Studies. Vol. 34 (8) 753-767
Conyon, M., Girma, S., Thompson, S. & Wright, P. (2003) The productivity and wage effects of foreign acquisitions in the United Kingdom. The Journal of Industrial Economics. Vol. 50 (1) 85-102.
EF.com (2019) English proficiency index. EF.com. Retrieved December 5, 2019 from https://www.ef.com/wwen/epi/
Export.gov (2019) European Union – market entry strategy. Export.gov. Retrieved December 5, 2019 from https://www.export.gov/article?id=European-union-Market-Entry-Strategy
Girma, S. (2002) The process of European integration and the determinants of entry by non-EU multinationals in UK manufacturing. DOI:10.1111/1467-9957.00305
Girma, S. (2005) Technology transfer from acquisition FDI and the absorptive capacity of domestic firms: An empirical investigation. Open Economies Review. Vol. 16 (2) 175-187.
Lamson, M. (2016) 5 things you need to know before doing business in Europe. Inc. Magazine. Retrieved December 5, 2019 from https://www.inc.com/melissa-lamson/5-things-you-need-to-know-before-doing-business-in-europe.html
Study Document
Cultural Examination Of Portugal
… media, and start learning the language. That part was actually a bit more challenging because a lot of times you end up learning Brazilian Portuguese, which is different from regular, but obviously is spoken by more people.
Of course, the final step for me was to do ……
References
References
Hofstede Insights (2020) Country comparison: Portugal. Hofstede Insights. Retrieved May 24, 2020 from https://www.hofstede-insights.com/country-comparison/portugal/
Mudge, E. (2019) Portuguese culture: food, fado and festivals. Portugal.com. Retrieved May 24, 2020 from https://portugal.com/portugal-blogs/portuguese-culture
Study Document
Combating The Zika Virus
...Brazil Current Issues with Communicable Diseases
Part 1 Whooping Cough is a disease that doctors may no longer recognize because it has become so rare. Alarms went off in California in the autumn of 2011 when nine infants died from the disease. There have been outbreaks of other preventable diseases such as a 2013 mumps outbreak in Monmouth County New Jersey, and a 2015 measles outbreak at Disneyland in California. In 275 words, please discuss a recent outbreak. Include two scholarly references (using APA formatting and style) to guide your discussion. No abstract
In January 2018, the U.S. Centers for Disease Control (CDC) announced that an outbreak of measles in Serbia had occurred and issued a warning for Americans contemplating travel there (Measles in Serbia, 2018). The CDC adds that measles is a caused by a highly contagious airborne virus that can result in complications including pneumonia and death (Measles in……
References
References
Areas at risk of Zika. (2018). U.S. Centers for Disease Control. Retrieved from https://www. cdc.gov/zika/geo/index.html.
Clinical evaluation and disease. (2018). U.S. Centers for Disease Control. Retrieved from https://www.cdc.gov/zika/hc-providers/preparing-for-zika/clinicalevaluationdisease.html .
Introduction to epidemiology. (2018). U.S. Centers for Disease Control. Retrieved from https://www.cdc.gov/ophss/csels/dsepd/ss1978/lesson1/section10.html .
Jakab, Z. (2018, August 22). Measles cases hit record high in Europe: WHO rash of 41,000 measles cases in Europe this year alone. Cape Times, 2.
Measles in Serbia. (2018). U.S. Centers for Disease Control. Retrieved from https://wwwnc. cdc.gov/travel/notices/watch/measles-serbia.
Takia, A. & Wichmann, O. (2014, October). Measles incidence and reporting trends in Germany, 2007-2011. Bulletin of the World Health Organization, 92(10), 742-746.
Tomášková, H. & Zelená, H. (2018, March). Serological survey of measles immunity in the Czech Republic, 2013. Central European Journal of Public Health, 26(1), 22.
What you need to know. (2018). U.S. Centers for Disease Control. Retrieved from https://www. cdc.gov/zika/about/needtoknow.html.
Study Document
Operations Management And Business Strategy
...Brazil Operations Management
Introduction to the Company
Fiyeli Coffee is an artisan coffee roaster in a mid-sized city. The company operates with a wholesale-only business model, which allows it to focus on the high end restaurant and hotel trade in the state, along with a mail order retail business. Fiyeli also sells to select coffee shops, but most of its market is on the restaurant and hotel side.
In the United States, the retail coffee market is worth an estimated $12.8 billion and saw a growth rate of 7.9% (Morder Intelligence, 2017). The market is highly competitive and highly stratified, but the growth provides opportunity for companies to grow, and to find specialized niche markets.
The Challenge
Fiyeli faces a long-term challenge to ensure a stable supply chain of high quality coffee beans. Rising consumption has increased demand, while climate change is threatening supply, the result being a spike in the……
References
References
Aburto, L. & Weber, R. (2005) Improved supply chain management based on hybrid demand forecasts. Applied Soft Computing. Retrieved June 13, 2019 from https://s3.amazonaws.com/academia.edu.documents/30284637/demand_forecast_in_a_supermarket_using_a_hybrid_intelligent_system.pdf
CT Magazine (2012) Coffee packaging freshness. Coffee Talk Magazine. Retrieved June 13, 2019 from https://coffeetalk.com/ctmagazine/10-2012/3926/
Del Valle, G. (2019) Wholesale coffee is cheaper than it has been in years. That’s not good news. Vox. Retrieved June 13, 2019 from https://www.vox.com/the-goods/2019/4/25/18512680/coffee-futures-price-dropping-brazil-currency
Garza, E. & Hoffman, M. (2019) How climate change is killing coffee. Knowledge @ Wharton. Retrieved June 13, 2019 from https://knowledge.wharton.upenn.edu/article/coffee-climate-change/
Khan, O. & Creazza, A. (2005) The impact of product design on the supply chain. Chartered Institute of Logistics and Transport Retrieved June 13, 2019 from https://www.researchgate.net/publication/265492088_The_Impact_of_Product_Design_on_the_Supply_Chain_The_Impact_of_Product_Design_on_the_Supply_Chain
Manetti, G. & Becatti, L. (2009). Assurance services for sustainability reports: Standards and empirical evidence. Journal of Business Ethics. Vol. 87 (2009) 289-298.
Mersie, A. (2019) Coffee prices seen rising 25% by year end. Reuters Retrieved June 13, 2019 from https://www.reuters.com/article/us-global-coffee-poll/coffee-prices-seen-rising-nearly-25-percent-by-year-end-reuters-poll-idUSKCN1Q11JD
Mordor Intelligence (2017) United States coffee market – growth, trends and forecasts. Mordor Intelligence Retrieved June 13, 2019 from https://www.mordorintelligence.com/industry-reports/united-states-coffee-market
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