Brand Loyalty Essays (Examples)
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
… as guarana, ginseng, Taurine, or caffeine to enhance physical energy and mental alertness.
As of 2019, there were more than 200 energy drink brand in the United States alone. The brand include reputable companies such as Pepsi, Dr. Pepper, and Coca-Cola. Table 1 below shows the market shares of the major energy drink brand as of 2019.
Table 1. U.S. Energy Drink Market Share (adopted from Mahajan, 2020; Roy & Deshmukh, 2019).
brand
Company
Market share (%)
Red Bull
Red Bull, Inc.
42
Rockstar
Rockstar Inc.
11
Monster
Monster Beverage Co.
14
Full Throttle
Coca-Cola Co.
…
22.5
Total
100.00%
Position of the Company within the industry
Lemon Thirst is currently a relatively unknown company compared to the more established brand. It was founded just recently by two founders in the City of Ogden in the State of Utah. As of now, it only ……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
Bolman Deals Human Resource Frame And Disney
… access to company equity and many more have opportunities for training and education (Walt Disney.com, 2020). This level of investment not only creates loyalty, but it shows that the company invests in its people, leading the employees to invest back into the company.
Furthermore, Disney creates opportunities … industries.
Recommendations
A huge part of Disney’s success lies with the company’s attention to the human element. Disney focuses on fostering strong employee loyalty and on empowering them to facilitate the company’s mission. This sense of purpose in turn creates high morale, and a willingness to go … empowered to deliver superior experiences.
There are ample opportunities for growth within the company, and employees are encouraged to pursue them. Disney rewards loyalty, and in turn receives it. In that sense, Disney seems to understand that it needs to be able to attract and retain the ……
References
References
BLS (2020). The employment situation – January 2020. Bureau of Labor Statistics. Retrieved March 2, 2020 from https://www.bls.gov/news.release/pdf/empsit.pdf
Bricker, J. (2020) Disney World investing millions on cast morale. Disney Tourist Blog Retrieved March 2, 2020 from https://www.disneytouristblog.com/disney-world-investing-millions-cast-morale/
Business Balls (2020) Four frame model – Bolman and Deal. Business Balls. Retrieved March 2, 2020 from https://www.businessballs.com/leadership-models/four-frame-model-bolman-and-deal/
Forbes (2018) World’s best employers. Forbes. Retrieved March 2, 2020 from https://www.forbes.com/companies/walt-disney/?list=world-best-employers/#394d24715730
Jones, B. (2018) How Disney empowers its employees to deliver exceptional customer service. Harvard Business Review. Retrieved March 2, 2020 from https://hbr.org/sponsored/2018/02/how-disney-empowers-its-employees-to-deliver-exceptional-customer-service
McLeod, S. (2011) Bolman & Deal frameworks. Big Think. Retrieved March 2, 2020 from https://bigthink.com/bolman-deal-frameworks
Sammer, J. (2019) 5 takeaways from Disney’s tuition benefits. SRHM.org. Retrieved March 2, 2020 from https://www.shrm.org/resourcesandtools/hr-topics/benefits/pages/5-takeaways-from-disney-tuition-benefits-approach.aspx
Walt Disney Company (2020) website, various pages. Retrieved March 2, 2020 from https://thewaltdisneycompany.com/forbes-ranks-disney-among-worlds-best-employers-for-2018/
Study Document
Valiant
… consumers and businesses. Basically, Valiant will work towards connecting businesses in America with the LGBTQ community. Our company will work with major companies, brand, entities and government institutions in the endeavor to comprehend, reach, serve and work with the LGBTQ. By conducting extensive market research across the … facets and at all times, treasure the exquisiteness and distinctiveness within the advertising and marketing industry, and we will purpose to sustain our brand name and reputation in the highest regard possible.
Services
Valiant Marketing prides itself in creating a link between businesses and the LGBTQ community. … However, one of the key trends within this industry is that about two-thirds of consumers from this community continue to be loyal to brand that are gay-friendly as compared to other brand, even in instances when other companies offer them lower prices. In accordance to market research, it has been established that 85……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Fero Beauty Boutiques
… short term goals of the company include the following:
1. To generate 15 percent returns in the first year
2. To increase clothing brand within the store in six months
3. To achieve sales targets of 30 percent per month
The long term goals of the company … consumer feedback and reviews to determine consumer satisfaction and progression of the company
2. To check the monthly inventory turnover rate for clothing brand
3. To examine employee retention and turnover per year
4. Examining the number of consumers entering the store.
Environmental Analysis
PESTEL Analysis
PESTLE … the short term, the company endeavors to achieve sales targets of 30 percent every month, generate 15 percent returns and also increase clothing brand within the store. In the long-run, the……
References
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Jeannet, J. P., & Hennessey, H. D. (2005). Global marketing strategies. New York: Dreamtech Press.
Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008-5013.
Study Document
Family Business Reliance Industries Ambani Family
...Brand loyalty Introduction
Reliance Industries was founded by the Ambani family in the 1960s in Maharashtra, manufacturing synthetic fabrics. The company went public in 1977. Chairman and MD of the company is Mukesh Ambani and the Ambani family controls 46.32% of the company’s shares, which are listed on the National Stock Exchange of India. The company currently oversees 158 subsidiaries and has 7 associate firms with nearly 30,000 employees (Reliance Industries, Limited, 2019). From the 1960s to the 1980s, the company was managed by its founder Dhirubhai Ambani; but after suffering a stroke, Dhirubhai gave control of daily operations to his sons Mukesh and Anil. When Dhirubhai died in 2002, Mukesh and Anil assumed control of management of the whole company. Within two years’ time, a private spat between the two brothers had broken out into the public realm and the company’s share price was negatively impacted. Their mother intervened to oversee……
References
References
Burkart, M., Panunzi, F. and Shleifer, A., 2003. Family firms. The journal of finance, 58(5), pp.2167-2201.
Daily, C.M. and Dollinger, M.J., 1991. Family firms are different. Review of Business, 13(1-2), pp.3-6.
McConaughy, D.L., Matthews, C.H. and Fialko, A.S., 2001. Founding family controlled firms: Performance, risk, and value. Journal of small business management, 39(1), pp.31-49.
Ray, A., 2020. Reliance to pay twice. Retrieved from https://www.livemint.com/news/india/reliance-to-pay-twice-to-those-employees-who-earn-below-rs-30-000-11585033829993.html
Reliance Industries, Limited, 2019. Retrieved from https://www.ril.com/DownloadFiles/Subsidiaries%20and%20major%20Associates%20of%20RIL.pdf
RIL Annual Report, 2019. Retrieved from https://www.ril.com/getattachment/2b3a5223-b9a3-4bc1-b9b6-99f9b1e85a07/Financial%20performance%20for%20the%20year%20ended%2031%20Mar,%202019.aspx
Sraer, D. and Thesmar, D., 2007. Performance and behavior of family firms: Evidence from the French stock market. Journal of the european economic Association, 5(4), pp.709-751.
Study Document
C Suite Executive Leadership And Ethics
… be comprised of people with solid values, firm ethical judgment, and strength of character that remains unwavering in the face of difficult choices. loyalty is to values and the mission of the firm, not to cronies in the company, as Linden put it. While not all ethical ……
References
References
Bailey, C. & Shantz, A. (2018). Creating an ethically strong organization. MIT Sloan Management Review. http://ilp.mit.edu/media/news_articles/smr/2018/60101.pdf
Crossan, M., Mazutis, D. & Seijts, G. (2013). In search of virtue. Journal of Business Ethics 113(4): 567-581.
Hatcher, T. (2008). The value of values in the C-suite. In Sims, R.R. & Quatro, S.A. (Eds.) Executive Ethics. Charlotte: IAP, pp. 97-122.
Hoekstra, E., Bell, A. & Peterson, S.R. (2008). Humility in Leadership: Abandoning the Pursuit of Unattainable Perfection. In S.A. Quatro & R. R. Sims (Eds.), Executive Ethics: Ethical Dilemmas and Challenges for the C-Suite. Greenwich, CT: Information Age Publishing, pp. 79-96.
MacDougall, A.E., Bagdarasov, Z. & Buckley, M.R. (2008). Applying a primary risk management model to the C-suite. In Sims, R.R. & Quatro, S.A. (Eds.) Executive Ethics. Second Edition. Charlotte: IAP, pp. 211-234.
Martin, R. (2011). The CEO\\\\'s ethical dilemma in the era of earnings management. Strategy & Leadership 39(6): 43-47.
Schwartz, M.S. (2013). Developing and sustaining an ethical corporate culture: The core elements. Business Horizons 56(1): 39-50.
Study Document
Shareholder Vs Stakeholder Theory
… the environment. It is about culture and having the courage to speak truthfully and to act honestly, to create a community that honors loyalty and commitment. Companies need to show that if they truly want to promote sustainability.
Conclusion
Companies have a duty to their stakeholders. That ……
References
References
Augustine. (n.d.). Commentaries on Sermon on the Mount. http://www.newadvent.org/fathers/16011.htm
Chen, J. (2019). Market Milestones as the Bull Market Turns 10. Retrieved from https://www.investopedia.com/market-milestones-as-the-bull-market-turns-10-4588903
Egan, M. (2018). Tax cut triggers $437 billion explosion of stock buybacks. Retrieved from https://money.cnn.com/2018/07/10/investing/stock-buybacks-record-tax-cuts/index.html
Henrich, S. (2019). Unholy alliance. Retrieved from https://northmantrader.com/2019/11/30/unholy-alliance/
Laux, C., & Leuz, C. (2010). Did fair-value accounting contribute to the financial crisis?. Journal of economic perspectives, 24(1), 93-118.
Light, L. (2019). More than Half of All Stock Buybacks are Now Financed by Debt. Here’s Why That’s a Problem. Retrieved from https://fortune.com/2019/08/20/stock-buybacks-debt-financed/
Mullen, C. (2019). People want to buy \\\\\\'local\\\\\\' food, but they\\\\\\'re not sure what it means. Retrieved from https://www.bizjournals.com/bizwomen/news/latest-news/2019/05/people-want-to-buy-local-food-but-theyre-not-sure.html?page=all
Putka, G. (2019). Insiders are selling. Retrieved from https://www.washingtonpost.com/business/economy/company-insiders-are-selling-stock-during-buyback-programs-and-making-additional-profits-when-stock-prices-jump-and-its-legal/2019/11/06/fc592f58-e493-11e9-a331-2df12d56a80b_story.html
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