Brand Identity Essays (Examples)
Study Document
Calle Ocho Festival Miami
… to offer. The festival typically takes place in March. Even during the rest of the year, though, Calle Ocho retains a unique culture, identity, and aesthetic. Landmark establishments like Ball and Chain have recently experienced a revival as younger generations recognize the historical value and worth inherent … all, the Calle Ocho festival has persisted in providing world class entertainment for no cost. Only now, the street is also lined with brand new restaurants and bars and bears the marks of gentrification.
Calle…[break]…Union Beer Store, and El Rey De Las Fritas. The latter serves a ……
References
Works Cited
“8 Reasons to Fall In Love With Little Havana and Calle Ocho.” The Miami Herald. Retrieved from: https://www.miamiherald.com/miami-com/things-to-do/article225811520.html
Benowitz, Shane. “Calle Ocho Music Festival.” Miami and Beaches. Retrieved from: https://www.miamiandbeaches.com/events/detail/calle-ocho-music-festival/f8f6984e-103a-4784-beff-f6a05c61e9d3
Calle Ocho.com. The MSC 2019 kick-off party. Retrieved from: https://www.calleocho.com/
“Little Havana, Miami, neighborhood guide.” Time Out. Retrieved from: https://www.timeout.com/miami/little-havana
Study Document
Marketing Strategy Creation For OPG
… truly part of the neighborhood, having grown up organically with the neighborhood: it is a place that gives the neighborhood its sense of identity and people like that about the pub. Its foods is also great and people love coming there for the beer, the food and ……
References
References
Dhar, V., & Chang, E. A. (2009). Does chatter matter? The impact of user-generated content on music sales. Journal of Interactive Marketing, 23(4), 300-307.
Lim, X. J., Radzol, A. M., Cheah, J. H., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Trout, J. & Rivkin, S., (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
School Uniforms And Self Esteem
...Brand identity On Wearing School Uniforms
One of the biggest problems that teens face in school is the problem of peer pressure. As Bandura (2018) notes, the pressure to adapt one’s behavior in order to fit in or stand out comes from media, peers and groups—and in a school, peers are the biggest factor. One way to alleviate that pressure is to create an environment in which everyone fits in ipso facto—and that can easily be achieved by obliging all students to wear a school uniform. One is used to seeing students of private schools wear uniforms, but in public schools this idea is typically shunned. There are good arguments to be made, however, for uniforms to be mandated by public schools. First off, research has shown that school uniforms actually promote good conduct among students and more formal adherence to the rules and regulations of the school. Second, parents and teachers……
References
References
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136.
Bodine, A. (2003). School uniforms, academic achievement, and uses of research. The Journal of Educational Research, 97(2), 67-71.
Caruso, P. (1996). Individuality vs. conformity: The issue behind school uniforms. NASSP Bulletin, 80(581), 83-88.
Fox, K. R., & Lindwall, M. (2014). Self-esteem and self-perceptions in sport and exercise. In Routledge Companion to Sport and Exercise Psychology (pp. 58-72). Routledge.
Murray, R. K. (1997). The impact of school uniforms on school climate. NASSP Bulletin, 81(593), 106-112.
NAESP. (2013). National Survey of School Leaders Reveals 2013 School Uniform Trends. Retrieved from https://www.naesp.org/national-survey-school-leaders-reveals-2013-school-uniform-trends
School connectedness: Strategies for increasing protective factors among youth. (2010). Reclaiming Children and Youth, 19(3), 20-24.
Stanley, M. S. (1996). School uniforms and safety. Education and Urban Society, 28(4), 424-435.
Study Document
Media And Its Grip On Youth Culture
… Giroux points out, it is all about hooking the kids while they are young and turning them into good little life-long consumers and brand loyalists. Today’s media companies are preying upon the young because they know that if they want to be in business in ten or … way the corporations want them to vote, and live the way the corporations want them to live (Marger). They…[break]…Dream, equality, social justice, gender identity, and so on. They hear “sweet nothings,” and because the “sweet nothings” leave them feeling empty they go back to what they know ……
References
Works Cited
Drake, Jennifer, et al. Growing up postmodern: Neoliberalism and the war on the young. Rowman & Littlefield Publishers, 2002.
Giroux, Henry. “Disney, Casino Capitalism and the Exploitation of Young Boys: Beyond the Politics of Innocence.” TruthOut, 2009. https://truthout.org/articles/disney-casino-capitalism-and-the-exploitation-of-young-boys-beyond-the-politics-of-innocence/
Hall, Stuart. “Representation & the Media.” Media Education Foundation, 1997. https://www.mediaed.org/transcripts/Stuart-Hall-Representation-and-the-Media-Transcript.pdf
Marger, Martin N. \\\\\\\\\\\\"The mass media as a power institution.\\\\\\\\\\\\" Power in modern societies (1993): 238-249.
Study Document
Sexual Morality
… the globe. The moral standing of such unions has been hotly debated and even contested in some quarters. Those who criticize same-sex marriages brand it as an unnatural and immoral act. Those who support, on the other hand, insist that there is nothing immoral about the whole ……
References
References
Akpan, C. O. (2017). The Morality of Same-Sex Marriage: How Not to Globalize a Cultural Anomie. Online Journal of Health Ethics, 13(1), 2.
Ellison, M. (2012). Is Same-Sex Marriage a \\\\\\"Must\\\\\\" or a \\\\\\"Bust\\\\\\"? In Making Love Just: Sexual Ethics for Perplexing Times (pp. 59-76). Minneapolis: Augsburg Fortress. DOI:10.2307/j.ctt22nm74r.8
Koppelman, A. (2014). Judging the case against same-sex marriage. U. Ill. L. Rev., 431.
Millstein, S. (2014). How to argue for gay marriage and win any debate with a hater. Retrieved from https://www.bustle.com/articles/15957-how-to-argue-for-gay-marriage-and-win-any-debate-with-a-hater
Morini, M. (2017). Same-sex marriage and other moral taboos: cultural acceptances, change in American public opinion, and the evidence from the opinion polls. European Journal of American studies, 11(11-3).
Primoratz, I. (2013). Sexual Morality. In International Encyclopedia of Ethics, H. Lafollette (Ed.). DOI:10.1002/9781444367072.wbiee127
Rachels, J., &Rachels, S. (2012). The Elements of Moral Philosophy. (7th ed). New York: McGraw Hill Press.
Study Document
Bell Hooks On Mass Media
...Brand identity Cultural Criticism
Bell hooks notes that “popular culture is where the pedagogy is, is where the learning is” (2006). This statement sums up her views rather well and gets right to the heart of what hooks is up to in her Cultural Criticism and Transformation talks. I agree a lot with what hooks says about popular culture and it lines up well with what cultural critics in the past have said. The Frankfurt School, for example, was very critical of popular culture and its effect on the mass of people. Horkheimer and Adorno (1944) were very critical about what popular culture was doing and how it was achieving a kind of hypnotic effect on people.
However, I tend to be a bit more traditional in my thinking when it comes to roles and I think having clearly defined gender roles in society is not a bad thing at all. I……
References
References
Bell hooks. (2006). Cultural criticism and transformation. Retrieved from https://www.youtube.com/watch?v=zQUuHFKP-9s
Bendix, R. (1974). Inequality and social structure: a comparison of Marx and Weber. American Sociological Review, 149-161.
Horkheimer, M. & T. Adorno, T. (1944). The Culture Industry. UK: Routledge
Study Document
Gun Control Act Of 1968
… other outlaws. According to Cole, Smith, and DeJong (2016), micro-stamping as well as background checks have also been opposed in some quarters and brand an affront on the right to privacy. However, there is also the perspective that loose gun control laws have wreaked havoc in our ……
References
References
Ausman, J.I. & Faria, M.A. (2019). Is Gun Control Really About People Control? Surgical Neurology International, 10(6), 195-204.
Bouton, L., Conconi, P., Pino, F. & Zanardi, M. (2014). Guns and Votes. Retrieved from https://www.nber.org/papers/w20253
Cole, G.F., Smith, C.E. & DeJong, C. (2016). Criminal Justice in America (9th ed.). Boston, MA: Cengage Learning.
Gramlich, J. & Schaeffer, K. (2019). 7 facts about guns in the U.S. Retrieved from https://www.pewresearch.org/fact-tank/2019/10/22/facts-about-guns-in-united-states/
Hayes, V. (2016). Gun Control in the United States. Journal of Political Sciences & Public Affairs, 4(2), 33-39.
Johnson, N.J., Kopel, D.B. & Mocsary, G.A. (2017). Firearms Law and the Second Amendment: Regulation, Rights, and Policy. New York, NY: Wolters Kluwer Law & Business.
Joslyn, M., Haider-Markel, D., Baggs, M. & Bilbo, A. (2017). Emerging Political Identities? Gun Ownership and Voting in Presidential Elections. Social Science Quarterly, 98(2), 382-396.
Webster, D.W. & Wintemute, G.J. (2015). Effects of Policies Designed to Keep Firearms from High-Risk Individuals. Annual Review of Public Health, 36, 21-37.
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