Board Member Essays (Examples)
Study Document
Customer Persona For Filshie Clip System
… Women of birth-giving age are suitable target market for the company since they would want to use a contraceptive that does not requiring member to take pills. Women of birth-giving age use contraceptives as part of family planning, which makes them the ideal target market in comparison … of customer persona requires identifying who the customers are, their needs and demands, and how they can interact with the business across the board (St Louis, 2017). Customer personas influence product design plans, help to develop relationships between the business and its customers, and helps to incorporate … looking for stylish and effective birth-control methods. The company can capitalize on the superiority of the product to enhance profitability through reaching individual member of the target market. This would require the creation of customer persona to improve understanding of the behaviors, needs, and demands of customers. ……
References
References
Antoun, L., Smith, P., Gupta, J. K., & Clark, T. J 2017. The feasibility, safety, and effectiveness of hysteroscopic sterilization compared with laparoscopic sterilization. American journal of obstetrics and gynecology, vol. 217, no. 5, pp.e571-570. e576.
Beerthuizen, R 2010. State-of-the-art of non-hormonal methods of contraception: V. Female sterilisation. The European Journal of Contraception & Reproductive Health Care, vol. 15, no. 2, pp.124-135.
De Toni, D., Milan, G.S., Saciloto, E.B., & Larentis, F 2017. Pricing strategies and levels and their impact on corporate profitability. Revista de Administracao, vol. 52, no. 2, pp.120-133.
Duran, A 2018. Sink or swim: how to create buyer personas to ensure marketing success. Forbes. Viewed 20 August 2019,
Griffin, A, Noble, CH, Durmusoglu, SS, Luchs, MI, & Swan, S 2015. ‘Chapter 3 Personas: powerful tools for designers’, in Design Thinking : New Product Development Essentials from the PDMA, John Wiley & Sons, Incorporated, Hoboken.
Johnson, S., Pion, C. & Jennings, V 2013. Current methods and attitudes of women towards contraception in Europe and America. Reproductive Health, vol. 10, no. 7, pp.1-9.
Kotler, P., & Keller, K. L. (2015). Marketing Management, Global Edition. Pearson Education Limited: Boston, MA.
Magrath, A.J 1986. When Marketing Services, 4Ps are not enough. Business Horizons, pp.4450.
Study Document
Stakeholder Dedication Approval And Participation
...Board member Question A
Stakeholder dedication, approval and participation in the overall change process proves crucial to change management initiative success. To this end, stakeholders ought to be adequately informed about change goals and intent, in addition to being accorded a chance to share individual ideas during change initiative implementation. Studies reveal that an open, consultative approach to change implementation leads to better overall outcomes (Chirenje, Giliba & Musamba, 2013).
Studies reveal that without having an effective communication strategy in place, the whole process of change can end up being a disaster. Both a total lack of communication and over-communicating are detrimental, potentially derailing the entire change endeavor. Without ample organization-wide communication or reciprocal conversation, the change attempt might end up not fulfilling its aims. A communication strategy that is straightforwardly and efficiently devised helps build awareness as well as acquire personnel support all through the course of the initiative. The continuum……
References
References
Callahan, K., Olshfski, D., & Schwella, E. (2005). Global public management: Cases and comments. Thousand Oaks, CA: Sage Publications Inc.
Chirenje, L. I., Giliba, R. A., & Musamba, E. B. (2013). Local communities’ participation in decision-making processes through planning and budgeting in African countries. Chinese Journal of Population Resources and Environment, 11(1), 10-16.
Eskerod, P., & Jepsen, A. L. (2016). Project stakeholder management. Routledge.
Fleming, Q. W., & Koppelman, J. M. (2016). Earned value project management. Project Management Institute.
Study Document
Starbucks Corporation Operational Sustainability
… farmers.
The corporation has been pretty successful in operationalizing its sustainability programs. Nonetheless, improvements can still be made by increasing engagement from community member and leaders who are impacted by these programs. The resulting goodwill can go a long way in shortening execution timelines and allowing various ……
References
References
Bruhn-Hansen, S. (2012). Corporate Social Responsibility–A case study of Starbucks’ CSR: communication through its corporate website. Unpublished master’s thesis, Illinois State University. Retrieved from http://pure. au. dk/portal/files/45282206/ba_thesis. pdf.
Harnrungchalotorn, S., & Phayonlerd, Y. (2016). Starbucks with Corporate Social Responsibility (CSR):“How Starbucks succeeds in a business world with CSR” (Doctoral dissertation, Master Thesis. Faculty Board of Economic Sciences, Communication and IT Business Administration).
Juneja, P. (2018). PESTLE Analysis of Starbucks. Retrieved November 21, 2019, from https://www.managementstudyguide.com/swot-analysis-of-unilever.htm .
Khalamayzer, A. (2017, November 16). How Starbucks brewed a stronger sustainability bond. Retrieved November 21, 2019, from https://www.greenbiz.com/article/how-starbucks-brewed-stronger-sustainability-bond .
Steven Li. (2019, July 5). Is Starbucks actually serious about environmental sustainability? Retrieved November 21, 2019, from https://therising.co/2019/07/05/is-starbucks-actually-serious-about-environmental-sustainability/ .
Sustainalytics. (2019). Second-Party Opinion Starbucks Sustainability Bond. Sustainalytics Second-Party Opinion Review.
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