Study Document
Strategic Planning Outline AMR Research Thesis
Pages:7 (2071 words)
Sources:4
Subject:Business
Topic:Strategic Planning
Document Type:Thesis
Document:#73831202
Summary of Recommendations
1. Goals of the recommendations to the Board of Directors for AMR Research:
a. Seek to stabilize the firm during turbulent economic conditions
b. Capitalize on the growth potential of Web 2.0 technologies and social networking.
2. Starting with competitiveness
a. AMR needs to create greater levels of process-based expertise that is relevant to enterprise accounts
b. Transform this expertise and use it in the context of assessing and evaluating vendor clients' strategies.
3. Learning and Knowledge Management Strategic Initiatives
a. Need for creating the role of a Chief Learning Officer
i. Duties include concentrating on unifying all the disparate sources of knowledge in the company into a single version of the truth, a single repository of knowledge that could easily be queried for unstructured content.
4. Managing employees to greater levels of creativity and innovation.
a. Creating more opportunities for individual growth
i. Use personal growth plans which would also support the strategies mentioned in this analysis for recruiting and retaining a competent workforce as well.
5. Technology Improvement
a. Today the company's reliance on corporate Intranets provides useful for certain tasks
b. AMR needs to consider how Web 2.0-based technologies can assist in the development of more effective collaborative workflows internally.
i. The use of collaborative platforms is essential for the growth of the company.
6. Overcoming resistance to change.
a. AMR must nurture small teams of analysts who can readily support and help each other learn and serve clients.
7. Timeline
Article I. Table 1: Summary of Timeframes by Objectives in Each Key Area
Area
Objective
Timeframe to Complete
Competitiveness
Best Practices Methodology
90 days or three fiscal quarters to create and implement
Customer Service
Web 2.0 & Social Networking Adoption
60 days or three fiscal quarters to create and implement
Learning Organization
Chief Learning Officer -- creation of taxonomies for capturing knowledge
60 days or three fiscal quarters to create and implement
Creative and Innovative Employees
Web 2.0-based platforms for information and knowledge sharing
30 days or three fiscal quarters to create and implement
Human Resource Management (HRM) including retention & reward
Personal Growth Plans
30 days or three fiscal quarters to create and implement
Technological Adoption
More collaborative app usage and more reliance on communication with external sources of knowledge as well
90 days or three fiscal quarters to create and implement
Overcoming Resistance to Change
Creating teams that allow for greater information sharing through more trust being created by project teams
Immediately
Worst-Case Scenario Planning
Pricing and Contract Negotiation Service
Immediately
References:
David R. Firth, E Burton Swanson. (2005). How useful are IT research and analysis services? Business Horizons, 48(2), 151-159.
Robert P. Garrett, Jeffrey G. Covin, Dennis P. Slevin. (2009). Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering. Journal of Business Research, 62(8), 782.
Larry Greenemeier, Paul McDougall. (2006, February). Credibility Of Analysts. InformationWeek,(1075), 32-36,38-39.
Maryfran Johnson. (2003, October). Ethics and influence. Computerworld,
37(42), 24.
Peter Krass. (2005, October). Influential Analyst Company. Optimize,
4(10), 74,76.
O'Reilly, 2005. What is Web 2.0. Design Patterns and Business Models of the next generation of Software. Tim O'Reilly. September 30, 2005. Accessed from the Internet on June 9, 2009:
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
Porter, Michael E. (1990, March). The Competitive Advantage of Nations.
Harvard Business Review, 68(2), 73.
CJ Rhoads. (2008). Managing Technology Information Overload; Which Sources of…
Sample Source(s) Used
References:
David R. Firth, E Burton Swanson. (2005). How useful are IT research and analysis services? Business Horizons, 48(2), 151-159.
Robert P. Garrett, Jeffrey G. Covin, Dennis P. Slevin. (2009). Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering. Journal of Business Research, 62(8), 782.
Larry Greenemeier, Paul McDougall. (2006, February). Credibility Of Analysts. InformationWeek,(1075), 32-36,38-39.
Maryfran Johnson. (2003, October). Ethics and influence. Computerworld,
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