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Strategic Management Case Study on Target Case Study
Pages:1 (444 words)
Sources:1+
Subject:Business
Topic:Target Corporation
Document Type:Case Study
Document:#54622323
Strategic Management Case Study on Target
According to the company's profile provided by Reuter's, the Target Corporation ("Target") operates Target-brand general merchandise discount stores and an online business, Target.com (found to be slow by this researcher). The profile reports that as of November 11, 2004, Target operated 1,313 stores in 47 states; in addition, the Company maintains 22 distribution centers in 19 states. Times have been tough for Target, and the company's discontinued operations include Mervyn's (a middle-market promotional department store located in 14 states in the West, South and Midwest sold in September 2004), and Marshall Field's (a traditional department store located in eight states in the upper Midwest sold in July 2004) (Target 2005).
Statement of the Problem. The sales of Mervyn's and Marshall Field's are symptomatic of the competition that has become increasingly fierce among the major retailers in the United States; today, just five retailers, Wal-Mart, Kmart, Target, Costco, and Sears, account for fully 60% of general-merchandise sales in America, with Wal-Mart dominating the industry in virtually every category of sales (Johnson 2002:40). According to this author, "More than half of the productivity acceleration in the retailing of general merchandise can be explained by only two syllables: Wal-Mart. In 1987, Wal-Mart had a market share of just 9% but was 40% more productive than its competitors…
Sample Source(s) Used
Works Cited
Johnson, Bradford C. (2002). Retail: The Wal-Mart Effect; Information Technology Isn't the Whole Story Behind Productivity. The McKinsey Quarterly, 40.
Target. (2005). Reuter's Business. Retrieved March 16, 2005 from http://finance.yahoo.com / q/pr?s=TGT.
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