Study Document
Strategic Management Analysis of the Research Proposal
Pages:7 (1870 words)
Sources:8
Subject:Business
Topic:Pest Analysis
Document Type:Research Proposal
Document:#21200067
The main advantage is that the stories are well documented and written in an objective manner.
2008, GSK Outlines Plans to Become More 'Biotech-like', Fierce Biotech, http://www.fiercebiotech.com/story/gsk-outlines-plans-become-more-biotech/2008-06-10 last accessed on June 3, 2009
2009, GlaxoSmithKline Plc., Hoovers, last accessed on June 3, 2009 -- Hoovers is a centralized database that reveals information on multiple organizations. The benefit is that the data offered is extensive and comprises features such as industry forecasts, competition nature and organizational financial highlight, alongside with description of the respective company. The downside of the source is however given by the reduced amount of free information and for more extensive data, the user has to create a paid account.
2009, The Industry Handbook -- Biotechnology, Investopedia, http://www.investopedia.com/features/industryhandbook/biotech.asp last accessed on June 3, 2009 -- Investopedia.com has been developed as an initiative of the highly popular and leading business publication Forbes. It can be useful for novice as well as experienced economists due to the complexity and sufficiency of the information presented. A highly popular features of the website is the Investopedia explains section, in which the editors use real life examples and explanations in order to help reader better relate to the concepts presented.
2009, Website of GSK, http://www.gsk.com last accessed on June 3, 2009 -- The official of the British pharmaceutical company is a highly useful research tool as it contains vast information on the organization, its strategies and its products. It is however insufficient as it does not contain any information on the overall industry and as the organizational information are presented from their angle, without mentions of organizational problems.
2009, myalli.com, http://www.myalli.com / last accessed on June 3, 2009 -- the website presents the features of the Alli weight loss program in a manner that makes it attractive to the prospective buyer. The main role of the website was that of promoting the product, familiarizing the population with its existence and boosting sales. Despite the offering of extensive data on the product, the website under the patronage of GSK reveals the disadvantage of only praising the product and not seeming objective.
GSK 2008 Annual Report, Retrieved from http://www.gsk.com/investors/reps08/GSK-Report-2008-full.pdf on June 3, 2009 -- The annual report of any…
Sample Source(s) Used
2009, Website of GSK, http://www.gsk.com last accessed on June 3, 2009 -- The official of the British pharmaceutical company is a highly useful research tool as it contains vast information on the organization, its strategies and its products. It is however insufficient as it does not contain any information on the overall industry and as the organizational information are presented from their angle, without mentions of organizational problems.
2009, myalli.com, http://www.myalli.com / last accessed on June 3, 2009 -- the website presents the features of the Alli weight loss program in a manner that makes it attractive to the prospective buyer. The main role of the website was that of promoting the product, familiarizing the population with its existence and boosting sales. Despite the offering of extensive data on the product, the website under the patronage of GSK reveals the disadvantage of only praising the product and not seeming objective.
GSK 2008 Annual Report, Retrieved from http://www.gsk.com/investors/reps08/GSK-Report-2008-full.pdf on June 3, 2009 -- The annual report of any organization is an extremely useful tool to assessing the performances of the respective company from numerous standpoints, such as the strategic courses of action implemented in the past year, financial highlights or board decisions. The downside is however that most of the information refers to the past twelve months and it is as such difficult to form an integrant opinion of the overall company and its historic performances. Additionally, as in the case of the website, the AR only tells the story from the angle of the company.
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