Similarly, the reviews tell the management about the benefits and other insurances that the company offers to the most productive employees.
In addition, the employees are encouraged to send their suggestions through the Web page to improve customer service or increase productivity. These plans and programs suggested by employees are evaluated and screened out and some viable programs then put to use for customer improvement.
Q. 3. There are several ways in which the Internet can be used to make Starbucks more efficient. First, it can develop a secured extranet to enable employees to log in from home to check schedules, access training manuals, and do issue tracking.
By obtaining such information about the procedures about vacation requests, job promotions, and trade shows from a secured web site, Starbucks can track, monitor, and increase the efficiency of responses.
In addition, Starbucks company can collect several types of information from the website to meet the personal choice of the coffee that each of the customers wants. By collecting such information either through the webpage, Starbucks can meet the individualized preferences of customers in coffee, pastries, and other products it sells.
Moreover, Starbucks may use information about customers for statistical, design and operational purposes such as to estimate our audience size, measure aggregate traffic patterns, and understand demographic, customer interest, purchasing and other trends among its guests and customers. This information can also be used for the marketing and/or promotion of products or services that can suit to the largest segments of the…
Sample Source(s) Used
references of customers in coffee, pastries, and other products it sells.
Moreover, Starbucks may use information about customers for statistical, design and operational purposes such as to estimate our audience size, measure aggregate traffic patterns, and understand demographic, customer interest, purchasing and other trends among its guests and customers. This information can also be used for the marketing and/or promotion of products or services that can suit to the largest segments of the markets.
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