Study Document
Self-Perception and Self-Image on Consumers' Research Proposal
Pages:7 (1837 words)
Sources:10
Subject:Other
Topic:Consumer Perception
Document Type:Research Proposal
Document:#3022365
Figure 1
Brand Identity Levers
Source: Saviolio, 2006
Brand identity levers include those as follows:
(1) stylistic identity; and (2) Visual Identity. (Saviolio, 2006)
III. Methodology
The methodology employed in this study is qualitative in nature and in the form of a literature review conducted through a thorough research in this area of study via the World Wide Web and specifically the literature found in books or journals.
IV. Value of Research
The research reported herein this document is of the nature that has been located in online journals or books and which has been reported in research studies which render empirical findings in this area of study.
V. Limitations
The limitations in this study include the limitations represented by time available to conduct the research.
VI. Recommendations
Arising from the research reported in this work in writing is a recommendation for further and additional research in this are of study.
Bibliography
Landon, E.L. Kjr. (1974) Self-Concept, Ideal Self-Concept, and Consumer Purchase Intention. The Journal of Consumer Research, Vol. 1, No. 2 (Sep., 1974), pp. 44-51
Online available at: http://www.jstor.org/pss/2489106
Stegemann, Nicole (2006) Unique Brand Extension Challenges for Luxury Brands. Journal of Business & Economics Research. Vol.4, No.10, Journal of Business and Economics Research October 2006. Online available at: http://www.cluteinstitute-onlinejournals.com/PDFs/2006401.pdf
Barnier, Virginie and Rodina, Irina (2006) Which Luxury Perceptions Affect Most Consumer Purchase Behavior? A Cross-Cultural Exploratory Study in France, the United Kingdom and Russia. Pierre Valette-Florence, University Pierre Mendes-France of Grenoble. Online available at: http://www.escp-eap.net/conferences/marketing/2006_cp/Materiali/Paper/Fr/DeBarnier_Rodina_ValetteFlorence.pdf
O'Cass, Aron and Frost, Hmily (2002) Status Brands: Examining the Effects of Nonproduct related brand associations on status and conspicuous consumption" Journal of Product & Brand Management. Vol. 11, Issue 2. Online available at: http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=3EA1A4E1A8520ED93BE2EDF6A0A7165A?contentType=Article&hdAction=lnkhtml&contentId=857780
Abrams Research (2009) Luxury Brands Survey & Report. May 2009. Online available t: http://www.docstoc.com/docs/12839571/Luxury-Brands-Survey-and-Report-%E2%80%93-Abrams-Research-%E2%80%93-May-2009
Saviolo, Stefania (2006) Brand and Identity Management in Fashion Companies. citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.101.6982
Weidman, Klaus-peter Hennigs Nadine; and Siebels, Astrid (2007) Measuring Consumer's Luxury Value Perception: A Cross-Cultural Framework. Academy of Marketing…
Sample Source(s) Used
Bibliography
Landon, E.L. Kjr. (1974) Self-Concept, Ideal Self-Concept, and Consumer Purchase Intention. The Journal of Consumer Research, Vol. 1, No. 2 (Sep., 1974), pp. 44-51
Online available at: http://www.jstor.org/pss/2489106
Stegemann, Nicole (2006) Unique Brand Extension Challenges for Luxury Brands. Journal of Business & Economics Research. Vol.4, No.10, Journal of Business and Economics Research October 2006. Online available at: http://www.cluteinstitute-onlinejournals.com/PDFs/2006401.pdf
Barnier, Virginie and Rodina, Irina (2006) Which Luxury Perceptions Affect Most Consumer Purchase Behavior? A Cross-Cultural Exploratory Study in France, the United Kingdom and Russia. Pierre Valette-Florence, University Pierre Mendes-France of Grenoble. Online available at: http://www.escp-eap.net/conferences/marketing/2006_cp/Materiali/Paper/Fr/DeBarnier_Rodina_ValetteFlorence.pdf
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