Study Document
Marketing Strategy Direct Marketing Pricing Activities Strategy/Project Essay
Pages:3 (832 words)
Sources:4
Subject:Business
Topic:Activity Based Costing
Document Type:Essay
Document:#89055933
marketing strategy direct marketing pricing activities strategy/Project improved duration . Make grader identify sections revised, (e.g. Track Changes feature Word).
OVERALL COSTS
The creation and delivery of the organizational service is linked to a wide array of costs, all of which are incurred in the organizational processes and operations. The more pertinent of them include the following:
Costs with the commodities, including the usage of the personal laptop and other desktop features
Costs with the software applications required to complete the documentation projects
Costs with utilities, such as electricity, internet, telephone bills and so on Costs with marketing and the promotion of the writing services
Other costs, such as administrative, the traveling to the offices and other such expenditures.
PRICE SETTING
The prices would be set with the use of two primary pricing strategies. On a first note, the penetration pricing strategy would be used and it would see that the services are delivered at a price which is lower than that implemented by the competition (McGrath, 2001). The aim of this strategy is that of attracting customers, but the practice is not sustainable on the long-term as it does not ensure financial results as required -- it might not even cover for the costs.
The penetration pricing strategy would then be replaced with the variable pricing strategy. With this price setting technique, the services would be delivered at a price which reveals the value of the product. In other words, the price would be set based on the totality of the costs incurred in the delivery of the service. This price strategy is sensitive in the meaning that a modification of the costs would be reflected in a modification in the retail price of the service (Longenecker, Moore, Palich and Petty, 2005).
27. TEMPORARY PRICE PROMOTIONS
Temporary price promotions would be used on occasions and this is explained by the fact that the customers are price sensitive. In other words, the usage of promotional sales would benefit the firm by generating more demand and also by improving its image within the market. Promotional sales would however be restricted to specific time frames and to certain criteria, so that they do not jeopardize the financial stability of the entity.
28. PRICE DISCRIMINATIONS
Price discriminations would be implanted in the collaboration with different customers. Specifically, in the relationship with intermediary writing companies from where to gather work, the prices implemented would be lower. On the other hand, for the firms where the collaboration is direct…
Sample Source(s) Used
References:
Longenecker, J.G., Moore, C.W., Palich, L.E., Petty, J.W., 2005, Small business management: an entrepreneurial emphasis, 13th edition, Cengage Learning
McGrath, M.E., 2001, Product strategy for high technology companies: accelerating your business to web speed, 2nd edition, McGraw-Hill Professional
Parkin, M., Powell, M., Matthews, K., 2007, Economics, 7th edition, Pearson Education
Smith, T.J., 2011, Pricing strategy: setting price levels, managing price discounts and establishing price structures, Cengage Learning
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