ECS can be set-up as an early warning and emergency communications system in areas usually affected by natural disasters or conflicts and with high volume of mobile phone users and text message/SMS users. In case of an impending political conflict or natural disaster, UniComm's ECS will be part of an area's communication plan as people take action in response to the information/message they received through the ECS.
Pilot Plan
UniComm, as part of its preparations for the international launch, will set-up special launchings in one country in Asia (Philippines) and Africa (Kenya) where the ECS can be tested in terms of its overall packaging. As the nature of the ECS service is more on the side of public service, UniComm will seek partners from the private sector with strong relationships with the government and non-government units operating within the chosen sites in each country. ECS will be tested in the Philippines as a natural disaster response communication system, especially after Super Typhoon Haiyan, the country continues to experience typhoons that still threatens areas hardest hit by Haiyan. In Kenya, ECS will be tested as a tool to communicate with and inform citizens about the peace and order and security conditions of their respective areas. The country has been known to suffer from post-election violence, and an ECS would be helpful in preventing this from happening again, particularly during election period.
Project Schedule
Activity
Duration
Dates
Evaluation of the Current ECS Product and Service Offering
3 months
Development of marketing and training collaterals and technical documentation
3 months (after ECS Evaluation)
Meet/scout for potential partners in special launch countries (Philippines and Kenya)
3 months (2 teams to cover one country each)
Official international launch
3 months
Media blitz
3 months (simultaneous with official launch)
References
Coyle, D. And M. Childs. (2005). "The role of mobiles in disasters and emergencies."Enlightenment Economics. Accessed on April 24, 2014. Accessed at: http://www.enlightenmenteconomics.com/about-diane/assets/disasterreport.pdf
Habschle, A. (2011). "Novel uses of mobile phones, the Internet and Social Media." Institute for Security Studies. Accessed on April 24, 2014. Accessed at: http://www.issafrica.org/iss-today/novel-uses-of-mobile-phones-the-internet-and-social-media
Robnagel, H. And O. Junker. (2010). "Evaluation of a mobile emergency management system -- a simulation approach." 7TH International ISCRAM Conference, Seattle, USA.
Sample Source(s) Used
References
Coyle, D. And M. Childs. (2005). "The role of mobiles in disasters and emergencies."Enlightenment Economics. Accessed on April 24, 2014. Accessed at: http://www.enlightenmenteconomics.com/about-diane/assets/disasterreport.pdf
Habschle, A. (2011). "Novel uses of mobile phones, the Internet and Social Media." Institute for Security Studies. Accessed on April 24, 2014. Accessed at: http://www.issafrica.org/iss-today/novel-uses-of-mobile-phones-the-internet-and-social-media
Robnagel, H. And O. Junker. (2010). "Evaluation of a mobile emergency management system -- a simulation approach." 7TH International ISCRAM Conference, Seattle, USA.
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