In the research article “Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya” by Eva Nkatha Kigunda, the objective was to assess how digital marketing strategies affected the competitiveness of automobile companies in Kenya. The digital marketing strategies included in the study are search engine marketing (SEM), email marketing, social media marketing (SMM), and online advertising. The … social media marketing (SMM), and online advertising. The study population was staff working in the marketing departments of major motor vehicle dealers in Kenya, and a sample of 101 (30% of the population) was included in the study (Kigunda 2017). Data was collected through semi-structured questionnaires and … descriptive statistics used for data analysis. Quantitative data was analyzed using SPSS version 20. The study findings are that while automobile dealers in Kenya have significantly invested in digital marketing, there return on investment (ROI) is still insignificant. Digital marketing strategies……
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Kigunda, E. N. 2017. Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya (Doctoral dissertation, United States International University-Africa).
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… the influence of cultural and social contexts on perceptions of hazards and disaster and the responses to them using case studies from Bangladesh, Kenya, Nepal, the Phillipines, and Saipan. The premise behind this paper is that early warning systems (EWSs) often fail in countries where social and … determinants were to blame because people who believe God will save them no matter what will not evacuate when warned of a disaster.
KENYA Case Study: In Kenya, where floods are common, many older generations rely on indigenous traditional knowledge to cope with climatic shocks. For example, elders observe the behaviors … birds and insects and fisherman observe wind patterns to predict rainfall and floods. While indigenous traditional knowledge has served the older generations of Kenya well, there are social limits. For example, elders are hesitant to pass on knowledge to younger generations or will only pass on knowledge ……
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… like Osagyefo (Victorious Warrior) Kwame Nkrumah (Ghana), Mwalimu (The Teacher) Julius Nyerere (Tanzania), le Grand Silly (Elephant) Sékou Touré (Guinea), Ngwazi (Great Lion) Kamuzu Banda (Malawi), and Mzee (Esteemed Elder) Jomo Kenyatta (Kenya)” (p. 472). These leaders’ mythologies were established, moreover, by nationalist movements—not necessarily by a yearning growing out of customary and traditional groups, who ……
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The banking business sector is enormously impacted by the perceptive and imperceptive factors in an intensely competitive environment. In recent times, this competition has stiffened all the more with the advancement of globalization. In each regard of their business operations, banks ought to take effective measures in order to diminish risk by pinpointing the prospective causes based on real-world circumstances. Imperatively, the banking sector is deemed to be a significant source of financing for several companies and entrepreneurs. In the past decade, there have been dramatic changes concerning the management of risk in the banking industry. Progressively more financial institutions and managers have augmented the focus on the significance of risk management. In delineation, risk management encompasses the practice of identifying, assessing and listing of risks followed by organized and cost-effective application of resources to curtail, supervise and control the probability and influence of disastrous events or to capitalize……
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… a premium can ensure a stronger relationship with the supplier. Fiyeli needs to start building relationships is critical target companies – Ethiopia, Guatemala, Kenya, Rwanda, Costa Rica, Peru, Bolivia and others – in order to gain access to a diverse range of beans. Between 20 and 100 ……
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...Kenya Section 1
The commodity selected for this research paper is coffee. This commodity was chosen owing to the reason that it is one of the most common and most consumed beverages across the globe. In fact, the practice of consuming coffee goes to as far back as the 15th century (Einstein, 2019). As indicated by Ponte (2002), more than 2.25 billion cups of coffee are consumed on an everyday basis. 54 percent if adults in America consume coffee with an average intake of at least three cups of coffee every day. In totality, it is approximated that the United States spends just about $40 billion on coffee annually. One of the key issues surrounding the consumption of coffee is the health benefits or risks that the commodity poses. The effects of coffee on the health of human beings are controversial. For the most part, there is a lot that has……
Bhupathiraju, S. N., Pan, A., Manson, J. E., Willett, W. C., van Dam, R. M., & Hu, F. B. (2014). Changes in coffee intake and subsequent risk of type 2 diabetes: three large cohorts of US men and women. Diabetologia, 57(7), 1346-1354.
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Ponte, S. (2002). The latte revolution? Regulation, markets and consumption in the global coffee chain. World development, 30(7), 1099-1122.
Rudeen, K. (2018). The History of Coffee and its Concurrent Marketing Strategies. Scholars Archive.
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… 16, 2020, the following countries had confirmed COVID-19 cases: Algeria, Burkina Faso, Cameroon, Democratic Republic of Congo, Ethiopia, Gabon, Ghana, Guinea, Ivory Coast, Kenya, Mauritania, Nigeria, Senegal, South Africa, Sudan, Togo, Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, French Guiana, Guadalupe, Guyana, ……
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