Target Essays (Examples)
Study Document
Social Media Campaign Discouraging Binge Drinking Among Teens
… of the campaign will be monitored via: the examination of the click through rate (CTR), assessment of the reactions we receive from the target population, and follow-through of actual behavior change stories. In basic terms, our campaign would be deemed a success if the CTR happens to … terms, our campaign would be deemed a success if the CTR happens to be high. On the other hand, positive reactions from the target population would be yet another success indicator. Lastly, the higher the……
References
References
Centers for Disease Control and Prevention – CDC (2019). Binge Drinking. Retrieved from https://www.cdc.gov/alcohol/fact-sheets/binge-drinking.htm
Centers for Disease Control and Prevention – CDC (2020). Underage Drinking. Retrieved from https://www.cdc.gov/alcohol/fact-sheets/underage-drinking.htm
Grenard, J.L., Dent, C.W. & Stacy, A.L. (2013). Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems. Pediatrics, 131(2), e369-e379.
Karen, P., Wei, Q. & Scott, L. (2017). Binge drinking and academic performance, engagement, aspirations, and expectations: a longitudinal analysis among secondary school students in the COMPASS study. Health Promot Chronic Dis Prev Can., 37(11), 376-385.
National Institute on Alcohol Abuse and Alcoholism – NIAAA (2020). Underage Drinking. Retrieved from https://www.niaaa.nih.gov/publications/brochures-and-fact-sheets/underage-drinking
Rothoni, A. (2019). Teenagers’ Everyday Literacy Practices in English: Beyond the Classroom. New York, NY: Springer Nature.
Study Document
Cyberbullying
… victim.
Looking at all three components of cyberbullying: (1) repetitive behavior; (2) a power differential; and (3) the use of the internet to target the victim, it is easy to understand how cyberbullying can have a much more dramatic effect on a victim than in-person bullying.
Understanding … a thorough understanding of what cyberbullying does. Cyberbullying is a form of bullying that uses the internet, cell phones, and social media to target its victims. Unlike more traditional in-person bullying, this means that the victims of cyberbullying never get a respite from the torment by their … victim. Like all bullying, cyberbullying is more than just an isolated instance of trolling or other bad behavior; it is a pattern of targeted behavior. Furthermore, not all bad behavior is created equal; bullying depends on a power imbalance between the bully and the victim.
Cyberbullying may … can be significant in social……
References
Bazarova, Natalie. (14 May 2018). Key Questions in the Fight Against Cyberbullying. Psychology Today. https://www.psychologytoday.com/us/blog/social-media-stories/201805/key-questions-in-the-fight-against-cyberbullying . Accessed 16 July 2020.
Ben-Joseph, Elena Pearl. (April 2018). Cyberbullying. TeensHealth. https://kidshealth.org/en/teens/cyberbullying.html . Accessed 16 July 2020.
Scheff, Sue. (29 November 2019). Adult Cyberbullying Is More Common Than You Think. Psychology Today. https://www.psychologytoday.com/us/blog/shame-nation/201911/adult-cyberbullying-is-more-common-you-think . Accessed 16 July 2020.
John, Ann et al., (2018). Self-Harm, Suicidal Behaviors, and Cyberbullying in Children and Young People: Systematic Review. Journal of Medical Internet Research, 20(4): e129 DOI: 10.2196/jmir.9044.
Oakes, Kelly. (15 September 2019). Why Children Become Bullies at School. BBC.com. https://www.bbc.com/future/article/20190913-why-some-children-become-merciless-bullies . Accessed 16 July 2020.
Study Document
Weapons Of Mass Destruction WMD Antifa
… U.S. do to protect its network given that cyber attackers are always developing innovative new ways to hack and take over systems of targets?
2
The National Guard is a military unit that is part of the CBRN Response Enterprise. Its mission and capabilities in response to ……
References
References
Chatfield, A. T., Reddick, C. G., & Brajawidagda, U. (2015, May). Tweeting propaganda, radicalization and recruitment: Islamic state supporters multi-sided twitter networks. In Proceedings of the 16th Annual International Conference on Digital Government Research (pp. 239-249).
Christenson, G. (2015). CBRN response. National Guard Bureau.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Garellek, A. (2016, March 4). The ISIS WMD Threat. The Cipher Brief. Retrieved from https://www.thecipherbrief.com/article/middle-east/isis-wmd-threat
Jennings, P. (2006). Miami port poses serious risks. Retrieved from https://abcnews.go.com/WNT/story?id=131634&page=1
Johnston, W.R. (2016, November 30). Summary of historical attacks using chemical or biological weapons. The Johnston Archive. Retrieved from http://www.johnstonsarchive.net/terrorism/chembioattacks.html
Klein, A. (2019). From Twitter to Charlottesville: Analyzing the Fighting Words Between the Alt-Right and Antifa. International Journal of Communication, 13, 22.
Maras, M-H. (2014). Transnational Security. Florida: CRC Press.
Study Document
Effect Of Training And Re Education On Employee Performance
… motivation and satisfaction knowing their worth to the company. It is recommended that management of organization should carry out scheduled trainings that are targeted to the improvement of employee’s weak sides and also that consider the feedback given by employees.
Introduction
Training and education is an endeavor … education does have an impact on employees performance. It is recommended that management of organizations should schedule regular trainings that are precise and targeted on strengthening the weak areas of employees and also providing them with proficiencies that enhance their productivity and growth in their careers and ……
References
References
Becker, B. E., Huselid, M. A., & Beatty, R. W. (2009). The differentiated workforce: Translating talent into strategic impact. Harvard Business Press.
Brayfield, A.H. and Crockett, W.H. (1955). Employee attitudes and employee performance. Psychological bulletin, 52(5), p.396.
Dessler, G. and Varrkey, B. (2005). Human Resource Management, 15e. India: Pearson Education India.
Falola, H.O., Osibanjo, A.O. and Ojo, I.S. (2014). Effectiveness of training and development on employees' performance and organisation competitiveness in the nigerian banking industry. Bulletin of the Transilvania University of bra?ov, 7(1), p.161.
Halidu, S.G. (2015). The Impact of Training and Development on Workers’ Productivity. Review Public Administration Management, 3(160).
Keep, E. (2014). Corporate training strategies: the vital component? New Perspectives, pp.109-125.
Kothari, C. R. (2004). Research methodology: Methods and techniques. New Age International.
Lussier, R. N. (2010). Human relations in organizations: Applications and skill building. McGraw-Hill.
Study Document
Death Of Kobe Bryant
...Target Abstract
The untimely death of Kobe Bryant, a well-known basketball player and philanthropist, sent shock waves through the community. The impact of the death was magnified by the fact that the accident that killed him also took the life of his daughter, Gianna Bryant. While he was mourned by people from all walks of life, his death seemed to hit the African American community the hardest, as he had long been considered a role model for African American men, especially in terms of fatherhood. However, while many people mourned his death, others found it disturbing that posthumous coverage of his death did not address the fact that Bryant had been the subject of credible rape allegations, leading to heated discussions about when it is appropriate to discuss the possible wrongdoings of someone who has passed. This article covers Kobe Bryant’s life, his career, his personal life, and the allegations against……
References
Badenhausen, Kurt. “Kobe Bryant’s $600 Million Fortune: How He Won On- And Off-The Court.” Forbes. 28 January 2020. https://www.forbes.com/sites/kurtbadenhausen/2020/01/28/kobes-600-million-fortune-how-he-scored-onand-offthe-court/#75edd8766d36 . Accessed 15 March 2020.
Biography.com Editors. “Kobe Bryant Biography.” A&E Television Networks. 25 February 2020. https://www.biography.com/athlete/kobe-bryant . Accessed 15 March 2020.
CBS News. “Kobe Loses McDonald’s Deal.” CBS News. 23 January 2004. https://www.cbsnews.com/news/kobe-loses-mcdonalds-deal/ . Accessed 15 March 2020.
Sanchez, Ray. “Kobe Bryant Was a Living Legend. In His Final Hours, He Was an Ordinary Dad and Friend.” CNN. 3 February 2020. https://www.cnn.com/2020/02/02/us/kobe-bryant-final-hours/index.html. Accessed 15 March 2020.
Wikipedia. “Kobe Bryant.” Wikipedia. 8 March 2020. https://en.wikipedia.org/wiki/Kobe_Bryant . Accessed 15 March 2020.
Study Document
Defending The Practice Of Social Media Marketing
… to go out and try them or buy them. It is a much better way of marketing than a commercial, mainly because the target market is not watching TV like in the past and the target market trusts influencers to tell them the truth about products.
Conclusion
Social media marketing is a great way for companies to leverage digital ……
References
References
Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922.
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
Study Document
History Of Bilingual Education
...Target Education, especially bilingual education and its evolution in the United States, has paved its way in every state with differences in approaches and choices of language being taught. A part of US schooling history is its rich history and practice of native language teaching and bilingual education. Ovando (2003), in his study, found that it was about two hundred years ago that American communities first started assembling large numbers of young children to educate them. Instruction typically took place in languages besides English, and in two or more languages (e.g., Dutch and German in Pennsylvania, German and Spanish in Texas, and the French language in Louisiana). The toleration and use of several languages for education and interaction suggest a wide linguistic pluralism ideology in this era (Ovando, 2003). Keeping in mind the variations and interactions of the different languages, one sees a rich and vibrant culture of bilingual education that……
References
References
Banks, J. A. (1995). Multicultural Education: Its Effects on Students\\\\\\\\\\\\' Racial and Gender Role Attitudes. Handbook of Research on Multicultural Education (pp. 617-627). New York: Macmillan.
Gándara, P., & Escamilla, K. (2017). Bilingual education in the United States. Bilingual and multilingual education, 1-14.
Ovando, C. J. (2003). Bilingual education in the United States: Historical development and current issues. Bilingual research journal, 27(1), 1-24.
Saravia-Shore, M., & Arvizu, S. F. (2017). Cross-cultural literacy: An anthropological approach to dealing with diversity. In Cross-cultural Literacy (pp. xv-xxxviii). Routledge.
Wei, L. (2013). Integration of Multicultural Education into English Teaching and Learning: A Case Study in Liaoning Police Academy. Theory & Practice in Language Studies, 3(4).
Study Document
Creating A Culture Of Diversity Healthcare For Veterans
… considering the type and quality of care they receive for the remainder of their old age. Currently, there are programs and health services targeted toward that group. I am interested in the approaches and activities of such programs and other similar programs that might need to be … an expectation and obligation on the part of the motherland they have dutifully served. This can be better achieved through research and corresponding targeted care systems that address the mental and other peculiar aspects of veteran care. Trends like the attitudes of this group of individuals (the ……
References
References
Chamorro-Premuzic, T. (2017). Does diversity actually increase creativity? Retrieved from: https://hbr.org/2017/06/does-diversity-actually-increase-creativity
Feldman, S., Dickins, M., Browning, C., & DeSoysa, T. (2015). The health and service needs of older veterans: a qualitative analysis. Health Expect, 18(6), 2202-2212. DOI: 10.1111/hex.12190
Olenick, M., Flowers, M., & Diaz, V. (2015). US veterans and their unique issues: enhancing health care professional awareness. Adv Med Educ Pract, 6, 635-639. DOI: 10.2147/AMEP.S89479
Reid, S. (2018). Helping our older veterans. Retrieved from: https://www.apa.org/monitor/2018/12/job-karel
Taylor, S. L., Bolton, R., Huynh, A., Dvorin, K., Elwy, A., Kliger, B., Bokhour, B. G. (2019). What should health care systems consider when implementing complementary and integrative health: Lessons from Veterans Health Administration. The Journal of Alternative and Complementary Medicine, 25, S52-S60. DOI:10.1089/acm.2018.0445.
Veterans Health Administration Organizational Excellence. (2018). What’s the forecast for VA innovation in 2018? Retrieved from: https://www.va.gov/HEALTHCAREEXCELLENCE/diffusion-of-excellence/articles/innovation-forecast-2018.a sp
Study Document
Domestic Extremism And Terrorism
...Target Proud Boys vs Antifa War of Words
Introduction and Research Question
When it comes to domestic extremism, there are groups on both the Right and the Left of the socio-political spectrum in America. And while they may differ ideologically, they can also have a great deal of similarities. This paper looks at two extremist groups in particular—Antifa on the Left and Proud Boys on the Right. The questions this paper poses are: What is the nature of Antifa and how does Proud Boys mirror the group from the opposite spectrum? How can these extremist groups best be countered? The purpose of this paper is, therefore, to compare and contrast the two groups while showing that they both represent deep sub-cultural trends among the American populace that are emerging into popular culture and have the potential of disrupting and subverting mainstream cultural norms. To accomplish this objective, this paper first reviews……
References
References
Breger, M. L. (2017). Reforming by re-norming: How the legal system has the potential to change a toxic culture of domestic violence. J. Legis., 44, 170.
Beinart, P. (2017). The rise of the violent left. Retrieved from https://www.theatlantic.com/magazine/archive/2017/09/the-rise-of-the-violent-left/534192/
Brockhoff, S., Krieger, T. & Meierrieks, D. (2014). Great expectations and hard times: the (nontrivial) impact of education on domestic terrorism. Journal of Conflict Resolution, 59(7), 1186-1215.
Brown, D. (2017). Proud boys founder. Retrieved from https://www.portlandmercury.com/blogtown/2017/12/12/19540403/proud-boys-founder-wants-to-trigger-the-entire-state-of-oregon-by-helping-patriot-prayers-joey-gibson-win-the-oregon-person-of-the-year- p
Cramer, E. P., Choi, Y. J., & Ross, A. I. (2017). Race, Culture, and Abuse of Persons with Disabilities. In Religion, Disability, and Interpersonal Violence (pp. 89-110). Springer, Cham.
Dalgaard-Nielsen, A. (2016). Countering violent extremism with governance networks. Perspectives on Terrorism, 10(6), 135-139.
DeCook, J. R. (2018). Memes and symbolic violence:# proudboys and the use of memes for propaganda and the construction of collective identity. Learning, Media and Technology, 43(4), 485-504.
Doyle, E. (Ed.). (2018). Antifa and the Radical Left. Greenhaven Publishing LLC.
Study Document
Nike S Colin Kaepernick Ad Campaign
...Target Nike
Executive Summary
Nike’s decision to tap into “woke culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. This paper discusses the strategic issue underlying Nike’s controversial campaign and shows how it was intended to leverage “woke culture” and gain competitive advantage in an industry that had largely stayed quiet on socio-political issues. This paper provides an external analysis, internal analysis, and financial analysis before addressing the strategic issue. Alternatives are also discussed along with a recommendation and an implementation plan. Before beginning, background information on Nike is provided here below.
Company Vision/Mission
Nike’s Vision is to “to bring inspiration and innovation to every athlete in the world.” Its mission is to create “groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
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