Strategic Thinking Essays (Examples)
Study Document
Childrens Amusement Park
Marketing Plan for a Children’s Amusement Park
Executive Summary
The marketing objectives for this paper are to create a strategic marketing plan that considers the situational analysis, target segmentation, marketing mix, financials and controls needed to get the Park to the kids and ……
References
References
Andzulis, J. M., Panagopoulos, N. G., & Rapp, A. (2012). A review of social media and implications for the sales process. Journal of Personal Selling & Sales Management, 32(3), 305-316.
Appelbaum, S. H., Habashy, S., Malo, J. L., & Shafiq, H. (2012). Back to the future: revisiting Kotter's 1996 change model. Journal of Management Development, 31(8), 764-782.
Chyi, H. I. (2005). Willingness to pay for online news: An empirical study on the viability of the subscription model. Journal of Media Economics, 18(2), 131-142.
Douglas, E. (2019). Houston economy to grow bigger, slower than other Texas cities: analysis. Retrieved from https://www.houstonchronicle.com/business/economy/article/Houston-economy-to-grow-bigger-slower-than-other 13903941.php#targetText=The%20Austin%20metro%20area%2C%20which,pace%2C%20according%20to%20the%20projections.
Frederick, S., Novemsky, N., Wang, J., Dhar, R., & Nowlis, S. (2009). Opportunity cost neglect. Journal of Consumer Research, 36(4), 553-561.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.
Study Document
Recruitment And Retention Human Resource Policies
… collective values as a healthcare company.
We are adversely aware that differences in race, age, gender, ethnicity, sexual orientation, physical ability, background, and thinking style are a source of and bring richness to our working environment, the reach of our clients. It results in better service delivery ……
References
References
Arthur, D. (2012). Recruiting, interviewing, selecting & orienting new employees. AMACOM Div American Mgmt Assn.
Avery, D. R., McKay, P. F., & Volpone, S. D. (2013). \\\\\\"Diversity staffing: Inclusive personnel recruitment and selection practices.\\\\\\" In Q. M. Roberson (Ed.), Oxford library of psychology. The Oxford handbook of diversity and work (p. 282–299). Oxford University Press.
Becker, W. J., Connolly, T., & Slaughter, J. E. (2010). The effect of job offer timing on offer acceptance, performance, and turnover. Personnel Psychology, 63(1), 223-241.
Breaugh, J. (2016). Talent acquisition: A guide to understanding and managing the recruitment process. Society of Human Resource Management.
Compton, R. L. (2009). Effective recruitment and selection practices. CCH Australia Limited.
Flynn, W. J., Mathis, R. L., Jackson, J. H., & Valentine, S. R. (2016). Healthcare human resource management, 3rd Edition. Cengage Learning, U.S.
Garner, E. (2012). Recruitment and Selection. Bookboon.
Gusdorf, M. L. (2008). Recruitment and Selection: Hiring the right person. USA: Society for Human Resource Management.
Study Document
How African Customary Social Practices Enhance Coping Strategies
...Strategic thinking How African Customary and Social Practices have been Utilized to Enhance Coping Strategies in Times of Crisis, focus on health pandemic
Background of the Study
Centuries before missionaries and colonialists arrived in Africa and centuries before the slave trade commenced, Africans in Africa had cultural and social practices and mechanisms to sustain their societies and to prevent the loss of lives during crises. The practices and mechanisms included health education practices, procedures for managing illnesses, and procedures for preventing the spread of illnesses through societies (Iganus & Haruna, 2017). In cases where African mechanisms helped to handle and manage health crises, it is believed that it was because the successful mechanisms took into account the socio-economic situation on the ground and wholesomely addressed the health crises and the related social and economic effects. Most of the mechanisms were initiated after elders or senior members of African societies met and discussed……
References
References
Abel-Smith, B., & Rawal, P. (1992). Can the poor afford ‘free’ health services? A case study of Tanzania. Health Policy and Planning, 7(4), 329-341.
Airhihenbuwa, C. O. (1995). Health and culture: Beyond the Western paradigm. Sage.
Fairhead, J. (2014). The significance of death, funerals, and the after-life in Ebola-hit Sierra Leone, Guinea, and Liberia: Anthropological insights into infection and social resistance.
Handler, J. S. (2016). Custom and law: The status of enslaved Africans in seventeenth-Century Barbados. Slavery & Abolition, 37(2), 233-255.
Iganus, R. B., & Haruna, A. (2017). The Strength of African Culture in Managing Family Crisis in a Globalized World. Anthropol, 5(197), 2332-0915.
Manguvo, A., & Mafuvadze, B. (2015). The impact of traditional and religious practices on the spread of Ebola in West Africa: time for a strategic shift. The Pan African Medical Journal, 22(Suppl 1).
Marsland, R. (2006). Community participation the Tanzanian way: Conceptual contiguity or power struggle? Oxford Development Studies, 34(1).
Patton, M. Q. (2014). Qualitative research & evaluation methods: Integrating theory and practice. Sage publications.
Study Document
Walt Disney
...Strategic thinking Disney Studios and the Online Streaming Wars
1
Disney was at its best when it was not just Eisner but rather the triumvirate of Eisner, Wells and Katzenberg. The three complemented one another well, but individually and on their own they could not recreate the same magic. Thus, strategy formulation and implementation has to start with the question of who is calling the shots and making the decisions at Disney? Who is bringing the vision? What is the vision? This has to be clearly defined and it has to be directional. Once the direction is defined, the parenting strategy has to be defined: this is the “manner in which management coordinates activities, transfers resources, and cultivates capabilities among product lines and business units” (Wheelan, Hunger, Hoffman & Bamford, 2010, p. 5). The strategy has to focus on what the company is doing with its human capital. Intangible assets are human……
References
References
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2010). Strategic management and business policy. Upper Saddle River, NJ: Prentice Hall.
Study Document
Twitter External Internal Analysis Report To CEO
...Strategic thinking Appendix
External Analysis
1. PESTEL Analysis
1.1. Political
1.1.1.Global leaders use of social media impacts the political landscape and is able to influence operations. (C-142)
1.1.2. Several high-profile world leaders utilize social media platforms to address their followers, the most notable being U.S. President Donald Trump who tweets regularly to announce global interactions with other political leaders. They also have high interactions and reach with the global community: U.S President Donald Trump had 30.13 million twitter followers as at May 2017 and former U.S. President Barack Obama had 103 million followers as at June 2018 (C-142)
1.1.3. Depending on the political climate in various countries, governments may censor content and access to social media platforms.
1.2. Economics
1.2.1. Generated revenues through advertising, data licensing and other products. products. In 2017, total revenue generated was $2,443, 299, 000 (C-142)
1.2.2. Fluctuating exchange rates and inflation rates can affect overall profit-margins. (C-147)……
References
References
Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)
Study Document
Global Issues And Diversity
...Strategic thinking Introduction
Diversity is a common topic in business today, for a few different reasons. First, most workforces these days are diverse places, but even when they are not, people work with other offices in other countries, with suppliers around the world, and with customers wherever they are found. If business fifty years ago was largely a regional affair, it is fully global today, and that demands an entirely new skill set around understanding diversity and global issues, and working within those contexts to deliver exceptional business results.
Diversity
There are a few different ways to understand diversity. The first is to take sort of a “census” approach, breaking people out by easy-to-measure demographic categories. This is a fairly basic approach that leads one to recognize that there are different people in our communities and workforces, but does little to guide one’s thoughts and actions. Going a little bit deeper, one……
References
References
Dyllick, T. & Muff, K. (2015) Clarifying the meaning of sustainable business: Introducing a typology from business-as-usual to true business sustainability. Organization & Environment. Vol. 2015, 1-19.
Lozano, J. & Escrich, T. (2017) Cultural diversity in business: A critical reflection on the ideology of tolerance. Journal of Business Ethics. Vol. 142 (4) 679-696.
Maj, J. (2015) Diversity management’s stakeholders and stakeholders management. Proceedings of the 9th International Management Conference. Retrieved February 19, 2019 from https://www.researchgate.net/profile/Jolanta_Maj/publication/282848702_Diversity_management\\\\'s_stakeholders_and_stakeholders_management/links/561e400f08ae50795afd9360/Diversity-managements-stakeholders-and-stakeholders-management.pdf
Study Document
Operations Management And Business Strategy
… is difficult to source, but a similar part might be easy to source. Opting for the easier part would be building supply chain thinking into the product design. For coffee, the key is that super-premium coffees are built into the business model at Fiyeli, which means that ……
References
References
Aburto, L. & Weber, R. (2005) Improved supply chain management based on hybrid demand forecasts. Applied Soft Computing. Retrieved June 13, 2019 from https://s3.amazonaws.com/academia.edu.documents/30284637/demand_forecast_in_a_supermarket_using_a_hybrid_intelligent_system.pdf
CT Magazine (2012) Coffee packaging freshness. Coffee Talk Magazine. Retrieved June 13, 2019 from https://coffeetalk.com/ctmagazine/10-2012/3926/
Del Valle, G. (2019) Wholesale coffee is cheaper than it has been in years. That’s not good news. Vox. Retrieved June 13, 2019 from https://www.vox.com/the-goods/2019/4/25/18512680/coffee-futures-price-dropping-brazil-currency
Garza, E. & Hoffman, M. (2019) How climate change is killing coffee. Knowledge @ Wharton. Retrieved June 13, 2019 from https://knowledge.wharton.upenn.edu/article/coffee-climate-change/
Khan, O. & Creazza, A. (2005) The impact of product design on the supply chain. Chartered Institute of Logistics and Transport Retrieved June 13, 2019 from https://www.researchgate.net/publication/265492088_The_Impact_of_Product_Design_on_the_Supply_Chain_The_Impact_of_Product_Design_on_the_Supply_Chain
Manetti, G. & Becatti, L. (2009). Assurance services for sustainability reports: Standards and empirical evidence. Journal of Business Ethics. Vol. 87 (2009) 289-298.
Mersie, A. (2019) Coffee prices seen rising 25% by year end. Reuters Retrieved June 13, 2019 from https://www.reuters.com/article/us-global-coffee-poll/coffee-prices-seen-rising-nearly-25-percent-by-year-end-reuters-poll-idUSKCN1Q11JD
Mordor Intelligence (2017) United States coffee market – growth, trends and forecasts. Mordor Intelligence Retrieved June 13, 2019 from https://www.mordorintelligence.com/industry-reports/united-states-coffee-market
Study Document
Security Of Computers Data
… other non-technical individuals or officers. Detail-oriented is another skill that is required. This will ensure that the individual is able to maintain the strategic focus while ensuring that nothing is missed as they are performing the forensic investigation. There are numerous information and data that one will ……
References
References
Federal Bureau of Investigation. (July 2, 2019). Workers’ Compensation Fraud. https://www.fbi.gov/news/stories/workers-compensation-fraud-conspirators-sentenced-070219
Kentucky RCFL. (June 6, 2013 ). Louisville Man Guilty of Harboring 20,000 Images of Child Pornography. https://www.rcfl.gov/kentucky/news
Regional Computer Forensic Laboratory. (n.d.). About the RCFL. Retrieved from https://www.rcfl.gov/about
Study Document
Maritime Safety And Security SOP For Homeland Security Perspectives
… (Hoffmann, 2018). Expectations, competition, and tensions are at highest as different entities within the maritime sector to streamline their services, add value, and strategic try to meet the demands of their customers and those of global safety and sustainability. Despite the technical dimension, cybersecurity has, there a ……
References
References
Bowen, B.M. (2011). Measuring the Human Factor of Cyber Security. Rerieved from http://www.cs.columbia.edu/~bmbowen/papers/metrics_hst.pdf
Bueger, C. (2015). What is Maritime Security? Maritime Policy, 53, 159-164.
Fitton, O. P. (2015). The Future of Maritime Cyber Security. Retrieved from https://eprints.lancs.ac.uk/id/eprint/72696/1/Cyber_Operations_in_the_Maritime_Environment_v2.0.pdf
Hadlington, L. (2018). The \\\\\\"Human Factor\\\\\\" in cybersecurity: Exploring the accidental insider. Psychological and Behavioral Examinations in Cyber Security, 4(6), 46-63.
Hareide, O. S. (2018). Enhancing Navigator Competence By Demonstrating Maritime Cyber Security. The Journal of Navigation, 71(5), 1025-1039.
Hayes, C. R. (2016). Maritime Cybersecurity: The Future of National Security. Monterey, California: Naval Post Graduate School.
Herzog, S. (2011). Revisiting the Estonian Cyber Attacks: Digital Threats and Multinational Responses. Journal of Strategic Security, 4(2), 49-60.
Hoffmann, J. (2018). Review of Maritime Transport. New York: UNCTAD.
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