Self Assessment Essays (Examples)
Study Document
Healthcare Marketing
… This means that healthcare companies have a reputation for preying on uneducated consumers and patients who do not know how to make careful assessments and evaluations of the information they are being presented on the screen. They see data coming at them in between an advertisement for ……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Diversity In The Workplace
Common Assessment
In today’s multicultural workforce, gender remains an area where power disparity occurs. While other barriers are being broken down, there remains stereotypical views ……
References
References
Ely, R. & Thomas, D. (2001) Cultural diversity at work: The effects of diversity perspectives on work group processes and outcomes. Administrative Science Quarterly. Vol. 46 (2) 229-273.
Hesmondhalgh, D. & Baker, S. (2015) Sex, gender and work segregation in the cultural industries. The Sociological Review. Vol. 63 (S51) 23-36.
MacLeod, A. (1992) Hegemonic relations and gender resistance: The new veiling as accommodating protect in Cairo. . Signs: Journal of Women in Culture and Society. Vol. 17 (3) 533-557.
Nathan, R. (no date). As others see us. No publication, in possession of the author.
Sargent, C. & Corse, S. (2013) Picture my gender(s): Using interactive media to engage students in theories of gender construction. Teaching Sociology. Vol. 41 (3) 242-256.
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