Online Advertising Essays (Examples)
Study Document
Elite Business Solutions EBS Worldwide Inc Field Report
...Online advertising Elite Business Solutions (EBS) Worldwide, Inc.
Introduction
Change management is a crucial part of any business because, given the ever-shifting economy and the relevant economic forces, a business must change to adapt to the prevailing market forces (Doppelt 2017). The process of change management can either be successful or a failure, and its success or failure can significantly affect the continuation of the business. It is not always that failure of change management will translate to failure of the business, but it can significantly affect growth. This paper focuses on the Indian business environment by analyzing a Small and Medium Enterprise (SME) and an Entrepreneur who has experience of managing change. The analysis of the business will be done through Lewin's Change Management Model. Therefore, this paper analyses EBS Worldwide Inc., formerly known as EasyBuyMusic and the entrepreneur Chris George.
Overview of the Company
EBS Worldwide is an international full-service……
References
References
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government, and civil society. Routledge.
EBS Worldwide Inc., 2009. Retrieved from http://www.ebsworldwide.biz/index.php
Financial Express, 2002. EasyBuyMusic renames itself, expands product range. Retrieved from https://www.financialexpress.com/archive/easybuymusic-renames-itself-expands-product-range/37717/
Rodrigues, M., 2012. Five entrepreneurs tell us how they reinvented themselves. India Today. Retrieved from https://www.indiatoday.in/magazine/supplement/story/20120813-business-entrepreneurs-stock-vinay-gupta-nikhil-velpanur-759294-2012-08-01
Shirey, M. R. (2013). Lewin\\\\\\\\\\\\'s theory of planned change as a strategic resource. JONA: The Journal of Nursing Administration, 43(2), 69-72.
Study Document
Depression And Social Media
… the Pew Research Center, which finds that 95% of teens have access to a smart phone and 45% of teens say they are online “all the time” (Anderson & Jiang). The correlation between the rise of social media use among young people and the rise of depression … suffer from bullying, unrealistic views, and peer pressure. Adolescents can become withdrawn and isolated and fear being part of groups that are not online. They can fail to learn basic interaction techniques or how to talk to people face to face. This makes it harder for them … social media page (Lohmann). Many teens today want to be YouTubers and have a career being Influencers. They spend more and more time online focusing on building their own brand. Teens can become addicted to the Internet as a result and can develop self-esteem issues if they … or lead to a great……
References
Works Cited
Andreassen, Cecilie Schou, Ståle Pallesen, and Mark D. Griffiths. \\\\\\\\\\\\"The relationship between addictive use of social media, narcissism, and self-esteem: Findings from a large national survey.\\\\\\\\\\\\" Addictive behaviors 64 (2017): 287-293.
Bandura, A. “Toward a psychology of human agency: Pathways and reflections.” Perspectives on Psychological Science 13.2 (2018): 130-136.
Chester, Jeff, and Kathryn Montgomery. \\\\\\\\\\\\"No escape: Marketing to kids in the digital age.\\\\\\\\\\\\" Multinational Monitor 29.1 (2008): 11.
Greenberg, P. The Growing Economic Burden of Depression in the U.S. 2015. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/ " target="_blank" REL="NOFOLLOW">
Study Document
Strategic
… time of the working day.
Short Term Marketing Objectives
The short term marketing objectives are:
1. To promote the new service—this will include advertising locally with ads online that use targeted marketing
2. To engage the audience—by developing a social media presence and describing what is available at the facility and … week event in which all spa services are half off for all customers
6. To generate web traffic for the sale of products online—this will include getting visitors to check out the website online by mentioning discounts that can be applied when products are purchased through the website—the purpose being that this eliminates stocking and storage costs … promote the use of these locally sourced homeopathic health and beauty products made from organic materials at the spa and also sell them online. The point of sale process will be a pure profit scenario for the spa as……
References
References
Kim, W. & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.
Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews. Business Horizons, 55(2), 141-153.
Neely, M. E., Schallert, D. L., Mohammed, S. S., Roberts, R. M., & Chen, Y. J. (2009). Self-kindness when facing stress: The role of self-compassion, goal regulation, and support in college students’ well-being. Motivation and Emotion, 33(1), 88-97.
Study Document
Depression Among Adolescents
...Online advertising The Social Issue
Depression is a significant social issue of interest to me as I have seen it affect numerous people in my own life and have even struggled with it at times myself. Depression has caused people to take their lives: Chester Bennington, lead singer of the group Linkin Park took his life following the suicide of his friend, and numerous other people who are less famous end up in similar situations—lost, without hope, unable to break a cycle of depression that has them gripped as though in a vice. Depression is an issue that can be treated, however, but in order for the right intervention to be applied, awareness about depression has to be raised so that the stigma and taboo of depression can be alleviated, allowing those who suffer from it to come forward. In recent years, major public figures, especially athletes, have come into the light……
References
References
Anderson, M. & Jiang, J. (2018). Teens, Social Media & Technology 2018. Retrieved from https://www.pewresearch.org/internet/2018/05/31/teens-social-media-technology-2018/
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136.
Chester, J., & Montgomery, K. (2008). No escape: Marketing to kids in the digital age. Multinational Monitor, 29(1), 11.
Greenberg, P. (2015). The Growing Economic Burden of Depression in the U.S. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/ " target="_blank" REL="NOFOLLOW">
Study Document
Defending The Practice Of Social Media Marketing
… way for companies to leverage digital technology and the Internet for their own purposes. More people are connected than ever before thanks to online sharing platforms like Twitter and YouTube. These platforms allow users to give their favorable impressions of products and services; however, they also allow ……
References
References
Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922.
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
Study Document
Branding Study
… Nike swoosh sign and the phrase “Just Do It” which appeared in the subsequent decades as the company came to define itself through advertising (Peters).
Leadership
Phil Knight was always heavily involved in guiding the company and making sure that it used the best brand ambassadors to … be a good way to keep consumers engaged with the brand and to inspire creativity. With sales likely to move more and more online, Nike could also consider allowing consumers to design their own shoes online for purchase the way Vans does. This would also promote consumer engagement.
Conclusion
Nike has been at the top of the sports apparel ……
References
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/
Global News. “Nike shoes burn on social media as Colin Kaepernick features in ‘Just Do It’ campaign.” Global News, 2018 https://globalnews.ca/news/4425379/nike-shoes-burn-colin-kaepernick/
Morning Consult. “Nike's Favorability Drops Double Digits Following New ‘Just Do It’ Campaign with Colin Kaepernick.” Morning Consult, 2019. https://morningconsult.com/form/nike-kaepernick-report/
Peters, Jeremy. “The Birth of ‘Just Do It’ and Other Magic Words.” The New York Times, 19 Aug 2009. https://www.nytimes.com/2009/08/20/business/media/20adco.html?_r=3&ref=busine ss
Storey, G. “Nike and the importance of meaningful brand values.” Polpeo, 2019. https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
The Transformation Of The US Into Oceania
...Online advertising The Greatest Issue Facing 21st Century Ethical Leadership
Big Brother is Watching You. -- George Orwell, 1984
The chilling but fictitious epigraph above is becoming all too real for many people around the world today. Indeed, a growing number of authorities believe that threats to the fundamental right to privacy have become the greatest issue facing 21st century ethical leadership. Indeed, public and private sector organizations of all types routinely collect consumers’ personal information and use it in ways that are violative of the spirit if not the letter of the law, and the proliferation of the so-called Internet of Things has introduced yet more ways that individual privacy can be violated. The purpose of this paper is to provide a review and analysis of the relevant literature concerning this threat to ethical leadership, including recent and current trends in global leadership. In addition, a discussion concerning the various ways……
References
References
Black’s law dictionary. (1990). St. Paul, MN: West Publishing Company.
Cantor, M. D. (2006, Summer). No information about me without me: Technology, privacy, and home monitoring. Generations, 30(2), 49-55.
Ethical issues facing businesses. (2020). Florida Tech. Retrieved from https://www.floridatech online.com/blog/business/the-5-biggest-ethical-issues-facing-businesses/.
Haslag, C. (2018, Fall). Technology or privacy: Should you really have to choose only one? Missouri Law Review, 83(4), 1027-1033.
Karn, R. (2019). The biggest threat to data security? Humans, of course. The Privacy Advisor. Retrieved from https://iapp.org/news/a/the-biggest-threat-to-data-security-humans-of-course/ .
Sharma, P. (2017, June). Organizational culture as a predictor of job satisfaction: The role of age and gender. Journal of Contemporary Management Issues, 22(1), 35-40.
Taslitz, A. E. (2009, Spring). The Fourth Amendment in the twenty-first century: Technology, privacy, and human emotions. Law and Contemporary Problems, 65(2), 125-131.
Study Document
Government Transparency
...Online advertising The Importance of Transparency in Government
We live in an age where government, more and more, appears to be transparent and responsive on social media. It is possible to communicate with public figures through a series of clicks on Twitter or Facebook, and to read moment-by-moment accounts of their comings and goings via the 24/7 news cycle. Yet despite this technological innovation, concerns about the transparency and fairness of government are greater, not less than ever before.
It is important to note that there are many bright spots to increase the knowledge of the public about their governments. For example, the Association of Southeast Asian Nations (ASEAN) recently reported upon a policy conference designed to promote awareness of policy and dialogue about the creation of micro enterprises to fuel economic growth, and the need for government support of such emerging economic entities (ASEAN, 2019). The Internet not only offers information……
References
References
ASEAN holds policy dialogue on formalisation of micro enterprises. 2019. Accessed June 30,2109 at: https://asean.org/asean-holds-policy-dialogue-formalisation-micro-enterprises/
Government transparency. 2019. Ballotpedia. Accessed June 30, 2109 at: https://ballotpedia.org/Government_transparency
An honest and responsive government. 2014. UN SDG Action. Accessed June 30, 2109 at: https://sdgactioncampaign.org/2014/10/24/an-honest-and-responsive-government-the - role-of-citizen-voice/
Krastev, T. 2019. Does more transparency mean more trust? Open Government Partnership. Accessed June 30, 2109 at:
https://www.opengovpartnership.org/trust/does-more-transparency-mean-more-trust/
Transparency in the age of social media influence. 2017. Bookmark This. Accessed June 30, 2109 at: https://bookmarkcontent.com/blog/content/transparency-age-social-media - influence/#
Study Document
Barriers That Prevent Implementation Of IoT Within Small Businesses
...Online advertising Executive Summary
The purpose of this study is to develop timely and informed answers to a series of guiding research questions and subquestions to identify the risks and barriers that are associated with Internet of Things implementations. These types of studies are important today because the Internet of Things is changing the manner in which companies of all sizes and types operate their businesses, and current trends indicate that these implementations are increasing exponentially. The Internet of Things allows conventional computer-based networks to incorporate data collected from everyday objects to provide real-time analyses and new applications for these technologies are being developed every day. Indeed, there are already more mobile devices in use around the world than there are people, and most authorities agree that the Internet of Things deployments will continue to increase well into the foreseeable future. Chapter one of the study provides the rationale in support of……
References
References
Ahamed, J., & Rajan, A.V. (2016). Internet of Things (IoT): Application systems and security vulnerabilities. 2016 5th International Conference on Electronic Devices, Systems and Applications (ICEDSA), 1-5.
Aishah, S., Sahandi, R., Prakoonwit, S., & Khan, W. (2019). Big data and IoT opportunities for small and medium-sized enterprises (SMEs). In Handbook of Research on Big data and the IoT. doi: 10.4018/978-1-5225-7432-3.ch005
An, N. & Wang, J. (2018, October). Research and practice on innovative methods of ideological and political education for college student. Educational Sciences Theory and Practice, 18(5), 2386-2391.
Banham, R. (2016, July-August). IoT complexity: As the Internet of Things expands, the risks-and questions of liability-become more complicated. Risk Management, 63(6), 39-44.
Bhardwaj, A., Subramanyam, G. V., Avasthi, V. & Sastry, H. (2016). Review of solutions for securing end user data over cloud applications. International Journal of Advanced Computer Research, 6(27), 2277-2291.
Bok, H. (2014, September). An empirical study on factors influencing Internet advertising effects. Advances in Management, 7(9), 6-9.
Business.com. (2018). Disaster preparedness for small businesses. Business.com, September 26. Retrieved from https://www.business.com/articles/business-disaster-prep/ .
Cass, J. (2019). Internet of Things: What it is, how it works, examples and more. Just Creative. Retrieved from https://justcreative.com/2018/11/19/internet-of-things-explained/ .
Study Document
Introduction And Literature Review On Esports
… recent years, with fans filling stadiums that hold 91,000 people (Stewart, 2017). Based on their proven spectator appeal and growing popularity worldwide, the advertising and marketing potential of eSports is even greater than it is for many traditional sports. Most eSports also demand both physical and psychological ……
References
References
Hallmann, K. & Giel, T. (2018). eSports--Competitive sports or recreational activity? Sport Management Review 21(1): 14-20.
Keiper, M. C., Manning, R. D., Jenny, S., Olrich, T., & Croft, C. (2017). No reason to LoL at LoL: the addition of esports to intercollegiate athletic departments. Journal for the Study of Sports and Athletes in Education, 11(2), 143–160. doi:10.1080/19357397.2017.1316001
Moosa, T. (2017). eSports are real sports. The Guardian. 11 Aug, 2017. Retrieved from https://www.theguardian.com/commentisfree/2017/aug/11/esports-olympic-video-games-ioc-gaming
Pereira, A.M., Brito, J., Figueiredo, P., et al. (2019). Virtual sports deserve real sports medical attention. BMJ Open Sport & Exercise Medicine 5(1): https://bmjopensem.bmj.com/content/5/1/e000606.abstract
Rosen, G. (2017). Should e-sports be considered real sports? The Telescope. Retrieved from https://www.palomar.edu/telescope/2017/11/14/should-e-sports-be-considered-real-sports-pro/
Stewart, J. (2017). Why esports ARE real sports: Video gamers\\\\\\' talents compare with those of athletes and their tournaments rival viewing figures of sport events. Mail Online. 24 Aug, 2017. Retrieved from https://www.dailymail.co.uk/sport/esports/article-4812762/Why-esports-real-sports.html
Improve your studying and writing skills
We have over 150,000+ study documents to help you.
Sign Up for FREE
