Media Essays (Examples)
Study Document
Healthcare Marketing
… directly to consumers. Truth-in-advertising laws have to be complied with. Stark Law rules and HIPAA rules both determine the extent to which social media platforms can be used by medical companies, with respect to doctors gaining referrals and the potential for patient information to be spread publicly … nature of marketing has changed to such an extent within the last few decades that much of advertising itself has migrated from old media to new media to focus on targeted consumers. The Digital Age has ushered in a new era of communication: more and more people turn to the … a new era of communication: more and more people turn to the Internet for information and communication purposes; more and more use social media to disseminate ideas about news and what brands to trust. As Hawn (2009) points out, social media itself is changing the nature of health care by……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Depression Among Adolescents
… their roles and responsibilities are changing as well. They face many new pressures and stressors. Second, adolescents are impacted by peers, groups and media and the messages
Why Adolescents are at High Risk Compared to Other Groups
Adolescents are at a high risk for depression compared to … causes and effects of depression in adolescents. Today’s adolescents live in a highly pressure-filled environment, where they are impacted by peers, groups and media to think, act, and feel a certain way (Bandura, 2018). It sets them up for conflict, both internal and external, and teens who … hyper-connected, with digital devices over-stimulating them and giving them the means to engage in unhealthy social comparison, as they constantly monitor their social media pages and compares themselves to others. This can result in major depression. Lack of real community and real family support may…[break]…more and more … they would not do if……
References
References
Anderson, M. & Jiang, J. (2018). Teens, Social Media & Technology 2018. Retrieved from https://www.pewresearch.org/internet/2018/05/31/teens-social-media-technology-2018/
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136.
Chester, J., & Montgomery, K. (2008). No escape: Marketing to kids in the digital age. Multinational Monitor, 29(1), 11.
Greenberg, P. (2015). The Growing Economic Burden of Depression in the U.S. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/
Grover, S., Raju, V. V., Sharma, A., & Shah, R. (2019). Depression in children and adolescents: a review of Indian studies. Indian journal of psychological medicine, 41(3), 216.
Korry, E. (2015). California Moves To Stop Misuse Of Psychiatric Meds In Foster Care. Retrieved from https://www.npr.org/sections/health-shots/2015/09/02/436350334/california-moves-to-stop-misuse-of-psychiatric-meds-in-foster-care
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lohmann, R. (2019). What\\\\\\'s Driving the Rise in Teen Depression? Retrieved from https://health.usnews.com/wellness/for-parents/articles/2019-04-22/teen-depression-is-on-the-rise
Study Document
Fero Beauty
… at the same time, consumers will also be able to peruse the various product items on the company website and the different social media channels and purchase them online (Kotler et al., 2009).
Integrated Marketing Communications
Integrated marketing communications (IMC) is an approach that endeavors to amalgamate … up to date and covers…[break]…also use Facebook for its online and direct marketing. Undoubtedly Facebook is the most renowned and prominently used social media tool across the globe. In recent times, Facebook has grown from simply being a website where friends connect and share information and pictures … links associated with the product items being sold. Secondly, the company will employ Facebook Ads to reach a greater target market and social media reach for new consumers. Promoted posts and sponsored stories within the app will also be ideal for Fero Beauty in reaching a wider ……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
Domestic Extremism And Terrorism
...Media Proud Boys vs Antifa War of Words
Introduction and Research Question
When it comes to domestic extremism, there are groups on both the Right and the Left of the socio-political spectrum in America. And while they may differ ideologically, they can also have a great deal of similarities. This paper looks at two extremist groups in particular—Antifa on the Left and Proud Boys on the Right. The questions this paper poses are: What is the nature of Antifa and how does Proud Boys mirror the group from the opposite spectrum? How can these extremist groups best be countered? The purpose of this paper is, therefore, to compare and contrast the two groups while showing that they both represent deep sub-cultural trends among the American populace that are emerging into popular culture and have the potential of disrupting and subverting mainstream cultural norms. To accomplish this objective, this paper first reviews……
References
References
Breger, M. L. (2017). Reforming by re-norming: How the legal system has the potential to change a toxic culture of domestic violence. J. Legis., 44, 170.
Beinart, P. (2017). The rise of the violent left. Retrieved from https://www.theatlantic.com/magazine/archive/2017/09/the-rise-of-the-violent-left/534192/
Brockhoff, S., Krieger, T. & Meierrieks, D. (2014). Great expectations and hard times: the (nontrivial) impact of education on domestic terrorism. Journal of Conflict Resolution, 59(7), 1186-1215.
Brown, D. (2017). Proud boys founder. Retrieved from https://www.portlandmercury.com/blogtown/2017/12/12/19540403/proud-boys-founder-wants-to-trigger-the-entire-state-of-oregon-by-helping-patriot-prayers-joey-gibson-win-the-oregon-person-of-the-year- p
Cramer, E. P., Choi, Y. J., & Ross, A. I. (2017). Race, Culture, and Abuse of Persons with Disabilities. In Religion, Disability, and Interpersonal Violence (pp. 89-110). Springer, Cham.
Dalgaard-Nielsen, A. (2016). Countering violent extremism with governance networks. Perspectives on Terrorism, 10(6), 135-139.
DeCook, J. R. (2018). Memes and symbolic violence:# proudboys and the use of memes for propaganda and the construction of collective identity. Learning, Media and Technology, 43(4), 485-504.
Doyle, E. (Ed.). (2018). Antifa and the Radical Left. Greenhaven Publishing LLC.
Study Document
Marketing Strategy Creation For OPG
… more reason to be loyal to the pub, to buy pub merch, and to promote the pub by word of mouth and social media marketing, i.e., user generated content. User-generated content is free for the pub and is also one of the most effective ways to market … content is free for the pub and is also one of the most effective ways to market because of the role that social media influencers play in the lives of consumers today (Dhar & Chang, 2009; Lim, Radzol, Cheah & Wong, 2017).
In terms of value chain … to identify where traffic is coming from to its website and who is interested in reviews of its restaurant. It can use social media to collect information about potential customers based on who follows the pub online and who is liking posts or taking part in social … to collect information about potential……
References
References
Dhar, V., & Chang, E. A. (2009). Does chatter matter? The impact of user-generated content on music sales. Journal of Interactive Marketing, 23(4), 300-307.
Lim, X. J., Radzol, A. M., Cheah, J. H., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Trout, J. & Rivkin, S., (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Staffing For Nurses In Hospitals
… the senator, too, as the senator seeks to gain support for the bill. They will also be needed to help make the social media campaign go viral to raise support for the policy.
Key Elements
Key elements of developing a collaborative evaluation plan using CBPR principles are … measure how many followers promoters of the policy have. It will measure how many respondents from the community share their stories on social media. This is the type of bottom-up approach that is needed to evaluate the success of the community plan.
Strengths and Challenges
The strengths … When the community buys into it, the policy can gain traction quickly and gain a lot of interest from legislators, especially if the media puts a spotlight on the movement.
The challenges of the top-down approach are that it can be very difficult to gain the attention ……
References
References
ANA. (2019). Nurse staffing. Retrieved from https://www.nursingworld.org/practice-policy/advocacy/state/nurse-staffing/
Dousay, T., Childers, B., Cole, M., Hill, T., & Rogers, C. (2016). Lower Nurse-to-Patient Ratio: Higher Patient Satisfaction. Retrieved from https://scholarworks.moreheadstate.edu/cgi/viewcontent.cgi?article=1105&context=student_scholarship_posters
Fowler, D., & Comeaux, Y. (2017). The legislative role in nurse staffing ratios. MedSurg Nursing, 26(2), 12-14.
Laschinger, H. K. S., & Fida, R. (2015). Linking nurses’ perceptions of patient care quality to job satisfaction: the role of authentic leadership and empowering professional practice environments. Journal of Nursing Administration, 45(5), 276-283.
Martin, C. J. (2015). The effects of nurse staffing on quality of care. MedSurg Nursing, 24(2), S4-S4.
Reiter, K. L., Harless, D. W., Pink, G. H., & Mark, B. A. (2012). Minimum Nurse Staffing Legislation and the Financial Performance of C alifornia Hospitals. Health Services Research, 47(3pt1), 1030-1050.
Rondeau, K. V., & Wagar, T. H. (2016). Human resource management practices and nursing turnover. Journal of Nursing Education and Practice, 6(10), 101.
Twigg, D. E., Myers, H., Duffield, C., Giles, M., & Evans, G. (2015). Is there an economic case for investing in nursing care–what does the literature tell us?. Journal of advanced nursing, 71(5), 975-990.
Study Document
Integration Of Social Networking In Design Education In China
… and interactive aspects of learning for design and technology students and teachers.
The study begins with a discussion of the prevalence of social media usage in China with nearly 500 million people using social media, or 1 in 3 Chinese. Teenagers make up a substantial portion of the social media using population, which means that high school students are naturally going to be adept at using social media to network, communicate and potentially collaborate and interact with one another.
The researchers also show that there is demand in modern Chinese classrooms ……
References
References
Jiang, H., Tang, M., Peng, X., & Liu, X. (2018). Learning design and technology through social networks for high school students in China. International Journal of Technology and Design Education, 28(1), 189-206.
Study Document
Coronavirus COVID 19
… would not even be clinically diagnosed as having COVID 19 for that reason—though they are still being counted as infected persons by most media outlets (National Academies of Sciences, Engineering, and Medicine, 2015). By far the most common symptoms are fever, cough and fatigue, and it is … twice as many ACE2 receptors in their body as white people. The reaction in the West was somewhat muted at first, but as media-inspired fear spread, governors across the US have been locking down states. Still, it is unclear how the virus spreads, or what it really … the flu and only has mild symptoms for most people in the US or whether it is as deadly and contagious as the media makes it out to be. Though lockdowns have been applied for all non-essential services, one of the more perplexing characteristics of this disease … the virus as a credible……
References
References
Chen, N., Zhou, M., Dong, X., Qu, J., Gong, F., Han, Y., ... & Yu, T. (2020). Epidemiological and clinical characteristics of 99 cases of 2019 novel coronavirus pneumonia in Wuhan, China: a descriptive study. The Lancet, 395(10223), 507-513.
Kekatos, M. (2020). Ventilating too soon. Retrieved from https://www.dailymail.co.uk/health/article-8201783/Some-doctors-moving-away-ventilators-virus-patients.html
Myers, S. L. (2020). China Spins Tale That the U.S. Army Started the Coronavirus Epidemic. Retrieved from https://www.nytimes.com/2020/03/13/world/asia/coronavirus-china-conspiracy-theory.html
National Academies of Sciences, Engineering, and Medicine. (2015). Improving diagnosis in health care. National Academies Press.
Oliver, D. (2020). Coronavirus genetic material stayed on surfaces for up to 17 days on Diamond Princess cruise, CDC says. Retrieved from https://www.usatoday.com/story/travel/cruises/2020/03/24/coronavirus-diamond-princess-cabin-surfaces-contaminated-cdc-report/2905924001/
Study Document
Black Lives Matter And MLK
… cases of oppression and injustice—and it was different than just reading these people’s tweets on Twitter or looking at their profiles on social media. It was like seeing the real person behind the digital veneer and I realized that these protestors and the people in the Black … a really a human face to the movement that I think it sometimes lacks when one is only exposed to it over social media.
Technology and social media obviously helped to enable the Black Lives Matter movement by facilitating the instant spread of news and information and giving a platform to … empowering them by allowing them to make their voices known and heard. People could connect with others all over the country via social media, and they could find support and work to organize in their frustration and anger towards a system of oppression. Without video and social … and……
References
Resources
https://www.nytimes.com/video/us/100000003841604/blacktwitter-after-ferguson.html
Study Document
Strategic
… promote the new service—this will include advertising locally with ads online that use targeted marketing
2. To engage the audience—by developing a social media presence and describing what is available at the facility and inviting questions from followers
3. To obtain positive product and service reviews—this will … they wait by having them sign up for email discounts and sale promotions and then reaching out to them on email or social media to get a positive review from them
4. To increase brand awareness—this will include sponsoring local events so that the word gets out … tools, since they are already going to be on them. One of the best ways to connect with them is to use social media platforms like Instagram, where pictures and videos and posts can be made with little bits of information passed on to those who follow … the pictures are for or……
References
References
Kim, W. & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.
Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews. Business Horizons, 55(2), 141-153.
Neely, M. E., Schallert, D. L., Mohammed, S. S., Roberts, R. M., & Chen, Y. J. (2009). Self-kindness when facing stress: The role of self-compassion, goal regulation, and support in college students’ well-being. Motivation and Emotion, 33(1), 88-97.
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