Elderly Population Essays (Examples)
Study Document
Healthcare Marketing
… will want to use this strategy simply because it is an effective way to introduce the company’s brand, products and services to the population.
Differentiated marketing, also known as multi-segment targeting, is a helpful marketing strategy that the healthcare company can use to target select demographics all … marketing campaigns for each of those specific demographics (Blythe, 2009). For instance, a healthcare marketer might design a marketing campaign that appeals to elderly persons and a separate campaign that advertises child health services, and a third that is designed to target the women’s health sector.
Concentrated … and appeal to (Hartley & Rudelius, 2001). An example of this approach would be a healthcare company that is attempting to reach a population that is addicted to opioids: the facility could advertise drug counseling services. Customized marketing can be useful when the company is looking to ……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Patient Input And Scientific Merit
… Patient Input
This qualitative study of Doekhie (et al., 2018) demonstrated scientific merit in advancing the knowledge base of the extent to which elderly, chronically ill patients can have a role in exercising oversight over their care. As more and more of the population base is classified as geriatric, facilitating patient autonomy and improved mental health becomes more and more critical. This is one of the reasons ……
References
References
Clarke, P. N., Allison, S. E., Berbiglia, V. A., & Taylor, S. G. (2009). The impact of Dorothea E. Orem’s life and work: An interview with Orem scholars. Nursing Science Quarterly, 22(1), 41–46. Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6250873/
Doekhie, K. D., Strating, M., Buljac-Samardzic, M., van de Bovenkamp, H. M., & Paauwe, J. (2018). The different perspectives of patients, informal caregivers and professionals on patient involvement in primary care teams. A qualitative study. Health Expectations: An International Journal of Public Participation in Health Care and Health Policy, 21(6), Retrieved from:
Study Document
Impact Of Culture On Domestic Violence
… such as low socio-economic status, stereotypical media representations that reinforce negative images, and a problematic criminal justice system that appears to target this population unfairly, seeing as how the number of people in prison is disproportionately black (Davis, 2012). Culture in this sense helps to explain why ……
References
References
Adorno, T. & Horkheimer, M. (2007). The culture industry: Enlightenment as mass deception. Stardom and celebrity: A reader, 34, 2007.
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136. https://doi.org/10.1177/1745691617699280
Breger, M. L. (2017). Reforming by re-norming: How the legal system has the potential to change a toxic culture of domestic violence. J. Legis., 44, 170.
Cashmore, E. (2006). The Black culture industry. Routledge.
Coleman, L. (1974). Carl Van Vechten Presents the New Negro. Studies in the Literary Imagination, 7(2), 85.
Cramer, E. P., Choi, Y. J., & Ross, A. I. (2017). Race, Culture, and Abuse of Persons with Disabilities. In Religion, Disability, and Interpersonal Violence (pp. 89-110). Champaign, IL: Springer.
Davis, A. (2012). The Meaning of Freedom. San Francisco, CA: City Light Books.
Decker, J. L. (1993). The state of rap: Time and place in hip hop nationalism. Social Text, (34), 53-84.
Study Document
Right Of Informed Refusal For Minors
… accurate determination as to whether a minor with a terminal medical condition possesses the ability to make end-of-life decisions on their own. Even elderly adults with terminal disorders who are suffering need and deserve counseling concerning their end-of-life decisions, and this need is far more pronounced for ……
References
References
Black’s law dictionary. (1990). St. Paul, MN: West Publishing Company.
Bryden, J. (2016, February 25). Medical help in dying should be widely available, with few restrictions: Report. The Canadian Press, 6.
Hursthouse, R. & Pettigrove, G. (2018, Winter). Virtue ethics. The Stanford Encyclopedia of Philosophy. Retrieved from https://plato.stanford.edu/archives/win2018/entries/ethics-virtue .
Katz, A. L. & Webb, S. A. (2016, August). Informed consent in decision-making in pediatric practice. Pediatrics, 138(2), 30-37.
Lemmens, C. (2009, September). End- of- life decisions and minors: do minors have the right to refuse life preserving medical treatment? A comparative study. Medical Law Review, 28(3), 479-497.
Physician-assisted suicide. (2019). CNN. Retrieved from https://www.cnn.com/2014/11/26/us/ physician-assisted-suicide-fast-facts/index.html.
Salsberry, P. J. (1999, January 1). Caring, virtue theory, and a foundation for nursing ethics. Scholarly Inquiry for Nursing Practice, 6(2), 155-160.
Williams, Z. (2012, October 25). Early puberty: why are kids growing up faster? The Guardian. Retrieved from https://www.theguardian.com/society/2012/oct/25/early-puberty-growing-up-faster .
Study Document
Core Ethical Principles Behavioral Analysis
… it might cause the subject to become depressed and anxious.
A second principle is respect for autonomy. Behavioral analysts often deal with vulnerable population, such as the mentally ill, elderly, or children. But this does not mean that subjects sacrifice their autonomy, simply because they are not always able to easily articulate their ……
References
References
About behavior analysis. (2019). Behavior Analyst Certification Board. Retrieved from: https://www.bacb.com/about-behavior-analysis/
Bailey, J., & Burch, M. (2016). Ethics for behavior analysts (3rd ed.). New York, NY: Routledge.
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