Company Essays(Examples)
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
… energy drinks is also increasing because of their association with different sports disciplines and with the alcoholic beverages industry.
The Lemon Thirst Beverage Company is one of the latest entrants into the energy drinks segment of the beverages industry. The Company is based in Ogden City in the State of Utah. Its flagship beverage will be the Lemon Thirst energy drink. The drink is … strategic marketing plan for the drink in the United States energy drinks market.
Mission Statement
The mission statement of the Lemon Thirst Beverage Company is to produce products that satisfy the needs of the consumer and enhance the community and the society at the same time via … the society at the same time via the use of eco-friendly production and marketing methods.
Vision:
The vision of the Lemon Thirst Beverage Company is to become a leader in the manufacturing of healthy and nutritious……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
Elite Business Solutions EBS Worldwide Inc Field Report
… Lewin's Change Management Model. Therefore, this paper analyses EBS Worldwide Inc., formerly known as EasyBuyMusic and the entrepreneur Chris George.
Overview of the Company
EBS Worldwide is an international full-service company that offers business development and general management consulting services for SME privately-held companies in North America. The company's mission is to help companies increase their profit margin through operations and management streamlining (EBS Worldwide Inc. 2009). However, before EBS Worldwide, the … mission is to help companies increase their profit margin through operations and management streamlining (EBS Worldwide Inc. 2009). However, before EBS Worldwide, the company was known as EasyBuyMusic, and it dealt solely with music. The company CEO was Chris George, who is a graduate of St. Mary's University in Texas and an MBA holder from New York University. George … EasyBuyMusic in 2000 with an investment of Rs 45 lakhs. Easybuymusic.com was a pioneer in the……
References
References
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government, and civil society. Routledge.
EBS Worldwide Inc., 2009. Retrieved from http://www.ebsworldwide.biz/index.php
Financial Express, 2002. EasyBuyMusic renames itself, expands product range. Retrieved from https://www.financialexpress.com/archive/easybuymusic-renames-itself-expands-product-range/37717/
Rodrigues, M., 2012. Five entrepreneurs tell us how they reinvented themselves. India Today. Retrieved from https://www.indiatoday.in/magazine/supplement/story/20120813-business-entrepreneurs-stock-vinay-gupta-nikhil-velpanur-759294-2012-08-01
Shirey, M. R. (2013). Lewin\\\\\\\\\\\\'s theory of planned change as a strategic resource. JONA: The Journal of Nursing Administration, 43(2), 69-72.
Study Document
Twitter External Internal Analysis Report To CEO
...Company Appendix
External Analysis
1. PESTEL Analysis
1.1. Political
1.1.1.Global leaders use of social media impacts the political landscape and is able to influence operations. (C-142)
1.1.2. Several high-profile world leaders utilize social media platforms to address their followers, the most notable being U.S. President Donald Trump who tweets regularly to announce global interactions with other political leaders. They also have high interactions and reach with the global community: U.S President Donald Trump had 30.13 million twitter followers as at May 2017 and former U.S. President Barack Obama had 103 million followers as at June 2018 (C-142)
1.1.3. Depending on the political climate in various countries, governments may censor content and access to social media platforms.
1.2. Economics
1.2.1. Generated revenues through advertising, data licensing and other products. products. In 2017, total revenue generated was $2,443, 299, 000 (C-142)
1.2.2. Fluctuating exchange rates and inflation rates can affect overall profit-margins. (C-147)……
References
References
Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)
Study Document
Bolman Deals Human Resource Frame And Disney
Human Resource Frame
Overview of the Organization
The Walt Disney Company is one of the largest media and entertainment companies in the world. Its products and services meet the needs of billions of consumers … billions of consumers around the world, through storytelling and the creation of fantasy and entertainment. In order to produce these outcomes, the Disney Company needs to engage around 200,000 employees (Forbes, 2018). The Walt Disney Company is ranked as one of the best companies to work for. The essential strategy of Disney is that they company requires its employees to create amazing experiences for guests and consumers. In order to do this, the employees themselves must be inspired, and … their best. Disney creates this sense of value for its employees by investing in them – some 80,000 of them have access to company equity and many more have opportunities for training and education (Walt……
References
References
BLS (2020). The employment situation – January 2020. Bureau of Labor Statistics. Retrieved March 2, 2020 from https://www.bls.gov/news.release/pdf/empsit.pdf
Bricker, J. (2020) Disney World investing millions on cast morale. Disney Tourist Blog Retrieved March 2, 2020 from https://www.disneytouristblog.com/disney-world-investing-millions-cast-morale/
Business Balls (2020) Four frame model – Bolman and Deal. Business Balls. Retrieved March 2, 2020 from https://www.businessballs.com/leadership-models/four-frame-model-bolman-and-deal/
Forbes (2018) World’s best employers. Forbes. Retrieved March 2, 2020 from https://www.forbes.com/companies/walt-disney/?list=world-best-employers/#394d24715730
Jones, B. (2018) How Disney empowers its employees to deliver exceptional customer service. Harvard Business Review. Retrieved March 2, 2020 from https://hbr.org/sponsored/2018/02/how-disney-empowers-its-employees-to-deliver-exceptional-customer-service
McLeod, S. (2011) Bolman & Deal frameworks. Big Think. Retrieved March 2, 2020 from https://bigthink.com/bolman-deal-frameworks
Sammer, J. (2019) 5 takeaways from Disney’s tuition benefits. SRHM.org. Retrieved March 2, 2020 from https://www.shrm.org/resourcesandtools/hr-topics/benefits/pages/5-takeaways-from-disney-tuition-benefits-approach.aspx
Walt Disney Company (2020) website, various pages. Retrieved March 2, 2020 from https://thewaltdisneycompany.com/forbes-ranks-disney-among-worlds-best-employers-for-2018/
Study Document
McDonalds Quality And Improving Operations
Quality and Improving Operations
McDonalds Corporation is the leading fast-food restaurant across the globe. Since inception the company has experienced tremendous growth and profitability due to its adoption of sound business philosophies and practices. McDonalds has become a symbol of globalization … various parts of the globe. The other factor that has contributed to McDonalds’ success and profitability worldwide is its effective operation function. The company has streamlined its operation function from obtaining raw materials to production to distribution of food items/products to its customers. McDonalds Corporation has established … – Quality and Conformance
McDonalds Corporation operates in an increasingly competitive fast-food industry across the globe. Despite its market share and position, this company still faces stiff competition from other rivals in the market. Throughout its operations, McDonalds Corporation focuses on excellent customer service, response to competition, … 2017). As part of providing excellent customer service and ensuring customer satisfaction,……
References
References
Crom, S. (n.d.). Managing for Continuous and Breakthrough Improvement. Retrieved June 13, 2019, from https://www.isixsigma.com/implementation/basics/managing-continuous-and-breakthrough-improvement/
Hill, A. & Hill, T. (2011). Essential operations management. New York, NY: Macmillan International Higher Education.
Hu, W. & Xie, Y. (2013, April 28). Comparative Study of McDonald’s and Kentucky Fried Chicken (KFC) Development in China. Retrieved June 13, 2019, from https://pdfs.semanticscholar.org/ab1d/769d45deb5a0e03d147a04cb27fff30e6ae6.pdf
Ka-Sing, L. (2019, May). Guiding Principles a Recipe for Success. South China Morning Post. Retrieved June 13, 2019, from https://www.scmp.com/article/1006977/guiding-principles-recipe-success
Keller, C.R. (2017, September 1). How McDonald’s Became the Leader in the Fast Food Industry. Retrieved June 13, 2019, from https://profitworks.ca/hidden-blog/541-how-mcdonald-s-became-a-leader-in-fast-food-industry.html
Mulholland, B. (2018, April 6). What Continuous Improvement Is (and How to Use It). Retrieved June 13, 2019, from https://www.process.st/continuous-improvement/
Nanyang Consultancy. (2016, January). McDonalds – Charting McDonalds Way Forward. Retrieved June 13, 2019, from https://mbacasecomp.com/wp-content/uploads/2016/01/Nanyang_Mcdonalds_Final2.pdf
Team, T. (2015, October 8). Why is it Important for McDonald’s to Focus on Quality? Forbes. Retrieved June 13, 2019, from https://www.forbes.com/sites/greatspeculations/2015/10/08/why-is-it-important-for-mcdonalds-to-focus-on-quality/#1da4aebe2488
Study Document
Supply Chain Management In Canada
… Environmental Analysis, Root Cause Analysis, Alternatives and Options, Recommendations, Implementation, and Monitor and Control. It covers the strategy and market position of the company, the supply chain decisions that have to be made, evaluation criteria, possible alternatives, quantitative and non-quantitative analysis, how the best strategy can be … that have to be made, evaluation criteria, possible alternatives, quantitative and non-quantitative analysis, how the best strategy can be implemented, and how the company be know whether the strategy has been successful.
The main points of this summary are the following:
1. The issues identified consist of
… whether the strategy has been successful.
The main points of this summary are the following:
1. The issues identified consist of
a. the company’s revenue coming almost exclusively from Canadian consumers, where competition is fierce;
b. operating expenses increasing as a result of no integration of operations … penetrate new markets and improve……
References
Bibliography
Channick, Robert. “Fallout from China Trade War,” Chicago Tribune, 2019. https://www.chicagotribune.com/business/ct-biz-china-tariffs-illinois-impact-20190510-story.html
Krebbler Furniture Case Study, Supply Chain Management Association. Digital File.
Study Document
Bass Pro Management
… supportive workforce environment?
Bass Pro Shops used to incentivize its workers with good pay, job security and benefits; however, in recent years, the company has been undergoing restructuring in order to address sales declines (Bass Pro Shops Employee Reviews, 2017). There is also a lack of mentorship … an effort to build a supportive workforce environment, and it is focused on developing a caring culture—even in the toughest of times, the company wants its employees to know it will be there for them to help them with their financial needs: “When disaster or personal hardship … in devastating times of need” (Life at Bass Pro Shops, 2018). This shows that in spite of whatever complaints some employees may have, the company does still offer unique incentives and benefits.
How does your selected organization organize and manage your workforce?
Bass Pro Shops organizes and manages … at a high level (Life……
References
References
Babin, B. J., & Attaway, J. S. (2000). Atmospheric affect as a tool for creating value and gaining share of customer. Journal of Business research, 49(2), 91-99.
Bass Pro Shops Employee Reviews. (2017). For manager. Retrieved from https://www.indeed.com/cmp/Bass-Pro-Shops/reviews?fjobtitle=Manager&fcountry=ALL
De Vries, M.F.K., 1998. Charisma in action: The transformational abilities of Virgin's Richard Branson and ABB's Percy Barnevik. Organizational Dynamics, 26(3), pp.7-21.
Klein, H. J., & Polin, B. (2012). Are organizations on board with best practices onboarding. The Oxford handbook of organizational socialization, 267-287.
Life at Bass Pro Shops. (2018). Careers. Retrieved from https://www.basspro.com/shop/en/careers-life
Orpen, C. (1997). The effects of formal mentoring on employee work motivation, organizational commitment and job performance. The Learning Organization, 4(2), 53-60.
Randolph Thomas, H., & Horman, M. J. (2006). Fundamental principles of workforce management. Journal of Construction Engineering and Management, 132(1), 97-104.
Study Document
Directors Remuneration And Its Impact On Share Repurchases
… 1991; Choi & Maldoom, 1992). Leaders and directors of companies are often incentivized to perform by being given shares and options in the company. When companies use (or borrow) money to repurchase shares they effectively prop up the stock price, which allows directors and top level executives … Companies Act 2014 (CA 2014) and the Taxes Consolidation Act 1997 (TCA 1997) describe the legal procedure for authorizing a repurchase by a company of its own shares and set the parameters under which the funds received on the repurchase or redemption can be treated as a … own shares instead of in research and development or infrastructure? As Scheider-Maunoury and Gouin (2016) point out, share buybacks hinder investment in the company and undermine the potential of a company to reinvest in itself and in its future. If directors have a responsibility in terms of corporate governance and transformative leadership to……
References
References
Bendix, R. (1974). Inequality and social structure: a comparison of Marx and Weber. American Sociological Review, 149-161.
Chan, R., & Hoy, M. (1991). East—West joint ventures and buyback contracts. Journal of International Economics, 30(3-4), 331-343.
Choi, C. J., & Maldoom, D. (1992). A simple model of buybacks. Economics Letters, 40(1), 77-82.
Durkheim, E. (1997). The Division of Labor in Society. NY: The Free Press.
Egan, M. (2018). Tax cut triggers $437 billion explosion of stock buybacks. Retrieved from https://money.cnn.com/2018/07/10/investing/stock-buybacks-record-tax-cuts/index.html
Goldsmith, J. M. (1994). The case against GATT. Multinational Monitor, 15(10), 20-24.
Lee, P. (2018). Share Buybacks and Redemptions: Legal Update - Companies Act 2014. Retrieved from https://www.lexology.com/library/detail.aspx?g=30c07ac8-c29c-4f99-b17d-7844d09888ea
Mill, J. S. (1859). On Liberty. London: John W. Parker and Son, West Strand.
Study Document
External Environment Of Salesforce
… due to which there are frameworks and laws protecting their countries’ data (Salesforce.com SWOT and Pestle Anlaysis, 2018) threatening the growth of the company.
There are some socio-economic threats and challenges as well as the people are changing and the trends and the buying patterns keep changing … of all these barriers and changes to better penetrate within the market.
Technology is the main factor that derives the growth of this company and since the competition with the competitors is intense in the CRM industry, it’s very threatening to the company as it has to innovate constantly and keep updating since the competitors can come up with any disruptive technology and rule Salesforce out … of technology, there are a number of threats that has come with it like data hacking and data stealing. Since it’s a software company, it is prone to hacking and stealing of the data……
References
References
Pratap, A. (2019, November 18). PESTEL ANALYSIS OF CRM BRAND SALESFORCE. Notesmatic. Retrieved from https://notesmatic.com/2019/10/pestel-analysis-of-crm-brand-salesforce/
Pratap, A. (2019, March 2). SALESFORCE.COM SWOT ANALYSIS. Notesmatic. Retrieved from https://notesmatic.com/2018/09/salesforce-com-swot-analysis/
Salesforce.com SWOT Analysis, Competitors & USP. (n.d.). MBA Skool. Retrieved from https://www.mbaskool.com/brandguide/it-technology/2609-salesforcecom.html
Salesforce.com SWOT and Pestle Anlaysis. (2018, December). S & P Swot and Pestle.com. Retrieved from https://www.swotandpestle.com/salesforce/
Study Document
Agency Theory
… delegated to another party, this can result in a loss of efficiency and subsequently increased costs. For instance, if the owner of a company partakes in the delegating of decision-making power to a manager, the agent in this case, it is conceivable that the manager will not … determination as the owner would, bearing in mind that the manager does not have any direct shares in the financial results of the company (Tearney and Dodd, 2009).
As a result, this could give rise to agency problems for the reason that this theory encompasses the costs … result, this could give rise to agency problems for the reason that this theory encompasses the costs incurred in solving conflicts between the company principals and agents and ensuring that the interests of these two parties are in alignment (Ballwieser et al., 2012).
The purpose of this … as it applies to decision-making……
References
References
Ballwieser, W., Bamberg, G., Beckmann, M. J., Bester, H., Blickle, M., Ewert, R., ... & Gaynor, M. (2012). Agency theory, information, and incentives. Springer Science & Business Media.
Bou?ková, M. (2015). Management accounting and agency theory. Procedia Economics and Finance, 25, 5-13.
Eisenhardt, K. M. (1989). Agency theory: An assessment and review. Academy of management review, 14(1), 57-74.
Healy, P. M. (2005). Financial Reporting Problems at Molex, Inc.(A). Harvard Business School.
Larcker, D. F., & Tayan, B. (2007). Executive Compensation at Nabors Industries: Too Much, Too Little, or Just Right?. Rock Center for Corporate Governance at Stanford University Case Teaching No. CG-05.
Mitnick, B. M. (2015). Agency theory. Wiley encyclopedia of management, 1-6.
Scott, W. R., & O\\\\\\'Brien, P. C. (2003). Financial accounting theory (Vol. 3). Toronto: Prentice Hall.
Tearney, M. G., & Dodd, J. (2009). Accounting theory. H. I. Wolk (Ed.). New York: Sage.
Improve your studying and writing skills
We have over 150,000+ study documents to help you.
Sign Up for FREE
