Company Essays(Examples)
Study Document
Walmart And Starbucks Sustainability
Sustainability
Literature Review
The Starbucks' Social Responsibility & Sustainability (2017) outlines the company's plan for each on several fronts. These are complex issues, and they receive some complexity in their treatment. Starbucks has four main areas … fall into the category of social responsibility, as these cover community service, youth action, the Starbucks Foundation, the Ethos Water Fund, and the company's diversity plan. On the sustainability front, there is the ethics of coffee, tea, cocoa and farmer support and this combines with water, energy, … there is the ethics of coffee, tea, cocoa and farmer support and this combines with water, energy, green building and climate change. The company's marketing of its approach contains a lot of high level discussion, but there are opportunities to take a deeper dive into specific initiatives … dive into specific initiatives and metrics. A lot of what Starbucks does with its approach focuses on……
References
References
Aguilera, R, Rupp, D., Williams, C. & Ganapathi, J. (2005) Putting the S back in corporate social responsibility: A multi-level theory of social change in organizations. Academy of Management Review. (2005). Retrieved November 4, 2017 from https://www.ideals.illinois.edu/bitstream/handle/2142/1768/TS_Aguilera.pdf?sequence=2&isAllowed=y
Banerjee, S. (2008) Corporate social responsibility: the good, bad and the ugly. Critical Sociology. Vol. 34 (1)
Blowfield, M., Frynas, J. (2005) Editorial setting new agendas: Critical perspectives on corporate social responsibility in the developing world. International Affairs. Vol. 81 (3) 499-513.
Brammer, S., Jackson, G. & Matten, D. (2012). Corporate social responsibility and institutional theory: New perspectives on private governance. Socio-Economic Review. Vol. 10 (2012) 3-28.
Campbell, J. (2007) Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility The Academy of Management Review. Vol. 32 (3) 946-967.
Epstein, E. (1987) The corporate social policy process: Beyond business ethics, corporate social responsibility, and corporate social responsiveness. California Management Review. Vol. 29 (3) 99.
Friedman, M. (1970) The social responsibility of business is to increase its profits. New York Times Magazine. Retrieved November 4, 2017 from https://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html
Heningway, C. & Maclagan, P. (2004) Managers' personal values as drivers of corporate social responsibility. Journal of Business Ethics. Vol. 50 (1) 33-44.
Study Document
Employment Law
… package. As Hallmark’s marketing vice-president, Murley had come across and was indeed in possession of some confidential information regarding the operations of the company. The said information was inclusive of, but was not limited to, market research and business plans. Upon the payment of the severance highlighted … plans. Upon the payment of the severance highlighted above, Murley amongst other things agreed to dispose-off any confidential documents and ensure that the company’s confidential information was not disclosed to any third party. Years later, the defendant got hired by a company by the name RPG as a consultant. For the said consulting work, she was offered a total of $125,000. Following her employ, she … L. Murley, the Eighth Circuit was categorical that “under her agreement with Hallmark, Janet Murley was required to maintain the confidentiality of certain company information and was prohibited from using or disclosing Hallmark’s documents and……
References
References
Frey, M.A. (2015). Essentials of Contract Law (2nd ed.). Mason, OH: Cengage Learning.
Gross, J.A. & Compa, L.A. (2009). Human Rights in Labor and Employment Relations International and Domestic Perspectives. Champaign, IL: Labor and Employment Relations Association.
Peacock, W. (2013). Breach of Contract, Confidential Info Leak Case: Hallmark Prevails. Retrieved from https://blogs.findlaw.com/eighth_circuit/2013/01/hallmark-prevails-in-breach-of-contract-confidential-info-leak-case.html
Study Document
Enterprise Risk Management In Wells Fargo During The Pandemic
… discussion of risk in terms of current and potential profit opportunities; 6) two specific ways in which auditors can incorporate ERM into the company’s audits; 7) a discussion of the role of financial derivatives as both risk management and a speculative tool; and 8) a discussion of … It is a matter of the various departments working together to discuss their plans and to assist the organizational leaders in identifying the company’s strengths and weaknesses and how best to utilize resources without inviting a scenario of disaster upon itself. For instance, in the case of … inviting a scenario of disaster upon itself. For instance, in the case of Wells Fargo there have been many occasions in which the company has or should have taken a macro view of risk before initiating a strategy. Its attempt to collect commission fees from customers without … unethical and highly-risky way to……
References
References
Beasley, M. (2020). How to Leverage ERM Principles to Better Respond to COVID-19-Related Risks. ERM Professional Insights.
Derysh, I. (2020). Watchdog questions why Wells Fargo reported giving only one large PPP loan to a Black-owned business. Retrieved from https://www.salon.com/2020/07/22/watchdog-questions-why-wells-fargo-reported-giving-only-one-large-ppp-loan-to-a-black-owned-business/
English, C. (2020). Wells Fargo Forced to Cut Its Dividend After Fed Stress Test. Here’s What Other Banks Did. Retrieved from https://www.barrons.com/articles/wells-fargo-forced-to-cut-its-dividend-after-fed-stress-test-51593467664
Hall, J. (2007). Internal Auditing and ERM: Fitting in and Adding Value. Retrieved from https://global.theiia.org/about/about-the-iia/Public Documents/Sawyer_Award_2007.pdf
Kaplan, R. & Mikes, A. (2012). Managing risks: A new framework. Harvard Business Review, 3.
Lewis, M. (2010). The Big Short. NY: W. W. Norton.
Lundqvist, S. (2014). Abandoning Silos for Integration: Implementing Enterprise Risk Management and Risk Governance. Lund University.
Morgenson, G. (2020). More Wells Fargo customers say the bank decided to pause their mortgage payments without asking. Retrieved from https://www.nbcnews.com/business/personal-finance/more-wells-fargo-customers-say-bank-decided-pause-their-mortgage-n1234610
Study Document
Maslow S Hierarchy Of Needs Model And Its Application In Human Resources
… the referring source is less likely to have a great relationship with management at the organization and is more likely to leave the company at some point than is a referral who is simply part of the referring source’s extended personal network (Payscale, 2018). Thus, HR should … requests for good referrals out of a sense of understanding HR’s needs and wanting to do good work to help HR and the company overall. The more self-actualized an employee is, the more likely he will be to act as a good agent for the organization and … to act as a good agent for the organization and assist HR in identifying diverse candidates who will meet the needs of the company.
Findings of Literature Research
Frank (2018) shows that HR must determine the relationship between the referring source and the referral so as to ……
References
Bibliography
Bussin, M., & Christos, D. (2018). Blind hiring not as crazy as it sounds. HR Future, 2018(Sep 2018), 36-39.
CBS News (2017). Retrieved from http://www.cbsnews.com/videos/meet-bozoma-saint-john-the-woman-tasked-with-fixing-ubers-image/
Eisenhardt, K. M. (1989). Agency theory: An assessment and review. Academy of management review, 14(1), 57-74.
Frank, L. (2018). How to Use Employee Referrals Without Giving Up Workplace Diversity. Retrieved from https://hbr.org/2018/03/how-to-use-employee-referrals-without-giving-up-workplace-diversity
Jensen, M., & Meckling, W. (1976) Theory of the firm: Man- agerial behavior, agency costs, and ownership structure. Journal of Financial Economics, 3, 305-360.
Larcker, D. F., & Tayan, B. (2017). Governance Gone Wild: Epic Misbehavior at Uber Technologies. Rock Center for Corporate Governance at Stanford University Closer Look Series: Topics, Issues and Controversies in Corporate Governance No. CGRP-70, 18-3.
Payscale. (2018). Retrieved from https://www.payscale.com/data/job-referral s
ProActive Solutions. (2020). Agency theory. Retrieved from http://knowledgegrab.com/learners-zone/study-support/performance-management-review/framework-introduction-to-hrm/agency-theory/
Study Document
Fero Beauty
ABC Marketing Plan (FERO BEAUTY)
Introduction
The company in question is Fero Beauty. Fero Beauty is a boutique that sells the latest, fashionable and chic clothing, shoes, and accessories for women … Beauty. Fero Beauty is a boutique that sells the latest, fashionable and chic clothing, shoes, and accessories for women in the market. The company will be situated in Manhattan, New York City. Specifically, the product offerings will include shoes, accessories such as bracelets and earrings, and clothing … and earrings, and clothing for women such as dresses, jeans, and blouses.
In this section of the marketing plan, I will share the company’s pricing and distribution strategy, integrated marketing communications plan, public relations, sales promotion, and personal selling plan, competitive analysis, online and direct marketing plan, … check and purchase products physically. Nonetheless, at the same time, consumers will also be able to peruse the various product items on……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
White Collar Criminal
… get around the requirement for two signatures on checks by asking executives leaving on vacation to sign several checks “just in case” the company needed to disburse funds while the executive was away. He had the opportunity to do this and was able to conceal the crime … one of the best ways to self-regulate and firms provide a degree of security for themselves when they focus on making sure the company “is not engaging in actions harmful to the interest of shareholders and is not engaged in unwarranted forms of self-dealing” (Friedrichs, 2009, p. … is not engaged in unwarranted forms of self-dealing” (Friedrichs, 2009, p. 305). The board should also have a degree of independence from the company. Whenever the Board is lacking in independence, fraud can creep in as people become too familiar with one another and are more willing … the internal controls for preventing……
References
References
Association of Certified Fraud Examiners. (2010). Who is Most Likely to Commit Fraud at Your Company? Retrieved from https://www.acfe.com/press-release.aspx?id=1677
Friedrichs, D. (2009). Trusted Criminals: White Collar Crime In Contemporary Society. Cengage Learning.
US Attorney’s Office. (2019). Attorney Convicted of Embezzling Over $1.5 Million from Virginia Senator, Canadian Business, and Autism Organization. Retrieved from https://www.justice.gov/usao-edva/pr/attorney-convicted-embezzling-over-15-million-virginia-senator-canadian-business-and-0
Study Document
Royale Racing RP16
The Impact of Royale Racing on Race Club Engineering
Introduction
Royale Racing was established in 1968 by Bob King in Great Britain. The company produced single seater race cars until 1987 when the company closed its production facility. King had had some experience in working on speedway cars in New Zealand in his youth and after returning … business along. However, the enthusiasm for Coventry Climax engines dropped off by the late 1960s, so King and Cornock decided to take the company one step further and move on to actual race car production, and that is how Royale Racing was born (“Royale”). This paper will … on to actual race car production, and that is how Royale Racing was born (“Royale”). This paper will describe the history of the company behind the RP16 and how that model came about and what made it special.
History of the Company
Over the……
References
Works Cited
1973 Royale RP16 Formula Ford. https://bringatrailer.com/listing/1973-royale-rp16/
“About Royale Racing.” Royale FCS Competition Services. http://www.racingcarsforsale.co.uk/frameset-royale.htm
Brazilian Formula Ford. http://www.driverdb.com/standings/152-1970/cars/
Lawrence, Paul. Nowhere to Hide: The Story of Royale Racing Cars. TFM Publishing, 2001.
“Royale.” http://www.f3history.co.uk/Manufacturers/Royale/royale.htm?LMCL=nU3Mya
Royale Race Tires. “About Us.” http://www.royaleracetires.com/about-us/
Ward, Ian. “Royale Racing.” The World of Automobiles, volume 17. Pennsylvania State University, 1974.
Study Document
Competitive Advantage And Operations Management
… following, something most airlines struggle to win outside of their loyalty programs. Further, Southwest staff are also loyal and enjoy working with the company, something that cannot always be said of employees at other airlines.
Starbucks has many competitive advantages. First, it has more locations than its … expand into the retail and institutional coffee spaces, and expand into breakfast and snack food, both areas that have helped to fuel the company’s growth. Starbucks furthermore has a global scope and is listed among the world’s most valuable brands (Interbrand, 2019). Starbucks also gains competitive advantage … scope and is listed among the world’s most valuable brands (Interbrand, 2019). Starbucks also gains competitive advantage by being able to run both company-owned stores and franchised locations, and this flexibility allows it to control market entry, and also allowed it to expand much faster than any … faster than any competitor in……
References
References
Deshmukh, G. & Das, R. (2012) Consumer buying behaviour for high involvement products. Asian Journal of Management. Vol. 3 (3) 153-157.
Halton, C. (2019) Credence good. Investopedia. Retrieved March 26, 2020 from https://www.investopedia.com/terms/c/credence-good.asp
Interbrand (2019) Best global brands. Interbrand Retrieved March 26, 2020 from https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/
QSR (2017) The QSR Top 50. QSR Magazine. Retrieved March 26, 2020 from https://www.qsrmagazine.com/content/qsr-50
QuickMBA (2010) The value chain. QuickMBA.com. Retrieved March 26, 2020 from http://www.quickmba.com/strategy/value-chain/
Zhang, B. (2018) The 10 best airlines to fly in North America. Business Insider. Retrieved March 26, 2020 from https://www.businessinsider.com/best-airlines-in-north-america-for-2018-skytrax-2018-10
Study Document
Brazilian Market Entry Pricing Strategy
… the Brazilian market. It has narrowed its options down to three: penetration pricing, skim pricing and cost-plus pricing. This report will evaluate the company, the market and each of these three options in order to determine the best choice of pricing strategy when entering the Brazilian market.
… determine the best choice of pricing strategy when entering the Brazilian market.
Concept/Theory: SWOT Analysis
The SWOT analysis is a tool whereby the company analyzes its internal strengths and weaknesses, and its external threats and opportunities, in order to provide some context for the decision that it … and its external threats and opportunities, in order to provide some context for the decision that it is facing. The strategy that the company chooses should in some way reflect either leveraging strengths to take advantage of opportunities or to shore up weaknesses in order to defend … leveraging strengths to take advantage……
References
References
Chappelow, J. (2019) Monopolistic competition. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/m/monopolisticmarket.asp
CIA World Factbook. (2020) Brazil. Central Intelligence Agency. Retrieved March 28, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/br.html
Decker, A. (2020) The ultimate guide to pricing strategies HubSpot. Retrieved March 28, 2020 from https://blog.hubspot.com/sales/pricing-strategy
Dourado, A., Canabrava, L, Spadano, L, Alvarenga, P., Salles, R., Advogados, F., Lourencao, M. & Trung, T. (2019) Doing business in Brazil: An overview. Thomson Reuters Practical Law. Retrieved March 28, 2020 from https://uk.practicallaw.thomsonreuters.com/0-503-8385?__lrTS=20180603124715781&transitionType=Default&contextData= (sc.Default)&firstPage=true&bhcp=1#co_anchor_a102539
Downey, L. (2019) Brazilian real. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/forex/a/brl-brazilian-real.asp
Furgison, L. (2019) SWOT analysis, step 5: developing actionable strategies. BPlans.com. Retrieved March 28, 2020 from https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/
Kokemuller, N. (2020) Entry pricing strategy. Houston Chronicle. Retrieved March 28, 2020 from https://smallbusiness.chron.com/entry-pricing-strategy-61428.html
Riley, C. (2019) Jair Bolsinaro says Brazil is open for business. CNN Business. Retrieved March 28, 2020 from https://www.cnn.com/2019/01/22/business/bolsonaro-brazil-davos-foreign-investment/index.html
Study Document
Nike S Colin Kaepernick Ad Campaign
… and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. This paper discusses the strategic issue underlying Nike’s controversial campaign and shows how it was intended … issue. Alternatives are also discussed along with a recommendation and an implementation plan. Before beginning, background information on Nike is provided here below.
Company Vision/Mission
Nike’s Vision is to “to bring inspiration and innovation to every athlete in the world.” Its mission is to create “groundbreaking sport innovations, by … building a creative and diverse global team and by making a positive impact in communities where we live and work” (About Nike, 2020).
Company Goals
The goals of Nike are to focus on innovation, sustainability, and form strategic partnerships that will enhance the brand and lead to … innovation, sustainability, and form strategic……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
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